How Real Estate Rogues "Invented" Florida - The Lightbulb Moment
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- Опубліковано 28 чер 2024
- Many take for granted today that Florida is the Sunshine State. But that wasn’t always the case. In the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom -and bust-the likes of which America had never seen before.
This is The Lightbulb Moment. A Cheddar and CuriosityStream Original Series. The show that uncovers the surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.
Watch 13 minute versions here on Cheddar's UA-cam page. You can also watch the full 22 minute episodes on CuriosityStream and on Cheddar's live network Wednesdays, at 8 p.m.
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On Cheddar.com: chdr.tv/cheddar - Наука та технологія
Growing up in Fl, it was kinda funny watching people complain about their place being flooded when there were native cypress trees on their property with water stains like 3+ foot off of the ground. Thats the water mark.. it always returns to that level eventually. And if you fill the swamp with soil to build, that water will just flood someone else.
So TRUE 💯%😆😆😆
wow that's an amazing point
That’s it!!
!
Actually, when they filled in Downtown Seattle in the 1880's, it never flooded again and the bay and river just got deeper.
"Roads sunk into marshy swampland, Mosquitos spread diseases, and terrifying creatures roamed." so nothing has changed
pretty much
More humongous pythons in what remains of the the Everglades today tho
Well mother nature will take it back. Now or later it'll happen.
Ummmm I live in the first county to establish a mosquito control district.
Feral hogs, pythons and alligators still do what they want, but we have a handle on the mosquito thing.
"God, Florida's awful"
-Jeremy Clarkson
The time lapse of Miami through the decades is wild. The way they have drained and built and built.
7th comment
only for all of it to drown underwater in the next 20-30 years.
@@smith2354 cry baby cry baby
@@ericfranco5336 Denial is only the first stage of grief, let me know when youre ready to move on to the next.
@@smith2354 you live in your fantasy land, I’ll sit by the beach
Florida man builds a city on a swampy island
Florida Man retires before 40 only to have a fever dream and builds an entire state fuelled by real estate bubbles and drug trafficking.
And then on the other end there's Las Vegas in the desert.
And then thousands of Florida men and women flock there.
God bless florida man
Sounds like Manhattan!
"the 80s happened. let's skip ahead to the 2000s"
cocaine built that skyline, yes?
All of it lol.
Yes I noticed that too!!! Yeah nobody remembers the 80s in South Florida 🤣
"Miami Vice". Enough said.
GTA Vice City
@@MrGriff305
I think they remember what they want to remember. They think of Miami Vice and the fun parts and not the fact that there were shootouts downtown, at the Dadeland mall, even in pinecrest and the grove from time to time
*gentrifies a swamp*
Alligator: "there goes the neighbourhood"
Laughs in New Orleanian 🤣 we get it
This Answered questions that My School wasnt even able to do
Most of UA-cam is like that. Hard for a HS teacher to beat PhD historians who spend their life studying niche topics. It’s like comparing a HS Bio teacher to a Cardiologist.
US History Exam Question #1
Who invented Florida?
@@Alpine913 careful there. I know some some PhDs that retired and went to teaching in HS.
LoL the schooling of UA-cam
Facts
Lol video starts off with the man wanting to retire at the age of 39..lol sounds alot like Florida to this day😂😂😂
You’d be lucky to live to 50 back in those days
The original Florida Man.
Florida Man retires before 40 only to build a state fuelled by real estate bubbles and drug trafficking.
Actually 37. He had already built the Indianapolis Motor Speedway and was responsible for the Lincoln Highway which ran from Jersey to California. After building Miami Beach he spearheaded the Dixie Highway from Michigan to Florida. The 1926 hurricane bankrupted him and he never recovered financially.
I'm surprised that the railroads were so briefly glossed over. The story of Flager and his railroad line throughout the state is also quite interesting and an important part othe state's development, especially Miami which was nearly named after him (he was alive at the time and didn't like the idea, so instead the "0th" street is called Flalger Road, where the street numbering system starts). The final section of the line ran to Key West, including the famous seven mile bridge towards the end. In fact the Keys were linked by rail before they were linked by road. When the big hurricane came, the bridge survived, but the rails were swept aways and it was decided to convert his bridges for roads. The original bridge is still there, but they built a much larger newer one that runs parallel to it. Some of his hotels which accompanied the stations also still exist, one is currently a University.
I watched the whole video, and the influential Henry Flagler was *never* mentioned. Big whoops.
@@elwoodblues9613 There was a lot never mentioned: Flagler, for one: Additionally, the institution of penal contract labor to build Florida, unlike any other State penal system, set up to arrest people of color to provide cheap labor. Also nothing about the thousands of Bahamanians brought to Florida to do construction as well, And nothing about the role of Florida during the Civil War. A lot ignored.
Right , Flagler's railroad was large part of the development. Think Fisher put a memorial to Flagler on a small island that's still there...
@@jonathanatkin1312 The Bahamas is actually now the third wealthiest nation in the Western Hemisphere. It may be that those contractors kept some of the money and used it to improve life for their families in ways that echo to the present.
@@jonathanatkin1312 My grandmother told me stories about how police would sweep the town to arrest black men for vagrancy violations, ie not having enough cash on hand. The community would pool their cash to bail the men out before they were shipped off to be forced to pay their arbitrary debt by building railroads.
Can’t wait for my condo in Orlando to become beachfront property in 30 years 🤩🤩🤩
The beech will have more plastic and microplastics than fish in 30 years also.
@@insectbite1714 ngl with the whole sea rise thing and climate change, I wonder if “small cities” like Orlando (and other inland American cities) will grow to the size of Miami or Atlanta once all those people are displaced
@@ianbenitez7514 I've heard people say that due to sea level rise, all of Florida will be underwater. People will have to move inland to places with higher elevation. Already much of what was once considered louisiana is underwater. So much of what you see is louisiana on the map is just marshy wetlands.
That is not happening man
In 5,000 years
In case anyone's interested, there's an excellent movie about Florida, its called Anaconda.
Lame
kinda short though, just shy of 5 minutes and filled with dirty singing. i wish it were way longer than that 🤔
10th comment
I only know the song version
I prefer the educational version of Anaconda
So you're telling me Florida didn't have to happen?
Not necessarily
It should have remained a Spanish colony.
There's nothing like the South Florida coastline in all of America. It's 100 miles of waterfront yachts, mansions, clubs, and tropical beach. It's just so festive and fun. You can go to a new bar or restaurant every night, forever.
It almost didn’t
@@MrGriff305 I mean I rather have it just swamps then a suburban hellscape
There was one thing you forgot that also drove a real estate boom in the state: the development of Disney World near Orlando, FL. Disney went to *GREAT* lengths to hide the land purchase to keep out other Florida land speculators, and only when Disney more or less completed the land acquisition (and the _Orlando Sentinel_ broke the story in October 1965) that it was acknowledged that Disney had purchased the land for what became Disney World. Of course, a land speculation boom followed in the Orlando area, one that dramatically increased the size of the city by the early 1970's.
Ummm they kinda missed the cocaine 80s that built the skyline.
Lol coincidence that they built "high?"😂
"There was another population boom in the 80's." aaaaaand we'll leave it at that 😂
I don’t get it. Does it have to do with illegal drugs?
@@chewy99. Miami vice my friend
You know, I'm always surprised when videos like this don't mention Henry Flagler. He worked for Rockefeller and was one of the first and most important figures in developing the Atlantic Coast.
Kept waiting for him to be mentioned as I live in palm beach county.
@@rappcu Yeah, I live in Martin County, and we learned about him in Elementary. He's actually the reason why my hometown is called Stuart.
Its because the cheese heads here don't know what they are talking about.
Remember people, do your research before investing into ANYTHING
GME to the moon ✋💎🤚🚀🚀🚀
@@iansmith8016 we had a good run but it’s over
BRB sticking my life savings into DOGE COIN
I remember when the recession hit in 2008 Miami had so many empty condos you could get one for 20-30K. Probably worth 300K or more now. There were entire buildings that were completely empty.
Facts
Now those same condos are worth 2 million. Miami real estate has exploded this year
@@surfstarcc1 can’t wait for the next recession
I remember where I was when I learned the news that Florida surpassed New York to become the #3 most populated state. It was January and I was in an office in Upstate New York and it was 10°F outside.
I wonder why we keep building huge metro areas on land that we're not meant to live on. Deserts, swamp, tundra, literal water. It's a really weird human thing, like we want to challenge ourselves.
At least desert doesn’t have dangerous wildlife or natural disasters like in the swampy tropical islands
@@didid3ksa correct, deserts only lack an essential thing for human life.
@@didid3ksa the amount of water required to support a city in a hot desert is insane. It can actually put a strain on the ecosystem that the city is pumping from.
19th comment
@@didid3ksa doesn’t Australia have the most dangerous animals in its deserts?
Amazing you made a whole video about Miami without once mentioning cocaine.
Hunter is that you son?
@@tyronet.jackson7296 LOL 🤣🤣🤣
Or Gloria Estefan, lol
Cocaine is so synonymous to Miami that it seems redundant to have to say both. Rather like having to say "the murderous mass-murderer" or "the senile Joe Biden".
It's not just the cocaine. Lol.
This sort of feels like it's more about south Florida and not really the central and north parts.
Does anyone even live there?
@@agme8045 im pretty sure no one lives in florida at all, just crackheads and aligators.
Disney World is a SWAMP
Palm beach, Broward, and Dade. This is the craziest place in America. We’ve got 6M full time residents in a 110 mile by 15 mile strip of concrete and sand. ( 9M in winter!)
Orlando is in Central
"Real estate developers couldn't get enough" well, from here in Sarasota I can tell you they still can't.
Lmao
"sink holes, flooding, and water bubbling up from the soil"... don't forget alligators in swimming pools.
Yeah but some folks consider that a positive. I know it sounds strange to people who have never lived in gator country, but you really start to become fond of the brutes after a while. (I actually lived in South Carolina, not Florida, but they have gators there too.)
They’ve been largely eradicated from the suburban population. We had one in the lake our backyard when I was 7, one was never seen again
@@indigoesagain Really? How odd! We had lots of them in Metro Charleston.
"cheap home loans fueled by the impending subprime mortgage crisis"'
you got that backwards
that's how they want us to perceive it.
Born and raised. On the rivers I spent most of my days.
This is a good show.
In 1946, I moved to Florida with my parents. What made possible the Florida one sees today was WHOLE-HOUSE AIR CONDITIONING!
Fuck yeah
Darn right
Ali Larkin is incredible!
gorgeous / nerdy super-smart!
ALL we gotta do is get her to broach the subject of the REALLY BAD THINGS our govt did that destroyed America.
ex:
we have the dirtiest LEGAL system on earth!
ex:
OUR MILITARY says 30,000 of our soldiers, RAPED THEIR FELLOW SOLDIERS!! (The worst others do is rape civilians!!)
ex:
I was BRUTALLY arrested in court on monday, and everyone (EVERYONE!!) said "it's NOT legal to use ppl's FIRST names, and NOT legal to point in a courthouse" (WTF!!!)...and the judge had me BRUTALLY CUFFED etc for "CONTEMPT".
"I'm SORRY, ur Honor [Heil Hitler], I forgot I'm in AMerica, where FIRST NAMES are not free speech and pointing is ALSO a serious crime"! (He offered me 6 MONTHS jail if I used a first name or pointed again!!"
NEVER FORGET:
THIS IS THE EXACT SAME SYSTEM...that convicted the SALEM WITCHES.
(Just a few miles from where I'm being railroaded by evil Gestapo Police!)
Not a biased opinion for sure lol
The video doesn't mention the greatest South Florida developers: oil Tycoon Henry Flagler "The Father of Miami", Julia Tuttle "The Mother of Miami, George Merrick "Founder of Coral Gables and millionaire James Deering. All of them created South Florida in what it is today.
@Wtf New **snort** that's terrible!
I was going to say, Flagler basically engineered Florida as I know it.
The video wasn't about Florida, it was about a man who had the idea of converting a swampy island into a bustling city. The rest was all gratis.
That poor elephant :(
Yeah, that was so sad to see in video
Watching this after the condo collapse, the last part especially had a different ring.
IKR. I was thinking this was made after the condo collapsed, then I see it was originally posted in Feb. Prophetic?
Thank you, I was browsing Google Earth and got stuck exploring Florida's retirement communities on its SW coastline. They look so peculiar from up above. And I wanted to know when and how they were built like that, and here I am.
Every creature comfort at every magnitude comes with a price tag, what price exactly, is a matter of perspective.
They forgot to mention the most expensive zip code in the country " Fisher Island" is also named after Carl Fisher. Lots of celebrities, athletes and just the well off own property there
and Fisher was one of the 4 guys that built the Indy 500...
Also forgot to mention Dana Dorsey, an African American was the owner of the now Fisher Island .
Let me summarize:
"There's a sucker born every minute."
That’s FL!
Successfully selling underwater plots in the middle of Tampa Bay is pure genius.
LOL 🤣
The rich do not stay or even get richer from the rich. From the working poor.
50 years later:
*"How 10% of Florida's Real Estate is Now Under Water"*
Used to be 80%.
It won't. It is only the beaches, not the whole state( and some of the beaches).
Considering how Obama, one of the biggest pushers of the climate change narrative, bought a waterfront house in Florida semirecently... I wouldn't worry about it.
@@Lewtable yeah you're right. All these rich influential people pushing climate change and leading lives with yachts and private jets (massive carbon footprint lol) and mansions by the sea isn't a discrepancy at all.
My comment is wrong btw I believe obama bought land in massachusetts not florida but still the point is still valid.
My family lived in Florida as farmers for generation upon generation... almost 200 years. We appreciated the natural beauty more than anything else. We were shocked to see the influx of people from the Northeast, and the destruction of the natural landscape has been something that weighs heavily on my mind always.
At least we still have some great natural parks. Central Florida still feels mostly forested too. Hopefully they don’t destroy too much more.
farmers are the main reason for the destruction of nature. You occupy and destroy most of the land. Not just the land, your run off is causing eutrophication of the sea, which leads to worse algal blooms.
July 2021 update: Miami condo built with concrete (sand) and on top of sand, collapsed, killing at least 100 people.
Why on earth would anyone think it’s a good idea to live on islands barely above sea level made up of dredged up sand in hurricane central territory is beyond my comprehension.
Insurance mostly.
They said it was foolish to build a castle in a swamp
Because they can and will most likely be dead before the full effects come to fruition
nice weather and low taxes
Because Florida is paradise
It's crazy how the US never cared about destroying so much of florida's ecosystem.
There was one who did very much so. Marjory Stoneman Douglas was best known for her 1947 call to arms, ''The Everglades: River of Grass,'' which was at once a natural and political history and a warning of what was to come if developers and other commercial interests were permitted to have their way with the unique wetlands that cover much of southern Florida.
She did a lot to save parts of Florida and make sure it would always be safe.
Well would you rather it be preserved? Or actually utilized to some degree? A land mass as large as Florida would be a waste if it were not developed.
@@ericfranco5336 it's not that hard to figure out that would be catastrophic to do so and why there are so many reserved forests and lands in the state. We have virtually drained most of our aquifers and the more they drain the more sinkholes we get. Who the hell wants to invest money in a state full of constant sinkholes.
@@winnd44 I would. Florida is only growing at a super high rate. Why would you not invest in it?
@@ericfranco5336 I just did and feel great about it.
Born and raised in SW FL I learned most of this as a kid from family members, weird how schools don't teach this but there are some small museums that teach it
That's right. Everglades city museum. Super informative. I went to elementary school there. 1966 was the first year of desegregation for the area. Looking back, I just gotta say wow. This used to be a cool place to live. Today, not so much
Who's here after the Miami condo collapse? 😔
You should have covered the role air conditioning played in South Florida's development.
Yeah lol no one could live here if there wasn’t AC 😂
They used to have shutters and swamp coolers.
& this is why that building felt. It’s built on land that was never meant to be built on like most of south Florida that’s why when they built houses they need to fill in the soil with rocks & dirt & lift the ground like 4ft from the actual natural elevation of the region
Born and raised here in Jacksonville Florida and I really enjoy your channel💯❤
I lived in Jacksonville for 4 years. I remember going to Kirby-Smith Junior High School. It was an old building, it may not even be there any more.
Now buldings on Miami Beach start crumbling as sea levels raise. Champlain Towers was the first one
Great video! I've lived most of my life in FL but didn't know much about the FL Land Boom until more recently. Been sad to see so much of the natural environment disappearing...
The soundtrack, though. The music under the final two paragraphs is just perfect.
Miami is my home and I love it’s history! It’s sad that a lot of this has been forgotten.
Growing up in Florida, being a Permaculturalist, And now getting into real estate-this is really interesting. Thanks for the cool video
I was most glad to see it at first. I would like you to make a lot of historical programs like this.
Excellent video really helped me with my school project
Clear message, clear structure, easy to understand, thank you
I love my home state. It’s very enjoyable living here.
Agreed!
Finally a sane person who does jump on the bandwagon of hating Florida for no reason
Wow, this video is so well done! 👏🏽👏🏽👏🏽
One slight correction. St. Augustine is the oldest continuously inhabited city in the continental United States. San Juan, PR is apart of the United States and was founded in 1521, 44 years before St. Augustine.
I've been waiting for this episode for soo long!
seeing this is definitely interesting to watch how Florida had beautiful hotels and homes built. unfortunately, only one type was welcomed in those places. and the pictures and drawings even the opening of the program reflects it.
“But the fourth one stayed up!”
She's got 'uge . . . tracts of land . . .
11:23
"picturesque Mediterranean homes"
*show soulless American suburban hell scape*
Looks Latin American, not American visually. Not very pretty.
Funny thing is that that's one of the nicer neighborhoods to live in here in Florida, I actually wish I lived there
Mc mansions with concrete yards, Hear your neighbor's toilet flush,.
@@ProvenScroll Why? It looks boring af.
@@ProvenScrollugh can't live in a place where I have to use a car to go around
LOVE THIS SERIES!
I've been to the Sunshine State before! 'Twas when I was X.
There's nothing like the South Florida coastline in all of America. It's 100 miles of waterfront yachts, mansions, clubs, and tropical beach. It's just so festive and fun. You can go to a new bar or restaurant every night, for the rest of your life
Thank you so much it was very informative, and just what I was look for.
Love this series!
You know what they say
When there's blood on the streets, buy property
Oh wait swamp, when there's Swamp on the streets
Oh no wait, when there's Swamp, and No streets
Ah no, when there's swamp, and No streets, Create, property
Ahh there it is, Where there's swamp, and no streets, create property
That's the saying
😂😂😂
Hahaha😂😂
This was fascinating! I'm surprised how much of this I didn't know🤓 So many things like Florida deciding USA's elections feel like they've been that way much longer than they really have been. Thanks! Love the new Lightbulb Moment series!💡💡💡💡💡💡
This was really interesting, I wish for more stuff like this
I would know that the building are not always the best. A couple of days ago I saw the i-4 eyesoar.
My favorite thing in Miami is that one single family house in the middle of brickell. The house is probably worth 200k but the land like 5m
You're telling me florida shouldn't even exist?? LOL
No, neither should Las Vegas and most of Southern California.
@@maximilian6829 or New Orleans
@@maximilian6829 why southern California? People have lived in that region for thousands of years.
@@PhilfreezeCH
Yes, and Native Americans also occupied the swamps of FL as well. The thing is, they didn’t decimate the natural landscape and completely change the biomes that existed. LA should be a desert.
5th comment
Very interesting, thanks!
Can you do California next? I'd love to hear about the wisdom of building sprawling cities across a desert.
So this is how the swamps of Florida became a solid price of land.
Wait that’s bad tho, because wetlands are decreasing more and more each year
Wonderful professor. Took her my senior year of college!
"terrifying creatures like alligators roamed"
*shows clip of the cutest alligator on earth*
Original guy was like “watch me build a city on swampland knowing it’s unsustainable, just for the fuck of it”
"The Lincoln" is featured in the Marilyn Monroe classic "Some Like it Hot".
While "Some Like It Hot" is supposed to be taking place in Florida in the 1920s, the real-life hotel that was used for location filming was the Hotel Del Coronado in San Diego, California. So, no, the Lincoln did not appear in the movie.
Nice to watch, I live in west palm beach, fl, and it is getting way way to overcrowded. There is a land boom going on right now, and it's outrageous. I'm stuck here because of my job, or else, I'd be on my way out.
Southern Blvd is an endless parade of dump trucks
Excellent video!
One major misconception about the Everglades: it's not a swamp.
It's a giant river.
*EDIT: so the video is not about the Everglades. My bad*
And since there is no stagnant water, there are no mosquitos. I visited the place many years ago and the friendly local guide explained that what most people thought the Everglades were, was plain wrong.
Alligators are rather gentle creatures who will most times just doze off on the river banks or swim a bit.
In a tv-documentary about 'the Alligator problem' in Florida, a gator had been spotted entering a pond in a park in a neighbourhood.
The state 'gator hunter' arrived, looking more like an inspector. There was no sign of any alligator in the small pond. So the inspector got into the water and located the gator. He then attached a line to one of the gator's feet and slowly started to pull the unwanted animal out of the water.
No gators or humans were hurt.
You should have talked about ‘the compound’ in Palm Bay. It is over 200 miles of paved roads that were abandoned when the development company went bankrupt. The company were advertising it as a paradise when it was more swamp. Now it’s used for illegal street races and many other crazy things by the locals.
this was so interesting
Im in love with this. Cheers to the person(s) that had this "bright idea" please do nyc. Or the 5 boroughs individually
This video kind of made me want to move to florida
I live in Florida and it's pretty good. Today was very cold, it's 52 F. I live 2 miles from the beach and really close to 3 good parks and Disney World is a 2 hour drive.
@@drabberfrog 52 is very cold? Lol
@@user-vi4xy1jw7e 52F = approx 11C which is probably very cold for Florida
Atleast we know that even the creator was mad in this place
Fisher island is beautiful and lavish. You have to board a ferry in order to access your residence... cars and all! Miami is beautiful, I live in Brickell Hammock which isn’t a bad place to live either.. 😊
6:26 The fact that I immediately recognized the Leviathan is really saying something about me,
I don't think there will be much of Florida left in a century, unfortunately.
ya we learned that to in school growing up 2021 miami was supposed to disappear well look nothings changed if you get a real education the last time the world was ice free the sahara was green due to the moisture
@@polskiewinnipeg yes, and Florida was underwater.
Come to Florida. There is undeveloped land everywhere.
We are physically massive. Plenty of land to spare
@@MikeVideos327 I know, Florida is awesome. Great place, I love it. My comment is not about what you're doing to you lovely state. It's about what rising seas will do to it.
That's a bit unrealistic. All the real estate on the beach is definitely at risk but once you go inland a little bit the land rises a decent amount. I live 3 miles from the beach and I'm 50 feet above sea level.
5 ads in 12 min, give me a break!
Adblock
YT Premium
@@wealthiness nah dont pay for that just use an adblocker or vanced on phone
I learned a new trick that seems to work. Just forward the video to the end and then push restart. Tada! Not a single ad 😊
It's really a good idea when development uses dredges that pump in sediment to build up layers of soil to increase the height of the land above the sea level. I hope that in some way we can do something like that again for areas that need it. The Netherlands does this tactic too and it's really a good process of just using the natural environments resources to add on to land that otherwise could get swallowed up by the sea. It's crazy to watch the quick alterations that occured in the economy from the 20s to the 30s with the great depression that seems like such a short amount of time for so much changes and different occurances to have happened. Buildings, investments, alterations to land. Then to have things abruptly change and stop essentially overnight when the great depression hit.
Miami native. Thanks for this deep dive
Dubai followed this model in the 90’s and early 2000’s. Build amazing hotels and attractions. Make land by pumping up sand from the sea.
Dubai will be the world's glitziest ghost town when the oil is over. No fresh water. Food?
And Dubai esp. its artificial islands are sinking and architectural disaster.
Cahokia is the oldest. St. Augustine is the oldest European founded one.
Fernanda is the oldest city. There court house burned down and that can now longer claim the oldest European city in America
@@Zzus321 it doesn't need to have an old building, it just needs to be continually inhabited.
Cahokia was the earliest to exist (that we know of), yes, but it has not existed since long before Europeans arrived and now there are older continually inhabited cities.
I'm just surprised this narrator even mentioned St Augustine!!
Wow cheddar finally making good videos!
7:52 .... those poor paperboys....😆
“ Rising sea levels”
Miami: I’m still here and I’ll always be here to give the middle finger to New York.
this comment is gold
As a Florida resident: Can confirm
As a Florida resident: Can confirm the confirmation
Confirming from the Treasure Coast
Love your content
The 1926 hurricane was particularly catastrophic because there was no way for it to be forecast with the technology of the time, so nobody knew it was coming - and even if they had known, the great majority of people were newcomers to Florida who had absolutely no idea what a hurricane was, or what it could do.