“THE BEST APPROACH” 1950s SINCLAIR OIL CO. GAS STATION FRANCHISEE TRAINING FILM XD60014b
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- Опубліковано 10 лип 2024
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This 1950s color film produced by Atlas Film Corporation for Sinclair Refining Company shows how Sinclair station owners can increase their profits and how to run a service station. A Sinclair service station owner, Ray, in a black uniform talks to a customer in a car outside Ray Sanders SINCLAIR station. The owner enters the station. Advertisements for Good Year Tubeless Tires are on the walls, along with a box of AC Spark Plugs (0:51). The camera pans to a black-and-white photo of the employee’s daughter and her husband, Walter. The man opens a letter from his daughter, where she explains that Walter wants to come to his station in Clinton to learn how to successfully run it. A 3-T Good Year Tire Sale sign is shown (1:53). Walter’s bill is shown with sales in gasolines, motor oils, lubrication, tire, batteries, and other revenue (2:04). Walter refuels a customer, Marvin Scott, honking his horn outside the station. The man waves a dollar bill out the window and drives away. Walter and Ray stand outside the station and talk about safety. They bring the display rack, which has the Goodyear Tires logo, next to the pump, which has the Sinclair H-C Gasoline logo (4:09). A Coca-Cola logo is visible in the background (4:10). Signs for El Rancho Market (5:00), Giant Food (5:03), and the inside of El Rancho are shown. A cartoon druggist is shown selling cosmetics, toys, magazines, and photo supples (5:16). Walter and Ray go back in the station. A closeup of a Bennett gas pump is shown (6:05). Freddie, a Sinclair employee, cleans a customer in a grey suit’s windshield. The customer walks to the Good Year Tires display rack and touches some tires (7:04). A customer pulls up to the pump with his wife in an Oldsmobile, and Ray tries to convince them to buy new Goodyear tires. The camera zooms in on the “danger zone” tires with worn treads (8:26). The customer orders H-C gasoline, a high-octane fuel. The film cuts to a man jacking up his broken down Oldsmobile with a flat tire on the roadside (11:54). Freddie stops to help and sends a Sinclair service car. Back in the station, Freddie pops the car’s hood and indicates the old battery, spark plugs, and fan belt (13:41) and the Sinclair job ticket. The film ends the flashback with Ray reading another letter from his daughter about Walter’s new service station. A view of Walter Demming’s Sinclair sign is shown (15:15). He installs new Goodyear tires on a customer’s car. Goodyear V 404H fan belts and batteries are shown (16:35). A customer with a brake light out pulls up to the station (17:46). Ray finds a leaky radiator hose on Mr. Scott’s black Oldsmobile (20:20) and sends a company truck for him. The film ends with Mr. Morrison agreeing to have new tires put on his car. Walter winks from the station.
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Back in the day when we had Service Stations, not just Gas Stations.
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Good one! I run my shop in a similar non-aggressive way. Clients for life!
My mother when she was 13 ran her father's Sinclair station on Sundays in rural Ohio.
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Man, those tires for the car looked like a wheelbarrow tire.
Nobody gave me a trade-in value when I bought my new Goodyears last month. Should have gone to Sinclair.
The son has been in a lot of films
That's why there called service stations, my father,RIP, brought up a family of 5 working at a service station, I remember 27 ¢ a gal., as a kid I'd go with a gas can for our lawnmower and get 10 ¢ worth of gas. A dime to mow the lawn a few times.
The GAS STATION FRANCHISEE's daughter acquired a husband and boat anchor in one person in Walter.
"Bold Journey" theme
Hey, tires! Maybe I should pick up an extra.
Damn lol he was hard selling mr Morrison
Back when you could get every service a car needed for $14
And the average person made $14 a day
The attendant holds out a hand of coins for the driver to take his own change... Wow. Or is that what happened?
The film doesn't grasp that the candy and tobacco that the drug store sells should be sold inside. I looked up the history of the Wawa chain. It started as a dairy store, It added sandwiches and became a sandwich shop. It added gas pumps and became a gas station.
"Dagnabbit"
Today it`s called cross selling..
Quite a comedown for an MGM actor to this suboptimal trash 😺
I know the old timers won't believe it, but this kind of bumper to bumper service went out of fashion after cars got more reliable
Wrong. It was self service gas stations that did it the most.
Cars still need tires, oil and belts. Big box and chain stores have taken those as people rarely leave the pump and you don't need a "sales force" pumping gas while looking out for sales. This is reality.
Sinclair really seems to have put out a lot of these films.
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FIRST 😏