Believing people wont get back to me when filling out a contact form is odd, first time i heard this. Definitely not something i believe. Feedback forms yes.
A little more clarity may help. I was referring to general website Contact page forms. Not forms on landing pages. I see many B2B companies simply refer web visitors to the Contact page or, worse, expect them to find it. I know (from data) that those have a very low conversion rate, and my hypothesis is that visitors have low confidence in those form submissions getting to someone who can help them buy the product or service.
Believing people wont get back to me when filling out a contact form is odd, first time i heard this. Definitely not something i believe. Feedback forms yes.
A little more clarity may help.
I was referring to general website Contact page forms. Not forms on landing pages.
I see many B2B companies simply refer web visitors to the Contact page or, worse, expect them to find it.
I know (from data) that those have a very low conversion rate, and my hypothesis is that visitors have low confidence in those form submissions getting to someone who can help them buy the product or service.