Tough to hear but appreciated as a newbie copywriter. But I’m def doubling down on copywriting. Why? Because I really just enjoy writing. Secondly, motivation. I’d rather continue and level up my writing skill and leverage or pivot to other areas I enjoy whether that’s content writing, scriptwriting and building up my audience on my socials. I think if I purposely went into TT shop knowing it feels like a temporary cash grab I’m going to perform poorly anyway since I just won’t be as motivated. And if I’m half assing it I for sure won’t be acquiring any skills. I see the main point though, if everything is in a temporal state then why not put your effort in the one that may succeed more. I’m on a couple email lists for copywriting recently. Guys like Derek Johansson promoting CopyHour mentioning people who have gone on to do other things outside of copywriting after taking the course (peculiar angle). or Ning Li mentioning that you’re gonna have to beat AI to make it and be in the top 15% (Not sure if I really wanted to be a top tier copywriter) So I’m ultimately appreciative for an additional perspective. I’ll make it work somehow.
I agree and you will succeed. This video isn’t for you! It’s for those get rich quick folk who jump On anything they think gives them cash. Or want a title for status “I’m a writer” really dude 😂
Everyone in the world should learn copywriting. We do it everyday. I just think of it as a skill that anyone can improve on and it is so valuable. It’s being persuasive. We all do copy unknowingly or not
Only 8 minutes in, but I'll confirm that April - May has been the hardest month for my crew and I to get clients despite an otherwise good year. Mario touched on this, and I think that it's all coming to a head. The thing that I'm STILL hit up for is funnel buildouts, but I've yet to be taken up on anything else. I interpret this to mean that full-stack marketers have an edge, and that strategy is more important than copy. Fortunately, I've been collaborating with a massive fitness brand, and have struck a profit sharing deal. Going forward, all client work will be in support of that project. Then, once I'm ready, I'l launch some offers that I've had on the back burner.
Hey Stefan, thanks for the video. I've been following all the emails you send and I just had to watch today's video. Apart from the main message of the video, I've just learned from you that sending cold traffic to a VSL doesn't work as well as it used to and that 1-2 minute ads may be a better strategy. So thanks for that information. I was sending traffic to a VSL a few months ago and it wasn't working, and I actually switched to 1-2 min ads on FB and Instagram. So it's great to hear that it wasn't just me being bad at writing long form VSLs and stuff. Cheers, Emiliano
You definitely are not crazy - and also good on you for following your instincts and switching up the strategy. I think traffic to long-form VSLs is really fatiguing in most cases. For sure can still send an email to a list of 60+ people and they'll watch your long-ass VSL and convert, but there are other ways to make sales now that are just way easier, efficient, and effective.
@@StefanGeorgi1 thanks for your reply! It would be great to hear about "other ways to make sales that are just way easier, efficient, and effective." Seriously, that's the 1 million dollar question, at least for me. Thanks again! Emiliano
Hey Stefan, I have seen a lot of videos about it, everyone is saying that it isn't possible for AI to replace human copywriter so first of all, thank you very much for bringing this perspective. I want to ask, what if I could pair my copywriting skills as a newbie with other marketing skills like for email copywriting, I could pair it with email marketing and something like this. What do you think about it?
Hi, I'm just starting learning copywriting and came across this video. Little disturbing. What about combining few relevant skills and making it like a little stack that saves business' time and provides great value. Like landing page design + copywriting + email CR packages for niches after a good niche research? I'll love to know your thoughts. TIA
I personally feel like that model isn't great. The reason why is a lot of businesses already have designers they work with, or email people they work with, etc. They don't always need all three things. The type of client who does need that is usually pretty early on and low level and can't pay a lot. Plus when you do that model - now you're responsible for three things working instead of just one thing working. So this means if any of those three things goes wrong, the client is unhappy and you're spending a ton of time working for free to fix it, or you lose the client.
Ai cant replace a copywriter because its too generic no human touch. But a copywriter who uses ai to their advantage will replace a old school copywriter
@@NicolettePanico I overall agree with this sentiment. I do think you can get quite good copy from AI that isn't generic though. And so I personally think there's a pretty good chance AI will replace most copywriters in the next few years. I think that the role of "copywriter" will evolve to be more about big ideas, strategy, and "judgement." Meaning you either come up with the big idea on your own, or you pick from the ones AI has presented based on your experience. One could argue though that in 3-5 years from now AI is so good that it can use its judgement and essentially create and test multiple Big Ideas/scripts and then report back the winner, and after that just continue to further refine it and run tests on its own. I don't think that's a "certain" future but I think there's a decent chance TBH.
@@StefanGeorgi1 most likely as you can already do most of the work with Ai making life easier going from spending 30 mins to an hour writing copy you can literally do it under 10 mins but from my experience with it is even with the correct prompts etc the is still a bit of tweaking done to the ai version of the copy it saves you a tremendous amount on time on angles and market research
It might help if you go watch my follow up video. Also I think what people are missing is that I'm not saying copywriting isn't valuable. I'm saying that planning on getting a bunch of clients if you're brand new is perhaps not the best bet. If you were to do something like TikTok Shop, the entire thing is copywriting. Coming up with hooks, writing scripts, testing opening sentences, etc. The medium/format has changed and there is less demand for copywriters from clients. I'm saying to consider pivoting and going and making your own way instead of planning on a lifetime of serving clients.
Nice, I'm excited to have you check it out! For advice on growing the brand, are you asking re: TikTok Shop specifically or more generally how to scale it?
Sure. What if most people who become copywriters don’t want to become great though, but just want to make $5k-$10k per month in income while having lots of “freedom?” What if many of those people aren’t particularly good writers either? Do you recommend they spend thousands of dollars on trainings and courses and mentorship over the next year and spend endless hours doing something they’re not passionate about and don’t have an aptitude towards?
@@StefanGeorgi1No, of course not, but it's a performance game, and like any other performance games, you get paid on the value you provide, if someone doesn't plan on scaling it by becoming greater because they don't like doing it, then maybe it isn't for them, but for the ones who want to scale beyond 10k, they can surely do it by becoming great at it. And passion is not a metric that can be measured, you get passionate about things you're good at. One should avoid copywriting if they completely hate it, but they shouldn't disregard it just because they can't be passionate about the thing as they suck at it in the beginning.
Also I love how you'll never be able to win with some people. The most obvious thing in the world for me to do would be to sell copywriting training to people as biz opp (which I've never done). I'm known as one of the best copywriters in the world and have a large following and a lot of respect and a lot of people who would happily pay me money if I said "learn copy and get clients!" Instead I shoot a video basically saying that the skill I'm best known for will become decreasingly valuable, and that most people shouldn't get duped into giving people money to people in return for being trained on how to make money as a copywriter, and you go to snake oil (presumably because you saw/heard that I've sold aggressive shit in the past).
I think I just became a copywriter. Check out the headline I wrote: "One secret question that triggered one of the best copywriters in the world other copywriters don't want to be asked".
Also, 1. Develop your copywriting/marketing skills. 2. Grow a following online. 3. Develop relationships with potential affiliates. 4. Promote affiliate offers to your audience using long-form webinar-style videos. 5. Rake in the big bucks 💸 Stefan Georgi is a brilliant marketer and obviously a sharp guy.
Appreciate you brother, it's a delusional space. Everythig is hyper-fast now. Anyone can make a living on TT if they work it, AND scale a brand fast if they are PRO
As a newbie copywriter and someone who has tried to make a living online as a teacher. Videos like this frustrate me. As soon as you learn something, its already out of date. How do we know this won't change 12 months from now? Tiktok can change the rules overnight... And because everyone will now start flocking to this, how will the tik tok creator differentiate themselves? Anyone can become an affiliate marketer which means it will become a commodity, just like copywriting
So first off, I do get your frustration and I emphasize with it. At the same time the reality is that AI has changed things dramatically. For 30+ years you would have been pretty safe in becoming a copywriter. Now it's a much less safe career choice. I've answered questions about TikTok's longevity in replies to other comments here so I'd recommend reading those. The difference between this and an affiliate marketer is pretty straight forward though: as a copywriter you're competing against dozens or hundreds of other copywriters for a single client. As an affiliate you aren't really competing against other affiliates - it doesn't matter if 500 people or 50,000 people promote a product. In fact, the brand would generally prefer that 50,000 people do. So it's nowhere close to a zero sum game. The problem with affiliate marketing historically though was the cost and also knowledge of media buying. TikTok Shop is an equalizer. It may not be "the thing" in 6-12 months but for most people who are brand new to copywriting, realistically copy won't be "the thing" for them in 6-12 months anyways. And my entire point is that there's a higher probability of success for the average newbie with TT Shop than there is with getting clients as a copywriter.
Do you think us seasoned/mid-lev copywriters should aim for becoming full-stack marketer or should we double down on the skill? Also, because so many people are doing cold outreach now, what do you think is the best prospecting strategy for a D.R copywriter?
I would ask you how well you're doing right now currently? Are you consistently getting clients, do you have retainers, and are you generating a good income? If things are working well for you now then perhaps continue doing what's working. If you're struggling consistently, then you might want to work on expanding your skillset.
I’m a newbie copywriter and follow your content regularly and now I’m confused whether to continue being a copywriter or not. I’ve worked hard to learn this skill and also invested a lot in trainings. I’ve finally started to get the hang of this but don’t know what to do after watching your video. Please give me a sincere suggestion of what is the right way to go for me as in the long term I want to end up being geographically free working in my laptop
It's hard for me to tell you what the right path is. Are you currently getting consistent client work and making a few grand per month? If so, and things are working for you right now, then you probably don't need to change direction. If you're not making any money and are still struggling to get clients or get consistent clients then it might be worth looking at other opportunities.
@@StefanGeorgi1 I’m struggling to get clients at the moment and would be buying this course today evening but really not sure if I should quit copywriting altogether or take both skills together at the same time
@@FaizanMehdi-t7o here's a section from an email I just wrote to my list about this, I think it'll help you have a better perspective: And to kind of bring everything full circle… Here’s another piece of advice I’ll share for the copywriters out there who feel uncomfortable with what I’m saying: Obviously, you don’t have to make this pivot if you don’t want to. I’d basically look at it like this: If you are currently making $5k+ a month as a copywriter, and you’re consistently getting work or have solid retainers, and you’re happy with what you’re doing, and you see a path to getting to $10k, $15k etc per month… Then maybe just stick with what you’re doing. You’ll definitely want to keep using AI to improve speed and efficiency, but it might make sense to not get “distracted” by TikTok Shop. Conversely though… If you’ve been in the world of copywriting for 3 months, 8 months, or 12 months… And you’ve never gotten a client, or you’ve only gotten a few clients… Or it just feels like this constant struggle, or like you’re always swimming upstream… Then you might want to consider making a pivot… And at least trying out the path of being a TikTok Shop Affiliate for the next 90 Days. With TT Shop you’re going to end up writing your own copy anyways… And you’ll also probably become a better copywriter as a result of doing this… Because YOU will be the one who is responsible for your success… And YOU will be the one coming up with different hooks and angles for the videos you make… Then measuring results based on how many views they get, how much engagement they get, and how many people end up buying. That data is super, super valuable… So even if you do ultimately decide to keep doing some copy work for clients in the future… You’ll probably be a much better copywriter based on this “in the trenches” experience you got with TikTok Shop… Plus you can take your knowledge about TikTok Shop to all the businesses out there who want to be selling on TT… And probably charge higher rates while being a more valuable asset to them as not just a copywriter but also a consultant… Which is pretty dope, right?
IDK why it would need to be a high ticket offer specifically? TikTok Shop isn't really about high ticket. And sales to most high ticket offers aren't really driven through affiliates - they're driven through FB Ads or YT Ads to ascension funnels that lead to someone booking a call with a sales person (or sometimes to them watching a webinar if the "high ticket" is under like $2k).
@@StefanGeorgi1I d'ont talk specialy about tik tok affiliate. I talk about affiliate marketing of infoproduct like coaching or courses that are high ticket. Beacuse you have a better earning potetial in high ticket ?
@@sankoudiallo5943 right. It just seems like that's what you are most interested in. I personally don't know a lot of high ticket affiliates. I know tons of people who have done well as affiliates for physical products and sometimes info products. So I couldn't speak to the decision to focus on being a high ticket affiliate personally vs. just being an affiliate for physical products, regardless of if you're doing that on TikTok or somewhere else.
Who are you referring to here? In general though the answer is no and that's the whole point: TikTok's algo is super dialed in and brings tons of eyeballs. If you're consistent with making videos, eventually some of them will go-off. Also one of the shortcuts is to just buy an account with 5k+ followers already, which you can do for $200-$300. But even then you're not buying it for the followers really, as much as you are so that the algo serves your vids to more people since you're more established (and because you can just get approved for TT Shop immediately).
I see what your saying but same thing could be said for the tiktok affiliate thing your selling. And TikTok is set to be banned from USA by January if they don’t sell. And it’s not like it wasn’t hard a few years ago to get into copywriting. I honestly feel like your selling fear to kinda generate desire or guide desire for your new thing your selling
you might want to check out this video I put up yesterday as it addresses what you're saying: ua-cam.com/video/Ic0hYD4tr_0/v-deo.htmlsi=g58q20s4yo06QYrD
going to put it in clear terms for people who can't seem to get it: COPYWRITING IS DEAD. there will be enough business to float existing experienced copywriters for a few years. it's over.
Well at some point you're going to need to get paid right? I would say it's up to you. You can always try transitioning to getting paid and see how it goes first before making a decision.
@@StefanGeorgi1 it really is, im a big fan. quick question... how will you respond to other big dr copywriters responding to this video like zarak claiming that tt shop gives you no skills and is just a shiny-object model, whilst claiming the copywriting market is actually growing and that ecom and dr brands will always need copywriters for advertorials, UGC scripts, ads, sales pages, and checkout pages and to manage email lists? interested on hearing back from you
@@ajevvachher I like Zarak a lot, he’s a super smart and talented kid. As to the argument presented here though: I think there will continue being some demand for copywriters for a while, but that it has shrunk and will continue to shrink . The issue is that if we just look at probabilities, the odds of the average person making $5k a month consistently as a copywriter are lower than they’ve ever been, and those odds will continue to get worse. We’re already seeing pretty decent copywriters get squeezed by AI more and more too, thus increasing competition while demand shrinks. So you’ve got lower than ever demand, higher than ever supply, and more competition than ever. Plus Ai will keep getting better. So to me all this means that most people really shouldn’t plan on a long term career as a copywriter. And if they are getting into copywriting for short term financial gain, TT Shop has more upside and probably gives them a higher chance of success. This doesn’t mean everyone who does TT Shop will win. But they are probably more likely to win with this platform than with writing copy for clients.
lol, I've been creating content and teaching for several years. Copywriting is still a good skill, trying to be a copywriter to generate an income is probably not the best path for most people who are early on. So if anything it's good you're watching this vid now vs. going down the rabbit hole for the next 6-12 months.
its pretty annoying,you dont know what to choose today feels like everybody talking bs and you don't know what and who to listen and what to start as a business today
Honestly the best answer is to pick one thing and stick with it. If you are smart enough and hard working enough and committed enough you can succeed with most things. I'm not advocating for everyone to go be a TT Shop Affiliate as much as mentioning this as a viable option. And also yes, if I was starting from scratch it's probably what I would focus on at this place and time. I don't think copywriting is a viable long-term (or even medium-term) option for most people. I think this was true before AI TBH but I think it's especially true now. Also another really good (but very unsexy) option is to go work with a company that's having success right now and learn both valuable skills and how to run a business, so that when you go out on your own you have a higher probability of success.
@@StefanGeorgi1 So how is tt shop a viable long term option when taking account that tiktok might get banned soon in the us, and also that this whole tt shop thing is relatively new and that the wave might soon be over...?
@@MarkZenkins I address the ban stuff at the end of the video and also psychology about “long-term.” To be honest I don’t know if TT is a long term solution but it might be a good option for people for the next 6-12 months. And you are going to learn a lot of skills that will be transferable to other platforms. Ultimately my point though is not that TT Shop specifically is “the future,” but that getting into copywriting to have a long career definitely is not the future. And short term I feel like avg person probably has a higher probability on TT Shop than becoming a copywriter.
Tough to hear but appreciated as a newbie copywriter.
But I’m def doubling down on copywriting. Why? Because I really just enjoy writing.
Secondly, motivation.
I’d rather continue and level up my writing skill and leverage or pivot to other areas I enjoy whether that’s content writing, scriptwriting and building up my audience on my socials.
I think if I purposely went into TT shop knowing it feels like a temporary cash grab I’m going to perform poorly anyway since I just won’t be as motivated. And if I’m half assing it I for sure won’t be acquiring any skills.
I see the main point though, if everything is in a temporal state then why not put your effort in the one that may succeed more.
I’m on a couple email lists for copywriting recently. Guys like Derek Johansson promoting CopyHour mentioning people who have gone on to do other things outside of copywriting after taking the course (peculiar angle). or Ning Li mentioning that you’re gonna have to beat AI to make it and be in the top 15% (Not sure if I really wanted to be a top tier copywriter)
So I’m ultimately appreciative for an additional perspective.
I’ll make it work somehow.
nice man, appreciate you sharing your plan and I definitely wish you all the best :)
I agree and you will succeed. This video isn’t for you! It’s for those get rich quick folk who jump
On anything they think gives them cash. Or want a title for status “I’m a writer” really dude 😂
If you go at it every day, you can get it going. Don't get discouraged!
God bless🙏
It's like running on a treadmill you won't go far
He just wants us to buy his course 😂
Everyone in the world should learn copywriting. We do it everyday. I just think of it as a skill that anyone can improve on and it is so valuable. It’s being persuasive. We all do copy unknowingly or not
Only 8 minutes in, but I'll confirm that April - May has been the hardest month for my crew and I to get clients despite an otherwise good year. Mario touched on this, and I think that it's all coming to a head. The thing that I'm STILL hit up for is funnel buildouts, but I've yet to be taken up on anything else. I interpret this to mean that full-stack marketers have an edge, and that strategy is more important than copy. Fortunately, I've been collaborating with a massive fitness brand, and have struck a profit sharing deal. Going forward, all client work will be in support of that project. Then, once I'm ready, I'l launch some offers that I've had on the back burner.
Appreciate you sharing your experiences Chad and glad that things are going well and that you’re flexing those full stack skills!
Hey Stefan, thanks for the video. I've been following all the emails you send and I just had to watch today's video. Apart from the main message of the video, I've just learned from you that sending cold traffic to a VSL doesn't work as well as it used to and that 1-2 minute ads may be a better strategy. So thanks for that information. I was sending traffic to a VSL a few months ago and it wasn't working, and I actually switched to 1-2 min ads on FB and Instagram. So it's great to hear that it wasn't just me being bad at writing long form VSLs and stuff. Cheers, Emiliano
You definitely are not crazy - and also good on you for following your instincts and switching up the strategy. I think traffic to long-form VSLs is really fatiguing in most cases. For sure can still send an email to a list of 60+ people and they'll watch your long-ass VSL and convert, but there are other ways to make sales now that are just way easier, efficient, and effective.
@@StefanGeorgi1 thanks for your reply! It would be great to hear about "other ways to make sales that are just way easier, efficient, and effective." Seriously, that's the 1 million dollar question, at least for me. Thanks again! Emiliano
@@GuitarCoast For sure - I'll try and shoot another video answering this in the near future.
@@StefanGeorgi1 thank you so much!
@@StefanGeorgi1 Are there any new effective ways to make sales through traditional copywriting and not with tt shop?
shoutout to stefan replying to everyone and giving so much free val.
thanks for the shoutout on this :)
Hey Stefan,
I have seen a lot of videos about it, everyone is saying that it isn't possible for AI to replace human copywriter so first of all, thank you very much for bringing this perspective.
I want to ask, what if I could pair my copywriting skills as a newbie with other marketing skills like for email copywriting, I could pair it with email marketing and something like this.
What do you think about it?
So this is how web devs and software engineers felt 5 years ago
Hi, I'm just starting learning copywriting and came across this video. Little disturbing. What about combining few relevant skills and making it like a little stack that saves business' time and provides great value. Like landing page design + copywriting + email CR packages for niches after a good niche research? I'll love to know your thoughts. TIA
I personally feel like that model isn't great. The reason why is a lot of businesses already have designers they work with, or email people they work with, etc. They don't always need all three things. The type of client who does need that is usually pretty early on and low level and can't pay a lot. Plus when you do that model - now you're responsible for three things working instead of just one thing working. So this means if any of those three things goes wrong, the client is unhappy and you're spending a ton of time working for free to fix it, or you lose the client.
"dont do copywriting cause of ai, but do tiktokshop even to its getting banned next year"
You got me and exposed my ulterior motives detective Bruce!
Doubt it will get banned. They are just extorting them because it's so big
Ai cant replace a copywriter because its too generic no human touch. But a copywriter who uses ai to their advantage will replace a old school copywriter
@@NicolettePanico I overall agree with this sentiment. I do think you can get quite good copy from AI that isn't generic though. And so I personally think there's a pretty good chance AI will replace most copywriters in the next few years. I think that the role of "copywriter" will evolve to be more about big ideas, strategy, and "judgement." Meaning you either come up with the big idea on your own, or you pick from the ones AI has presented based on your experience. One could argue though that in 3-5 years from now AI is so good that it can use its judgement and essentially create and test multiple Big Ideas/scripts and then report back the winner, and after that just continue to further refine it and run tests on its own. I don't think that's a "certain" future but I think there's a decent chance TBH.
@@StefanGeorgi1 most likely as you can already do most of the work with Ai making life easier going from spending 30 mins to an hour writing copy you can literally do it under 10 mins but from my experience with it is even with the correct prompts etc the is still a bit of tweaking done to the ai version of the copy it saves you a tremendous amount on time on angles and market research
chill guys this is a vsl
learn from it...
nowway hhhhhhhhhhhhhhh
correct
I am really new to copywriting. I bought your RMBC course. I feel demotivated to continue after watching this video
It might help if you go watch my follow up video. Also I think what people are missing is that I'm not saying copywriting isn't valuable. I'm saying that planning on getting a bunch of clients if you're brand new is perhaps not the best bet. If you were to do something like TikTok Shop, the entire thing is copywriting. Coming up with hooks, writing scripts, testing opening sentences, etc. The medium/format has changed and there is less demand for copywriters from clients. I'm saying to consider pivoting and going and making your own way instead of planning on a lifetime of serving clients.
Great video - will be buying the course. Any recommendations/advice for growing a jewelry brand from 3m/year to 10m+ ?
Nice, I'm excited to have you check it out! For advice on growing the brand, are you asking re: TikTok Shop specifically or more generally how to scale it?
@@StefanGeorgi1 More generally around scaling it as well as if we should utilize TikTok shops etc. Thanks man
There is no competition for the ones who want to be great at it, the good-enoughs will eventually be taken down anyway.
Sure. What if most people who become copywriters don’t want to become great though, but just want to make $5k-$10k per month in income while having lots of “freedom?” What if many of those people aren’t particularly good writers either? Do you recommend they spend thousands of dollars on trainings and courses and mentorship over the next year and spend endless hours doing something they’re not passionate about and don’t have an aptitude towards?
@@StefanGeorgi1No, of course not, but it's a performance game, and like any other performance games, you get paid on the value you provide, if someone doesn't plan on scaling it by becoming greater because they don't like doing it, then maybe it isn't for them, but for the ones who want to scale beyond 10k, they can surely do it by becoming great at it.
And passion is not a metric that can be measured, you get passionate about things you're good at. One should avoid copywriting if they completely hate it, but they shouldn't disregard it just because they can't be passionate about the thing as they suck at it in the beginning.
I want to buy some fresh snake oil. Are u currently selling any?
Nope but I've got gallons of Haterade for sale. I'd offer you some but seems like you've already had your fill :)
Also I love how you'll never be able to win with some people. The most obvious thing in the world for me to do would be to sell copywriting training to people as biz opp (which I've never done). I'm known as one of the best copywriters in the world and have a large following and a lot of respect and a lot of people who would happily pay me money if I said "learn copy and get clients!" Instead I shoot a video basically saying that the skill I'm best known for will become decreasingly valuable, and that most people shouldn't get duped into giving people money to people in return for being trained on how to make money as a copywriter, and you go to snake oil (presumably because you saw/heard that I've sold aggressive shit in the past).
I think I just became a copywriter. Check out the headline I wrote: "One secret question that triggered one of the best copywriters in the world other copywriters don't want to be asked".
@@piotrs.7189? I'm confused 🤔
@@StefanGeorgi1love you Stefan
where can we find that course?
"Don't listen to what people say, pay attention to what they do." Sends emails to clientele...
Also,
1. Develop your copywriting/marketing skills.
2. Grow a following online.
3. Develop relationships with potential affiliates.
4. Promote affiliate offers to your audience using long-form webinar-style videos.
5. Rake in the big bucks 💸
Stefan Georgi is a brilliant marketer and obviously a sharp guy.
Copywriting is needed to sell anything. Without it you can't do sales.@@droiduser0202
Appreciate you brother, it's a delusional space. Everythig is hyper-fast now. Anyone can make a living on TT if they work it, AND scale a brand fast if they are PRO
As a newbie copywriter and someone who has tried to make a living online as a teacher.
Videos like this frustrate me.
As soon as you learn something, its already out of date.
How do we know this won't change 12 months from now?
Tiktok can change the rules overnight...
And because everyone will now start flocking to this, how will the tik tok creator differentiate themselves?
Anyone can become an affiliate marketer which means it will become a commodity, just like copywriting
So first off, I do get your frustration and I emphasize with it. At the same time the reality is that AI has changed things dramatically. For 30+ years you would have been pretty safe in becoming a copywriter. Now it's a much less safe career choice. I've answered questions about TikTok's longevity in replies to other comments here so I'd recommend reading those. The difference between this and an affiliate marketer is pretty straight forward though: as a copywriter you're competing against dozens or hundreds of other copywriters for a single client. As an affiliate you aren't really competing against other affiliates - it doesn't matter if 500 people or 50,000 people promote a product. In fact, the brand would generally prefer that 50,000 people do. So it's nowhere close to a zero sum game. The problem with affiliate marketing historically though was the cost and also knowledge of media buying. TikTok Shop is an equalizer. It may not be "the thing" in 6-12 months but for most people who are brand new to copywriting, realistically copy won't be "the thing" for them in 6-12 months anyways. And my entire point is that there's a higher probability of success for the average newbie with TT Shop than there is with getting clients as a copywriter.
@StefanGeorgi1 thanks for the detailed reply. Hopefully, your course helps me 😀
Do you think us seasoned/mid-lev copywriters should aim for becoming full-stack marketer or should we double down on the skill? Also, because so many people are doing cold outreach now, what do you think is the best prospecting strategy for a D.R copywriter?
I would ask you how well you're doing right now currently? Are you consistently getting clients, do you have retainers, and are you generating a good income? If things are working well for you now then perhaps continue doing what's working. If you're struggling consistently, then you might want to work on expanding your skillset.
Ditch cold outreach. Start going on to marketing events. You may find someone that will hire you to manage their copy, rather just write.
Would your course help ecommerce store owners set up and get affiliates to promote my product?
It does talk about this some. I'm not really promoting it here on YT though.
I’m a newbie copywriter and follow your content regularly and now I’m confused whether to continue being a copywriter or not. I’ve worked hard to learn this skill and also invested a lot in trainings. I’ve finally started to get the hang of this but don’t know what to do after watching your video. Please give me a sincere suggestion of what is the right way to go for me as in the long term I want to end up being geographically free working in my laptop
It's hard for me to tell you what the right path is. Are you currently getting consistent client work and making a few grand per month? If so, and things are working for you right now, then you probably don't need to change direction. If you're not making any money and are still struggling to get clients or get consistent clients then it might be worth looking at other opportunities.
@@StefanGeorgi1 I’m struggling to get clients at the moment and would be buying this course today evening but really not sure if I should quit copywriting altogether or take both skills together at the same time
@@FaizanMehdi-t7o here's a section from an email I just wrote to my list about this, I think it'll help you have a better perspective:
And to kind of bring everything full circle…
Here’s another piece of advice I’ll share for the copywriters out there who feel uncomfortable with what I’m saying:
Obviously, you don’t have to make this pivot if you don’t want to.
I’d basically look at it like this:
If you are currently making $5k+ a month as a copywriter, and you’re consistently getting work or have solid retainers, and you’re happy with what you’re doing, and you see a path to getting to $10k, $15k etc per month…
Then maybe just stick with what you’re doing.
You’ll definitely want to keep using AI to improve speed and efficiency, but it might make sense to not get “distracted” by TikTok Shop.
Conversely though…
If you’ve been in the world of copywriting for 3 months, 8 months, or 12 months…
And you’ve never gotten a client, or you’ve only gotten a few clients…
Or it just feels like this constant struggle, or like you’re always swimming upstream…
Then you might want to consider making a pivot…
And at least trying out the path of being a TikTok Shop Affiliate for the next 90 Days.
With TT Shop you’re going to end up writing your own copy anyways…
And you’ll also probably become a better copywriter as a result of doing this…
Because YOU will be the one who is responsible for your success…
And YOU will be the one coming up with different hooks and angles for the videos you make…
Then measuring results based on how many views they get, how much engagement they get, and how many people end up buying.
That data is super, super valuable…
So even if you do ultimately decide to keep doing some copy work for clients in the future…
You’ll probably be a much better copywriter based on this “in the trenches” experience you got with TikTok Shop…
Plus you can take your knowledge about TikTok Shop to all the businesses out there who want to be selling on TT…
And probably charge higher rates while being a more valuable asset to them as not just a copywriter but also a consultant…
Which is pretty dope, right?
@@StefanGeorgi1 Thank you for taking the time to reply. Now I’m 100% convinced that I would be buying the course. Cheers!
@@FaizanMehdi-t7owhat did you end up doing?
whats a better alternative than vsl to get clients if you did pursue copywriting right now
In general there's more demand for FB/TT/YT Ads. Emails as well still. The caveat is just being quite good.
So you think Affiliate marketting high ticket is better now for copywriter ?
IDK why it would need to be a high ticket offer specifically? TikTok Shop isn't really about high ticket. And sales to most high ticket offers aren't really driven through affiliates - they're driven through FB Ads or YT Ads to ascension funnels that lead to someone booking a call with a sales person (or sometimes to them watching a webinar if the "high ticket" is under like $2k).
@@StefanGeorgi1I d'ont talk specialy about tik tok affiliate.
I talk about affiliate marketing of infoproduct like coaching or courses that are high ticket.
Beacuse you have a better earning potetial in high ticket ?
@@sankoudiallo5943 right. It just seems like that's what you are most interested in. I personally don't know a lot of high ticket affiliates. I know tons of people who have done well as affiliates for physical products and sometimes info products. So I couldn't speak to the decision to focus on being a high ticket affiliate personally vs. just being an affiliate for physical products, regardless of if you're doing that on TikTok or somewhere else.
this the type of dude to give up on dating cause its saturated
Nice VSL
But doesn't she have to pay for advertising or did she have a big following already?
Who are you referring to here? In general though the answer is no and that's the whole point: TikTok's algo is super dialed in and brings tons of eyeballs. If you're consistent with making videos, eventually some of them will go-off. Also one of the shortcuts is to just buy an account with 5k+ followers already, which you can do for $200-$300. But even then you're not buying it for the followers really, as much as you are so that the algo serves your vids to more people since you're more established (and because you can just get approved for TT Shop immediately).
I see what your saying but same thing could be said for the tiktok affiliate thing your selling. And TikTok is set to be banned from USA by January if they don’t sell. And it’s not like it wasn’t hard a few years ago to get into copywriting. I honestly feel like your selling fear to kinda generate desire or guide desire for your new thing your selling
you might want to check out this video I put up yesterday as it addresses what you're saying:
ua-cam.com/video/Ic0hYD4tr_0/v-deo.htmlsi=g58q20s4yo06QYrD
Interesting..damn. makes sense.
Where do we sub to your email list?
I got the email, had to check this out
going to put it in clear terms for people who can't seem to get it: COPYWRITING IS DEAD. there will be enough business to float existing experienced copywriters for a few years. it's over.
It’s not dead at all.
tough to hear
Should quit then copywriting as newbie I get consistent clients not issues but I don’t get paid cuz I always do it for free
Well at some point you're going to need to get paid right? I would say it's up to you. You can always try transitioning to getting paid and see how it goes first before making a decision.
@@StefanGeorgi1 well I wanna get good at it first that’s why I do for free then get paid. Is that a issue?
My email got featured 😂
lol that's awesome!
@@StefanGeorgi1 it really is, im a big fan. quick question... how will you respond to other big dr copywriters responding to this video like zarak claiming that tt shop gives you no skills and is just a shiny-object model, whilst claiming the copywriting market is actually growing and that ecom and dr brands will always need copywriters for advertorials, UGC scripts, ads, sales pages, and checkout pages and to manage email lists? interested on hearing back from you
@@ajevvachher Same question @StefanGeorgi1
@@ajevvachher I like Zarak a lot, he’s a super smart and talented kid. As to the argument presented here though: I think there will continue being some demand for copywriters for a while, but that it has shrunk and will continue to shrink . The issue is that if we just look at probabilities, the odds of the average person making $5k a month consistently as a copywriter are lower than they’ve ever been, and those odds will continue to get worse. We’re already seeing pretty decent copywriters get squeezed by AI more and more too, thus increasing competition while demand shrinks. So you’ve got lower than ever demand, higher than ever supply, and more competition than ever. Plus Ai will keep getting better.
So to me all this means that most people really shouldn’t plan on a long term career as a copywriter. And if they are getting into copywriting for short term financial gain, TT Shop has more upside and probably gives them a higher chance of success.
This doesn’t mean everyone who does TT Shop will win. But they are probably more likely to win with this platform than with writing copy for clients.
@@StefanGeorgi1 Ok, so what should I do if I'm going into business for long-term growth?
Bro put us in copy now leaving
Just learned about copy three weeks ago by hos video and lmao
lol, I've been creating content and teaching for several years. Copywriting is still a good skill, trying to be a copywriter to generate an income is probably not the best path for most people who are early on. So if anything it's good you're watching this vid now vs. going down the rabbit hole for the next 6-12 months.
its pretty annoying,you dont know what to choose today feels like everybody talking bs and you don't know what and who to listen and what to start as a business
today
Honestly the best answer is to pick one thing and stick with it. If you are smart enough and hard working enough and committed enough you can succeed with most things. I'm not advocating for everyone to go be a TT Shop Affiliate as much as mentioning this as a viable option. And also yes, if I was starting from scratch it's probably what I would focus on at this place and time. I don't think copywriting is a viable long-term (or even medium-term) option for most people. I think this was true before AI TBH but I think it's especially true now. Also another really good (but very unsexy) option is to go work with a company that's having success right now and learn both valuable skills and how to run a business, so that when you go out on your own you have a higher probability of success.
@@StefanGeorgi1 So how is tt shop a viable long term option when taking account that tiktok might get banned soon in the us, and also that this whole tt shop thing is relatively new and that the wave might soon be over...?
@@MarkZenkins I address the ban stuff at the end of the video and also psychology about “long-term.” To be honest I don’t know if TT is a long term solution but it might be a good option for people for the next 6-12 months. And you are going to learn a lot of skills that will be transferable to other platforms. Ultimately my point though is not that TT Shop specifically is “the future,” but that getting into copywriting to have a long career definitely is not the future. And short term I feel like avg person probably has a higher probability on TT Shop than becoming a copywriter.