Complete Guide to Fuzzy Matching - Methods, Limitations & SEO Use cases

✨Quick guide on fuzzy matching for SEOs with a no-code Google Sheets Template ✨
Hopefully, this guide will demystify fuzzy matching and string matching and give you some inspiration on how and when to use it in your SEO work. Includes discussions on the methods, limitations, and use cases for fuzzy matching.
🔥 The video is accompanied by an in-depth guide of fuzzy matching, which also includes a Google Sheets template for the work showcased: lazarinastoy.com/ultimate-gui... 🔥
We’ll talk about:
00:00:00 What we'll cover
00:00:50 Sponsored by Ahrefs
00:01:30 What is string matching?
00:04:50 What are the different methods in string matching and what do they do?
00:05:00 Exact string matching (pattern matching) - Method, Benefits, Limitations
00:06:20 Distance-based string matching (Levenstein) - Method, Benefits, Limitations
00:08:23 Phonetic string matching - Method, Benefits, Limitations
00:09:36 N-gram string matching - Method, Benefits, Limitations
00:12:50 TF-IDF string matching - Method, Benefits, Limitations
00:13:40 - Summary of limitations of string matching ML models
00:14:34 - What are some commonly used string matching libraries (Fuzzywuzzy, PolyFuzz, and Fuzzy Pandas)
00:17:25 - What can fuzzy matching be used for in the context of SEO work?
00:17:36 - Finding Similarity Between Two Strings - Keywords, URLs, Titles
00:19:50 - Fuzzy Matching for Internal Link Opportunities Identification
00:20:25 - Warnings on using fuzzy matching Internal link Identification
00:22:35 - Demo on Fuzzy Match Internal linking in Google Sheets
00:24:55 - Performing Competitor Analysis of URL and Title Differences, identifying Keyword Use Opportunities
00:25:53 - Fuzzy Matching for Redirect Mapping & Content Plagiarism Identification
00:26:50 - Redirect mapping using fuzzy matching in Google Sheets
00:27:40 - Match 404s to existing content and generate a redirect list
00:29:00 Fuzzy Matching for Keyword Clustering - not recommended
00:30:54 - Final Thoughts and Additional Resources
Thanks to these wonderful creators for building useful tools and resources (for other SEOs):
Greg:
➡️ 404 Redirect Matcher redirect-matcher.herokuapp.com/
➡️ Competitor Research App share.streamlit.io/dethfire/c...
Francis:
➡️ URL Redirect Mapper url-mapping.herokuapp.com/
Thanks to these wonderful creators for their amazing animations:
www.raywenderlich.com/541-swi...
commons.wikimedia.org/w/index...
www.codecademy.com/courses/na...
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➡️ Twitter: / lazarinastoy
➡️ LinkedIn: / lazarinastoy

[@kevinm7934]

Superbly explained - One of the best, easily explained topics "Fuzzy Matching" I've come to understand. Brilliantly done Lazarina Stoy!

[@simonedepalma8979]

This is genuinely awesome. Congratulations for the in-depth knowledge that you've shared 🙌🏻

[@lazarinastoy]

Thank you, Simone!

[@livelifeunfiltered]

🤯🤯

[@fajleyrabbe2930]

"Find similar text" us it a Google sheet functions?