Autumn STAND OUT with Ami Copeland CEO of ICB

STAND OUT (or branding/marketing) can be “dirty” words, but I fundamentally believe that differentiation has a place in all sectors including accounting and bookkeeping and that the sooner the nettle is grasped the more opportunity (the right opportunity) will come a firm’s way.
The idea behind this series is to debunk and/or reposition what STAND OUT really means within the accounting and bookkeeping space and to support my mission to support accountants and bookkeepers who are doing great things but who as yet have not owned their space.
There is a massive opportunity to build STAND OUT as a superpower and to drive better value for their clients.
In this first episode we talk to Ami Copeland to understand what STAND OUT means to her, to the Institute of Bookkeepers, to her ICB members and why it's increasingly important within the space.