Perfumer Reviews 'Ébène Fumé" by Tom Ford

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  • @rammul7801
    @rammul7801 2 роки тому +75

    Best thing about Aaron, is how positive he is. Every video he starts by saying I’m feeling fantastic! If I was to say how I’m feeling, it would probably be something like: I’m feeling …. Ammm… I’m not really sure…

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 роки тому +39

      I always try to put the best, positive energy out there! Its nice to know its been Appreciated

    • @rammul7801
      @rammul7801 2 роки тому +4

      @@AaronTerenceHughes it is very appreciated . I do feel your positivity , every time you say that I rethink my emotions.

  • @scottpiper213
    @scottpiper213 2 роки тому +137

    This is the only perfume based channel worth watching on UA-cam. Brilliantly educational and entertaining! Thank you, sir!

    • @rammul7801
      @rammul7801 2 роки тому +4

      That’s true. I recommend watching also George the Fragrance apprentice. Very unique content, fun, witty and educational.

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 роки тому +15

      Thank you and my pleasure:)

    • @FitFireFighter86
      @FitFireFighter86 2 роки тому +1

      @@rammul7801 if you recommend someone else, it isn't true.

    • @FragranceGame85
      @FragranceGame85 2 роки тому +1

      Gent scents too

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 роки тому +7

      @@wach1722 why do you watch then

  • @dom.your.demons
    @dom.your.demons 2 роки тому +25

    Palo Santo is a really special wood that comes from Peru, and smells like a specific incense used to clear spaces

  • @rEMiXCoD2n4
    @rEMiXCoD2n4 2 роки тому +4

    i dont even care about perfumes, just watching your videos because your voice and your way to speak feels relaxing to me :D

  • @cececola
    @cececola 3 місяці тому +1

    I love Aaron. His reviews are just a bonus 😅 I watch for him haha

  • @BeRadMH
    @BeRadMH 2 роки тому +12

    I really like this scent. I bought a bottle and don't regret paying the price. It performs excellent on my skin, it's unfortunate to hear that you're not getting the same projection. I like that it's smoky in a very casual and wearable way. I've surprisingly gotten multiple unsolicited compliments. That said, I can see why you rated it the way that you did. While nice, it is missing a certain spark to make it something special.

    • @matheya
      @matheya Рік тому

      I tested it today and it's Amazing ! My husband didn't love it which is fine. He'll get something cheaper for his Bday :))

  • @Icewolfen70
    @Icewolfen70 2 роки тому +27

    This is the reason why I love Aaron's reviews, he (as well as I) is a Tom Ford fan (fragrances) but it's not ashamed to point it's faults, actually was sad and dissapointed. Altough the smell was actually good, but I can say and Aaron will probably agree, that we are seriously waiting for a ground breaking fragrance from Tom Ford, like Oud Wood, Tobacco Vainille and such...

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 роки тому +13

      I dont think we will see one again! The golden era of tom ford classic fragrance has gone!

    • @Icewolfen70
      @Icewolfen70 2 роки тому

      @@AaronTerenceHughes At least we have perfumers like you, always innovating and giving us high quality and rich scents! Much love Aaron!

    • @mrdrgriffin8790
      @mrdrgriffin8790 2 роки тому +1

      @@AaronTerenceHughes I think you are right. It seems like ever since Estee lauder acquired his company they seem become more focused on the general commercial market as opposed to the fragrance enthusiasts. I get it, but that artistic boldness and quality I fell in love with (circa 07-2013) isn't quite there anymore.
      ATH...Im hoping you will pick up where classic TF left off!

    • @darian7802
      @darian7802 2 роки тому +3

      @@mrdrgriffin8790 Estee Lauder never acquired TF Beauty, they produced their fragrances from the beginning. I think this is more due to IFRA regulations circa 2013 that caused the drop in quality/performance.

    • @mrdrgriffin8790
      @mrdrgriffin8790 2 роки тому +1

      @@darian7802 interesting.... I didn't know that. I don't follow other brands as closely; did their quality suffer from this too?

  • @christinab8281
    @christinab8281 2 роки тому +5

    Opening scent wasn't my taste but after 4-5 hours I love it, absolutely gorgeous and sexy, very woody and slightly floral with amber and vanilla on my skin. Wears different on everyone, close match for me was cafe rose 🌹

  • @sidymohamedsoumahoro2221
    @sidymohamedsoumahoro2221 Рік тому +2

    I’d advise anyone to buy this perfume. It’s worth its price. I wore this perfume before going to work, everyone was staring at me in the train(those close to me and at an acceptable distance) not only it smells nice but it’s strong.
    I did my 8hr shift with my employer and on my way home the perfume was still smelling on on me. Buy this perfume, you won’t regret at all.

  • @rheababe1000
    @rheababe1000 2 роки тому +3

    Aaron is the only person I listen to - he's to the point and honest - but obviously it depends if other people likes fragrances that he is not keen on, but I find he's usually correct in all he tests.... thank god for this lovely honest talented man xx

  • @kodadelarosa2055
    @kodadelarosa2055 2 роки тому +3

    Been waiting for this one, excited to hear your thoughts. 👍

  • @MrDamburger
    @MrDamburger 2 роки тому +4

    Love your reviews, the reason I spend sooo much money on fragrances is they transport me to a better, beautiful place

  • @marcusaureliusRomanEmperor
    @marcusaureliusRomanEmperor 2 роки тому +7

    I just tried this and I went crazy! It’s my favourite fragrance for a very long time.

  • @zivoradpetrovic4592
    @zivoradpetrovic4592 2 роки тому +6

    It takes a couple videos to be able to follow Aaron's in-depth explanations. Once you are able to fully follow his thought process, you start to judge even your own frags at home the same way!

  • @Alritealritealrite
    @Alritealritealrite Місяць тому

    I was searching for this one and I'm glad I ran across your video. I'm surprised this one isn't talked about more 🍻

  • @ems_h.eartnotes
    @ems_h.eartnotes 2 роки тому +2

    I LOVE Palo Santo, I buy a Palo Santo rollerball oil from Root & Flower, £12 for 10ml. Highly recommend if you love the scent

  • @AyeItsNico
    @AyeItsNico 2 роки тому +4

    I love the smell of this ebene fume, It reminds me of copal, a ceremonial and cleansing tree resin that is burnt for ceremonial purposes (Oaxaca, Mexico)
    for me its cleansing and projects beautifully, not as much as id want to though, on my skin. I been layering it recently with Santal Blush! its funny you brought that up, but as you say, they are similar enough to layer (EF first and then SB) and it gives it that needed extra "umph", that projection and its amazing. Then again for the price, as you worded it, youd expect it to be complete.
    I love it and would recommend you to try it, and if you see this comment, let me know what you think!
    I love your videos and as they are raw and unbiased from a pro perspective.
    i would love to see a review on Bois Dargent by Dior in their private collection, this one is my absolute favorite!

  • @crazyups2397
    @crazyups2397 2 роки тому

    The best reviewer on UA-cam and it’s not even close

  • @M4RCi92
    @M4RCi92 Рік тому +1

    I tested this fragrance a month ago, and I gotta say I'm surprised you didn't get a good projection, Aaron. 2 sprays, and this stuff just radiated like an absolute monster on me. I fell in love immediately.

    • @ragingexodus
      @ragingexodus Рік тому

      I loved the scent, but I got absolutely no projection on it. Was very much a skin scent for me, but I've heard it projects better for other people

  • @jawi499
    @jawi499 2 роки тому +8

    Another good review. Obviously not sponsored by mr. Ford😆

  • @2mnyshp
    @2mnyshp 2 роки тому +3

    Once I first smelled and bought TM Tabacco Vanille, every single other perfume is a bit disappointing, even if it's good :)

  • @Ed-ce5mb
    @Ed-ce5mb 2 роки тому +1

    Aaron , great review. I tried Ébène Fumé by Tom Ford. I like it but I do not love it. I agree with you. The fragrance is a little uninspiring.

  • @garethdyos8018
    @garethdyos8018 2 роки тому +1

    I'm 100% with you on this review Aaron! Couldn't agree more!

  • @khaledalnuaimi8336
    @khaledalnuaimi8336 2 роки тому +2

    Aaron, your layering tip was spot-on, brought out my other TF while watching and tried it with oud wood and its amazing. I did also try layering with the discontinued Arabian Wood and Ombre leather, but oud wood combo is beautiful. Thanks for the tip, great review.

  • @KarstiQ
    @KarstiQ 2 роки тому +1

    I was waiting for this! Thank you :)

  • @d_15745
    @d_15745 2 роки тому +1

    You are literally THE BEST!!

  • @JadedMuse2
    @JadedMuse2 2 роки тому

    Thanks for reviewing this! Been waiting to hear what you think of it. 🙂

  • @YeCannyDaeThat
    @YeCannyDaeThat 2 роки тому +1

    New Microphone Aaron? The auido in your videos now is to die for. The backround is just so clean and there is no echo what so ever. Sounds like a professional sound booth. I don't own any Tom Ford perfumes but I once tried fucking fabulous and while I liked it, it caused me way too much nostalgia, almost melancholy emotions. It was actually a bit of an emotional ordeal! So I'm nervous of going back to Tom Ford. Probably seems crazy to most people but maybe you understand.

  • @maggspaine5419
    @maggspaine5419 2 роки тому +4

    Oud wood has no staying power on me at all,looking forward to the new releases he is bringing out soon

  • @andrewlocke6103
    @andrewlocke6103 Рік тому +1

    Maybe it's an American or millennial thing, but palo santo is a very popular incense smudge, in the form of lightly colored chips of the branch. Has been used forever in Central America, and is pretty expensive, relative to other wood derived oils. I quite like Ebene Fume and find it projects just as much as I want it to.

  • @matheya
    @matheya Рік тому

    I tested it today and it's Amazing ! My husband didn't love it which is fine. He'll get something cheaper for his Bday :))

  • @marcusaureliusRomanEmperor
    @marcusaureliusRomanEmperor 2 роки тому

    Thanks ATH! Your very specific reviews are a great inspiration 😎 looking forward to trying this myself now.

  • @myco9253
    @myco9253 Рік тому

    I get good projection and over 10 hours of wear time, so for me it's a great stand alone signature scent! With everybody saying this would be a skin scent I debated it but seems like my skins is built for it.

  • @AKmaniac93
    @AKmaniac93 2 роки тому +2

    Very honest and very good review Aaron! For fragrances at that price range it will always be tough, because as a customer you have high expectations and therefore it can quickly disappoint :/ Keep doing what you do Aaron!!! 👍👍👍

  • @MrThoughtfox
    @MrThoughtfox 2 роки тому +2

    Palo Santo (means “holy stick”) is a kind of wild tree used in a lot of rituals especially in South America

  • @cristianconstantin46
    @cristianconstantin46 2 роки тому +6

    I think a lot of TF is overpriced, unfortunately 😞
    But also have a great scent too. I actually be onest, lost cherry and better peach is too lot of many 😑

  • @TheToddNJ
    @TheToddNJ 2 роки тому +2

    I was laughing my ass off watching this, it was pretty in line with what I thought about it, minus adding smoke, I just want it to be more projecting and performing

  • @alansibley
    @alansibley 2 роки тому

    Another great review Aaron. What would you say is the best smelling fragrance with the best projection?

  • @danman3163
    @danman3163 2 роки тому +4

    It would be real interesting if Tom Ford hired you to work with the perfumer, to create your take on that fragrance. And then the original and the "Ebony fume 2" were both put on the marked and we could see which of them sold best.

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 роки тому +2

      I would of made the projection notocable and added frankincense and healingwood

  • @mohsinchoudhury85
    @mohsinchoudhury85 2 роки тому +1

    same here, I got into this fragrance hobby because of tom fords Gucci Pour Homme 1.
    but am still getting Ebene Fume though lol. few other people have mentioned London and GPH1. but if it's closer to London then even better because i've been wanting London for many years.
    I'm not that bothered about the projection because not all fragrances are about that.
    like Chanel Pour Monsieur for an example love that scent but its not a beast mode.

  • @redhawkmillenium
    @redhawkmillenium 2 роки тому +3

    Fun video as always! At the start when you were reading the notes you said you don't know what "Palo Santo" is. Turns out Palo Santo is an alternate name for "healing wood", which you mentioned at the end. I've seen Palo Santo listed as a note in a couple different fragrances.

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 роки тому +1

      Oh right I go on what suppliers sell ot to me as! Healingwood or Terpinless Patchouli! I also struggle with the full INCI names as I short hand everything! Like T-Ace Is Terpinol Acetate. Gax is Gaxolide. I do so many variations that its quicker to write down the short hand and when you scale up the correct INCI

  • @DarkHorseDanny
    @DarkHorseDanny 2 роки тому +1

    What would you say is your favourite date night designer fragrance?

  • @farbrother123
    @farbrother123 2 роки тому

    Excellent review... Love most of Tom Ford fragrances. Received your legend and maverick today and you were right maverick suits me so well... Also received your up and coming scent (won't say what it is) but that is going to be my new summer fragrance, can't wait for the release. 🦄♥️

  • @-TheOracle-
    @-TheOracle- Рік тому

    A new Subscriber here because I like your candor. "You" certainly project well even though Ford did not on this one.

  • @Beo2wolf
    @Beo2wolf 2 роки тому

    That's a great review. Thank you Aaron.

  • @OooooFilms
    @OooooFilms 2 роки тому +1

    “Lets get testing.” Love these reviews!

  • @garyharper9992
    @garyharper9992 2 роки тому

    Love how you are always FANTASTIC Mate

  • @zalejackson
    @zalejackson Рік тому

    Crazy how skin chemistry is important. I got great projection n longevity. Layer this with Tabac Vanille or lost cherry n buddy, u good.

  • @uffu2490
    @uffu2490 Рік тому +5

    One of my favorite scents as it’s such a cozy feeling. I can’t describe it (everyone’s skin work’s differently) but it reminds me of a sauna.

    • @TeyanThuny
      @TeyanThuny Рік тому

      I agree it’s woody but smooth and almost sweet

  • @rc121crx
    @rc121crx 2 роки тому +1

    I can't remember which TF private blend it was but it's in a white bottle. Opening was so sexy , like cigarette smoke and soft florals. Sounds nasty ,but my goodness.

  • @aromafromheaven
    @aromafromheaven 2 роки тому +1

    Fantabulous review

  • @marcberry5751
    @marcberry5751 2 роки тому +1

    Hi Aaron. I've just bought Amouage Epic Man after saving up for 6 months and i did the same with Amouage Journey Man. It would be really good if you could review them. I realise you'll have your own opinion which it would be great if you liked them but even if you don't, I'd be interested in your opinion being a perfumer yourself. Thanks, Marc.

    • @lonewolf5969
      @lonewolf5969 2 роки тому

      You shouldve tested Epic Woman before the man, they are similar but some from the woman’s line are better than the man’s without being feminine leaning.

  • @omomo202
    @omomo202 2 роки тому

    I just tried this today and I was disappointed in its longevity! OG Tom Ford fragrances used to be beasts but they seem to be lacking lately. Do you think it’s because of the semi-recent bans on certain ingredients?? They just don’t seem to be the same.
    It’s sad because TF was the first expensive brand I loved!! It opened up my nose to a new world of perfumery and kinda made me a fragrance snob! Lol!!

  • @liljay0687
    @liljay0687 2 роки тому

    Bought this one back in December, I really enjoy it!

  • @adriansumner1412
    @adriansumner1412 2 роки тому

    Ebony wood synthetic or Ebonol generally combines well with Capcican or Cappuccino or or dandelion root. It doesn't yield an essential oil and is pretty much dead weight won't float.

  • @upstandingkam
    @upstandingkam Рік тому

    Get your hands on some palo Santo at your nearest hippy shop (or South America), it's the main note in this frag

  • @214Juan
    @214Juan 2 роки тому

    I smelled this at my local Sephora and immediately was reminded by Jazz club but this fragrance is a bit sharp and not as sweet. With that said I'll rather buy a full bottle of Jazz club, which cost less!

  • @cocolait4297
    @cocolait4297 2 роки тому

    you look so good ! Thanks for your review

  • @Elena-er7zp
    @Elena-er7zp 2 роки тому +1

    I was at work and a customer smelled exactly like Ebene Fume so I asked what he was wearing and imagine my surprise when he not only did not say Ebene Fume, but then also said it was some really old perfume he’d had for 20 years lol Bloop!

  • @joshledford8921
    @joshledford8921 2 роки тому

    Aaron, Have you tried the new
    COSTA AZZURRA PARFUM EAU DE PARFUM by Tom Ford? It is supposed to be more concentrated especially in its wood ingredients.
    I Love Tom Fords summer scents but they don't project well after perhaps an hour. I am hoping this one will fix the projection.

  • @caseyplunkett6083
    @caseyplunkett6083 2 роки тому +2

    I've given up on Tom Ford releases. Honestly I've let go of the fondness I had for previous releases. I'm just over it.

  • @MrAbsinator
    @MrAbsinator 2 роки тому

    Palo Santo is a sort of incense. Certain shamanic ceremonies in South America will use it for certain plant medicines, before the ceremony starts.

  • @joshuaesposito5409
    @joshuaesposito5409 2 роки тому

    I’m so with you that I also used to love Tom Ford.. his releases for a long time now have been crap..
    Let’s hope he gets back to his old ways..

  • @glennbryant237
    @glennbryant237 2 роки тому

    What is Your Honest opinion on Lagerfeld Classic Newest formulation? I would APPRECIATE YOUR THOUGHTS.

  • @zalejackson
    @zalejackson Рік тому

    Last on me a whole day later. Loved it. Just off a sample. Will buy

  • @teakey
    @teakey 2 роки тому

    I like this one so I’m guessing it’s going to be a like

  • @Frag_Star
    @Frag_Star 2 роки тому

    Hi Aron, who is your barber, your hairstyle and beard look very good, and what is your skin care routine, because for your age you look much younger, and your diet, your food...🙂

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 роки тому

      My barber is in Manchester! He has been taking care of me for a few momths now! The last one cut my hair too short! my skincare is my own! I am a cosmetic chemist and perfumer! I used to design cosmetics for companies! My diet is pretty much fasted! except for coffee. Then two meals! I find insulin from food makes me groggy! I work better fasted

  • @daynecooper9552
    @daynecooper9552 2 роки тому

    If you had to choose one to wear would you pick either black orchid or tobacco vanilla ?

  • @margaretisolan9189
    @margaretisolan9189 2 роки тому

    To me it smells like church. I did enjoy your review. Direct without bs as always 👌

  • @terrysmiles8599
    @terrysmiles8599 2 роки тому

    Very Nice Aaron i want that one!

  • @adrianalonso5734
    @adrianalonso5734 2 роки тому

    Can I have ebune fume please I really want to know how it smells I love tom Ford fragrances

  • @maxotazumindmedicacademy
    @maxotazumindmedicacademy 2 роки тому

    What mic and software
    are you using? it sounds really good?

  • @kurush61
    @kurush61 2 роки тому

    Aaron, have you used Amber Xtreme? To my very amateur nose it smells just like Norlimbanol. Do you detect a difference between the two?

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 роки тому +1

      They sort of smell similar!!! I totally get you! But Amber Xtreme work in a synergistic fashion with other musks and raw materials. Norlimberol and its isomer Timberol are radiant amber/woods.

  • @elizabethknapp9806
    @elizabethknapp9806 9 місяців тому

    I find fragrances are very personal and everyone has a different experience. I don’t feel that it smells anything like Santal blush.

  • @andyrnb4923
    @andyrnb4923 2 роки тому

    I tried this and thought it was dull AF. Nice peppery opening, then just dry woody ambers - the type that smell like a headache, and every other male fragrance, more or less.

  • @NiPz88
    @NiPz88 2 роки тому +1

    french name in perfumery are often hard to pronounce haha! but yeah, it's pronounced eh-ben fu-may

  • @rasmuslitmanen3088
    @rasmuslitmanen3088 2 роки тому

    Would like a review of xerjoff-40 knots, blind bought it a few days ago and wow it's amazing. Not that Marine as you would think looking at the notes tho. Give me your thoughts 🌞

  • @deepthings4311
    @deepthings4311 Рік тому

    Would love to see you come up with a really woody, incense-y perfume, palo santo, copal, frankincense something deep

  • @stuartbarnhill2795
    @stuartbarnhill2795 2 роки тому

    Enjoyed Aaron 👍

  • @pepejeans000
    @pepejeans000 2 роки тому +1

    Aaron try out Ganymede if you havent

  • @Hungho-jd9pb
    @Hungho-jd9pb 2 роки тому

    Do you have to order GUAPO straight from UK or any where in US have it ?

  • @FraBra88
    @FraBra88 2 роки тому

    Palosanto is a gorgeous wood used as incense. It is very well known in the incense community!

  • @upstandingkam
    @upstandingkam Рік тому

    Thank you for saying "I don't know what that is" when you dont know what it is 👏

  • @fortanell1
    @fortanell1 2 роки тому

    Mr. Aaron…i did buy black orchid because of you…first time i smelled,i was , what’s this..it’s estrange who will put this on….and why mr.Aaron says it’s fantastic…i let it pass one month…then i smelled it again.. wooow.., what a difference, dark,mysterious,provocative smelled…. I buy it right away…my point is this..why don’t you make a second review of those perfumes you don’t like..who knows right????

  • @cheekster777
    @cheekster777 2 роки тому

    Another Tom Ford review…thank you.

  • @WT9999Z
    @WT9999Z 6 місяців тому

    This is very helpful. Thank you.

  • @limesinfinity6864
    @limesinfinity6864 2 роки тому

    How do you feel about tea tree essencial? I could see it in this kind of fragrance

  • @carbondated21
    @carbondated21 Рік тому

    I liked this scent a lot, however there is a part of it with a very distinct, sharp, tangy/sour tinge to it that just doesnt work w me.

  • @BoomBoom-tm5xw
    @BoomBoom-tm5xw 2 роки тому

    Hello Aaron. Hope all is well with you. I wanted to share with you my experience with Ebene Fume. Off of my skin, it does project. And I’ve gotten many compliments from women and also men. Wear it few times. Try it out. And see if you get similar reactions from people as I did. It would Interest me to know.

    • @AaronTerenceHughes
      @AaronTerenceHughes  2 роки тому +1

      Once I finished the review Videounicorn gets everything! Away from these reviews I only like to ware my own work

    • @MikeRollerson
      @MikeRollerson 2 роки тому +1

      I had the same experience with it! Even just a couple sprays, this one stuck around all day and seemed to project quite heavily. It's a great scent that seems to continue changing, but carries a strength throughout the wearing. Compared to the other recents, Bitter Peach/Lost Cherry, this one came in at both a lower price, seemed a bit more unique and definitely stuck around longer during a wearing. I really enjoy Ebene Fume and it's one of my favorites from last year.

    • @BoomBoom-tm5xw
      @BoomBoom-tm5xw 2 роки тому

      @@AaronTerenceHughes Who is video unicorn?

  • @cheekster777
    @cheekster777 2 роки тому

    Closing in on *50k subscribers* . Let’s gooooo…

  • @ludwigtz83
    @ludwigtz83 2 роки тому +1

    You are so much F###$$$ng..... HONEST

  • @generic_cat
    @generic_cat 2 роки тому

    This thumbnail is very nice.

  • @caseyplunkett6083
    @caseyplunkett6083 2 роки тому

    My support
    I enjoy the videos even when I don't care for the scent lol.

  • @alirahmani6236
    @alirahmani6236 Рік тому

    I don’t agree with Aron. I really love smelling the scent and after 2,3 hours the smells even gets better and more fantastic. I agree with not having a high projection or spreading scope (by the way it’s even a bit good in that too)

  • @darriangario3447
    @darriangario3447 2 роки тому

    Paulo Santo is really clean woody smell it's quite lovely and meditative .

  • @zjadaczkitu
    @zjadaczkitu Рік тому

    Love the scent, shame about the poor projection.

  • @johnhaji2953
    @johnhaji2953 2 роки тому

    tan looks great on you

  • @Comet-220
    @Comet-220 2 роки тому +1

    3rd! 🤪
    I won't get a sample unless you rate 8 or above 😉

  • @rizwanrahim2416
    @rizwanrahim2416 2 роки тому

    Need to know few basics of Italian perfumery as perfumer I guess....

  • @pasf4118
    @pasf4118 2 роки тому

    Really sad that they price this stuff always a bit too high for it to be worth, I'd rather wear Dior Intense which feels complete, why didn't they wait and give it more projection ?