Map The Customer Lifecycle Journey Stages with Engagement
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- Опубліковано 24 лип 2024
- Learn how to map the stages of your customer lifecycle journey with engagement to extend customer lifetime value (CLT).
0:00 Map The Customer Lifecycle Journey Stages with Engagement
1:17 What Is Customer Engagement?
3:03 What Is Customer Lifecycle Journey?
4:12 The Value Of Experiential Design
4:46 Awareness
5:13 Awareness: SEO
5:32 Awareness: Social Media
6:10 Awareness: SEM
7:00 Awareness: Influencers
7:56 Acquisition
9:04 Acquisition: Blog Content
9:23 Acquisition: Social Proof
9:50 Acquisition: Lead Magnets
11:03 Conversion
13:59 Retention
14:22 Retention: Adopt CRM Tools
15:11 Retention Differentiation From Competition
15:48 Loyalty
17:39 Advocacy
First, you’ll discover what the customer lifetime journey is and how a customer engagement strategy is key to extending it.
Then, we’ll explore the value of experiential design in developing an engaged customer lifecycle journey map.
Next, you’ll learn about the various stages of the customer lifecycle journey including awareness, acquisition, conversion, retention, loyalty and advocacy.
We’ll then explore how to enhance engagement at each stage with SEO, social media, content, videos, CRM’s loyalty programs and more.
#customerjourney #customerlifecyclejourney #customerengagement #customerlifecycle
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This is so well put together! Probably the best content that sums up the Customer Lifecycle Journey. Other sources usually stop at the acquisition stage and ignore the rest.
Thank you so much for providing incredible value, Stephen! Please, never stop crushing it!
Glad it was helpful! Thank you
BRAVO!! Thank you for all the great information!!!
Our pleasure!
Always a pleasure learning something new ,your insightful videos are always a delight to watch.
Many thanks!
Really needed this. Thanks.
Glad it was helpful!
What are examples of "word of mouth' recommendations in the digital space? Would responses like positive comments or likes be examples too? Happy for more. Thanks
Likes are more engegment... positive reviews are a great example... essentially, they're telling others why the should choose you
A great video! Do you have links to sources for the figures?