Ya'll remember when Every celebrity had a Mac lipstick. Now they all just making their own brands.
Morgan Alexander I just picked up my First Mac lipstick, I used to collect them like crazy. Lol.
MAC was the shit when I was ~late teens (2006-2009ish). Now it’s like... where is MAC? What is MAC doing and why is it so special? I used to remember the funny ‘Sephora vs MAC’ debates. Now MAC is basically just another brand. Literally - what are they doing?
Also Clinique needs to do something else. Maybe it’s because my mom often just shops Clinique/Lancôme, but those brands are kind of boring when it comes to any makeup. And even though they’re really strong in skincare, is anyone under 50 thinking of them?
My Rezz MAC has always been lowkey tho. Influencers stopped talking about it when they started to receive PR from other brands, but I guess MAC it’s more of a MUA staple brand as most of them use it.
celebrity makeup is the new celebrity perfume
Ay least i Love fragances , Ariana Grande ones are very good. Jlo (she need to stay there and not in skincare) are very good. Britney 'Curious' delicious IMO. Katy Perry Purr is one of my favorite. Gwen Stefani LAMB, Harajuku amazing parfums
I don't trust celebrity endorsements because they endorse any random thing. Like those celebrities such as Taylor Swift and Katy Perry who endorsed Covergirl. So we're supposed to believe that millionaire celebrities use covergirl, when we all know that they use Chantecaille and Dior. In 2012 my friend gave me covergirl eyeshadow singles and they were dry and powdery with almost no pigment. Then I recently found a video on UA-cam where James Franco endorses Scion. He's standing there in a designer tuxedo next to compact models of Scion. Like we're supposed to believe that a fucking Hollywood actor drives a Scion. BS.
Ngl, I only have ever liked Maybelline (Lash Sensational) and Covergirl (Clump Crusher) mascaras.
my first thought was Stilla. no one talks about them *ever* anymore.
My friend bought the liquid eye shadow for my birthday, the amount of stacking I had to do... So patchy 😭😭
I kinda like you not having a set intro, seems less robotic
sephora never has any deals either i swear
They also don’t give samples with your in store purchases. The points also expire in a year dumb.
Also I’m so surprised mac isn’t on this list. They fell off HARD
Christine Augustine people still use them especially regular people, they just aren’t popular for beauty influencers. Lots of people still use Mac tho.
MAC has a cult following a lot like Lancome and Estee. They have hero products that their loyal customers swear by and so they keep the business. Adding new things here and there
MAC makes theatrical makeup and they have a huge pro discount, so a lot of actual MUAs use MAC
also, in some countries like mine (Perú, where you can’t order makeup online easily) MAC is the only or easiest makeup brand to purchase :(
YOTHAT INTRO I CHOCKED
Benefits bronzer was the only shade for way more than 4 years.When I was a teenager working at Ulta there was only one shade. They have been shady since the early 2000s. Im in my 30s now lol
@angela !! Wow that's very disappointing. That's like 17 years. We need to support brands that make products for every shade. I remember looking at their products wishing I could use them as a teenager. They never complemented my skin tone.
Hello, random black girl from England here, can I just say how much I appreciate your channel. I have been binge watching your videos for the past week and you are so intelligent and well - spoken about your ideas while being hilarious. There are not ENOUGH black females on UA-cam so thank you so much for giving us the representation we need🙏🏾🙌🏾💜
benefit sucks, their shade ranges don’t even cater to my skin tone bc I’m too pale, they can’t even whitewash their own brand right so who is their target audience??
Yes, but thats always the case, mainly the gothic brands have foundations for pale ass skins like mine
Too Faced has been washed/childish... however I tired to support my sis Jackie when she was breathing life into that brand again BUT y'all lost me forever with that Rich Lives Matter Tomfoolery Pic went viral... wtf
I like Jackie but I wish she would stop supporting too faced 24/7. It shouldn't of took them a collaboration to create a shade range for dark skin women. Its obvious they're using her so I'm confused why she would even think about working with them
She and the founder are CLOSE. I don’t think she can cut them off. Plus their foundations/concealers are why people gravitate to them especially when their concealer lowkey replaced Tarte’s. I don’t care for their palettes or bronzers, etc
@@Jordan-db2og yeah but I dont understand why she would take it in the first place
tarte could actually become a natural/clean brand instead of the pseudo shit they currently claim to be “natural” esp since that type of thing is huge now
Natural brands are usually trash. Dr. Dray just made a video about all these “clean” brands.
@@rust44 thats literally what im talking about did u not read the line about pseudo shit???? a lot of clean brands/products are garbage I agree but there are some good products out there once you sift through all that garbage. its the same thing in the mainstream beauty space. both clean and mainstream do exist in the beauty space as a whole and thats just how the beauty space is right now, luckily consumers are starting to wake up to this but its a slow process for sure.
like why cant we have efficacy AND ingredient standards?? AND be green for the environments sake!! we really can have it all its just the companies dont want to cut profits up front to make the initial changes. its also a new phenomena so its ofc going to be more expensive, just like how veganism is becoming more popular and its reducing the cost for vegan products as they become more and more popular in the mainstream.
“peace, love and parmesan” sent me and i’m never coming back
Ms.Canola oil in the intro 💀
This is my last comment lol. Urban Decay messed up after the naked pallet. Every thing after that was naked this, naked that. They keep recreating the same pallet over and over. They use to be so creative but now its like their afraid of color.
when you said 'hi sisters!' i SCREAMED
1:23
"so then i tweeted this tweet i'll put it on the screen"
*does NOT put it on the screen LMAOOO*
Camilla’s trying so hard it looks like she’s about to dislocate her hip. 💀
the natural lighting and the sun passin through is sooooo nice you are truly glowing what
Just to add more: Stila, Kylie Cosmetics, Mac, Nars, Beauty lender (their makeup imo), Glamglow, etc
I don't think Kylie cares anymore. She got her payout so the brand can die at this point.
@@Jordan-db2og it's just my personal opinion, Nars used to be a fave of mine but their recent stuff hasn't appealed to me. If you still like them, that's great!
I think Kylie’s brand is still alive but she probably doesn’t get as much stock as the beginning, so yes there are less customers but it’s not near dying imo. I use NARS concealer but other than that I don’t use NARS.
first brand that came to mind is too faced
"Peace, Love, and Parmesan" my new life motto
Words can not describe the love I have for your funny ass channel. I always feel bored when I'm doing my makeup and your rants are not on in the background making me holler!
the camila video 🤮 i had almosy forgotten about it why must u remind me
Please, watch Cycle 3 of ANTM. I just rewatched it and it made me soooooo mad because the judges criticize Yaya for being "too Afrocentric".
Tarte- Hang it up FLAT SCREEN
Urban decay could’ve been the perfect brand for E girls but they don’t know how to keep up
I honestly feel like 90% of the brands in Sephora are dying
K K the only brand that’s actually thriving that’s in sephora is fenty beauty
Idk I feel like brands like Milk, Fenty, and There “clean” brands like Ilia do well. Some of the luxury brands are doing ok but not all of them. I think Sephora itself has been pushing skincare more cause they know they are getting more and more business from that
I’ll never understand Benefit releasing Hoola light...I’m NC15 and use the original shade. Edward Cullen is the only one who could wear the light shade 😩
angela !! Oh I feel that, I can’t imagine how much of a slap in the face that launch would’ve been to POC
Mac doesn’t carry a shade light enough for me, so I’m assuming it’s for me? Lol, it’s too warm, though.
Why didn’t you talk about kat von d!! Other than their tattoo liner that brand looks like it’s dying!!!
girl they need a complete rebrand into that egirl vibe with no kvd no kat von beauty no kavodee no anything relating to that trash heap of a woman
Rose Clouds that's highkey a great idea. the company keeps the "edgy vibez" it used to have but tailored to the new generation of gothic girlies
pee pee neon greens, metallics and a good matte black. fake freckle pens, stamp eyeliner for cheek shapes, matte blush compacts
it would be so easy
Fenty came for everyone's necks when it came out
"Urban Decay was what Melt is now" -- WOW yeah that's a really great point
1) I didn’t even realize that Urban Decay released a Naked Foundation, because all I was hearing about was the Jaclyn Hill lipstick drama.
2) “Hang on let me put on my powder before I get upset” had me CRACKING UP.
3) Tarte really does need to end it with the complexion products. To be honest, the only collection they’ve done that I’ve been interested in was the mermaid collection back in like...2017?? And I wasn’t super on board for the Rainforest of the Sea collection to be honest. The packaging was cute but...it just didn’t vibe, you know?
Imagine clicking on a video and realizing that yes, you’ve watched it before. Because you have a comment???
The beginning of the video 💀💀 she looks like she’s trying to pop her hip back into place 😭😭
This sounds biased but Jackie Aina saved too faced with her collab because they expanded but right after their just peachy line didn’t have a good shade range, but the born this way line does
I was SCREAMING when you got to the part about the Urban Decay Game of Thrones collection. IT WAS SO BAD I bitched to my boyfriend for like a month about how much I hated what they did with that opportunity
I dont know anything about makeup i have been wearing the same eyeliner and mascara for 4 years but i am obsessed with watching this channel and listening to you rant
MY GOD THAT CAMILA INTRO I'M SCREAMING TWO SECONDS INTO THE VIDEO
I think tarte would work as just that “bland, mildly-experienced with makeup, Christian mom” brand. Maybe they could start to cater to mature audiences? Girl idk I want them out the door too but hell its a last ditch advice 🤷🏾♀️
Cycle 6 of antm hands down
Jade is a living legend and one of the most iconic reality tv stars periodt
I'm in my 40s, so I remember when Urban Decay actually was "Beauty with an Edge". Now they're just a parade of Naked Palettes. I regret not buying at least one Pocket Rocket lip gloss.
“It was rude, it was uncalled for and it was blasphemous” 😂😂 Both Urban Decay and GOT are cursed, throw them both away.
Edit: Watch Cycle 17 of ANTM it’s the all star cycle
15:10 SCREAMINGGGGG at the James Charles ghost makeup look reference 💀💀💀💀💀
"Is that the sun? Hey girl.
Oh.... oh- that's a little too bright."
I just recently found your channel and I am LOVING it! I am literally binge watching your videos. You are so freaking FUNNY, articulate, and have such amazing topics. I literally die laughing WHILE BEING FED and it is the best thing ever. I don't have to tell you this, but keep up the amazing work! xD
When benefit finally made more hoola shades, they made a shade LIGHTER than the original and then waited like another like two years to make deeper shades. I’m sorry???
the intro really did take me out i-
A lot of these brands are just used to being popular so they aren't sure how to connect with current trends. Once you reach the top the only way you can go is down.
Urban decay went downhill since they discontinued the electric palette from that point every launch was meh
The way I just ran to this video, sus is my favorite UA-camr right now and that’s on what, PERIOD. -fellow simmer
girl im so glad that i finally found a makeup youtuber with brain cells ... you and jackie ania are gods
Dude some of these brands should actually listen to you omg you're such an intellectual 😌😍
The beginning ... I-... YES
camela killin it in the beginning 🤤
Girl!! That foundation looks absolutely stunning on your skin! 💜
The natural lighting + your melanin is everything 👌🏾👌🏾👌🏾
the first thing i EVER bought from sephora, and the first “pricy” product i ever owned was champagne pop 😳
Oh god flashbacks to that stupidass shit when I worshipped Jaclyn Hill and thought her word was scripture lmao. she marketed that as being ‘for all complexions’ but it looked like an orange stripe on me bye
UD's Born to Run palette did pretty well and was beloved by many. They need to stick with that sort of branding imo.
i watch all these videos despite knowing literally nothing about makeup, only because i love hearing her talking about marketing and branding. as a PR student, there's a lot of good insight to be found on this channel.
Sis is really spoiling us with daily content 😤👏
UR LITERALLY MY FAV UA-camRR
why am i so obsessed with your channel
This was the best video I’ve ever seen and I couldn’t agree more. Especially about Becca. When I used to work at Sephora that’s the only brand I would really tell people they are the best and my foundation never moved and I look so flawless all the time. Now are use Nars but I think you’re right, Becca is the only one who still has a fighting chance.
I- who told camila she could dance💀💀💀
I stopped buying urban decay when they discontinued their best liquid liner, and their liquid lipsticks flopped hard. Also all the naked palettes are pretty much the same
When I'm doing my long ass natural hair routine, I always love to watch your videos you're so funny and speak the truth
That foundation looks gorgeous on you! Definitely gonna try it out!
would yall consider makeup forever in this boat too? i always took there brand as more for a mature, professional artist audience but im curious
Thank you for PROVIDING amazing content ily
YOU'RE BACK! Missed you
I'm old, I remember when Urvan Decay was a new company and their slogan was ," does pink make you puke?" It reminded me a lot of when Kat Von D first released her brand before she revealed herself to be such a damn mess and overall shitty person. Seeing Urban Decays downfall is .....painful. I couldn't agree with you more.
urban decay could be the higher end colourpop if they went an edgy Euphoria makeup esque re-brand with their glitters/liners
You’re my favorite channel. We have the same opinions on things and i love that you have great insight on topics!
i was waiting for amanda to post 😌
YES NO MORE RANDOM EYE SHADOW PALLETES IN 2020!!
Your career is going to blooming and you know it! Keep it going girl! 👸🏾
The intro! INCREDIBLE. I love the sarcastic trolling. Levels unmatched.
Lmao. When you sneezed I said bless you
yayyyyy, you’re back bb! missed you!
Also the first 10 seconds of ur videos are what I love for
I have spent the past 3 minutes rewatching the intro 💀
I was so sure you were gonna talk about mac it's not evening on its last leg it's straight up dying
YOU ARE SO PRETTY!!
I’m living for your Normani shirt ❤️
Baby power? I’m gone sis 😂😂
When the light came into the room I was here for it. When you said melt cosmetics is what urban decay used to be that hit hard lls
i literally love your channel omg
I need your confidence and intellect 😩
you are freaking hilariousssssssss im holleringgggg , blunt and realistic
edit: benefit is allowing people to be apart of the contest but only the influencers are getting PR boxes that give them instructions on how to be apart of it. it makes smaller brands feel bad about applying, I sure as h*ll do
THAT INTRO😂🤣🤣🤣
I loved and missed Tarte's gel Flush blush line. And now that people are more interested in cream-like blush products, go with that Tarte!
this is the first video ive watched of you and I love you ahhhh
LMAOOOO THE INTRO😭😭
sissy amanda is glowing
You should do influencers who are on there last leg
Manny mua and his clique and nikkie tutorials
Kk dragon Nikita ☕️
Anna Dal I find it strange that as Manny’s brand is finally growing, he as an influencer is growing irrelevant. Fine by me cause I don’t like his content anyway and his makeup is good quality.
@@marythecontrarian yeah that's really weird usually brand and relevancy/following go hand in hand but it's weird for his personal brand to be doing better than him but I guess his content is pretty boring last time I checked
Kk dragon OMG YES