@@solveigandersson2133It’s the performance, emotion and connection. Obviously she sounds the same, that’s to be expected, but it’s everything else that makes it flourish
She needs to be promoted worldwide, her music and her energy with every lyric she writes as well sings is full of positivity. Also, the way she holds interviews surpasses any american singer that is heavily promoted. I wish her all the fame.
Skye Stratton I think she is the best voice in the world at this moment. But she needs to be promoted worldwide because she's getting old and I'm afraid she will lose her extraordinary voice.
Skye Stratton If im not misstaken she was about getting promoted in USA, but she dident want to be an worldwide artist, that wasent her goal. She just love to sing and write music, but getting an worldwide artist she dont prioritize for now.
This song and especially performance would also win Eurovision. Loreen is truly one humongous force to be reckoned with. So simple, yet impactful as shit, like every thing she does; every thing servers a purpose or it wouldn’t be there. I just love her
I had the honor of interviewing Loreen before her gig in Prague. She was the kindest artist I have ever talked to. She hugged me a few times wishing me luck on my journey to publishing my first novel. I’ll never forget a single second of those two hours we spent together backstage.
The power of Eurovision. A few years ago I had never heard of her but after Eurovision I loved her so much. She doesn't get promoted here in Ireland and that is a shame. She's amazing
+Roland Baldwin I think she doesn't get promoted enough in any country....and that's a HUGE shame.... I think the people from my country don't even like her at all for I don't know what reason ...the only country that didn't vote for her in Eurovision....I kinda feel ashamed for that
Alex has left the building. I reported his comment and it's now gone. I would like to state. I am white and I'm only half Irish but that's irrelevant. My circle of friends ranges from Mauritian to Polish and everything in between and I am far from thrash or a racist. I love Loreen. She's amazing and is incredibly talented.
She seems not care much abt promotion honestly, look at her insta, fb. it doesnt give much infor abt when she has concert, or where..,just some kind of hastag and that's all. I dont understand why
Honestly All Loreen songs deserved to win eurovision she really queen ❤true artist . She have to be a famous in all around the world. But she underrated😢
Die Musikwelt wird noch einiges von ihr hören. Diese Stimme, ihre Performance, ihre Ausstrahlung wird noch viele überraschen und überzeugen. Sie braucht sich vor keiner einzigen Sängerin in den USA, in der Welt verstecken. Suche die CD Ride von Loreen. Leider ist sie ausverkauft. Vielleicht finde ich hier noch einen Weg, diese zu ergattern ❤😊❤🎉
I'm all in a Loreen deep dive, after her 2023 win. Can't believe I just found out this masterpiece. Also, I wish she releases more Swedish songs, fell in love with this language thanks to her. What a captivating performer.
same here actually so disappointed with myself, never checked out her other songs after 2012 her voice and energy are just wow here the effects and her stage presence are so..nostalgic yet fresh? dunno but im in awe
@@soul_y I totally relate, I'm obsessed with her recently. The live performances are jaw dropping, her music I didn't know until now is so current and timeless, her energy, charisma and confidence is captivating, I just have no words and feel like I must make up for the lost time of not being a Loreen fan lol... Always knew her after 2012 but didn't go deeper. She's EVERYTHING and I'm all in now.
@@juliannej5826 glad to see im not alone in this situation 🤣🤣 another here who is now hopelessly lost in her art and her personality and just the way she is.... I mean if at the end she doesn't go down in history books as one of Sweden's greatest artists then Swedes should be waken up to see her like we do see her now. I was exactly the same, I never paid any attention to her or any of the other Eurovision winners afterwards and its only now Ive become familiar with her other work, her stage performances and so on....she truly is an Artist with biggest possible capital letter A... She deserves the world (although she doesnt likely even want it based ln what Ive learned about her😂) and I hope all of her upcoming tours will be sold out. If I can afford it and of there are still tickets left, I would love to go to see her concert later this year
@@Balnazzardi omg, I responded to you in detail yesterday and now came back here and my comment is gone. Maybe it wasn't sent out as I thought. I relate to you completely. It's the first time I ever thought to fly to another country to watch an artist. It always seemed too much for me, but now I think she's worth it. I'm from Israel, were are you from? Maybe I'll see you in one of her shows 😄
@@juliannej5826 Finland 😄...and yes as proud as I am of our Käärijä, if we had to lose to one person, im glad that person was Loreen out of all people 😂 She is coming to to tour here in November or was it December...but ye anyhow 😄
I get chills and tears from this performance. Loreen has amazing energy and she is such an inspiration by promoting universal love for all people despite their gender or sexual orientation. Thank you for doing what you do, Loreen.
+t starr Fantastic good music, fantastic artist, she become one of my greatest favorites. I think she's great as Whitney Houston. To me she's even as great as Elvis. Somone agree? Can't really compare though, but she's really uniqe. Much better than f. ex Madonna... She's up there with stars like Rihanna and Boyonce.
Laureens Stimme und Gesang erfassen einfach die Sinne des Menschen. Sie weiß mit einfachen Mitteln, wie man einen Menschen musikalisch erreichen kann. Es musste eine marokkanische Familie nach Schweden gehen, um so einen Menschen wie Laureen aus einem anderen Kulturkreis in Nordeuropa hervorzubringen. Ihren berbischen Einschlag lässt sie auch in jedem Moment hervorzaubern. Daraus entwickeln sich Menschen, die eine besondere Ausstrahlung haben. Ihre Stimme ist gigantisch. Nach Euphoria 2012 ist eine wunderschöne Frau mit einer gewaltigen Stimme daraus gereift. Herzlichen Glückwunsch für den Gewinn des ESC 2023 und weiterhin Erfolg im Leben. Bleib bitte auf dem Boden. Es werden Dir die ❤❤❤ zufliegen 😊🎉❤
I love the meaning of this song "we're born to be higher" to be the best of ourselves, to fight for our dreams. From Spain with much love, we support you. Go on doing the things you do
I absolutely love this woman! She is a true queen and a true gem! She surpasses any American female singer in poise and grace! She is gifted, confident, and her peaceful disposition emanates positivity and light! I stumbled upon her just by chance while on UA-cam one day 3 years ago and ever since then, I can't get enough of her. My one desire in life is to travel to Europe and see her live. Maybe even meet her and just have a quick conversation with her! If I were straight, I would marry her in a heart beat!
C'est quoi cette performance de fou ? cette perfection... c'est une nan c'est la seul qui te fait partir loin et qui arrête le temps, juste le temps d'une chanson
Omg awesome performance! I saw it live on tv but she did actually preform this in my lovely city helsingborg! Wow all i can say is that her song have an powerful message and her voice is just so powerful and unique! She has awesome tecniques in singing! She's an big insparation for many people!
Amazing performance! Amazing singer, and honestly, Kazaky only helped the performance! They are brilliant! Together they are amazing! It is so good to know Loreen is back again!
Imi place la nebunie cantecul, linia melodica, dar mai ales VOCEA complexa a lui Loreen. Someone in Romania (hope I'm not the only one) adore to listen Loreen every day!
Seriously, I think 20 or more of these views are mine. I really can't stop listening to this live performance. Loreen is so perfect, please come to Brazil my queen ♥
Ciertamente una tia con gran personalidad. Además que ha sido la unica ganadora de los ultimos 15 años que desarrolla una carrera internacional, no es una "one-hit-wonder". ?Que fue de Emmelie de Forest, los de Azerbaian, la alemana Lena, el noruego-ruso con el violin...? y no digamos de "la barbuda" que tiene un publico potencial tan reducido (y ninguna proyección musical) a pesar de intentar dar "visibilidad" realmente la invitan a eventos como "freak" -- segun la definicion del film de 1932
@@NewOnVinyl No doubt!!! I wish I could convince the entire Swedish people to send this very soon in the future 😅 but damn they probably will not send Loreen for the 3rd time...
Great performance, have watched this tonnes of times now. It's very powerful. I stumbled on this totally by accident. Hope it gets the backing it deserves. Writing from Scotland.
Not to be dramatic but this performance actually changed my life.
Actually you are.. But it is OK.. 😂😂😂😂😂😂
Same, girl. 💛
I agree! I think it so fantastic 🌹✌️💕
...and mine! ❤️
Same
The most underrated singer in the world.
NO, but one of them. The most underrated singer is Kerli.
@@jamesxxxyz8775 who
@@jamesxxxyz8775 have you heard her new song ?
No Zara Larsson is
@@mrdardar7135 Now the question to you is have YOU heard her new song? IS IT LOOOVE🎶❤️
Wow, the production of this performance was stellar. She surely could be a global artist.
To me she's one of the singers whose life performances sound better than studio records.
Definetely, that's true.
Stray mind YEEEESSSS
Not really, she actually sounds the same in the studio versions as peforming live
Stray mind yes she's amazing
@@solveigandersson2133It’s the performance, emotion and connection. Obviously she sounds the same, that’s to be expected, but it’s everything else that makes it flourish
This song feels like getting over depression / anxiety, and beginning to truly live.
True words man
Truly 🙏🙏🙏🌟🌟🌟🌟❤️❤️❤️❤️
Yes!
SHE NEEDS TO PERFORM THIS @ EUROVISION 2024.
Yeeeessssssss that's what I'm saying
I WANT HER TO PERFORM TO BE THE ONLY INTERVAL ACT IN SF 1 and 2!
@@socielledstanceshe wasn't even an interval act in Melodifestivalen 😭
She needs to be promoted worldwide, her music and her energy with every lyric she writes as well sings is full of positivity. Also, the way she holds interviews surpasses any american singer that is heavily promoted. I wish her all the fame.
Skye Stratton i totaly agree with you!
100% backing you up there! However I hope she doesn't loose her true self. As record companies tend to want to change things. Hope not.
Skye Stratton I agree, she deserve more recognition
Skye Stratton I think she is the best voice in the world at this moment. But she needs to be promoted worldwide because she's getting old and I'm afraid she will lose her extraordinary voice.
Skye Stratton If im not misstaken she was about getting promoted in USA, but she dident want to be an worldwide artist, that wasent her goal. She just love to sing and write music, but getting an worldwide artist she dont prioritize for now.
Literally changed the trajectory of my life
How?
Going on a Loreen marathon after her amazing performance of Tattoo
Same😂
same 😂
Me too …she’s amazing ❤❤
We got one year to deep dive into her catalogue!
Description of me every afternoon this week😂❤️
That note at 3:40 was just other-worldly. She continues to amaze me. How Statements hasn't blow up in Europe is beyond me.
this is so ahead of it's time that it still actual/modern and could easily be performed/release in 2030
I know this is 4 years old, but I was waiting for this comment. Nailed it.
Doing Loreen marathon for 10000th time
Same 😂❤
This song and especially performance would also win Eurovision. Loreen is truly one humongous force to be reckoned with. So simple, yet impactful as shit, like every thing she does; every thing servers a purpose or it wouldn’t be there. I just love her
Yes it’s too bad she didn’t represent us with it!!❤
I had the honor of interviewing Loreen before her gig in Prague. She was the kindest artist I have ever talked to. She hugged me a few times wishing me luck on my journey to publishing my first novel. I’ll never forget a single second of those two hours we spent together backstage.
So you're a journalist? Do you have that interview with her?
❤❤❤
@@asadqudaibergen9850 yes. But only the translated version into Czech. The original audio of the interview is still on my phone, tho :)
i saw her in valencia, spain. ahe was drunk as hell and the performance was shit but i still loved it
Play fewer games and read more 😅
This vibe for the rest of my life, please
Only in Sweden would the artist be topless and the guys wear heels. Love it.
Lol. Best comment ^^
+Dion Heal actually guys are Ukrainians ;)
+Dion Heal by the way these guys are from Ukraine= )
+clevergirl504 But they are still in Sweden.
MotherOfMineCraft They live in Sweden? I didnt konw it..
Half of her beauty comes from her brain..
There is something about the way Loreen is.. She is such an amazing human being.
Best Melodifestivalen interval act we have had. I wish they let her do this at Eurovision 2016 or at Eurovision 2024 if she wins with Tattoo.
same in 2016 she deserved to perform
Omg I would be happy forever if this happens
I’m really hoping for her to bring her Melfest staging and not the poor Liverpool one!!!!!
The power of Eurovision. A few years ago I had never heard of her but after Eurovision I loved her so much. She doesn't get promoted here in Ireland and that is a shame. She's amazing
+Roland Baldwin I think she doesn't get promoted enough in any country....and that's a HUGE shame....
I think the people from my country don't even like her at all for I don't know what reason ...the only country that didn't vote for her in Eurovision....I kinda feel ashamed for that
Roland Baldwin For her album Heal she did promote in eastern europe but that's all :/
Alex has left the building. I reported his comment and it's now gone. I would like to state. I am white and I'm only half Irish but that's irrelevant. My circle of friends ranges from Mauritian to Polish and everything in between and I am far from thrash or a racist. I love Loreen. She's amazing and is incredibly talented.
aksel soderling What i think is weird was that she did it in East and not in the West. Since France and the UK both have huge influences.
She seems not care much abt promotion honestly, look at her insta, fb. it doesnt give much infor abt when she has concert, or where..,just some kind of hastag and that's all. I dont understand why
Honestly All Loreen songs deserved to win eurovision she really queen ❤true artist . She have to be a famous in all around the world. But she underrated😢
This would have won Eurovision again.
6 years later, Still watching that performance. Can't get over it.
What a performance, i have chills wow
There's something very viking and primordial about this peformance.
One of her best songs to date
Loreen is a born star. That s all. ⭐️
She's so amazing, what a beautiful song, she deserves all good things in the world 🫶
just discovered Loreen yesterday. How have I not heard of this disgustingly talented beautiful creature?
She is terrific!
Better late than never :P
And yep, she is
No one can compete with Loreen. Period.
Says the one who is a Emmelie de Forest fan 😆 😆 😆 (but fr Loreen is Incredible)
Thats a Grammy winning performance!!! How could she not be known as what she is worldwide!!!! Like Maneskin? This is insane!
Hopefully she will be after the final 🙏🏻
@ I hope so
eso debería haber ocurriso ya en 2.012, no es tarde pero....🤷🏼❤ le pasa como a Dimash😢
Die Musikwelt wird noch einiges von ihr hören. Diese Stimme, ihre Performance, ihre Ausstrahlung wird noch viele überraschen und überzeugen. Sie braucht sich vor keiner einzigen Sängerin in den USA, in der Welt verstecken. Suche die CD Ride von Loreen. Leider ist sie ausverkauft. Vielleicht finde ich hier noch einen Weg, diese zu ergattern ❤😊❤🎉
@@Klare_Worte17 CD? What its that🤔
I'm all in a Loreen deep dive, after her 2023 win. Can't believe I just found out this masterpiece. Also, I wish she releases more Swedish songs, fell in love with this language thanks to her. What a captivating performer.
same here actually so disappointed with myself, never checked out her other songs after 2012 her voice and energy are just wow
here the effects and her stage presence are so..nostalgic yet fresh? dunno but im in awe
@@soul_y I totally relate, I'm obsessed with her recently. The live performances are jaw dropping, her music I didn't know until now is so current and timeless, her energy, charisma and confidence is captivating, I just have no words and feel like I must make up for the lost time of not being a Loreen fan lol... Always knew her after 2012 but didn't go deeper. She's EVERYTHING and I'm all in now.
@@juliannej5826 glad to see im not alone in this situation 🤣🤣 another here who is now hopelessly lost in her art and her personality and just the way she is....
I mean if at the end she doesn't go down in history books as one of Sweden's greatest artists then Swedes should be waken up to see her like we do see her now.
I was exactly the same, I never paid any attention to her or any of the other Eurovision winners afterwards and its only now Ive become familiar with her other work, her stage performances and so on....she truly is an Artist with biggest possible capital letter A...
She deserves the world (although she doesnt likely even want it based ln what Ive learned about her😂) and I hope all of her upcoming tours will be sold out. If I can afford it and of there are still tickets left, I would love to go to see her concert later this year
@@Balnazzardi omg, I responded to you in detail yesterday and now came back here and my comment is gone. Maybe it wasn't sent out as I thought.
I relate to you completely. It's the first time I ever thought to fly to another country to watch an artist. It always seemed too much for me, but now I think she's worth it.
I'm from Israel, were are you from? Maybe I'll see you in one of her shows 😄
@@juliannej5826 Finland 😄...and yes as proud as I am of our Käärijä, if we had to lose to one person, im glad that person was Loreen out of all people 😂
She is coming to to tour here in November or was it December...but ye anyhow 😄
Never fails. Her voice is just enchanting. Somewhat soothing and very magnetic, I've been waiting to hear from her again. Love her so much!
She sounds like an angel 😮😮😮
Just freaking imagine a collaboration between Sia and Loreen... That would be otherworldly
YAS!
I'm waiting for that but loreen is not known to most people. What a sad
@@dantevergil3886 so sad😭💔
Åh, jag fullkomligt älskar!!! Loreen är den enda stjärnan och vi andra är bara speglar som reflekterar hennes ljus.✨
I get chills and tears from this performance. Loreen has amazing energy and she is such an inspiration by promoting universal love for all people despite their gender or sexual orientation. Thank you for doing what you do, Loreen.
Just one of my favorite live performances EVER!!!
Im so thankful to have a very talented singer who changed lives into much more better lives🎤
3:38 Goosebumps all over my body, WOW! Magnificent vocals, she sings like an angel. Always that I hear Loreen is like a transcendental experience
I could not love this woman more
This song literally changed 14 year old me’s little world and I’m so proud to still be here ❤
Amazing performance Loreen. We love you. Hello from Turkey👍🏻❤️😘
Loreen please come to the US and enlighten us all with your amazing talent! With a voice like that, you will make it in America!
YES SHE WILL. I SAID THE SAME THING. OMFG THAT VOICE IT EVERYTHING
I don't get how she isn't much bigger in America!!! Her music is so Euphoric and uplifting
+JoshTheMusicalGenius I really hope she wont!
+t starr Fantastic good music, fantastic artist, she become one of my greatest favorites. I think she's great as Whitney Houston. To me she's even as great as Elvis. Somone agree? Can't really compare though, but she's really uniqe. Much better than f. ex Madonna... She's up there with stars like Rihanna and Boyonce.
Svein Grimstad You can’t compare Loreen to either Rihanna or Beyoncé. Loreen is her own league.
Loreen is the best definition of transcendental pop perfection
I have Discovered so many loreen songs after she won ESC with Tattoo
Laureens Stimme und Gesang erfassen einfach die Sinne des Menschen. Sie weiß mit einfachen Mitteln, wie man einen Menschen musikalisch erreichen kann. Es musste eine marokkanische Familie nach Schweden gehen, um so einen Menschen wie Laureen aus einem anderen Kulturkreis in Nordeuropa hervorzubringen. Ihren berbischen Einschlag lässt sie auch in jedem Moment hervorzaubern. Daraus entwickeln sich Menschen, die eine besondere Ausstrahlung haben. Ihre Stimme ist gigantisch. Nach Euphoria 2012 ist eine wunderschöne Frau mit einer gewaltigen Stimme daraus gereift. Herzlichen Glückwunsch für den Gewinn des ESC 2023 und weiterhin Erfolg im Leben. Bleib bitte auf dem Boden. Es werden Dir die ❤❤❤ zufliegen 😊🎉❤
I love the meaning of this song "we're born to be higher" to be the best of ourselves, to fight for our dreams. From Spain with much love, we support you. Go on doing the things you do
Not to lie,but this song actually changed my whole life, believing that loreen can change more lives💛💙💛💙
CANT SPELL EUROVISION GOLD WITHOUT LOREEN #THETRUTH ❤❤❤LOVE FROM JERUSALEM ISRAEL
Wow, what a performance!😮
Stunning performance @Loreen !
I always comeback here, how can a performance be so simple and so amazing
Omg. Love the song. Love Loreen. Amazing.
I absolutely love this woman! She is a true queen and a true gem! She surpasses any American female singer in poise and grace! She is gifted, confident, and her peaceful disposition emanates positivity and light! I stumbled upon her just by chance while on UA-cam one day 3 years ago and ever since then, I can't get enough of her. My one desire in life is to travel to Europe and see her live. Maybe even meet her and just have a quick conversation with her! If I were straight, I would marry her in a heart beat!
This performance is really amazing like wow!!
Should've re-entered with this song, would have won! Euphoria is one of my favorite songs, but still somehow Loreen outdoes herself!
I am going to start writing again after 2years dealing with TMJ just because of the energy this woman transmits.THANK YOU Loreen
C'est quoi cette performance de fou ? cette perfection... c'est une nan c'est la seul qui te fait partir loin et qui arrête le temps, juste le temps d'une chanson
that note she adds at 1:05 and then the beat comes in omg just yesssss
AGREE :D
needmoredef Omg I noticed that too! :D
TRUE
She is a just only one, as like In category, having with no any equals. ❤🎉😊
She needs to do Eurovision again, she was (in my opinion) the best singer of all time in the Eurovision Song Contest,she mad 2012 Eurovision amazing!!
She is amazing and this performance with Kazaky was fierce!!!
The Queen did it again❤❤❤❤
want to see this in Eurovision 2024
The staging on this is insanely good 😍
True! It looks like a movie
I agree
Beautiful performance of our Queen Loreen ❤️❤️❤️🔥🔥🔥
The way Loreen sings Kazaky though, damn (2:25)
I just can't stop listening. It's like a song from heaven and I enjoy this moment.
Omg awesome performance! I saw it live on tv but she did actually preform this in my lovely city helsingborg! Wow all i can say is that her song have an powerful message and her voice is just so powerful and unique! She has awesome tecniques in singing! She's an big insparation for many people!
Te apoyo, pienso lo mismooo!
Greatings from Ukraine! We love your music and this video and sound with our Kazaky were perfect! One of the best perfomances from Melodifestivalen!
When her soul sigging ❤❤❤❤❤❤❤
I just watched this for like the 50th time
Loreen is so perfect! Her voice take me higher! I want to cry when I hear her musics! Sweedish pop music e so awesome!
I'm so proud to say that our Loreen is the QUEEN of Eurovision
Stunning...magical..performance.....Loreen⚘
We need a new loreen album so bad this is amazing
Amazing performance!
Amazing singer, and honestly, Kazaky only helped the performance! They are brilliant!
Together they are amazing!
It is so good to know Loreen is back again!
Imi place la nebunie cantecul, linia melodica, dar mai ales VOCEA complexa a lui Loreen.
Someone in Romania (hope I'm not the only one) adore to listen Loreen every day!
One of the best Music Award Show Live performances on any planet. Ever.
Amazing performance Loreen you are the BEST LOVE U and Kazaky also did a great job congrats ❤️💚💜💙💛💛💙💜💚❤️
I love this song and her the logo at the end of her song has me smiling from ear to ear.....Thank You Loreen. You are such an amazing artist.
OMG .... that last note .... I'm breaking into million pieces .... she is amazing!!!
this is HUGE!
Iconic!
Still returning in late 2020! Loving this!!!
Its amazing to see how she brings her inner beauty on stage and being so genuine and true
Love Loreen
this is björk level of ethereal, obsessed with loreen
Seriously, I think 20 or more of these views are mine. I really can't stop listening to this live performance. Loreen is so perfect, please come to Brazil my queen ♥
Our Lady Loreen and my beloved Kazaky, I love this video more than anything in life right now!
Just found this song by Loreen and it’s good
I'm not gonna lie,I watch this everyday
AMAZING DARLING! LOVE YOUUUUUUUUUUUU!!!!
Simply stunning
I just love Loreen
Queen
Me encanta!! Ojala pudiera escuchar mas temas nuevos mas a menudo de Loreen, una de las 5 mejores cantantes del planeta actualmente.
Me da curiosidad saber quienes son las cuatro restantes ♥
Ciertamente una tia con gran personalidad. Además que ha sido la unica ganadora de los ultimos 15 años que desarrolla una carrera internacional, no es una "one-hit-wonder".
?Que fue de Emmelie de Forest, los de Azerbaian, la alemana Lena, el noruego-ruso con el violin...? y no digamos de "la barbuda" que tiene un publico potencial tan reducido (y ninguna proyección musical) a pesar de intentar dar "visibilidad" realmente la invitan a eventos como "freak" -- segun la definicion del film de 1932
Wooooow, what a performance 😍 I prefer this version! Loreen, you are a piece of heaven ❤
My god, these high notes give me goosebumps, so amazingly beautiful
The only explanation for this not being chosen that year, is that it was ahead of its time. this would WIN Eurovision today.
she was there to promote her music, not to compete.
@@hannora thank you for clarifying. That explains a lot then 😌
If this was entered though, it would WIN!
@@NewOnVinyl No doubt!!! I wish I could convince the entire Swedish people to send this very soon in the future 😅 but damn they probably will not send Loreen for the 3rd time...
@@NewOnVinylthis would have won in 2015 so easily it wouldn’t have even been fair lmaoo
Great performance, have watched this tonnes of times now. It's very powerful. I stumbled on this totally by accident. Hope it gets the backing it deserves. Writing from Scotland.