Luxury Lifestyle | Luxury brands's opportunity in lifestyle sector

From home design to hotels, the $4.3 trillion lifestyle sector is set for growth as customers prioritise experience and place greater value on the spaces where they live, work and socialise, according to BoF Insights’ new report. After Covid, many luxury brands are now tapping into the lifestyle section to offer customers a broader and more immersive brand experience, such as Tiffany's Blue Box Cafe and Bvlgari hotels. Needless to say, luxury brands need to have unique brand codes and good functionality if expanding to this territory.
#luxurylifestyle #homedecor #fashionbusiness
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00:00 Intro of the episode
00:43 Background of this topic
02:31 History of luxury brands and lifestyle sector
06:27 Blue ocean of luxury lifestyle sector
07:28 Advertisement: 7C Ergonomic Contour Pillow
08:39 Consumer thoughts of branded experiences
10:56 Three tiers of how luxury brands to expand
12:17 Summary of the episode

[@jouelabelle]

this was extremely insightful, bravo!

[@semiboom]

❤

[@trishacanoza1709]

Talk about a great start for the year--congratulations on your collaboration with 7C! 🥳

[@FashionBrief]

Thanks! Wish you also a prosperous new year :)