Track Email Link Clicks in Google Analytics with Google Tag Manager (set up, testing, reporting)
Вставка
- Опубліковано 1 січ 2024
- You can track email link clicks in Google Analytics to see how your customers and prospects are getting in touch. Here's how to track those email clicks with Google Tag Manager.
Here's the Google support article for further reading on the event settings variable: support.google.com/tagmanager...
Have questions or comments? Leave them in the comments. I'm always up for learning more...and for new video ideas.
There's typically a new video every week or two about GA4 or Google Tag Manager or Looker Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:
ua-cam.com/users/rootbranchd...
🔗 Links to 📖📖📖 BLOGS: These are the most popular blogs on the Root and Branch site from UA-cam visitors
✭ Do These 10 Steps to Install AND Configure GA4 Properly: www.rootandbranchgroup.com/ga...
✭ Events in GA4 and How it Compares to UA: www.rootandbranchgroup.com/ev...
✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 vs. Universal Analytics: www.rootandbranchgroup.com/go...
✭ A Practical Guide to Event Parameters: www.rootandbranchgroup.com/ga...
✭ GA4 Problems (And What You Can Do About Them): www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 Link Click Tracking: www.rootandbranchgroup.com/go...
✭How to Install Google Tag Manager (GTM) on Wordpress: www.rootandbranchgroup.com/ho...
✭And Some SEO! How to Edit robots.txt on Wordpress!
www.rootandbranchgroup.com/ed...
🔗 Links to 📹📹📹 VIDEO TUTORIALS: These are most popular GA4 instructional videos as measured by views or watch time
📺 How to Set Up GA4 in 5 Minutes With GTM: • Set Up GA4 (in 5 Minut...
📺 How to Properly Configure Your GA4 Property: • 10 Steps to Configure ...
📺 6 Key Differences Between GA4 and UA: • Google Analytics 4 (GA... 🔑🔑🔑🔑🔑🔑
📺 The Truth About GA4 Event Parameters: • The Truth About GA4 Ev...
📺 GA4 Hits, Events, Sessions, and Users Explained: • Google Analytics Event...
📺 How to set up GA4 FORM SUBMISSION tracking with a thank you page: • How to Set Up a GA4 Fo... 🙏
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: • Button Click Tracking ...
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac... ⏲
📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: • How to Set Up GA4 Link... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: • Scroll Depth Tracking ... 🖯
📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: • Google Data Studio GA4... 📊📊📊
📺 Campaign Tracking in GA4 to See UTM Tagged Traffic: • Campaign Tracking GA4 ...
📺 GA4 Conversion Tracking Compared to UA: • GA4 Conversion Trackin...
📺 Registering Custom Dimensions in GA4 Explained: • GA4 Custom Dimensions ... -
📺 How to Link GA4 and BigQuery: • Google Analytics 4 + B...
📺 Users in GA4 Explained vs. UA Users: • GA4 Users Explained: N...
📺 Creating and Using Audiences in GA4: • How to Create GA4 Audi...
📺 3 Practical Ways to Use the Path Exploration Report: • GA4 Path Exploration: ...
📺 How to Set Up Site Search in GA4 and UA: • Video
📺 Video review of the Source/ Medium report in GA4: • GA4 Reports: How to Re...
📺 All about the GA4 Certification: • Google Analytics 4 Cer... 🏆
Follow Root & Branch on LinkedIn: / root-branch
Or
Connect with me (Hey there!)
/ zackduncan
About Root & Branch: www.rootandbranchgroup.com/ab...
Thanks for coming by!
- - - - - - - - - - - - - - - - - - - - - -
Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30
Meeting the Real Jesus - Tim Keller: • Meeting the Real Jesus...
Nice video. Would appreciate if you can do more on google tag manager and ga4. U have a good style of teaching and don't talk too fast. Cheers
Thanks for taking the time to share these encouraging words. I'm glad you found it helpful. Keep me posted if there's something specific you're looking for.
In the meantime, here's a walkthrough on combining multiple GTM triggers into a single "trigger group" for some more advanced GA4 events. This is a personal favorite of mine.
video: ua-cam.com/video/qH8_Ui06sCo/v-deo.html
written: www.rootandbranchgroup.com/google-tag-manager-trigger-groups/
@@rooted-digital cheers man👍
If u can do simple tutorials on form and button tracking with gtm and ga4 that would be great
@@TonyMontana-bg6hm I think I may already have you covered. 😎
Button click tracking with GTM and GA4: ua-cam.com/video/JOFtjLpwBLE/v-deo.html
Form submission tracking with GTM and GA4: ua-cam.com/video/mc9BHAmnrMI/v-deo.html
Form submission tracking (GA4 only, no GTM needed): ua-cam.com/video/LCGv3_sNOaQ/v-deo.html (much shorter than the version above and perhaps worth checking out first)
I might make updated versions at some point this year, but nothing significant has changed and these should still be good.
@@rooted-digital oh nice!!
Didn't see these videos. Will look at em later on
Thanks again
You're very welcome. Hope they are helpful. :)
When I look in debug view it shows the link_text as (redacted) and the link_url as mailto:(redacted). I understand I can turn this redaction off but the information about PII is so confusing. Any advice here?
I found this text below from the Google support article here: support.google.com/analytics/answer/13544947?hl=en
"Data redaction evaluates events before they are collected to find and remove any text it understands as an email address or query parameter key-value pair. After removal of the offending text, data collection proceeds as expected."
I learned something new today. Thanks for the thoughtful question. I'm going to assume you need to have that data redacted for PII reasons. If that's the case, I'd consider creating individual events for the various email addresses you want to track. This is unwieldy if you have a ton, but should be fine if you have only several.
Let's see you want to track email link clicks for Bob, Steve, and Marsha. Each would be its own event, with event names like these in your 3 GA4 event tags:
bob_email_click
steve_email_click
marsha_email_click
The trigger for each would be the individual email link clicks for those 3 folks. Data redaction doesn't affect how the triggers execute in GTM, and they also wouldn't affect your event data since you'd be getting the email info you need through the event name rather than through an event parameter that passes the actual email address.
I'm curious if that would be a good solution for your case. Good luck.