EngageMint 2019: Panel Discussion: Driving Brand Loyalty With Personalised Customer Experiences

Here's the official video of a power-packed panel discussion moderated by Rajesh Bysani at EngageMint 2019, Dubai. Panelists: Albert Dias, Hamad Malik, Aymane Sennoussi and Sepehr Hosseini.
About the session:
We brought together four of the brightest minds who are building great products for a rapidly growing industry. Hosted by Mobile Transformation Lead Rajesh Bysani, the panelists Albert Dias, Hamad Malik, Aymane Sennoussi and Sepehr Hosseini
The expert panelists touched upon various key points that circled around using hyper-personalization as a main ingredient for delivering exceptional customer experiences. They also discussed:
1. Why designing end-to-end customer journeys is important for smart users in the GCC region
2. How personalization promotes better sales and increases brand loyalty
3. What kind of retention strategies work for better customer experiences
4. Why businesses should focus on retention more than acquisition today and what works and doesn’t when it comes to multi-channel marketing in the GCC region
5. What are the top ways to drive brand loyalty and establish user engagement in the age of digitalization
About the speaker:
Known for building UAE's first full-service travel e-commerce website in 2008, Albert has led digital products, technology and marketing over a career spanning 16+ years. He's also known for pioneering a SaaS-based corporate travel product in 2018. Prior to co-founding Musafir, Albert has delivered award-winning digital experiences for companies like Emirates, Hilton, Mercedes-Benz and Showtime while at Proximity/BBDO during his stints.
Albert now leads Musafir's product technology and marketing teams with a focus on delivering seamless user experiences.
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: stopmarketings...
About WebEngage
WebEngage is a full-stack marketing automation and customer data platform for consumer businesses. We enable multi-channel user engagement across the users' lifecycle through Web Messages (notification, survey, and feedback), In-App Messages, Push Notifications, Emails, Text Messages, Facebook, and WhatsApp.
Going steady on the mission to humanize all of the world's websites and mobile apps, we are assisting thousands of customers in 50+ countries. From enterprises like eBay, Lynda, Sendgrid, Snapdeal, MakeMyTrip, Avaya, Souq, etc. to thousands of startups worldwide, we are helping them ‘Engage, Retain, and Grow’.
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