The Perfect Answer to Product Design Mock Interview : Design an exciting experience for Spotify

In this video, I dive into an in-depth mock interview focusing on product design and case interview strategies for aspiring product managers. I'm thrilled to bring Yumeng, a product manager with a unique background in photography, film, and DJ-ing, who has successfully transitioned to tech. We tackle a complex product design challenge for Spotify, exploring how to enhance user experience aligned with current market conditions and Spotify's mission. Our discussion covers customer segmentation, prioritizing user needs, and designing strategic solutions to improve the platform for various user groups, particularly focusing on Spotify's family plan users.
Join us as we navigate through the nuances of product management interviews, discussing strategic problem-solving, customer-centric design, and practical solutions within the tech industry. Whether you're preparing for your next PM job or looking to refine your interviewing skills, this video is your gateway to mastering product design challenges and understanding the dynamic role of a product manager in shaping user experiences. Tune in to gain insights on enhancing customer engagement, prioritizing user segments, and implementing effective product strategies in a competitive market.
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[@souravdsourav]

Great Video ! Loved the Strategic and Quantitative approach to the solutions. Thanks Dr. Nancy and Yumeng!

[@DrNancyLi]

Hey Sourav, thank you for your comment. You can DM me directly on LinkedIn so I can assist you further. My LinkedIn should be in every video description of my channel. Thank you!

[@orgrinberg]

Hey. thank you for this video! i have a question. what if i don't have that kind of data regarding a product that was chosen ? for example i don't know how many users or what are the pain points or missing features? do i just make assumptions ?

[@selenaxyz567]

Great learning! Thanks for sharing!! Dr. Nancy!

[@DrNancyLi]

Thank you for your feedback, Selena. You can also check out my latest video to help you with your PM career.
The ONLY 3 Types of AI Products That All Product Managers Must Know
ua-cam.com/video/fCD_4P-PNbA/v-deo.html

[@orianeperrin4101]

Hi Nancy, thank you for the video. I was wondering about the relevancy of the segmentation here considering the MECE criteria. To me it would have made more sense to split into advertisers, free and premium subscribers as casual/curators/families are overlapping categories. That would allow for more clarity in terms of maintaining existing revenue rather than trying to convert the free users into paying subscribers. Any thoughts?

[@DrNancyLi]

@orianeperrin4101 Thank you for your comment. No, MECE is a consulting framework. It's a completely WRONG framework for PM interviews. It gets MANY PMs lose their offers... as it doesn't show customer empathy. You can DM me directly on LinkedIn so I can assist you further. My LinkedIn should be in every video description of my channel. Thank you!