Denny Menholt Frontier Chevy Geo ad 1994 Ernest P. Worrell

From 1994, here is a commercial for Denny Menholt Frontier Chevy Geo out of Billings, MT featuring Jim Varney as Ernest P. Worrell for the 7th Metra Sale. Ernest likes Vern's Little Bear. All copyrights acknowledged.

[@red_ford23]

"I like the little bear!"

[@francishollingshead2134]

I'd like to know what the Metra is?