Bitan Franco Prieto @ ICEE.fest - Are you connected? (Inspiring Stories ep. 7)

When he was 23 he signed up at the Miami Ad School. He started his career at Lola MullenLowe as an art director. Four years later, he moved to Publicis as a copywriter. When he was 32 he became Executive Creative Director at Publicis Spain.
He has made some good works for clients such as Magnum, Axe, Renault, Spanish National Lottery, Coca-Cola or Carrefour, but he is always after something “wow! This is really really really good!”.