Sauce Walka on Streaming Revenue & Why He Didn't Sell His Catalog to Empire

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  • Опубліковано 17 січ 2025

КОМЕНТАРІ • 171

  • @bossup6207
    @bossup6207 6 місяців тому +155

    He smarter than ppl think… it’s always the artist like him that b really gettin that bag

    • @ray63705
      @ray63705 6 місяців тому +13

      True you’re definitely right bro that’s why a lot of underground trap artist have a lot of money cuz they used the trap money to invest in their own music

    • @thedarksideoftheforce6658
      @thedarksideoftheforce6658 6 місяців тому

      He does pimping also.

    • @DozierDoinWork
      @DozierDoinWork 6 місяців тому +3

      Check out his interview on million dollars worth of game… he break down the whole music business 🔥🔥

    • @twinpyramid5985
      @twinpyramid5985 6 місяців тому +1

      He’s been in around the music business since childhood, born into the game! Proud of his success and business acumen💯

    • @double0double0
      @double0double0 5 місяців тому

      If yall would take some time to do a little research then you’d figure this out yourself. 900k monthly listeners on Spotify is a pretty penny and that’s just 1 revenue stream off 1 DSP.

  • @thurman390
    @thurman390 6 місяців тому +40

    Sauce the smartest rapper. He speaks well about any topic.

  • @KennieDubbMusic
    @KennieDubbMusic 6 місяців тому +59

    Such a smart hustler man…. Sauce got me looking up compound interest and maybe many of you already knew what that was but I enjoyed learning on that.

    • @JoshuaFante
      @JoshuaFante 5 місяців тому

      He takes good care of all his ppl, they stay loyal to the soil and dude makes $ in his sleep because of this, he's smart enough to make it the long way not the fast wrong way

  • @tarrellsmith3260
    @tarrellsmith3260 6 місяців тому +110

    Hearing Sauce say he was hanging with Famous Dex is crazy if you been around from the beginning of Sauce career😂 Dex the only one that admitted he stole the Sauce, so I can see Sauce forgiving him

    • @javimontana817
      @javimontana817 6 місяців тому +6

      Naw fr mf started calling irv twin then made drip from my walk 😂

    • @kebokev7519
      @kebokev7519 6 місяців тому +13

      Alot of rappers stole sauce whole swag and persona

    • @tarrellsmith3260
      @tarrellsmith3260 6 місяців тому +4

      @@kebokev7519 I know my guy. I’m from here and saw his whole come up. The “Wack to Wack” diss so underrated😂 Like that shit up there with Kendrick diss to Drake but he didn’t have the following he has now to push it back then

    • @frandavis1990
      @frandavis1990 6 місяців тому +1

      @@tarrellsmith3260 dex was doin the dance and hanging with rizzo rizzo. Still shocked he went with rich a year later

    • @DozierDoinWork
      @DozierDoinWork 6 місяців тому +1

      @@tarrellsmith3260facts cause he smoked Drake on there with facts & the commentary at the end had me weak AF… day 1 fan

  • @drewdrewson1384
    @drewdrewson1384 6 місяців тому +163

    thank you kev!!!! Please keep asking about streaming revenue. Its the most interesting content for how the business works in modern times.

    • @1beatsbytdot
      @1beatsbytdot 6 місяців тому +4

      Fax !!

    • @drewdrewson1384
      @drewdrewson1384 6 місяців тому +1

      @@1beatsbytdot what I find hard to understand is DJ Paul (who owns his own music, makes beats for everyone, and owns a big percent of 3-6 mafia (who get sampled a lot)) always claims there is no money in streaming

    • @DueceSpice
      @DueceSpice 6 місяців тому +1

      WHATS THERE TO TALK ABOUT?YOU GET PEANUTS BECAUSE OF THE BUSINESS MODEL BUT IT CAN MAKE PEOPLE WANT TO SEE YOUR LIVE SHOWS WHICH IS 95% OF ARTIST REVENUE..

    • @DueceSpice
      @DueceSpice 6 місяців тому

      @@drewdrewson1384BECAUSE ITS NOT..DO YOU KNOW HOW MUCH A STREAM PAYS?SAUCE IS DOING WHAT MOST ARTIST DO AND JUMBLE NUMBERS FOR A INTERVIEW..YOU CAN LOOK UP HOW MUCH A STREAM PAYS FROM SPOTIFY AND ITS ALOT OF FACTORS WITH THAT..

    • @DueceSpice
      @DueceSpice 6 місяців тому

      @@drewdrewson1384THE BUSINESS MODEL FOR STREAMING WAS CREATED TO BE BAD UNLESS YOU ARE THE BIG 3 RECORD COMPANIES WHO OWNS THE CATALOG..THE STREAMING COMPANIES HAVE TO GIVE THE BIG 3 RECORD COMPANIES OWNERSHIP IN THEIR COMPANY..

  • @frandavis1990
    @frandavis1990 6 місяців тому +57

    Been rockin with sauce since 2014-2015, on sauce!

    • @DFWFOODNETWORK
      @DFWFOODNETWORK 6 місяців тому +6

      Twins done did it againnnnn

    • @frandavis1990
      @frandavis1990 6 місяців тому +1

      @@DFWFOODNETWORK the kid that did is still my anthem to this day lmao

    • @HTOWN7131
      @HTOWN7131 6 місяців тому

      White bitches in the benz ​@@DFWFOODNETWORK

    • @glosaiyan9109
      @glosaiyan9109 6 місяців тому

      @@DFWFOODNETWORKWE DONE SHOCKED THE WORLD AGAINN 😂 💯

  • @SanfordNson
    @SanfordNson 6 місяців тому +23

    That's why i love H town we give nothing but game we aint tripping do you. Sauce dropping sauce

  • @Jonathon1031
    @Jonathon1031 6 місяців тому +15

    I love the way the music business is structured. You can really get rich as fuck owning music if you know what you’re doing

  • @brandonlewis5920
    @brandonlewis5920 6 місяців тому +5

    It’s so refreshing seeing a rapper on top of the business side

  • @CurserTV
    @CurserTV 6 місяців тому +8

    I respect his grind. Never listened to his music

  • @Showmewhogreater
    @Showmewhogreater 6 місяців тому +17

    Man,much raspect to this brotha,don't ever say Sauce ain't give you the Sauce😤

  • @brentransome579
    @brentransome579 6 місяців тому +6

    Appreciate the interview… support

  • @dandedie
    @dandedie 5 місяців тому

    Can’t get anymore motivational for an upcoming artist than this shit, thanks

  • @ChocoB-ui9qb
    @ChocoB-ui9qb 6 місяців тому +24

    Sauce dripping game fr 💪🏿

  • @TAZS
    @TAZS 6 місяців тому +2

    5:52 this is the key and probably explains why you don’t hear stories of sauce arguing with his artists on line, everyone is eating well on his label, that’s amazing 👏

  • @dedricreid
    @dedricreid 6 місяців тому +3

    I learned a lot listening to this. Some extra sauce dropped on this clip.

  • @ShoeCrewTV
    @ShoeCrewTV 6 місяців тому +15

    Texas artist mostly have their business right credit sauce for getting that mail box money that's the goal for life.

  • @StretchEmOut
    @StretchEmOut 6 місяців тому +20

    KEV STOP TALKING OVER THE GUESTS GOT DAYUMMMM

  • @sidbass3733
    @sidbass3733 6 місяців тому +6

    I am blown away by this man’s intelligence. Honestly, no joking.

  • @CashRuleTheMatrix333
    @CashRuleTheMatrix333 6 місяців тому +26

    Never Heard Of Grandfather Clause Thats Some Shhh Ouuwee

    • @ashleybanks-wm4cg
      @ashleybanks-wm4cg 6 місяців тому

      That's how Gucci got 30 Million for 1017 Brick Squad

  • @mosese1172
    @mosese1172 5 місяців тому +1

    this actually made me reconsider content creation as a whole

  • @4evaworldwide
    @4evaworldwide 6 місяців тому +3

    sauce walka always dropping gems

  • @SunniMerlot
    @SunniMerlot 6 місяців тому +2

    Kev breathing on the mic like Big Perk on the show with Stephen A Smith

  • @drewdrewson1384
    @drewdrewson1384 6 місяців тому +85

    I'm convinced this is the stretegy that Curren$y is applying to his career

    • @TrillfigerOnDaBeatBoy
      @TrillfigerOnDaBeatBoy 6 місяців тому +28

      Spitta been doing this since like 15 plus years ago even before the streaming.

    • @abdulx549
      @abdulx549 6 місяців тому +26

      nah spitta been doing this for 20 plus

    • @TrillfigerOnDaBeatBoy
      @TrillfigerOnDaBeatBoy 6 місяців тому

      @@abdulx549 20 plus years ago he was with cash money

    • @silentchaos14
      @silentchaos14 6 місяців тому +19

      It's what every independent artist with a record label is doing lol

    • @Ywonova
      @Ywonova 6 місяців тому +3

      The blue print

  • @DemarioDon
    @DemarioDon 6 місяців тому +3

    Great content love homies approach to business something I’ve been trying to master

  • @miskwainini
    @miskwainini 6 місяців тому +3

    Stream his music. He’s not working for Khazars, he cares about his craft, he cares about his culture, and he cares about his people. Super solid.

  • @RyanFoster-p5s
    @RyanFoster-p5s 6 місяців тому +1

    Dude is on top of his shit,smart guy please give the game to some of these young bulls out here

  • @JAYYSMUSIK
    @JAYYSMUSIK 6 місяців тому +1

    Wow this was a gem 💎

  • @GuapoStash
    @GuapoStash 6 місяців тому +8

    This man beyond smart

  • @midasthehighest
    @midasthehighest 5 місяців тому

    Perfect clip for musicians 🗝️💎

  • @datfyer1970
    @datfyer1970 6 місяців тому +2

    Damn sauce been pulling up everywhere 💪🏿💪🏿💪🏿

  • @aleiterful
    @aleiterful 5 місяців тому

    Been listening to him a lot the last few weeks. His music is actually fire if nobody has really checked it out I recommend it

  • @country-gb7fk
    @country-gb7fk 6 місяців тому +4

    People make Empire look bigger than it is

  • @aarongdukey
    @aarongdukey 6 місяців тому +12

    Sauce head is bigger than music. He’s applying it to music when that’s owned already. It’s owned by everyone who plays the music. He needs to have a company that people go to in exchange for their needs or entertainment to surpass the millions and into the billions. And that’s not a label. The labels provide the music, they don’t play it.

    • @PoeDaddyRay
      @PoeDaddyRay 6 місяців тому +1

      Keep building

    • @aarongdukey
      @aarongdukey 6 місяців тому

      @@PoeDaddyRay you right

    • @PoeDaddyRay
      @PoeDaddyRay 6 місяців тому +1

      @@aarongdukey I’m talking bout keeping typing , wanna hear more

    • @ericg.201
      @ericg.201 6 місяців тому +1

      Tory Lanez was targeted for this exact reason. IYKYK

    • @aarongdukey
      @aarongdukey 6 місяців тому +1

      @@PoeDaddyRay where do people go for music, UA-cam Spotify Apple Music SoundCloud. And these things are driven solely by ads and promotion from artists putting their music on there. These guys can partner with Techs and coders to create sites and apps and their fame alone would drive people to use them. Usually you hide who created the sites or music platform so that there’s no bias in using it. They definitely have enough money to do this. It’s just that the companies that be don’t want that competition. And they NEED these artists to survive. Whether it be music, visual art like movies and shows, or just straight up live streaming. They need these people. But the artists feel like they need them. If Jay Z made a music streaming platform, he’d have success in it, but why hasn’t he? Same thing for any actor or directo. Look at what Tyler Perry is doing. Having a channel and recording studios and sht. It’s most likely an unwritten rule in the game that you can’t do this on your own will or accord. They’ll prolly get rid of you for even trying to do so, like Tory. Even making your own label commercial is risky.

  • @Noname-kw5wj
    @Noname-kw5wj 6 місяців тому

    Realest artist out there no gate keep in no capping pure culture and support 💚🏆💯👌🙏

  • @biscaynesupercars
    @biscaynesupercars 6 місяців тому +1

    Sauce smart af and watches Invincible. Legendary!

  • @Sinmatic1981
    @Sinmatic1981 5 місяців тому

    He did. Goood show last year in boston classic

  • @JoshuaFante
    @JoshuaFante 5 місяців тому +1

    This dude right heres a good dude and deserves all his success honestly. You ever seen how he treats his ppl? They all eat GOOD. Live in nice houses, and get paid really well. Hes all about that especially after the way ppl treated him in past. Real man right here, is he a little crazy? Yea but its a good crazy lol. Nah good dude all around.

  • @Frankygotdatbag
    @Frankygotdatbag 5 місяців тому

    Empire really got most the realest artists fw them.

  • @biscaynesupercars
    @biscaynesupercars 6 місяців тому

    I love relevant business and numbers talk like this

  • @TaurellFussell
    @TaurellFussell 5 місяців тому

    Can you interview some one on film ownership and streaming revenue

  • @H8Magnet
    @H8Magnet 5 місяців тому

    Sauce giving the sauce!!!

  • @FryHndrxxLive
    @FryHndrxxLive 5 місяців тому

    Thanks for this I’m 30 so I still have hope 🎉

  • @monelewis44
    @monelewis44 6 місяців тому

    I can listen at sauce all day

  • @BIGBOOM2077
    @BIGBOOM2077 5 місяців тому

    Sauce really broke down the game. New artists need to reeeeeeally get up on this good game. This is BEAUTIFUL to see. Who else is big bossin' like this? ❤‍🔥❤‍🔥

  • @fresh2354
    @fresh2354 6 місяців тому

    Shoutout to Sauce for giving out the game 💯

  • @Moneythedon
    @Moneythedon 6 місяців тому

    Okok Sauce bruh been growing on me lately ⏸️

  • @darancescoon9651
    @darancescoon9651 6 місяців тому

    He just gave a masterclass on making money in the music business.

  • @kingkemet2527
    @kingkemet2527 6 місяців тому

    Damn sauce got 50 artists and sauce may come off as ignorant to a lot of people but really smart as hell

  • @fresnoniiji
    @fresnoniiji 6 місяців тому +1

    this aint an interview this is straight chopping game

  • @3-dreticle826
    @3-dreticle826 6 місяців тому

    Ooh wee!!! 😂 Luv sauce mayne from the city bro

  • @biscaynesupercars
    @biscaynesupercars 6 місяців тому +1

    That’s residual income and that should always be the goal. Getting paid in your sleep

  • @nukebomb816
    @nukebomb816 6 місяців тому

    Salute to Bootleg Kev salute to Sauce Walka
    I have a independent grind invested in myself have over 30 videos.. I hope i can catch a break one day

  • @iamaquastonethrone77
    @iamaquastonethrone77 6 місяців тому

    I this guy! He’s good for hip hop

  • @bishopblack1477
    @bishopblack1477 6 місяців тому

    🤘🏿🤞🏿 ONE OF THE SMARTEST CATS I'VE MET

  • @leemajor601
    @leemajor601 6 місяців тому

    Sauce Walka is that dude, very wise cat before his time!!!

  • @cjbrown420
    @cjbrown420 6 місяців тому +4

    Too $hort biggest song came when he was turning 40 with Blow the Whistle, sauce definitely still young in the game drippin on Boyz

  • @joejoeseesingtons
    @joejoeseesingtons 6 місяців тому

    Lil Uzi on Bootleg is crazy!!!

  • @TheIzziShow
    @TheIzziShow 6 місяців тому +1

    I understand where he’s coming from but if you’re a new artist coming out today right now you should have a balance your most commercial songs on streaming services albums should be direct to consumer at least for the first year after dropping the payout on 1 million streams is less than $3500. I’ve done the research and that’s if you’re not on a label if you’re dope, you’re super fans will buy your album if you can get 1000 real fans to spend 50 or more dollars on you within a year that’s great money if you out here independent and like I said you most commercial songs are still on streaming so if one of them takeoff great but I stand by this direct to consumer for your actual albums

  • @deonm8448
    @deonm8448 6 місяців тому

    He definitely gone talk as long as you listening

  • @lighthouse022
    @lighthouse022 5 місяців тому

    Protect Sauce Walka Man

  • @katomane6116
    @katomane6116 6 місяців тому +1

    Ngl… this my dream 😂😂

  • @RickRijuanaPro
    @RickRijuanaPro 6 місяців тому +2

    I like business mind Sauce

  • @corytrappint.v.2841
    @corytrappint.v.2841 5 місяців тому

    I’d sign with Sauce in a minute

  • @DADA02able
    @DADA02able 6 місяців тому

    " I love the boys"?.....Nooooo Diddy😅😂😂😂😂😂

  • @emanuelsanders6788
    @emanuelsanders6788 6 місяців тому +2

    What it’s called tune core ?

  • @Dizzy808
    @Dizzy808 6 місяців тому

    sauce given sauce

  • @nikolaisprinkling
    @nikolaisprinkling 6 місяців тому +5

    Are those nunchucks? 🤪👑😎

  • @undergroundrasta443
    @undergroundrasta443 6 місяців тому +3

    Damn sauce I didn’t have a clue you were 34

    • @stackarack
      @stackarack 6 місяців тому

      Bro looks young af thought he was like 27-29

  • @CxFlashBacks
    @CxFlashBacks 6 місяців тому

    10:30 walka so high he just snitched

  • @ParallaxOfficialTV
    @ParallaxOfficialTV 6 місяців тому

    Dropping game

  • @SupeDupeTV
    @SupeDupeTV 6 місяців тому +3

    Great game right here

  • @Gzuphosdwn
    @Gzuphosdwn 6 місяців тому +5

    Sell to empire and its goodnight

  • @TheOthole
    @TheOthole 5 місяців тому

    Real Boss

  • @HighwayMerc
    @HighwayMerc 6 місяців тому

    Respect

  • @rightnearthebeach
    @rightnearthebeach 5 місяців тому

    I don’t know if Kev washed his hands after he came back from that piss break. I was looking at the hands and idk bro.

  • @theadskipper2928
    @theadskipper2928 6 місяців тому

    Damn I almost forgot about Omni man. That mf 10x crazier than homelander. 😅 Good talk.

  • @Tootruetootrue
    @Tootruetootrue 6 місяців тому +1

    Sauce Walka has the kind of money 💰 you THINK your favorite rapper has

  • @jaytv8549
    @jaytv8549 6 місяців тому

    How much does a machine cost

  • @hoodooking1133
    @hoodooking1133 6 місяців тому

    If they dont have record anymore what the hell are labels distributing 😅

  • @americanshottas
    @americanshottas 6 місяців тому

    Selling to empire = 💀
    Smart move

  • @brianturner4760
    @brianturner4760 5 місяців тому +1

    It's possible but his music not worth that much

  • @AbouTto_
    @AbouTto_ 6 місяців тому

    perfect

  • @seymourintl9155
    @seymourintl9155 6 місяців тому

    Sauce own his artists catalog. What do his artists own ?

    • @SunniMerlot
      @SunniMerlot 6 місяців тому

      When he does a video it’s like 49 dudes there. He got all them lol

    • @jdwool08
      @jdwool08 6 місяців тому +1

      He said it’s 50/50 on that

  • @deucethahaterhurter7219
    @deucethahaterhurter7219 6 місяців тому

    🤘🏾Town

  • @cryptowalk1387
    @cryptowalk1387 6 місяців тому

    But if most of the catalog is worthless, what’s the point??

    • @marcelmarshall4240
      @marcelmarshall4240 6 місяців тому

      That’s what I am saying. How much can his catalog be worth? I need this to be broken down even further. It takes BILLIONS AND BILLIONS of streams to make real money. I would not think all of his artists COMBINED…including himself..are not getting that many streams. I wonder if this is a way to distract from how most rappers REALLY make money. Those songs are not going to generate income like that. Take Bad Boy. Puffy gave back the publishing after it was not worth anything…and those songs were MAJOR hits. No way he is getting that kinda money if Bad Boy artists songs are dried up..in terms of streams and publishing.

    • @InternationalMoneyBagz
      @InternationalMoneyBagz 5 місяців тому

      That's why he ain't sell it . Another part of ownership . A method to the madness . Now puff is signed .that make a difference ...sauce ain't telling everybody everything

  • @26155101
    @26155101 6 місяців тому

    I can’t name 2 sauce songs

    • @dylanroberts1139
      @dylanroberts1139 6 місяців тому +2

      And he still got more money than you 🤣

  • @MarzMindset
    @MarzMindset 6 місяців тому

    ⚡⚡⚡⚡⚡👁️🪐⚖️🦉

  • @Therealbrucedeal
    @Therealbrucedeal 5 місяців тому

    I knew he was smart… but wow. Bro talking game

  • @DJ-cx9jv
    @DJ-cx9jv 6 місяців тому +4

    OOOOOOOWWWEEEEEEEEEE

  • @stnkmstrtape9543
    @stnkmstrtape9543 5 місяців тому

    Am I the only one hearing Kev’s heavy ass breathing all the way through the convo?!? Does that foo have a health issue or something?

  • @TaylorBTheKidd
    @TaylorBTheKidd 6 місяців тому

    Oouuueeeee

  • @neighborhoodjay503
    @neighborhoodjay503 6 місяців тому

    That’s not a lot bru loll

  • @smhunney8266
    @smhunney8266 6 місяців тому

    He aint that good of a rapper

  • @VicDamoneJr82
    @VicDamoneJr82 6 місяців тому

    🧢

  • @kenmariaBoss
    @kenmariaBoss 6 місяців тому +4

    This guy has never released anything worth buying so he's not supposed to be talking about catalog, his catalog is worth 590k

    • @SRT_DRE
      @SRT_DRE 6 місяців тому +16

      🫏🫏Donkey Of The Day🫏🫏

    • @MnplyTV
      @MnplyTV 6 місяців тому +14

      U a hater I feel for you brain 🧠

    • @DominicWilliams-r4x
      @DominicWilliams-r4x 6 місяців тому +6

      Hater

    • @VicDamoneJr82
      @VicDamoneJr82 6 місяців тому +3

      No lies detected

    • @Username137-e8d
      @Username137-e8d 6 місяців тому

      @@VicDamoneJr82no lies detected stfu before I smack your lame ass for saying that