I think that some of these detailers are desperate and they bid these jobs too cheap because of fear they won't get the job. They're married and may have a family so every job is important.
But at the same time, they are screwing themselves. It sets expectations of price for future work. It also causes you to have to work more to earn a living, reducing time with your family which is just as important. I can understand the intent but it is just shooting yourself in the foot.
Great video bro , food for thought . hands on ...there's not much I can't do with a vehicle . the actual business side of it , I'm a beginner learning all I can .
Great video it been awhile since I've stopped by but I still like your videos. Dallas do also he has your STYLE. But there's only one you and I like originality that's why I watch original people like yourself
All young detailers out there, listen to this guy, he knows what he's talking about. Listen to this video again and again. You need to get this down. 60%
I have eight years of experience and your video is really good for everyone. My previous experience as a saleman helped me to sell with ease my services charging the price that i want without dealing with request of reduce the price of the services.If you dont charge the proper amount when you know your operation cost,you are going to get broke.
Tom's Up For You video Darren like always you do such a good job helping others and you are so right detailing is not a regular car wash you got what you pay for and those customers that want everything for nothing it's better to run away from them thank you and keep up with videos👍👌
This advice can help with about any business. I've owned a Body Shop for 7 years now. What you said in the video goes right along with issues I've had. Love the video !!
Hi Darren First i wana tank you for all The videos . It has helpt me in many ways, more than i can japp about here. increased profit in several ways ,With less workhouers . It's easier to talk to custemors . To menchen some . Eveything can be inproved ..... You are an big inspiration to me . Hope you can read my bad english . Best reguards from Sweden Jörgen
Hi Darren. I have searched your channel for ceramic coatings. It seems as though these coatings are taking over the industry but i feel that they are over sold with all the hype. They have their benefits but all this scratch and flame resistance is overboard. Have you started offering ceramic coatings to your clients? If so what do you think about the coatings?
@@abeltatek8645 I’ve raised all my prices since then still no where near there ... thing is it depends on cost on living where your at that could make the difference ...but in miami houses are like double the price even in Florida they are
New and upcoming detailer right here. Is it feasible to run a fleet of detail mobile Vans? Like let's say having a fleet of 4 vans? What are your thoughts?
Great vid! I need to order some new detailing shirts and would like to know where you got yours? If you dont mind sharing, because I like the style and stitching on yours? Thanks for all your training!
I actually buy my work uniforms wholesale from the distributor, do the art myself, have a graphic person convert my ideas into digital format, then outsource the screen printing to another place. The shirts are Sport Tek ( that is not a typo either) if you want to look them up. I am unsure about the exact "model" number of these shirts though.
Hey Darren, I was so impressed with your channel all those years ago that you encouraged me to move into Detailing at age 48. I now hit a wall my work has dried up and I’ve started to really struggle. No money coming can’t advertise and feel backed against a corner. Can you give advice ...
Cheap/Free advertising would be use Facebook. Advertise in the local garage sale and township sites. They are great places to advertise your service for free and start getting the ball rolling again. Good luck!
I could throw many ideas your way, but ultimately you have to figure out what works for your market, your budget, etc. Personally I think leveraging the Internet with Google Adwords is the quickest and easiest way to drive business to you. But with that said, you at least need a website which is a big can of worms. Trust me; it's not easy and you have to be willing to learn. But every day is a new learning curve for me as I continue to grow my business in a way that serves me and my world. I wish you much success and hope you are able to turn things around. Just know that I too get kicked in the balls on a regular basis with the endless learning I put upon myself. But it is within the struggles that the real learning lives. See these links as a starting point: This link has "The ultimate guide to Google Adwords"....a great book to learn the "tricks": www.best-auto-detailing-tips.com/auto-car-detailing-business.html This link has my comprehensive instruction on choosing a website builder: www.best-auto-detailing-tips.com/auto-detailing-business-website.html
Rich Beach People shopping at "garage sales" are in the market for relatively expensive car wash/cleaning services? I think it more likely such people would be washing their own cars.
I do all of my advertising on Facebook through local town pages, garage sales pages, and local subdivision pages. I get plenty of work from these sources, there are a lot of people on the town/garage sale pages that have the means to pay someone to detail their vehicle(s). There are also lots of mom's with mommy mobiles that need to be cleaned and they don't have the time or desire to do it themselves. These are my primary targets, then I try to set up maintenance programs with them for steady work. Based on the quality and the perceived value I provide leads to referrals from my customers to others and continue to grow my base. am part time (weekends and some evenings) out of my garage and have been able to start picking and choosing what I work on. If Mark is hurting for work, this is another avenue that is free even if he doesn't have a website. I don't have a website but I have a facebook page dedicated to my business so when I share my work or put out there I have availability I get calls, messages, and emails for quotes and am always pushing to schedule an appointment for service.
10% or less have their car detailed. This is where the competition is. Create a market for yourself that you have no competition. Raise your prices and do only the cars that makes a profit for you. Think neighborhoods and businesses that may have a fleet of delivery vehicles.
Family owned and operated business implies that the workforce is culled from members of the same family, not that they're treating you like family. I don't know if that's good or bad, but it's different than what you're saying.
Yay first comment lol....I never seen one person in my entire life that said the word duh so many times in less then ten seconds lol..hey show us a tour of your house 😁
Only irrational if you don't have a great enough need to justify the $200. But if I can save a person a few thousand dollars; suddenly irrationality turns to rational.
Having a detailer save the original paint of a vehicle can save you thousands. If you think of it in terms of high-end classic vehicles a second paint job can drastically reduce the price of that vehicle. Paying a detailer 200 dollars an hour to not only improve the overall look of that car and protect the body of the vehicle while allowing you to keep the original paint through careful paint restoration will save you thousands in resale value for that specific vehicle.
Charge what you want. If I had extra $200 I’d pay it. I’ve offered to come out and help out for a day. My question is: I keep getting potential clients asking for estimates. How can I do that without seeing the car? Mostly for interior Which is funny because I have nothing on my website stating that I do interior shampooing. Makes me wonder if the website is a waste of time.
Here's my biggest beef with this guy he's not Larry kosilla.... like seriously dude you don't even begin to stack up to Larry with your detailing methods. Honestly your detailing methods are a little ghetto.
No it is rocket science because with Larry's way he goes through a step by step analytical process to measure paint depth, type of compounds needed, paint texture, clay, etc. This guy can clean not saying he cant, but his mindset is the following okay customer I will wash your 100k Porsche with my bucket and mit (which most do; I do) but then he uses a damn broom stick to hold open the hood of a car while scrubs it with a wheel brush...like wtf lol.
Larry is not a god. Not anymore than Kevin Brown is. The market Darren works on is entirely different, but not to say he doesn't work on "high end" cars as well. Larry and Kevin Brown misrepresent the kind of work the majority of the detailing world is. Darren does great work, and he's capable of doing work on the same level as anyone else in the industry. Does he always do that? No. It's inappropriate to over deliver on your services like that when someone isn't paying for it. Some people like to give away their time and products for free, but Darren is a good businessman, so he over delivers where it's appropriate. And about the broom and scrubbing the engine bay with a wheel brush; so what? The customer isn't going to say "wow you used a wheel brush on my engine!?" They'll just be happy it's cleaned, dressed, and looks new again. They also won't care if he has to prop the engine open with something, because why would they? if he BROKE something they'd care. If he didn't, then it honestly doesn't matter.
Your response is on point at every level. Thanks for your clear display of logic! I am a little uncertain where the broom handle moment in any of my videos is???? If I DID do that, it would have been out of necessity. And like you say; people generally don't care how the results are produced, so long as they feel they have gotten value and like you say, I don't break anything in the process.
To all the detailers out there, if you use an air compressor to clean all the small tight areas it will save you a lot of time
Compressed air is a MUST in detailing.
Can you guys give me an example of how this is so crucial to detailing? Looking for a next step and you got my attention with compressed air.
Definitely invaluable information for anyone in the detailing or any service based business, Thanks Darren!!!!!
I think that some of these detailers are desperate and they bid these jobs too cheap because of fear they won't get the job. They're married and may have a family so every job is important.
But at the same time, they are screwing themselves. It sets expectations of price for future work. It also causes you to have to work more to earn a living, reducing time with your family which is just as important. I can understand the intent but it is just shooting yourself in the foot.
Great video bro , food for thought . hands on ...there's not much I can't do with a vehicle . the actual business side of it , I'm a beginner learning all I can .
Great video it been awhile since I've stopped by but I still like your videos. Dallas do also he has your STYLE. But there's only one you and I like originality that's why I watch original people like yourself
I couldn't explain it better! good job Darren!!!
All young detailers out there, listen to this guy, he knows what he's talking about. Listen to this video again and again. You need to get this down. 60%
14:55 LOL You said 'DO DO' twice ....OK, carry on
i like this info thanks
Hello great vids very excellent advice. What's the best cleaner for leather and plastic so it does not damage materials. Window water spot removal..?
What do you put in your water tank to soften the water
thank you!!
Yo your the best thnx
Muchas gracias me gustaria tuviera subtitulos saludos desde Colombia
great video
that's right
I have eight years of experience and your video is really good for everyone.
My previous experience as a saleman helped me to sell with ease my services charging the price that i want without dealing with request of reduce the price of the services.If you dont charge the proper amount when you know your operation cost,you are going to get broke.
Tom's Up For You video Darren like always you do such a good job helping others and you are so right detailing is not a regular car wash you got what you pay for and those customers that want everything for nothing it's better to run away from them thank you and keep up with videos👍👌
Not sure if I could charge much more, lol. My prices are already high enough.
Darren. Great video. I was doing vehicles too cheaply. Finally started charging more. Have been at this since 1978. Your videos are tremendous.
Hey Darren can you do a video on how to compound and polish around emblems, trim, and door handles etc.... Thank you
You're a smart guy. It took me 35 years to learn these things from dealing with customers.
how much do you choose to charge your client for a normal wash.??
We need a video on advertising,website videos ect,Thanks so much for helping us out. I think you said you use site builder is that right ?
This advice can help with about any business. I've owned a Body Shop for 7 years now. What you said in the video goes right along with issues I've had. Love the video !!
Hi Darren
First i wana tank you for all The videos .
It has helpt me in many ways, more than i can japp about here.
increased profit in several ways ,With less workhouers .
It's easier to talk to custemors .
To menchen some .
Eveything can be inproved .....
You are an big inspiration to me .
Hope you can read my bad english .
Best reguards from Sweden
Jörgen
I always tell my customers you want a car wash or a Detailer there is a big difference!
how do i charge what i should be if the area im in isnt big on detailing
Big thanks from Québec Canada 🇨🇦
Darren, Karl here.
Thank you for the great content.
Much appreciated. ❤️
Hi Darren. I have searched your channel for ceramic coatings. It seems as though these coatings are taking over the industry but i feel that they are over sold with all the hype. They have their benefits but all this scratch and flame resistance is overboard. Have you started offering ceramic coatings to your clients? If so what do you think about the coatings?
felt wheel liners = diluted APC and a pressure washer
Both of those and a toilet brush.
Wanted to say thanks for the time and help :)
I use 303 fabric guard for the back wheel wells to make it easier to clean thanks for the videos Darren .
Soapy water does the exact same thing and it's cheaper and easier to apply.
@@grtu4252 really?
Thanks for another great video. Several great ideas and points that hit home with me as always.
Your prices are nuts you get 200 more lol shit I can’t that in miami...I get people complaining about paying 150-160 I take 3-4 hours
I feel like in miami I might not get to 350 for a full detail
@@JP89JP89 have you even tried those prices? How are you going to say nobody's gonna pay for 350 if you haven't even tried it?
@@abeltatek8645 I’ve raised all my prices since then still no where near there ... thing is it depends on cost on living where your at that could make the difference ...but in miami houses are like double the price even in Florida they are
Hey Darren your awesome keep up the great work thanks for all the tips🎯
Thankyou so much Darren! This video is on point!
New and upcoming detailer right here. Is it feasible to run a fleet of detail mobile Vans? Like let's say having a fleet of 4 vans? What are your thoughts?
Great vid! I need to order some new detailing shirts and would like to know where you got yours? If you dont mind sharing, because I like the style and stitching on yours? Thanks for all your training!
I actually buy my work uniforms wholesale from the distributor, do the art myself, have a graphic person convert my ideas into digital format, then outsource the screen printing to another place. The shirts are Sport Tek ( that is not a typo either) if you want to look them up. I am unsure about the exact "model" number of these shirts though.
Auto Fetish Detail thanks
I don't know if I should take advice from a guy that named his business "Auto Fetish"
Darren, great video. anyway to talk you out of a couple of t-shirts? I'll pay for them and shipping too. They look great!
Hey Darren,
I was so impressed with your channel all those years ago that you encouraged me to move into Detailing at age 48. I now hit a wall my work has dried up and I’ve started to really struggle. No money coming can’t advertise and feel backed against a corner. Can you give advice ...
Cheap/Free advertising would be use Facebook. Advertise in the local garage sale and township sites. They are great places to advertise your service for free and start getting the ball rolling again. Good luck!
I could throw many ideas your way, but ultimately you have to figure out what works for your market, your budget, etc. Personally I think leveraging the Internet with Google Adwords is the quickest and easiest way to drive business to you. But with that said, you at least need a website which is a big can of worms. Trust me; it's not easy and you have to be willing to learn. But every day is a new learning curve for me as I continue to grow my business in a way that serves me and my world. I wish you much success and hope you are able to turn things around. Just know that I too get kicked in the balls on a regular basis with the endless learning I put upon myself. But it is within the struggles that the real learning lives. See these links as a starting point: This link has "The ultimate guide to Google Adwords"....a great book to learn the "tricks": www.best-auto-detailing-tips.com/auto-car-detailing-business.html This link has my comprehensive instruction on choosing a website builder: www.best-auto-detailing-tips.com/auto-detailing-business-website.html
Rich Beach People shopping at "garage sales" are in the market for relatively expensive car wash/cleaning services? I think it more likely such people would be washing their own cars.
I do all of my advertising on Facebook through local town pages, garage sales pages, and local subdivision pages. I get plenty of work from these sources, there are a lot of people on the town/garage sale pages that have the means to pay someone to detail their vehicle(s). There are also lots of mom's with mommy mobiles that need to be cleaned and they don't have the time or desire to do it themselves. These are my primary targets, then I try to set up maintenance programs with them for steady work. Based on the quality and the perceived value I provide leads to referrals from my customers to others and continue to grow my base. am part time (weekends and some evenings) out of my garage and have been able to start picking and choosing what I work on.
If Mark is hurting for work, this is another avenue that is free even if he doesn't have a website. I don't have a website but I have a facebook page dedicated to my business so when I share my work or put out there I have availability I get calls, messages, and emails for quotes and am always pushing to schedule an appointment for service.
Hell yeah Darren love the videos.
Love this video .
Sounds like the guy likes to complaint too much... I hope his work is as good..
10% or less have their car detailed. This is where the competition is. Create a market for yourself that you have no competition. Raise your prices and do only the cars that makes a profit for you. Think neighborhoods and businesses that may have a fleet of delivery vehicles.
Does the prices on your website include paint correction?
Family owned and operated business implies that the workforce is culled from members of the same family, not that they're treating you like family. I don't know if that's good or bad, but it's different than what you're saying.
He said "treat you like family". Not owned and operated.
That "door handle"in the trunk area folds the seat down
True in so many service industries
Yay first comment lol....I never seen one person in my entire life that said the word duh so many times in less then ten seconds lol..hey show us a tour of your house 😁
Darren's "Crib"....we'll have to see about that one.
Excellent video
Awesome video
👍🏾👍🏾
Thanks for the knowledge. You just turned my business into a six figure business.
Did darren get a divorce?
Not sure...let me ask my wife.
I doubt it, he makes to much money. Lol.
Money keeps the honey. Everytime
I love your videos, but I Will argue that paying a detailer $200 an hour for a consultation is irrational.
Only irrational if you don't have a great enough need to justify the $200. But if I can save a person a few thousand dollars; suddenly irrationality turns to rational.
Auto Fetish Detail by the way, most of what I know I got it from your knowledge.
Having a detailer save the original paint of a vehicle can save you thousands. If you think of it in terms of high-end classic vehicles a second paint job can drastically reduce the price of that vehicle. Paying a detailer 200 dollars an hour to not only improve the overall look of that car and protect the body of the vehicle while allowing you to keep the original paint through careful paint restoration will save you thousands in resale value for that specific vehicle.
Charge what you want. If I had extra $200 I’d pay it. I’ve offered to come out and help out for a day. My question is: I keep getting potential clients asking for estimates. How can I do that without seeing the car? Mostly for interior Which is funny because I have nothing on my website stating that I do interior shampooing. Makes me wonder if the website is a waste of time.
Betty Bean you're so incorrect
Darren, have you started charging customers more so you can afford a razor?????
Never forget that most people have to shop for the best price when looking for any service.
bring your own inspiration and do something other business does t do ? and if you write your own menu keep it simple.am i correct.
You nailed it!
Here's my biggest beef with this guy he's not Larry kosilla.... like seriously dude you don't even begin to stack up to Larry with your detailing methods. Honestly your detailing methods are a little ghetto.
This ain't rocket science dude. There both good at what they do.
No it is rocket science because with Larry's way he goes through a step by step analytical process to measure paint depth, type of compounds needed, paint texture, clay, etc. This guy can clean not saying he cant, but his mindset is the following okay customer I will wash your 100k Porsche with my bucket and mit (which most do; I do) but then he uses a damn broom stick to hold open the hood of a car while scrubs it with a wheel brush...like wtf lol.
Ya magnifying scope. What a joke. That's ridiculous. It's car washing not science project.
Larry is not a god. Not anymore than Kevin Brown is. The market Darren works on is entirely different, but not to say he doesn't work on "high end" cars as well. Larry and Kevin Brown misrepresent the kind of work the majority of the detailing world is.
Darren does great work, and he's capable of doing work on the same level as anyone else in the industry. Does he always do that? No. It's inappropriate to over deliver on your services like that when someone isn't paying for it. Some people like to give away their time and products for free, but Darren is a good businessman, so he over delivers where it's appropriate.
And about the broom and scrubbing the engine bay with a wheel brush; so what? The customer isn't going to say "wow you used a wheel brush on my engine!?" They'll just be happy it's cleaned, dressed, and looks new again. They also won't care if he has to prop the engine open with something, because why would they? if he BROKE something they'd care. If he didn't, then it honestly doesn't matter.
Your response is on point at every level. Thanks for your clear display of logic! I am a little uncertain where the broom handle moment in any of my videos is???? If I DID do that, it would have been out of necessity. And like you say; people generally don't care how the results are produced, so long as they feel they have gotten value and like you say, I don't break anything in the process.