Probably an obvious answer, but If i have my own website where i can collect emails etc and it shows my product that's on Amazon, can I use this instead of a landing page? Just trying to understand the benefit of a landing page if i already have a website already? Presuming its best for people who don't have a website already? Cheers
Hey Hamish, great question. Definitely, there's no fundamental difference between a standalone landing page or a page on your own site. If you have a site for your brand, it makes sense to send them to this URL, for branding purposes. However, you usually want to set up a landing page on your site, for your ad campaigns, rather than just sending them to the homepage or a normal product page. If you're paying each time someone clicks your ad, you want to make sure you've optimized the destination page to convert. You can do that yourself with a page on your site or with a tool - it's up to you. Hope that helps!
@@landingcube thanks very much for the reply, this is really helpful. So just so i'm clear, set up a 'landing page' on my website that immediately captures emails by offer a coupon code when you first go to it. And then the data here allows for the retargeting as mentioned in the video? Can the landing page be like a pop up window or does it have to be an actual page?
@@hryde1 Absolutely, that can work fine. You can embed retargeting code on your site, like Google Analytics or the Facebook Pixel. You can do all this in your own site instead of using a standalone landing page, no problem. I wouldn't suggest putting too much info in a popup though - keep the content designed to convert your visitors in an actual page.
Probably an obvious answer, but If i have my own website where i can collect emails etc and it shows my product that's on Amazon, can I use this instead of a landing page? Just trying to understand the benefit of a landing page if i already have a website already? Presuming its best for people who don't have a website already? Cheers
Hey Hamish, great question. Definitely, there's no fundamental difference between a standalone landing page or a page on your own site. If you have a site for your brand, it makes sense to send them to this URL, for branding purposes.
However, you usually want to set up a landing page on your site, for your ad campaigns, rather than just sending them to the homepage or a normal product page. If you're paying each time someone clicks your ad, you want to make sure you've optimized the destination page to convert.
You can do that yourself with a page on your site or with a tool - it's up to you.
Hope that helps!
@@landingcube thanks very much for the reply, this is really helpful. So just so i'm clear, set up a 'landing page' on my website that immediately captures emails by offer a coupon code when you first go to it. And then the data here allows for the retargeting as mentioned in the video? Can the landing page be like a pop up window or does it have to be an actual page?
@@hryde1 Absolutely, that can work fine. You can embed retargeting code on your site, like Google Analytics or the Facebook Pixel. You can do all this in your own site instead of using a standalone landing page, no problem. I wouldn't suggest putting too much info in a popup though - keep the content designed to convert your visitors in an actual page.
@@landingcube Awesome thank you for your help with this! Greatly appreciated