Digital Decarbonisation Explained

Dive into the hidden world of digital technology where vast amounts of electricity power colossal data centres, tirelessly capturing and storing every click, search, list, and image. Surprisingly, the data industry is poised to surpass the combined carbon emissions of the automotive, aviation, and energy sectors. Join Tom Jackson and Ian Hodgkinson from Loughborough University as they demystify the revolutionary concept of Digital Decarbonization and its pivotal role in combating a looming carbon polluter.
Embark on a comprehensive exploration of the often-underestimated environmental impact of digitalization with us. This video immerses you in the evolving landscape of Digital Decarbonization, a strategic initiative emphasizing responsible and efficient data usage to curb carbon emissions tied to our ever-expanding digital footprint.
Uncover the lesser-known environmental consequences of digital activities amid the global push for net-zero emissions, spanning from data generation to the rapidly growing metaverse. Startling statistics lay bare the significant carbon footprint attributed to data centres, the prevalence of dark data, and even the seemingly innocuous celebrity social media posts. Were you aware that a single Instagram post from Ronaldo packs the energy equivalent of powering 10 homes for an entire year? Join us in untangling the intricate web of environmental implications in the digital realm. It's time to raise awareness and take action for a more sustainable digital future.
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