The Matthew Williams Story (Alyx, Givenchy, Been Trill)

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  • Опубліковано 16 чер 2024
  • Matthew Williams is one the most popular designers to emerge in the past few years, and in this episode of Threaducation we will take a look at how that happened. All things considered, it’s a pretty crazy story. He started off woking for a brand in Los Angeles, began working with with Kanye West, started dating Lady Gaga, eventually joined Kanye’s creative agency DONDA, founded Been Trill alongside Virgil Abloh, Heron, Preston, and Justin Saunders, then eventually left that to found Alyx. After a few years of proving himself at Alyx he became the creative director of Givenchy. We’ll break down each step along the way along with some surprising facts and theories. This is the Matthew Williams story.
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    Disclaimer: The images and videos used in this video are not owned or created by Threaducation. This video strictly adheres to fair use guidelines (educational content, review, research, discussion).
    Sources: docs.google.com/document/d/1P...
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КОМЕНТАРІ • 222

  • @slickrick1856
    @slickrick1856 2 роки тому +343

    The more and more I watch these videos I understand that most of these success stories are nothing more than connections and people being in the right place at the right time. And many are 6 degrees of separation in terms of familiar circles. There are so many talented people in the world who never hit those connections, but to be fair, you also have to network and be more than regional

    • @justusgreen8498
      @justusgreen8498 2 роки тому +40

      Hell yeah. No matter what anyone says connections will win 9/10 times.

    • @SadjadBoss
      @SadjadBoss 2 роки тому +59

      almost every one of these stories involves kanye it’s hilarious

    • @JESUSISKING77742
      @JESUSISKING77742 2 роки тому +19

      Exactly why good communication skills are so important.

    • @grinduntiludie
      @grinduntiludie 2 роки тому +7

      @@SadjadBoss yea he’s basically at the top of the totem pole of this fashion/ culture shit…then you have Virgil, Bari, Rocky & Ian

    • @maverikregime6885
      @maverikregime6885 2 роки тому +1

      super facts

  • @lone3727
    @lone3727 2 роки тому +74

    I really want to see Lancey's story he went from a drug dealer to a model/music artist bcs of his appearance in this video

  • @manic0902
    @manic0902 2 роки тому +55

    He really supports younger generation and the rap industry hard hard i love that

  • @Mcjacup
    @Mcjacup 2 роки тому +260

    Kanye really influenced all these fashion designers the past 20 years

    • @arceustheo
      @arceustheo 2 роки тому +3

      He is the voice and truth of this generation, of course he can and will influence others.

    • @User61918
      @User61918 2 роки тому

      niggas as famous as Jesus

    • @chance5226
      @chance5226 2 роки тому +4

      TOO BAD THE WORLD WONT REALIZE HOW GOATED HE IS UNTIL HE GONE

    • @annabarr1304
      @annabarr1304 2 роки тому +5

      It was his gf who introduced him to fashion, she was a knitwear designer and sadly I forgot her name, but you can see how his style and interest changed after she took him to PFW for the first time.

  • @DarkSideOfTheBrightSide
    @DarkSideOfTheBrightSide 2 роки тому +139

    I had no idea who Mathew Williams is, but after seeing this; it’s amazing how everything is connected in the fashion industry.. as a casual, I only see the surface, but seeing the roots of many popular brands? It’s actually not as complex, as I once thought, it’s more organic.. it’s ppl who have a vision, and the environment around that vision that makes it all rise- and, at times the reason why it falls too. At its core, it’s just a person who decided to be free with their expressions, and using their influences to make something so eye catching & unique.
    Another amazing video, man.. as always. Seriously. You haven’t had one bad video, or even mediocre, they’ve all been insane quality.

  • @NBOBABY
    @NBOBABY 2 роки тому +92

    The ECCO2K story/style evolution sometime soon would be a banger

    • @ichbeschlecht2547
      @ichbeschlecht2547 2 роки тому +2

      Yes

    • @osvaldo4748
      @osvaldo4748 2 роки тому +1

      that would be amazing

    • @JuniorBlacksBeatz
      @JuniorBlacksBeatz 2 роки тому

      👀👀👀

    • @dvb013
      @dvb013 2 роки тому

      Would definitely be sick but the dude is really elusive. It would be hard to find a lot of info on Ecco

    • @NBOBABY
      @NBOBABY 2 роки тому

      @@dvb013 true, its difficult but theres definitely things like his friendship with Matthew M. Williams and his style evolution as a whole that would be good to almost put in a timeline if ya feel me

  • @hytechtech
    @hytechtech 2 роки тому +6

    Great video! I really love the vibe and all the information packed into it
    keep it up :))

  • @gd4490
    @gd4490 2 роки тому +4

    I love your content bro you’re the man you are literally the best UA-cam has to offer at the moment.

  • @3sr966
    @3sr966 2 роки тому +26

    Been waiting on this one🧛🏽🔥🔥

  • @Alejandro-cw1uk
    @Alejandro-cw1uk 2 роки тому +6

    The video many of us including myself have been anticipating. Thank you 🔥🔥

  • @Alex-noyb
    @Alex-noyb 2 роки тому

    Thx for making a video on him was hoping for it :)

  • @goodguy2304
    @goodguy2304 2 роки тому +33

    I feel like everyone’s stories are always the same in a sense , excluding matthew, they start off nobody then they randomly coincidentally meet someone that will "change their life forever". Life really is about who you know and being in the right place at the right time .

    • @frederikduplessis3836
      @frederikduplessis3836 2 роки тому +5

      Just make sure when you meet them you've got something to say, both in your words and in your work.

    • @JESUSISKING77742
      @JESUSISKING77742 2 роки тому +1

      @@frederikduplessis3836 so true man also why good communication skills are crucial

  • @DavidMartinez-eq4iq
    @DavidMartinez-eq4iq 2 роки тому +1

    Been waiting for this one 🔥🔥

  • @okt8491
    @okt8491 2 роки тому +6

    Thank you for this. Keep em coming please

  • @marianacanizales6705
    @marianacanizales6705 2 роки тому +6

    Like always, amazing work. Thank you.

  • @babida9113
    @babida9113 2 роки тому +6

    Always improving with the videos. love it

  • @lubomirmihaylov8820
    @lubomirmihaylov8820 2 роки тому +2

    Thank you for the dope video ! MMW 🤘🏻

  • @jacobnash1759
    @jacobnash1759 2 роки тому +5

    Threaducation stays delivering 🔥🔥

  • @theBachelorofArts
    @theBachelorofArts 2 роки тому +20

    I love your channel so much. I've learned so much from your well researched and presented videos. Hope you are having fun with all your creative journeys as well!

  • @rafowens3168
    @rafowens3168 2 роки тому +11

    Man forreal if somone deserves every subscriber on his channel than its you big ups bro 🙌🏾 great videos

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c 2 роки тому +25

    super fire mini documentary, watched whole as usual.
    keep going fam, well done.

  • @jasonlee9762
    @jasonlee9762 2 роки тому +5

    Omg I learned so much from this. Such a great video 🤝

    • @Threaducation
      @Threaducation  2 роки тому

      thank you for watching! glad you learned something

  • @obakengmojela9713
    @obakengmojela9713 2 роки тому +17

    Definitely one of my favourite designers too, thank you for this one!

  • @dannyowens3509
    @dannyowens3509 2 роки тому +8

    I look up to Matthew and this video is gonna help me out thank you Threaducation

  • @rhulanimabunda5225
    @rhulanimabunda5225 2 роки тому +2

    Bro, love your work! Keep doing your thing! Need a Heron Preston video to complete the "Been Trill" trio🛐❤️

  • @tim0339
    @tim0339 2 роки тому +7

    Oh bet one of my favorite designers. Also man great on all the videos keep em coming

  • @Whodnl
    @Whodnl 2 роки тому +15

    You already know this is already a Threaducation Classic

  • @unshookclothing
    @unshookclothing 2 роки тому +33

    You’re amazing keep it up. Everyone of these videos motivates me so much ⚡️⚡️

  • @thomasfogarty2320
    @thomasfogarty2320 2 роки тому +5

    Always killing it

  • @IvarConq
    @IvarConq 2 роки тому

    Dope work mane ✌🏽

  • @veening
    @veening 2 роки тому +7

    In the early 2010's Williams was also affiliated with stussy a lot since he did quite a few direction and styling gigs for the lookbooks, which is probably how they managed to get the stussy collab.

    • @veening
      @veening 2 роки тому

      If i remember correctly the timeline regarding alyx is a bit different. I think while the brand was doing okay, he needed an investor and thats when Luca stepped in and they moved the entire studio to Slamjams headquarters near modena and changed the name from alyx studios to 1017 alyx

    • @veening
      @veening 2 роки тому

      What's also important regarding his love life is that around the time he started working for Givenchy, him and Jennifer separated. I do not think they are on good terms and I do believe its made a huge impact on Williams as an industry professional.

  • @ultra000
    @ultra000 2 роки тому

    Great work on the vid. Evolution of Lancey next?

  • @2dec1
    @2dec1 2 роки тому +1

    Your videos never disappoint

  • @Iamjeffsledge
    @Iamjeffsledge 2 роки тому +22

    This installment was dope. I'm a fan of Matthew but I didn't know a lot about his background. I'm surprised you didn't talk about the MMW x Nike colab. It was fire. Dope episode though.
    Love to see you do Public School at some point.

    • @samsoom61
      @samsoom61 2 роки тому +1

      Or the alyx x moncler colab🤯

  • @pariswildin4719
    @pariswildin4719 2 роки тому

    I couldn’t wait for this one!

  • @jthetailor6948
    @jthetailor6948 2 роки тому

    Great content!

  • @feliciaassoo
    @feliciaassoo 2 роки тому +2

    I love your channel and your videos the way drive through those designers histories the tone of your vocie etc ... , however i feel like you could improve the images that comes along with what you're saying

  • @theeuropeanreporter
    @theeuropeanreporter Рік тому

    Good work !

  • @alesandrobatista640
    @alesandrobatista640 2 роки тому +1

    Love the videos

  • @terictv237
    @terictv237 2 роки тому +1

    straight heat your yt channel is fireee

  • @juca4523
    @juca4523 2 роки тому

    thank you for this.

  • @alexpietsch2108
    @alexpietsch2108 2 роки тому +7

    Been waiting on this one big time! One of the most influential designers in the game right now.

  • @coqueice
    @coqueice 2 роки тому +4

    no cap i'm learning so much from this chanel

    • @Threaducation
      @Threaducation  2 роки тому +1

      happy to hear that thank you for watching!

  • @karlitop7497
    @karlitop7497 2 роки тому +42

    Kanye basically birth a lot of our favs

    • @grinduntiludie
      @grinduntiludie 2 роки тому

      🎯 He don’t get enough credit but the proof is in the pudding and his pockets

  • @alvin9713
    @alvin9713 2 роки тому +1

    Love this channel

  • @bychyke9581
    @bychyke9581 2 роки тому +2

    I’ll be on your channel in the next couple of years 🔒😁

  • @jaymartin6099
    @jaymartin6099 2 роки тому +1

    Another homerun. I'm so inspired🙏❤

  • @romainwarnotte1297
    @romainwarnotte1297 2 роки тому +3

    Another great video man, thank you! Can you do a video of all the people what get famous because of Kanye? Thanks man

  • @jaylocopeso
    @jaylocopeso 2 роки тому +1

    another great vid

  • @miles7267
    @miles7267 Рік тому

    I wanna know what music hes using im the background. That hiphop beat is super chill.

  • @shalomythehomie4407
    @shalomythehomie4407 2 роки тому +1

    HES BACK

  • @AsLittleDesignAsPossible
    @AsLittleDesignAsPossible 2 роки тому +1

    Your videos are great

  • @jjjiant
    @jjjiant 2 роки тому +3

    interesting little side note, Jennifer & Matthew aren’t together anymore, she’s been with Blondey McCoy for a number of years now

  • @amirrezadesignes7011
    @amirrezadesignes7011 Рік тому +1

    Great as always.

  • @ouuuzy4084
    @ouuuzy4084 2 роки тому +1

    FINNALY MATTHEW.THANKS G

  • @olawaleaileru9495
    @olawaleaileru9495 2 роки тому +1

    Thought you was gonna do a Burberry and roberto tisci one 😔

  • @catwalkkcouture
    @catwalkkcouture 2 роки тому +1

    Could you please do a video about Azzedine Alaia?

  • @jackscanland9432
    @jackscanland9432 2 роки тому +3

    best channel on youtube... by FAR

  • @solootto
    @solootto 2 роки тому

    Back with the clutch

  • @FazoSRT
    @FazoSRT 2 роки тому +1

    Perfect time do kanye next bro luv the vids btw🔥🔥🔥

  • @tomperry5947
    @tomperry5947 2 роки тому +1

    I've been interested in MA because of his involvement with Carti. Dope designer

  • @treshoncapehart513
    @treshoncapehart513 2 роки тому +1

    U never miss

  • @socratessoto3805
    @socratessoto3805 2 роки тому +1

    amazing video I discovered him through Gaga and I’m pretty sure she would call him Matty Dada 😂😂

  • @mattmcjagger2582
    @mattmcjagger2582 2 роки тому +2

    Next should be Cynthia Lu designer of Cactus Plant Flea Market, Heron Preston and Daniel Lee (Bottega Veneta)

  • @Vence.
    @Vence. 2 роки тому +1

    Here as always.

  • @andykurniawan5140
    @andykurniawan5140 2 роки тому

    you forget to mention about the AP x ALYX its a hit! maybe should talk about Matthew and Drake im curious about NOCTA i think Matthew help drake with the collection. also forget to mention Matthew W Williams x NIKE collection, the Nike Free TR, Nike Zoom 4, etc

  • @crystalo3402
    @crystalo3402 2 роки тому +3

    Hope to be like him one day

  • @alphalax7747
    @alphalax7747 Рік тому

    The bgm is great

  • @nicht.kreativ6084
    @nicht.kreativ6084 2 роки тому

    The video about Kanye and Yeezy would be great 😄

  • @vincentcdrn1094
    @vincentcdrn1094 2 роки тому

    Do vintage tees next

  • @london8615
    @london8615 Рік тому

    need a vid on Skepta & Lancey Foux

  • @dremalice
    @dremalice 2 роки тому +2

    We need a Kanye threaducation

  • @Recony0
    @Recony0 2 роки тому +1

    YES THANK U BRODIE

  • @dadshoe
    @dadshoe 2 роки тому +3

    Need a JJJJound video next

  • @linklink7777
    @linklink7777 2 роки тому

    can u make a video about helmut lang

  • @fxckkyeh.h7
    @fxckkyeh.h7 2 роки тому +2

    one day you’ll make a video about my journey

  • @MyNizzleTwizzle
    @MyNizzleTwizzle 2 роки тому +2

    The legend!!!

  • @romeo9782
    @romeo9782 2 роки тому +3

    Could you do CDG
    Next❤️

  • @ralugerxregular5560
    @ralugerxregular5560 Рік тому

    I got the monumental lows ‼️

  • @DIO-ls7zi
    @DIO-ls7zi 2 роки тому +2

    The Demna story next

  • @rhonwinjacobus1670
    @rhonwinjacobus1670 2 роки тому

    Can your next video be on Hiroshi Fujiwara

  • @yessboydd9927
    @yessboydd9927 2 роки тому +2

    Do palm angels 🙏🏽

  • @3pce
    @3pce 2 роки тому

    Virgil & Matthew The Two Best Designers Rn

  • @babaramdass462
    @babaramdass462 2 роки тому +3

    Make a vid on Alessandro Michele

  • @24kgoldplatedvermeil
    @24kgoldplatedvermeil Місяць тому

    Him and Gaga made a killer creative team. Always hoping they hook up again in the future but itll probably never be the same

  • @Tauhir331
    @Tauhir331 2 роки тому +1

    Bout to buy some alyx

  • @hov914
    @hov914 2 роки тому

    Do a RHUDE video next.

  • @_KOANS
    @_KOANS 2 роки тому

    Do Pharrell next please if you haven’t already

  • @fionnlaghcarter9730
    @fionnlaghcarter9730 2 роки тому +2

    Stadium status 🐐

  • @hubbardlaluce3932
    @hubbardlaluce3932 2 роки тому

    No mention of Benjamin Cho

  • @gd4490
    @gd4490 2 роки тому +1

    15:55 had me 💀

  • @yesdaulet
    @yesdaulet 2 роки тому +1

    Make video about cashxo

  • @ichbeschlecht2547
    @ichbeschlecht2547 2 роки тому

    Is that lancey foux at 13:58?

  • @dicotfiend
    @dicotfiend Рік тому +1

    crazy how asap rocky works w pacsun now however 😭

  • @izzulzunnurain7733
    @izzulzunnurain7733 2 роки тому

    Bro can you do raf simons next please

  • @bl4ckmagic345
    @bl4ckmagic345 2 роки тому +1

    Chest rig was a straight rip off of the Hill People Gear Recon Rig tho. Still cool brand

  • @Breesh2x
    @Breesh2x 2 роки тому

    Matthew williams is a god

  • @mdflex3745
    @mdflex3745 2 роки тому +2

    Clicked immediately

  • @JD-zp1bd
    @JD-zp1bd 2 роки тому

    What was the job he was fired from in NY?

  • @RobertIsmyname
    @RobertIsmyname 2 роки тому

    Errolson Hugh please from acronym