The "build your own Fender" room is an incredible idea. I'd love to visit the centre just to be in that room for a few hours. I'd also like to add I have a small crush on Rebecca ;)
Thank God for PG on UA-cam! Great videos, demos, & reviews. A treasure trove of "info-tainment" for guitarists and bassists all there at the click of a mouse! Thank you guys so much for all your efforts in putting these great videos together. I only wish there were more of them. They always put a smile on my face!
Rory Gallagher needs to be in the hall of fame. his stratocaster is iconic, 1/5th of his Wikipedia page is dedicated to it, besides, in 1972 he was voted the worlds best guitarist.
dizzymenace I agree, but sadly Rory has always been an extremely underrated player. I am not a huge fan of his music myself but I do recognize his genius!
I wonder if the BTO idea came through Fenders France association with Taylor Guitars who already have a BTO in place. What a great combo! Love the BTO programs and will be there in Jan to see the NAMM in Anaheim and onto Corona for a BTO order. A long awaited feature; Fender Visitors Center.for Fender players.
This is like a dream come true,I am very finicky when it comes to my basses,I think I would sneak into the body/necks room with a phillips screwdriver and a battery powered drill and go to town. I only play Fenders and most of my customers do also,I know that there are handmade stuff costing more but are lacking the Mojo feel. Its fair to say that even though they have their qwirks or stone-age design they are still the ones that most others guitars are compared too still.
I've been reading watching and listening to fender stuff a lot these days. I'm never bored with anything related to fender golden age and solid body creation. I would love to see a biopic of Leo Fender, Ted Mac Carthy, Paul Bigsby etc... Especially if Fincher, for example would made it.
Sad to say this Visitor Center is closed. Was just in southern California last week and found that the center had been closed with no plans of re-opening. Tours are still available of the factory on Thursdays at 10am, but that's it.
@qaawale Yes but Yngwie was a pioneer in the neo-classical style of guitar shred. His style of playing spawned an entire movement in guitar playing. And he did all on the Fender Stratocaster. I won’t deny that he has some social issues, but that is “Yngwie being Yngwie” and that makes him entertaining to me.
i recommend that every person who feels the sound of the guitar in his soul to buy it even if you cant play it you can keep it like a piece of art in your home.i had the opportunity to buy my first electric guitar last week and it was a fender strat i wish someday to visit this great place and take a photo behind the great fender sign out side the store :)
I would love to go and pick my own bits like that what an ace idea. I have a strat which i love that my wife and son got me for my 40th, its perfect and something ill cherish for ever ;0)
Fender: doing it right. While Henry J. continues to desecrate the Gibson name, Thomas here continues to build it up and build it up. From having great guitars at every price point to being very transparent with their fans as seen here, they're definitely doing it right. Kudos to everybody over at Fender.
Rebecca saying "Gear Lust" while looking so amazingly adorable made my day. Oh ya, this was a good video about Fender. I am and have always been a Fender guy. Love the idea of designing and having built your own guitar with the personalized name plate. That is a great idea.
@Sjusovaren Yep Graham Coxon of Blur who has a new signature tele (this replaces the FretKing Coxon signature of 2009 and the Burns Coxon signature of 2010, next expect Gibson to award him a signature of his 335.)
I don't recommend trying to take the factory tour. They may just decide to not give tours that day. I lost a days pay, and went through a lot of trouble and planning to get there. Upon arrival I found that they weren't giving public tours that day. I emailed Fender's visitor center info on a Monday regarding taking the tour that Friday, and never received a reply. I checked the visitor center website the day before, and there was no indication that there would be no public tours that day.
Ritchie Vallens didn't use a Fender in the recording of La Bamaba. He used his Haromony H44 or along the lines of that. Rene Hall used a 6-string Danelectro Bass. The amps may have been Fender but the only Fender instrument in La Bamba was the electric bass played by Carol Kaye. But in reality nobody really knows. I'm surprised I didn't see a Led Zeppelin song (from their first album at least) I went to the center a couple years ago when they had all the Jimi Hendrix stuff. We were the only ones there and the front lady gave me a discount for paying with my own money haha. (I was only 15/16 at the time, it really surprised me and she was super nice)
You can make your own Strat? That's so awesome!! Use nothing but Fender Electrical instruments and amps and that would be SOO sick to make one your own. Wow.
Though it was a bit boring in the history part at the beginning, but could not stop watching from the middle. Very interesting demonstration of what we can see, what we can do in there, and its value, meanings and the others.
Gawd -- "I was so surprised to see that Fender made Everything" ... go to Google, drop in "Teen Age Fender Maker" ... and read about how I at 19 in 1963 ended up in the Fender Factory .. yes,I met Dick Dale and he comes from Quincy, MA - and he was here last week at 77! Of course Fender made everything - there's nothing TO a Stratocaster that you can't make in your kitchen with a router (and one good punch press for the metal parts) - you can bet they didn't make the volume controls but the major workforce were Mexican Americans and it took about $35 worth of metal and wood to make one. And I still play mine, and they're still very, very easy to make,
Wish I was closer I would definitively go check that place out. I wonder why he didn't mention Jazz along the other big guns? I understand Telecaster, Stratocaster and Precisions are the company's top 3 but what about the Jazz Bass they came in the 60s and should be in there no?
Malmsteen is not on theat wall??? I am not a big fan of his but he is one of the few players who I've never seen use anything else. I've seen Hendrix with a Gibson as well Beck. That's kind of crazy....
Some dude shows up from PG wanting to do an interview... CEO (to some assistant): "How 'bout going out there and talking to that guy - I'm busy." Dirks shows up... CEO: "Get outta my goddamn way! I got an interview to do!"
I have no idea what you argued over money. But I would have paid her anything. She's the girl next door that loves guitars... and she is personable. It would have been worth every penny.
Had Hendrix lived a few more months he would have been the first. They had a guitar being made for him, you can look up the specs about it. It would have been huge for Fender had they came up with it a little earlier.
been to factory, it was really great. total class act!. ive been to all 3 factories that do tours. fender was #1...the best one. martin 2nd, gibson 3rd.
+loopy Ruane the Martin factory is great... but in a little town in Pennsylvania.. approx 2 hrs from NYC. that ...and the fender factory are worth it. the Gibson factory isn't worth it. though Memphis Tennessee and Nashville are cool to visit. all music and cool stuff.
I did notice a Hank Marvin tune up on the wall of song titles, called F.B.I. At least he got a sort of a mention, but still, he should have got more than one song title, plus, it was a Shadows single, so, no actual mention of Hank! 🤔
But Kurt was a lefty so it's natural that HIS MODEL would be left-handed as well. I believe Fender should put out some left-handed models out in the visitor center for the left-handed visitors (and not just that one Strat hanging around far back , some Jazzmasters , Teles , Mustangs and what not)
@2:15 they showed Hendrix's guitar on the Wall of Fame. And that guitar is a right handed??? I know a little about music, but Jimi Hendrix is playing guitar LEFTHANDED
Vff Bs He took a righty and played it “upside-down”. Notice when he plays in the old film cuts, that the “higher pitched” G,B, and e strings are on top... not on the bottom.
The "build your own Fender" room is an incredible idea. I'd love to visit the centre just to be in that room for a few hours.
I'd also like to add I have a small crush on Rebecca ;)
dude i literally think all of us have somewhat of a crush on her lol i know i do
The room where you can play a lot of guitars through a lot of amps is golden, I would like a few hours alone in there.
@@evankeal maybe go there at 9am and leave the next day
So I’m not the only one she’s so cute 🥰
Thank God for PG on UA-cam! Great videos, demos, & reviews. A treasure trove of "info-tainment" for guitarists and bassists all there at the click of a mouse!
Thank you guys so much for all your efforts in putting these great videos together. I only wish there were more of them. They always put a smile on my face!
All kidding aside this new CEO has done great things for Fender.
Never forget Rebecca Dirks
The girl reporting this segment. She used to work for Premier Guitar and has since been the only cute chick they've ever hired.
yeah she is delicious to the eyes
and those tts getting bigger and bigger if y'all paying attention lok
Well he is the CEO offender...
carl lynch Genius
I came here for Rebecca,stayed for Fender. That build your own guitar room is a fucking genious idea.
I love the build your own concept, that’s the way to go for me when it comes to strats
OH YEAH!!!! This is definately my Graceland, Have to go there someday soon. Thank-you premierguitar for uploading this nugget of golden goodness
Rory Gallagher needs to be in the hall of fame. his stratocaster is iconic, 1/5th of his Wikipedia page is dedicated to it, besides, in 1972 he was voted the worlds best guitarist.
dizzymenace I agree, but sadly Rory has always been an extremely underrated player. I am not a huge fan of his music myself but I do recognize his genius!
dizzymenace
Gallagher was 5 thousand times better than Hendrix!
I agree, she's beautiful and also seems a very nice person.
Get the camera man a rig to reduce the shaking and mic the interviewee. Just saying. otherwise your program is wonderful
Rebecca is incredibly gorgeous.
StolenFame Yeah, she gives me a "stiffy" too.
Don't get out much do you?
Hard agree.
Apparently she 'dirks'!
@Liam Wright nothing wrong with recognising an attractive person. Though, the "stiffy" comment was a bit much, granted.
I wanna do that build a guitar thingy......man I would be in there forever
Thanks for featuring this. I've been to the Martin factory, I'm looking forward to visiting Fender's.
watching this just because of rebecca
Fender Stratocaster is a unique Guitar, something Les Paul can't compete with, fender has unique sound quality at high volume and distortions.....
Yeah me to...rebecca is super cute
OH My, I would never want to leave. The build your own shop is an awesome idea !
Fenders are utterly fantastic and make life better. Especially my 64 Tele.
I don't think we need a visitor center to realize how intertwined Fender is w popular music. Still - looking forward to checking it out.
I wonder if the BTO idea came through Fenders France association with Taylor Guitars who already have a BTO in place. What a great combo! Love the BTO programs and will be there in Jan to see the NAMM in Anaheim and onto Corona for a BTO order. A long awaited feature; Fender Visitors Center.for Fender players.
This is like a dream come true,I am very finicky when it comes to my basses,I think I would sneak into the body/necks room with a phillips screwdriver and a battery powered drill and go to town.
I only play Fenders and most of my customers do also,I know that there are handmade stuff costing more but are lacking the Mojo feel.
Its fair to say that even though they have their qwirks or stone-age design they are still the ones that most others guitars are compared too still.
I've been reading watching and listening to fender stuff a lot these days. I'm never bored with anything related to fender golden age and solid body creation.
I would love to see a biopic of Leo Fender, Ted Mac Carthy, Paul Bigsby etc...
Especially if Fincher, for example would made it.
the brand fender is amazing their guitars have a great feel and a brilliant sound! i dont care no matter how old fender gets. fender for life!
Sad to say this Visitor Center is closed. Was just in southern California last week and found that the center had been closed with no plans of re-opening. Tours are still available of the factory on Thursdays at 10am, but that's it.
@qaawale Yes but Yngwie was a pioneer in the neo-classical style of guitar shred. His style of playing spawned an entire movement in guitar playing. And he did all on the Fender Stratocaster. I won’t deny that he has some social issues, but that is “Yngwie being Yngwie” and that makes him entertaining to me.
i recommend that every person who feels the sound of the guitar in his soul to buy it even if you cant play it you can keep it like a piece of art in your home.i had the opportunity to buy my first electric guitar last week and it was a fender strat i wish someday to visit this great place and take a photo behind the great fender sign out side the store :)
I have both made in America and made in Mexico Fenders, both are great guitars.
@LucasGonzalezTube I think it's Graham Coxon, mostly known for being the guitar player in Blur.
Next time I'm in the USA i'll be SURE to check this place. Thanks Premier Guitar ;)
I would love to go and pick my own bits like that what an ace idea. I have a strat which i love that my wife and son got me for my 40th, its perfect and something ill cherish for ever ;0)
Fender is not only a guitar, Fender is a soul...i love the soul...
Fender: doing it right. While Henry J. continues to desecrate the Gibson name, Thomas here continues to build it up and build it up. From having great guitars at every price point to being very transparent with their fans as seen here, they're definitely doing it right.
Kudos to everybody over at Fender.
Mason Howrey Yep you’re right they have show room!!!!!!!! Your move Gibson. Fuckin stupid.
I would love to go there...
I’m only here for Rebecca Dirks
Rebecca saying "Gear Lust" while looking so amazingly adorable made my day. Oh ya, this was a good video about Fender. I am and have always been a Fender guy. Love the idea of designing and having built your own guitar with the personalized name plate. That is a great idea.
Cant believe I just found this video. I want to visit this place.
@Sjusovaren Yep Graham Coxon of Blur who has a new signature tele (this replaces the FretKing Coxon signature of 2009 and the Burns Coxon signature of 2010, next expect Gibson to award him a signature of his 335.)
I like the idea of the showroom where all of the esoteric products are not just on display but can be demoed and tested by visitors.
I agree curt. I was shocked to see no malmsteen. He was the first to be given a signature strat even before clapton
Hmmm, a Tele with a carved, quilted top in royal blue, please! I actually live about 20 miles away. I am going for sure. Thanks for the post PG.
Very cool, and impressive that they can still build in the USA at all
I don't recommend trying to take the factory tour. They may just decide to not give tours that day. I lost a days pay, and went through a lot of trouble and planning to get there. Upon arrival I found that they weren't giving public tours that day.
I emailed Fender's visitor center info on a Monday regarding taking the tour that Friday, and never received a reply. I checked the visitor center website the day before, and there was no indication that there would be no public tours that day.
Hey, you didn't show us how you make the Coscto $100 special. WTF?
Ritchie Vallens didn't use a Fender in the recording of La Bamaba. He used his Haromony H44 or along the lines of that. Rene Hall used a 6-string Danelectro Bass. The amps may have been Fender but the only Fender instrument in La Bamba was the electric bass played by Carol Kaye. But in reality nobody really knows. I'm surprised I didn't see a Led Zeppelin song (from their first album at least)
I went to the center a couple years ago when they had all the Jimi Hendrix stuff. We were the only ones there and the front lady gave me a discount for paying with my own money haha. (I was only 15/16 at the time, it really surprised me and she was super nice)
You can make your own Strat? That's so awesome!! Use nothing but Fender Electrical instruments and amps and that would be SOO sick to make one your own. Wow.
Though it was a bit boring in the history part at the beginning, but could not stop watching from the middle. Very interesting demonstration of what we can see, what we can do in there, and its value, meanings and the others.
Gawd -- "I was so surprised to see that Fender made Everything" ... go to Google, drop in "Teen Age Fender Maker" ... and read about how I at 19 in 1963 ended up in the Fender Factory .. yes,I met Dick Dale and he comes from Quincy, MA - and he was here last week at 77! Of course Fender made everything - there's nothing TO a Stratocaster that you can't make in your kitchen with a router (and one good punch press for the metal parts) - you can bet they didn't make the volume controls but the major workforce were Mexican Americans and it took about $35 worth of metal and wood to make one. And I still play mine, and they're still very, very easy to make,
I love you, Fender Guitars!
I wanna go see this!
came for the guitars. stayed for Rebecca
came for the guitars. stayed for Rebecca
I live in New Zealand and one day I wanna tour this place - who knows may even buy me a Strat Gat
Build A Bear but Fender ^^
Wish I was closer I would definitively go check that place out.
I wonder why he didn't mention Jazz along the other big guns? I understand Telecaster, Stratocaster and Precisions are the company's top 3 but what about the Jazz Bass they came in the 60s and should be in there no?
7:54 GOLD STRATOCASTER! WOOOOOOOOOW
I shall go forth to Corona and create the BEST FENDER JAGUAR OF ALL TIME!!!
Why display Kurt Cobain’s guitar with a right-handed version? 🤷🏻♂️
Corporate asswipes.
Love Rebecca dirks
I want to go to there!!!
Malmsteen is not on theat wall??? I am not a big fan of his but he is one of the few players who I've never seen use anything else. I've seen Hendrix with a Gibson as well Beck. That's kind of crazy....
Awesome showroom. Did the ceo give the people that work in the factory a bonus or bust his budget on the showroom
Larry looks like he could be Bob Newhart's brother. Awesome tour. I'd love to come see it sometime. One day ... one day...
Dude sounds like Tom Hanks
I didn't even hear that until i read your comment and now i cant breathe 😂😂😂
They make a G.H. sig. model as well, since FMIC also now owns the Gretsch name.
that guitar room is sick
such a beautiful girl
Some dude shows up from PG wanting to do an interview...
CEO (to some assistant): "How 'bout going out there and talking to that guy - I'm busy."
Dirks shows up...
CEO: "Get outta my goddamn way! I got an interview to do!"
"Visit the Fender Visitor Center"- just added to my wishlist.
Thanks for the cool video. :)
Dad : What ?
Me: I need a Fender .
Dad : You've already got a Gibson !
Me : I really need a Fender too !
Jocelyn Bouyer Why a Gibson is better.
Great vid.
Rebecca Dirk I love you so much
this is HEAVEN ON EARTH! wow!!!!
Fender is really amazing. i really really want another one. My house burnt down and i lost my my 62 strat and my bandmaster :(
Really like to go there one day.
One Strat and one Les Paul, that's all I need 👍🏼😘
I would love a fender strat with a humbucker angled in the bridge position
Yes.
please upload the factory tour soon... thank you.
And the Jimmy Page Tele ''Dragon''? I Want This!!!
Bucket list!
Jay Shrivastava
Good point!
I LOVE Rebecca!
I got work on some of the display cases for this place. Never got to go on site though... :/
I have no idea what you argued over money. But I would have paid her anything. She's the girl next door that loves guitars... and she is personable. It would have been worth every penny.
@RowenCx4 I believe I just did!!!
Why no mention, or photos, of Hank B Marvin of the Shadows.
He plays a Fender Strat !!!!
Blink 182 follows me everywhere. Like at about 7:30. Blink is always around.
Matt B is a uojg f
I want to see some new white PG shirts on Rebecca!
ROAD TRIP!!!!!!!!
I love Fender!
Really cool!
Had Hendrix lived a few more months he would have been the first. They had a guitar being made for him, you can look up the specs about it. It would have been huge for Fender had they came up with it a little earlier.
been to factory, it was really great. total class act!. ive been to all 3 factories that do tours. fender was #1...the best one. martin 2nd, gibson 3rd.
+loopy Ruane I don't really remember sorry. either way ...if ur there ...u gotta do it.
+loopy Ruane the Martin factory is great... but in a little town in Pennsylvania.. approx 2 hrs from NYC. that ...and the fender factory are worth it. the Gibson factory isn't worth it. though Memphis Tennessee and Nashville are cool to visit. all music and cool stuff.
When I die, I'm going to become a ghost & haunt this place...
You'll be the only ghost going "oooohhh" but that's cos you can see all the guitars :P
I did notice a Hank Marvin tune up on the wall of song titles, called F.B.I. At least he got a sort of a mention, but still, he should have got more than one song title, plus, it was a Shadows single, so, no actual mention of Hank! 🤔
Who's the guy on the poster at 11:59 to the left of the James Brown one?
since when did they build a jeff beck telecaster/esquire?
Ok added to Bucket List, Jesus!! to be turned loose in that build your own guitar room, I would shit the bed.
But Kurt was a lefty so it's natural that HIS MODEL would be left-handed as well.
I believe Fender should put out some left-handed models out in the visitor center for the left-handed visitors (and not just that one Strat hanging around far back , some Jazzmasters , Teles , Mustangs and what not)
Why do they have a right handed Jaguar for kurt?
@2:15 they showed Hendrix's guitar on the Wall of Fame. And that guitar is a right handed??? I know a little about music, but Jimi Hendrix is playing guitar LEFTHANDED
but he played a right handed guitar moron.
You know a little about music like all of us, and like all of us you have to learn a lot. ;-)
Vff Bs He took a righty and played it “upside-down”. Notice when he plays in the old film cuts, that the “higher pitched” G,B, and e strings are on top... not on the bottom.
damm would I love to go there. Too bad its soo far from where I live!