UPCEA: Stop Wasting Budget How to Get Better Digital Ad Results and Increase Satisfaction

Managing digital marketing campaigns is a tough job.
On average, online and continuing education schools spend $800,000 annually on their digital marketing. Yet, only 47% are satisfied with the performance of their campaigns. And just 38% are satisfied with their cost per inquiry.
That’s a lot of opportunity to improve results.
Higher education marketers face the dual challenge of limited resources and increased competition, as well as a complex marketing environment. Despite these constraints, marketing departments can still achieve their enrollment goals with the right expertise and knowledge of digital platforms.
Join UPCEA’s Chief Research Officer Jim Fong and UPCEA Platinum Partner Search Influence for:
- takeaways from our latest research that shows most schools have room for improvement in their marketing (you aren’t alone!).
- a breakdown of the top strategies to improve digital advertising results and reduce your cost per inquiry.
- tactics to maximize your marketing budget while maintaining (or even enhancing) your lead quality.
You’ll walk away with guidance on where to look for wasted budget and tips to improve your prospect’s experience.
Speakers:
Jim Fong:
Chief Research Officer
UPCEA
Jeanne Lobman:
Digital Advertising Manager
Search Influence
Paula French:
Director of Sales & Marketing
Search Influence