The Aftermarket’s Resilience: Turning Challenges Into Opportunities - TecTalk with Adrian Rothschild

In Episode 7 of TecTalk, Adrian Rothschild, Group Director Product Management Aftermarket at Hengst Filtration, joins us live from Automechanika Frankfurt to discuss how transformation, sustainability, and branding are reshaping the automotive aftermarket.
Adrian emphasizes why the automotive aftermarket is a resilient and growing sector. From leveraging branding and marketing integration to positioning sustainability at the forefront, Adrian shares how businesses can turn challenges into opportunities.
He also reflects on the role of digital platforms in equalizing opportunities for companies of all sizes and how EVs, hybrids, and CO2-conscious strategies are creating entirely new markets. Additionally, he discusses how fostering a global, culturally diverse team drives innovation and creates new perspectives for tackling industry challenges.
This episode is packed with actionable insights for professionals navigating the rapidly evolving aftermarket.
Key topics discussed include:
Why the aftermarket is a stable and growing market despite global challenges
How EVs and hybrids are creating opportunities alongside traditional technologies
The chances emerging topics like real sustainability and CO2 calculation bring for the aftermarket
The role of OEMs entering the market and its impact on competition
How the marketing landscape is creating equal opportunities for everyone
Branding as a tool to gain market shares in an evolving landscape
The benefits of building a global, culturally diverse team and broadening perspectives
Episode Resources:
TecAlliance Website: www.tecallianc...
Hengst Filtration website: www.hengst.com...
Adrian on LinkedIn: / adrian-rothschild-1529...
Christian on LinkedIn: / christianmuellerx
🎙️TecTalk podcast on other platforms:
Apple Podcast: tec.al/TecTalk...
Spotify: tec.al/TecTalk...
Podigee: tec.al/TecTalk...
Audible: tec.al/TecTalk...
UA-cam: tec.al/TecTalk...
#TecTalk #Transformation #Sustainability #ElectricVehicles #Diversity #AutomotiveAftermarket #AutomotiveIndustry #Podcast

[@rolandgagulashvili9598]

Great!)