MOTTO® | Ninjas In Pyjamas Rebrand

Rebranding Ninjas in Pyjamas - Expect the Unexpected.
Founded in 2000, Ninjas in Pyjamas (NIP) is considered one of the most influential and legendary professional esports organizations in the world with a fanbase numbering in the millions. It is most known for its history in the game of Counter-Strike where NIP’s first roster in CS:GO dominated in the game’s early stages. Today, NIP boasts world-class teams and players in the biggest titles in competitive gaming: CS:GO, Rainbow Six, VALORANT, and FIFA.
NIP engaged Motto to lead its 2021 global rebranding effort to support change management, drive ambitious growth goals, and inspire new fans. The rebrand not only consists of a completely new visual identity, but also a crystal clear brand strategy that provides internal unity, coherence, and focus for the business to rally around. The result is a transformation that positions NIP for relevancy and success in changing times.
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