Behind the Crowdfunding Scenes of a Successful Brand with Samantha Coxe - Honest Ecommerce Ep. 266

Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit.
As a Female Founder, Sam’s passions supporting Women’s Rights, inclusivity, sustainability, and self-acceptance are the foundation of Flaus’ brand mission and personality.
In This Conversation We Discuss:
[00:44] Intro
[01:16] Flossing frustration sparks business idea
[02:44] From concept to data validation
[03:39] DIY-ing the first prototype
[04:39] The power of surveys and data-driven validation
[06:25] Discovering the target audience already existed
[08:25] Navigating crowdfunding campaigns
[09:38] Managing crowdfunding expectations
[10:42] Partnering with crowdfunding agencies
[12:27] Harnessing email list & pre-campaign momentum
[15:27] Understanding crowdfunding realities
[16:16] Episode sponsors
[20:30] Learning the essentials before the actual launch
[22:11] Strategic investor partnerships
[23:10] Optimizing customer acquisition
[24:09] Discovering diverse customer audiences
[25:30] Focusing and improving what works
[26:55] Stay the course, avoid over-expansion
[28:10] Thriving in challenging times
[29:47] Check out Flaus products
Resources:
Subscribe to Honest Ecommerce on UA-cam www.youtube.co...
The world’s first eco-friendly, electric flosser goflaus.com/
Follow Samantha Coxe / samanthacoxe
Schedule an intro call with one of our experts electriceye.io...
Book a demo today at www.intelligem...
Revolutionize your inventory and fulfillment process www.portless.com/
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