Great session Flint. What I love about this lesson is the familiarity with so much of the information you've shared over the years. Some of the things you bring up in this lesson, like "The "only" factor" were game changers for me when I first learned them. And of course, you introduced me to the very concept of, and taught me the definition of value proposition in b brilliant detail. Thank you so much for all you do and I'm very much looking forward to the next session. Value Prop for a large format printing company: Brilliant Custom Printing Upgrade your store, corporate offices, hotel delivery fleet, or restaurant. We’ll save you money and get the job done right the first time. - Corporate & national chain specialists - Discounts for quantity orders - Family Owned and Operated Since 1952
Robert, thank you for you encouragement. This is a good. I would do a competitive review (just of their VP related claims). My goal would be to understand which of your bullet's is a genuine, only factor (compare their assertions). And I would do a customer analysis to understand, which of these bullets has the most appeal. I would be concerned that the sentence beginning with "Upgrade" is not specific enough to deliver meaning fast enough. I would beware of the claim beginning with the word "We'll". You need to ask why this is true and give them the reason. In the next FastClass, I will teach how to do this...
Hey Doc #FlintMcGlaughlin... Today - 5.18.22 MECLABS: Value Prop Patented Heuristic C = 4M + 3V +2(i-f) -2a My take ~ 1. = C (conversions) More or Less - plus (+) or minus (-) increasing or decreasing - 2. = M (client motivation) >>> What is the Conversation Occurring in the heart and mind of your ideal prospect at the time your content is seen by them: Pain Points, Desires, Interests, Hopes, Fears, or Dreams... Aspirations 3. = V (value add) How does what we offer add value, not subtract value from those conversations going on in the mind... 4. = I (incentive) minus (-) F (friction) >>> Incentive Force numerical value placed on (bonuses - discounts etc...) Minus the Friction of Confusing messaging... Lack of Ease, Speed, Competitive offers... 5. = A (anxiety) ... numeric value level of anxiety presents an element of subtraction... Had you on my heart, wondering when your next class was being run, was nudged this morning ... prompted... So, I checked my email, checked here on UA-cam... No notifications anywhere, except in my heart. My gut rarely misleads me... when I trust it I am often right. 25 minutes after checking here, again... there you are. No WORRIES... I am GOOD... Full of deep peace... It is I who Owe You not vice versa. Thanks for all you do. As your time permits, I'm looking forward the next class Anyway all the best... David
"A Value Proposition is an Ultimate Reason" So true... you really need to ask "IF I" to put yourself in your ideal prospects shoes to create the best value proposition for your company.
Really looking forward to the next session on how to amplify the force of your value prop! Have been struggling with articulating our value prop. Here is what I have: We partner with you to move your ideas from proof-of-concept to reality. Supporting you from basic research through pre-clinical studies and new product development, we manufacture your formulations with personalized service, flexibility, and the research support you need to achieve your goals.
Deborah, you are doing well. In the next session, I will explain more, but for now I will summarize the key points. This articulation tells me what you do. It does not specifically tell me **why I should do it with you**. It is a description of your model. It needs to take the form of an ultimate reason that not only targets the epicenter of my "want", but also helps me understand why you are the best choice for meeting that "want". It needs an "only" factor. To be fair, you've done about as good as you can before you view the next two or three sessions. They will expound on my comments. You are on the right path... :)
Hi Debra, I just wanted to let you know that Flint will be reviewing your value prop on todays live zoom session at 3:00 PM EST. I am hoping you signed up!
@@janerainer4090 I am signed up. Have been working on this value prop. Maybe Flint can look at this update: Quality Biological custom manufactures liquid solutions supporting you from basic research through pre-clinical studies so you can focus on more business-critical issues. We provide personalized services and the flexibility and ease of ordering that you need to achieve your goals faster.
Thanks for this informative video on the the definition of a value proposition. I've seen nothing like it.
2 роки тому+2
Now here is the reason why we can't we craft a powerful value proposition. Because we don´t know the value proposition definition yet!! Can´t wait to watch next video. thanks Flint
Thanks I'm loving these sessions and learning so much. My new value proposition. Get 3 times more profit in your business with our proven business operating model. Using a customer focused strategy, lean innovation techniques, and proven management systems, you'll get consistent growth with more profit, less stress and enjoy your business.
This is what I have so far as our value prop, it is in its raw form, but I sure could use your help: BECAUSE... "Every product is made with the highest quality ingredients provided by mother nature & crafted by hand at low temperatures to keep the ingredients alive & active. When you buy from us you are supporting a family business, you are reducing your waste footprint and you are choosing the best product for your hair/skin."
David, this is a strong beginning. You have made sure to try and shape an "ultimate reason". In the next FastClass, I will show you how to amplify it's force with 4 elements. But for now, think about WHY: Why is it the "highest", why is it the "best"... Craft this into a more compelling reason. I think this is promising. All you need to do now is use the 4 elements to strengthen it's impact.
“A value proposition focuses on a specific customer segment,” Flint says in this session. This is an essential point not to be overlooked. When your brand tries to be everything to everyone, it ends up being nothing to nobody. And it inspired a question I asked Francois-Xavier Reodo, Chief Marketing Officer for North America, in an episode of the How I Made It In Marketing podcast. You can hear his answer from 24:50 to 28:00 in the podcast episode at www.marketingsherpa.com/article/interview/inventive
Preston, this is a beginning, but it needs to be specific to your offering (not something you could put on someone else's website. It needs an "only" factor... :)
Hi Dr Flint. Love your work, it's been really enlightening for me. I would appreciate your opinion on the following value prop for our consulting services. Position your small business for growth. Gain strategic advantage, without having to sacrifice the time spent actually running your business.
You have the right model. Well Done! But we need to find language that helps them conclude "I can't get this anywhere else". This will ramp up your response rate. I will teach more on this soon.
Flint, in the MECLABS Institute Net Value Force Heuristic, does the lever hold any significance? It certainly would be useful to know what "force multiplier" could increase the value of Vf or Cf, depending on which side it is applied to...
Get more flavor with less work! Because you have enough to do, simply shake, splash and eat! The world's easiest eating system, from our teaching restaurant.
Big improvement! I like where it is headed. It is specific (but needs to connect instinctively with your offer's essence). The next sessions will help. In the meantime, It might make a great sub-headline.
Value Prop - digital transformation advisory/consultancy. Bring Wonder. Achieve better than expected digital transformation results and sustain them long after we're gone The only consultancy that designs specifically to overcome the daunting and the difficult - the reasons digital transformations fail.
@@FlintNotes just saw episode 19 - changed again...how about this: Headline: Bring Wonder. Realize digital transformation success and sustain it long after we're gone The only consultancy of practitioners that designs specifically to overcome the daunting and the difficult - the reasons digital transformations fail.
Great session Flint. What I love about this lesson is the familiarity with so much of the information you've shared over the years. Some of the things you bring up in this lesson, like "The "only" factor" were game changers for me when I first learned them. And of course, you introduced me to the very concept of, and taught me the definition of value proposition in b brilliant detail. Thank you so much for all you do and I'm very much looking forward to the next session.
Value Prop for a large format printing company:
Brilliant Custom Printing
Upgrade your store, corporate offices, hotel delivery fleet, or restaurant. We’ll save you money and get the job done right the first time.
- Corporate & national chain specialists
- Discounts for quantity orders
- Family Owned and Operated Since 1952
Robert, thank you for you encouragement. This is a good. I would do a competitive review (just of their VP related claims). My goal would be to understand which of your bullet's is a genuine, only factor (compare their assertions). And I would do a customer analysis to understand, which of these bullets has the most appeal. I would be concerned that the sentence beginning with "Upgrade" is not specific enough to deliver meaning fast enough. I would beware of the claim beginning with the word "We'll". You need to ask why this is true and give them the reason. In the next FastClass, I will teach how to do this...
@@FlintNotes Understood. Thank you Flint.
When I clicked this, I never thought your value proposition power could rely on only one question; I definitely left this video wiser. Amazing job!
Good for you! Keep growing.
Learning a lot by watching your sessions. such an amazing info on value proposition. Thank you for sharing
Hey Doc #FlintMcGlaughlin... Today - 5.18.22
MECLABS: Value Prop Patented Heuristic
C = 4M + 3V +2(i-f) -2a
My take ~
1. = C (conversions) More or Less - plus (+) or minus (-) increasing or decreasing -
2. = M (client motivation) >>>
What is the Conversation Occurring in the heart and mind of your ideal prospect at the time your content is seen by them:
Pain Points, Desires, Interests, Hopes, Fears, or Dreams... Aspirations
3. = V (value add) How does what we offer add value, not subtract value from those conversations going on in the mind...
4. = I (incentive) minus (-) F (friction) >>>
Incentive Force numerical value placed on (bonuses - discounts etc...) Minus the Friction of Confusing messaging... Lack of Ease, Speed, Competitive offers...
5. = A (anxiety) ... numeric value level of anxiety presents an element of subtraction...
Had you on my heart, wondering when your next class was being run, was nudged this morning ... prompted...
So, I checked my email, checked here on UA-cam...
No notifications anywhere, except in my heart.
My gut rarely misleads me... when I trust it I am often right.
25 minutes after checking here, again... there you are.
No WORRIES... I am GOOD... Full of deep peace...
It is I who Owe You not vice versa.
Thanks for all you do.
As your time permits, I'm looking forward the next class
Anyway all the best...
David
"A Value Proposition is an Ultimate Reason" So true... you really need to ask "IF I" to put yourself in your ideal prospects shoes to create the best value proposition for your company.
Really looking forward to the next session on how to amplify the force of your value prop!
Have been struggling with articulating our value prop. Here is what I have:
We partner with you to move your ideas from proof-of-concept to reality. Supporting you from basic research through pre-clinical studies and new product development, we manufacture your formulations with personalized service, flexibility, and the research support you need to achieve your goals.
Deborah, you are doing well. In the next session, I will explain more, but for now I will summarize the key points. This articulation tells me what you do. It does not specifically tell me **why I should do it with you**. It is a description of your model. It needs to take the form of an ultimate reason that not only targets the epicenter of my "want", but also helps me understand why you are the best choice for meeting that "want". It needs an "only" factor. To be fair, you've done about as good as you can before you view the next two or three sessions. They will expound on my comments. You are on the right path... :)
Hi Debra, I just wanted to let you know that Flint will be reviewing your value prop on todays live zoom session at 3:00 PM EST. I am hoping you signed up!
@@janerainer4090 I am signed up. Have been working on this value prop. Maybe Flint can look at this update:
Quality Biological custom manufactures liquid solutions supporting you from basic research through pre-clinical studies so you can focus on more business-critical issues. We provide personalized services and the flexibility and ease of ordering that you need to achieve your goals faster.
Still not in the right format...will go back to the drawing board. :)
The video was very informative. I learned a few things, like how to optimize your conversion rate with this powerful question!
Thanks for this informative video on the the definition of a value proposition. I've seen nothing like it.
Now here is the reason why we can't we craft a powerful value proposition. Because we don´t know the value proposition definition yet!! Can´t wait to watch next video. thanks Flint
Great point!
Thanks I'm loving these sessions and learning so much.
My new value proposition.
Get 3 times more profit in your business with our proven business operating model.
Using a customer focused strategy, lean innovation techniques, and proven management systems, you'll get consistent growth with more profit, less stress and enjoy your business.
This is what I have so far as our value prop, it is in its raw form, but I sure could use your help: BECAUSE... "Every product is made with the highest quality ingredients provided by mother nature & crafted by hand at low temperatures to keep the ingredients alive & active. When you buy from us you are supporting a family business, you are reducing your waste footprint and you are choosing the best product for your hair/skin."
David, this is a strong beginning. You have made sure to try and shape an "ultimate reason". In the next FastClass, I will show you how to amplify it's force with 4 elements. But for now, think about WHY: Why is it the "highest", why is it the "best"... Craft this into a more compelling reason. I think this is promising. All you need to do now is use the 4 elements to strengthen it's impact.
@@FlintNotes ok Flint. I'll be there and I'll keep working on it. In the meantime, i am anxiously waiting for my copy of your book to arrive.
“A value proposition focuses on a specific customer segment,” Flint says in this session. This is an essential point not to be overlooked. When your brand tries to be everything to everyone, it ends up being nothing to nobody. And it inspired a question I asked Francois-Xavier Reodo, Chief Marketing Officer for North America, in an episode of the How I Made It In Marketing podcast. You can hear his answer from 24:50 to 28:00 in the podcast episode at www.marketingsherpa.com/article/interview/inventive
Maybe the 57th attempt is the charm: Grow your business with your most valuable qualities but keep your time for yourself.
Preston, this is a beginning, but it needs to be specific to your offering (not something you could put on someone else's website. It needs an "only" factor... :)
Hi Dr Flint. Love your work, it's been really enlightening for me.
I would appreciate your opinion on the following value prop for our consulting services.
Position your small business for growth. Gain strategic advantage, without having to sacrifice the time spent actually running your business.
You have the right model. Well Done! But we need to find language that helps them conclude "I can't get this anywhere else". This will ramp up your response rate. I will teach more on this soon.
Truly appreciate your feedback, thank you so much. Looking forward to the next fast class.
Flint, in the MECLABS Institute Net Value Force Heuristic, does the lever hold any significance? It certainly would be useful to know what "force multiplier" could increase the value of Vf or Cf, depending on which side it is applied to...
Steve, smart question. Where you position the lever determines the force you will need. In the future I will teach about this concept.
Get more flavor with less work!
Because you have enough to do, simply shake, splash and eat! The world's easiest eating system, from our teaching restaurant.
Attempt 66 (most go straight to the bin): We guarantee you can take a 2-week stress-free vacation from your business in 12 months.
Big improvement! I like where it is headed. It is specific (but needs to connect instinctively with your offer's essence). The next sessions will help. In the meantime, It might make a great sub-headline.
Value Prop - digital transformation advisory/consultancy.
Bring Wonder. Achieve better than expected digital transformation results and sustain them long after we're gone
The only consultancy that designs specifically to overcome the daunting and the difficult - the reasons digital transformations fail.
Please send my your URL, so I can see how this connects, then I will respond in more detail. :)
@@FlintNotes just saw episode 19 - changed again...how about this:
Headline: Bring Wonder. Realize digital transformation success and sustain it long after we're gone
The only consultancy of practitioners that designs specifically to overcome the daunting and the difficult - the reasons digital transformations fail.