Spotlight Initiative

St Lucian soca artiste Teddyson John, Jamaican reggae sensation Nadine Sutherland, and St Lucian poet Curmiah Lisette have partnered on a powerful new song and music video calling for an end to gender-based violence across the Caribbean.
It's just one aspect of the #PlayYourPart campaign launched by @unicef and @spotlightinitiative featuring a range of multimedia products, including radio dramas, PSAs, and animation.
The #PlayYourPart campaign goals are:
1. To challenge unequal gender norms, harmful behaviours and attitudes, and negative stereotypes that drive VAWG.
2. To support the promotion of healthy relationships and non-violence and reduce acceptance of violence as a normal part of relationships, discipline, or authority.
3. To disrupt the intergenerational cycles of violence, which lead children who experience violence to be more likely victims and perpetrators later in life.