Is anyone's roadmapping perfect? - Francesca Cortesi

Season 1 - Episode 39 - Francesca Cortesi
Francesca loves building products, working with people who make me grow, and bringing a positive change in everything I put my hands on.
In her career, she was part of building some amazing digital products: from a global community for girls to express their creativity, to e-commerce platforms, a two-sided marketplace in its expansion phase, and a startup in the sustainability space. She is now CPO at Hemnet, the world’s most popular property portal.
She is passionate about creating products that bring good to people's lives and doing it together with a team of people from whom she can learn. Learning is the fuel she can’t live without.
She believes in inclusion, that a team always achieves better results than its individual contributors alone, in healthy discussion, and in people who are not afraid to stand up for what they think and feel.
She also loves to write. You can find her thoughts at www.francescacortesi.com
Timestamps
00:00 - Introduction
02:04 - What is the purpose of a roadmap?
06:44 - Who is the typical audience?
09:13 - How do vision, strategy, objectives etc. link into the roadmap?
15:31 - Who owns and maintains the roadmap?
12:15 - What visual or styling elements do you like on your roadmap?
18:03 - What are the key elements of a roadmap?
27:30 - What is YOUR visual style on a roadmap?
32:18 - What is the biggest mistake or anti-pattern that you see on a roadmap?
37:38 - What is your pet hate to see on a roadmap?
39:44 - Whose advice do you listen to about roadmapping?
41:00 - If you had to distill your philosophy of roadmapping be in just 1 or 2 sentences, what would it be?
42:00 - Is there anything about roadmapping that hasn't been asked?
43:02 - How do you help people and how can they get in touch?
Thanks for watching 👍
Be sure to check out Francesca's links...
- Site: www.francescacortesi.com
- Linkedin: / francesca-cortesi
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Phil Hornby and Justin Woods, Co-hosts and Co-creators of Talking Roadmaps
www.talkingroadmaps.com/
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