MAX-R @ FMX 2024 | MAX-R Presentation

Every spring, media creators share insights into the latest creative developments of their productions and present cutting-edge tools and pipelines, fascinating real time technologies and innovative business models as part of the FMX Conference program. Over the years, thousands of speakers have entered the FMX stage to share their insights into the world of animation, effects, interactive and immersive media.
MAX-R represented by
Sara Coppola-Nicholson, Head of Research Programme, Disguise,
and Johannes Steurer, Senior Principal Future Technologies, ARRI.
MAX-R is a 30-month Innovation Action co-funded by the European Union, with our UK partners being co-funded by Innovate UK. MAX-R stands for Mixed Augmented and Extended Reality Media pipeline. The project is developing, validating and demonstrating a complete pipeline of tools for making, processing and delivering maximum-quality XR content.
The pipeline is based on open APIs, file and data transfer formats, enabling the development and supporting the integration of new XR tools. Building on research and advances in Virtual Production technologies, we are to develop real-time processes and tools that deliver better quality, greater efficiency, ease of use and interoperability between proprietary and open-source software. The new tools and processes will enhance interactivity and novel content based on XR media data.
The MAX-R consortium unites a unique mixture of Europe’s leading media technology developers and researchers, together with creative organisations operating in AR/VR/XR, Virtual Production, interactive games, new media, TV, video and news media, immersive performance and companies specialising in advanced technologies for the creative industries.