Take a look behind the scenes at our Community Gathering 2023 in Warsaw

Bringing together over 200 members of the #AuthenticBeautyMovement from across the globe. Community is at the heart of Authentic Beauty Concept, because people are integral to what we do. It’s why we talk about the #AuthenticBeautyMovement: because we believe that our brand goes beyond products, and that fostering a meaningful community of like-minded individuals is the best way for us all to learn and grow.
Transforming the space into a fabulous garden party, brand Advocates including Hester Wernert Rijn, Said Rubaii, Juliette den Ouden, Adam Garland, and Marta Zawiślańska, joined fellow hairstylists, influencers and beauty editors to celebrate the hairdressing community over two wonderful days.
On day one attendees were treated to trend presentations and engaging creative look & learn sessions. The second day was dedicated to the hairdressing community where participants enjoyed hands-on experiences, exchanged valuable insights, and collaborated on creating stunning looks and captivating photoshoots using Authentic Beauty Concept.
Additionally, an Innovation Workshop focused on gathering feedback from local hairdressing advocates to shape the brand's future innovations, demonstrating Authentic Beauty Concept's commitment to actively involving and listening to its community.
The Global Community Gathering in Warsaw served as a transformative experience, igniting shared inspiration, and fostering a vibrant environment of mutual exchange. Participants experienced the magic of Authentic Beauty Concept, where professional expertise went hand in hand with the celebration of individuality and environmental consciousness.
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