Nightly Business Report - September 9, 2015

Tonight on Nightly Business Report, a late day drop on Wall Street. The bears came out in force minutes before the closing bell, turning a relatively calm day into a tizzy. And, are the fears about China’s economy overblown? The U.S. may be the country least affected by what’s going on in that country.

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Good program

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Strategic Management Program B2B visitas 5.031
Business-to-business, B2B expression identified by the acronym is the name of the trade established between companies ("business to business"). WHAT IS MARKETING B2B
Marketing can be segmented according to the market segment in which the company operates, generally being classified as B2C trade in goods and services to individuals (Business to Consumer) and B2B transactions between companies (Business to Business).
The B2B marketing is characterized by the performance of several different functions in the buying and selling process. In B2C world, generally we have sellers and buyers, under external influences. In the B2B world, we have Influenced the Decision Makers, Buyers and other actors who can participate in this decision-making chain.
B2B MARKETING - CONCEPTS
Commerce B2B marketing efforts should be deeply connected to the strength of sales, with attention focused on generating qualified Leads, monitoring of sales processes and delivery of services on time. The after-sales process is also important, since sales in the B2B segments often cíclias, so map the degree of customer satisfaction and align with your expectations is critical.
Interestingly, everything should work pragmatically, orderly way, ie, optimize the leads is the primary priority of B2B marketing. The B2B marketing role is to select and qualify the lead until he is fully prepared for the sales sector approach it. The big challenge in a competitive and well-informed world is to educate customers make good choices and show them what the differential of each product or service, generating more qualified Leads within the buying decision funnel.
It is important to note that the role of marketing needs to address completely the Lead relationship with the company, so in addition to generating the Lead, we must develop it (generation, capture, qualification, distribution, nutrition and intelligence). So there needs to be alignment between the areas of marketing and sales. Even something seemingly obvious, the alliance between marketing and sales does not always happen naturally. This is because it is very common that the targets set for sales conflict with the goals of generating Leads and customer loyalty, stipulated the marketing area.
It is important to define metrics, which may be, for example, average time of closing a sale, obtained number of business proposals versus closure. In the digital environment, the Content Marketing is an excellent strategy to attract and train good sales Leads.
MARKETING B2C
The trade B2C (Business to Consumer) is based on a negotiation between a producer and the final consumer. Marketing to B2C trade is warranted to explore the internet as a way to communicate widely with the consumer. One must understand that in the industry B2C sales and marketing are more sophisticated because there deal in a market where there are millions of potential buyers through thousands of products that are exposed to sale. Market B2B companies compete for a smaller range of potential customers.
MARKETING C2C
C2C (Customer to Costumer) refers to the e-commerce market that develops between individuals on the Internet. Only in this case, unlike the B2B and B2C commerce, trade in goods and services does not involve producers, but the end consumer only. The acronym C2C ​​means of "consumer to consumer". A good example is the free market.
HOW TO INCREASE SALES IN BUSINESS B2B
We know that marketing and sales are two Alidos the company targets to obtain Leads, so know how to generate each sale, each Lead can be a unique opportunity depending on market segment. Given the enormous importance to these key factors, we separate some tips to increase sales by B2B companies:
1. Draw a plan to map your competitors. Try to characterize them finding their strengths and weaknesses. Compare with its own B2B solution and invest in differentials.
2. Blue Ocean Strategy: acting in a market where there is so much competition, that is, unsaturated markets, is a smart way to stand out.
3. Educate your customers. The more information they have, the better buy from you.
4. Create instructional material to your target audience and distribute via digital channels.
5. Keep the sense of urgency to deliver what your client seeks and needs.
6. Build and work the relationship with your client also online, in social networks. Measuring customer satisfaction is far less complex in the digital environment.
All these strategies when properly applied will build a strong portfolio of B2B marketing. To effectively exploit digital marketing platforms, count on Strategic Web.

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The plunge began at 1:20 PM, not minutes before the close.