“What Contributes to Longevity in Global Business? Lessons from YKK’s Enduring Industry Leadership”

Recorded on October 27, 2022 as part of the International Business Webinar Series Hosted by GSU CIBER and sponsored by the national CIBER MSI Consortium.
Rarely does a company sustain its global industry leadership for more than a few decades, and most that do so are very well-known global brands. YKK, an 87-year-old Japanese manufacturer of zippers, is not a household name, yet it has quietly and impressively, stayed atop of the global fastener industry for decades. It has remained relevant and preserved its leadership globally and in the U.S. market.
What enables YKK to do so well for so long? Join us for a conversation with senior leadership of YKK North America and learn how YKK has beaten the odds, and provides a possible roadmap for other companies looking to sustain a viable, profitable business in international markets.
Key takeaways:
1. Learn about key factors that contributed to YKK’s longevity.
2. Gain insights from YKK’s senior leaders as to future challenges and prospects.
3. Learn about implications for other firms seeking persistent success in global business.
The International Business Webinar Series is a project of the national CIBER Minority Serving Institution (MSI) Consortium, led by Georgia State University CIBER and sponsored by CIBERs at Florida International University, George Washington University, Indiana University, Loyola Marymount University, Michigan State University, Temple University, Texas A&M University, University of Colorado-Denver, and the University of Maryland. This program is partially funded by the U.S. Department of Education.