Godfather of Jordan Brand Howard "H" White Breaks Down His Sneaker Journey | GQ

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  • Опубліковано 5 чер 2023
  • "Yeah, we sell shoes, but it's not about shoes. This is about something far, far greater." Howard "H" White's sneaker journey began with a pair of classic Chuck Taylor Converse and carried all the way to the naming his own signature pair of Air Jordan 2s. The godfather of the Jordan brand takes us through his life in sneakers and shares the joys of working with Michael Jordan since he was a young, burgeoning star.
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КОМЕНТАРІ • 76

  • @eastnjman368
    @eastnjman368 Рік тому +41

    If this is who Chirs Tucker played in the “Air” movie he nailed it.

  • @ryanmh7122
    @ryanmh7122 Рік тому +85

    great story teller, amazing charisma! You gotta love Mr Howard White much respect to him.

  • @demonshinobi66
    @demonshinobi66 Рік тому +29

    "Yeah we sell shoes, but it's not all about the shoes, its always been about something greater" 💯

  • @jamesbracy7809
    @jamesbracy7809 11 місяців тому +8

    The 2’s were clearly before their time back then and the highlights done in those is unmatched!

  • @DrivingDallas214
    @DrivingDallas214 Рік тому +13

    Tucker played him well. Great personality

  • @CookingatTheMFnCrib
    @CookingatTheMFnCrib Рік тому +19

    Thanks for choosing the 2's! The first luxury gymshoe❤

  • @LazyTelevison
    @LazyTelevison Рік тому +15

    The soda bottle story is heavy. This dude is a vibe.

  • @TravisButler-tg4lu
    @TravisButler-tg4lu Рік тому +21

    GQ keep doing your thing with the vlogs keep them coming for real 💯💯💯👍👍👍

  • @braviafeed
    @braviafeed Рік тому +17

    Mr.White is a treasure!

  • @kaimeha
    @kaimeha Рік тому +8

    When I had the 11’s in 95-96, I was getting roasted soooo bad! People were saying they were tuxedo shoes🤦🏾‍♂️😂

    • @goodlife2456
      @goodlife2456 Рік тому +7

      They ain't saying that now though, lol.

    • @Ghostfacekillah718
      @Ghostfacekillah718 Рік тому +2

      They wasn’t an instant hit , people was calling it penguins,

    • @TraceurDoc1
      @TraceurDoc1 10 місяців тому

      Nobody was roasting you wearing J’s in 90s, unless they couldn’t afford them and was hating!

  • @sungod9873
    @sungod9873 Рік тому +8

    Love this, but it should have been way longer.

  • @radams009
    @radams009 Місяць тому

    I think you and the family all the time. You bring happiness to so many people. Now you have the coolest shoe in my book. People that know you know you have a biggest heart. Thank you H !!!

  • @blackonepac
    @blackonepac Рік тому

    Great stories thx alot

  • @tyronejohnson1967
    @tyronejohnson1967 2 місяці тому

    Honor a great recovery relationship 2yrs , strong. Thanks to artist care ❤❤❤❤

  • @tylerhackner9731
    @tylerhackner9731 Рік тому +4

    Love him

  • @Plug-Me-In
    @Plug-Me-In Рік тому

    I need these immediately!!!

  • @Tito-yt7ry
    @Tito-yt7ry Рік тому +1

    Amazing!

  • @Chrisxcellence
    @Chrisxcellence Рік тому +3

    Nah,this is Scottie Pippen. 2023 Aint playing me😂😂😂

  • @mrchoptop5482
    @mrchoptop5482 Рік тому +2

    This is super dope!! Everybody buy them 2s up before it’s too late

  • @coolmoe3289
    @coolmoe3289 Рік тому +2

    Gotta Give him his Props..👍🏿👍🏿
    John Lucus Hooked Him Up..
    FOR REAL. 😂

  • @raymondmalone9721
    @raymondmalone9721 Рік тому +2

    Fantastic 👍

  • @MizzEst
    @MizzEst Рік тому +11

    Chris Trucker played you very well in the movie🎭 Theater but Jordans 2’s even with his autograph never translated with the Urban community .Now that they are out of the price range of demographic community they are not likely to be 🔥 thank so much

  • @robertmann3353
    @robertmann3353 Рік тому +1

    Congratulations "H" still an amazing inspiration

  • @carlton2361
    @carlton2361 Рік тому +1

    His shoes is just iconic

  • @RickRijuanaPro
    @RickRijuanaPro 11 місяців тому

    Boy said he tore both knees up. I bet he did in some jean material Converse.
    Those 2s are hard

  • @KBMaximus
    @KBMaximus Рік тому +1

    Maryland represent

  • @tommywilliams5551
    @tommywilliams5551 11 місяців тому

    Copped those Wings

  • @robertbarber1278
    @robertbarber1278 Рік тому +3

    🔥🔥🔥🔥🔥

  • @superben790
    @superben790 11 місяців тому

    He is an awesome sneaker head and the Godfather of the Jordan Brand!!!!!

  • @kincamell
    @kincamell Рік тому

    Heavy

  • @jlmunny
    @jlmunny 3 місяці тому

    pure drip

  • @ritchcraft1
    @ritchcraft1 Рік тому

    this guy got the greatest voice of all time

  • @prismatic1239
    @prismatic1239 Рік тому

    The shoes themselves are dope

  • @HOWLUCKIISJJ
    @HOWLUCKIISJJ Рік тому +2

    I gotta be the only one that like Jordan 2s

  • @willjamesjr
    @willjamesjr Рік тому +2

    Al Roker?

    • @theKiddAlways
      @theKiddAlways 8 місяців тому

      put your glasses on ricky martin

  • @mackdregaming9170
    @mackdregaming9170 Рік тому +1

    “It ain’t got nuttiness ta dew wit basketball”😂😂😂😂

  • @justakidfromchicago7925
    @justakidfromchicago7925 11 місяців тому

    I ❤this guy ! MJAIR23 🐐

  • @junior2404
    @junior2404 11 місяців тому

    Now I understand why Chris was chosen for his role in Air.

  • @christiangriffin4452
    @christiangriffin4452 Рік тому +1

    Hampton, Virginia’s Finest!

  • @Dr.marijuana
    @Dr.marijuana Рік тому +1

    Is this the guy that Chris Tucker played ?

  • @Rao_Rolland
    @Rao_Rolland Рік тому

    Gentry Humphrey...

  • @marcbronze1
    @marcbronze1 11 місяців тому

    I gotta say Chris Tucker sounded nothing like this guy in the movie AIR. Tucker pretty much played himself 😂

  • @15GotEm
    @15GotEm Рік тому +4

    Mr. White your gonna have to send me a pair for research purposes. Size 13 you can afford it.

  • @filmsandshows8
    @filmsandshows8 11 місяців тому +1

    He was the only Black in Nike Company.

  • @mackavelly
    @mackavelly 5 місяців тому

    Chris Tucker played H to a T

  • @kingart23
    @kingart23 Рік тому +7

    Nike's trying reaaaallllll hard to sell everyone those Jordan 2's :D

    • @JH-cx2ms
      @JH-cx2ms Рік тому +5

      I personally love the 2’s. Definitely 1’s are my first choice but the 2’s have their own characteristics.

    • @HEAVYCHEVY409
      @HEAVYCHEVY409 Рік тому +6

      Bro, they not trying to sell you on nothing, either you fux with the 2s or you dont. Are maybe you a sheep and only wear what others dudes like. smh lol
      They hard to me especially the lows and og's

    • @kingart23
      @kingart23 Рік тому +1

      not trying? 'only today 30% discount on all Jordan 2's'
      kiddo Jordan is doing this all the time. Relese few collabs with the 'model of the season' and then start flooding the market with less limited shoes 'for people who missed out'. The only trouble is that people even didn't go for the limited shoes and they were sitting on shelves. That's when the buyers in retail stores realized they are in trouble. They cost 200£ (!!) and if you look out the window it's 2023. Shake your head a bit more and come back to senses LOL

    • @erichudson3608
      @erichudson3608 Рік тому

      @@JH-cx2ms me too, 2's and 3's are my favorites

    • @kevinmorganjr2423
      @kevinmorganjr2423 Рік тому +1

      @@kingart23 you talk so much like you know but news flash, that’s every shoe company. Make a hit collab shoe and then sell the basic model in more colors..

  • @shoki5271
    @shoki5271 Рік тому

    The 2s are underrated. Nike pushing them rn, Maybe drake will wear it and become the "it" shoe soon.

  • @logansneed2882
    @logansneed2882 Рік тому +2

    Ima just keep it a Band this mf looks like Al of the Today show.

  • @newshoesab22
    @newshoesab22 Рік тому +1

    *💯"Perfection" @t it's BEST*

  • @Worth.Ambition.Reason
    @Worth.Ambition.Reason Рік тому

    *Tinker Hatfield The Godfather of Jordan Brand. Know Your History

  • @_Murky_
    @_Murky_ 11 місяців тому

    but what does he do?

  • @nehemiahpouncey3607
    @nehemiahpouncey3607 Рік тому

    Will in something more years.😂

  • @JasonGonish
    @JasonGonish Рік тому

    Ok

  • @VicSoze
    @VicSoze Рік тому +1

    Scottie p father

  • @jorgebravo8290
    @jorgebravo8290 Рік тому

    Then lower the price on them js

  • @4everyoung869
    @4everyoung869 Рік тому +1

    That’s the shoe jordan hated..

  • @evolvedaily
    @evolvedaily Рік тому +2

    great story teller, but the story is actually boring than the hype

  • @luisdaniel7027
    @luisdaniel7027 Рік тому

    🫡

  • @ballgameshoes8583
    @ballgameshoes8583 Рік тому

    It's just a damm sneaker y'all.

  • @luckylex12
    @luckylex12 Рік тому +3

    H. White is definitely a visionary and has an important role in sneaker history. But Tinker Hatfield is the true godfather of sneakers and the all-time greatest sneaker designer in history! Without Tinker Hatfield, Jordan brand would have closed shop after 4-5 years and Nike would have never became the biggest shoe company in the world! Facts 💯

  • @luckylex12
    @luckylex12 Рік тому +2

    The Jordan 2 is one of the ugliest sneakers in history, it was a flop when it came out, it’s still a flop, and it almost was the end of the Jordan brand!

  • @user-jt9kv9yw6z
    @user-jt9kv9yw6z Рік тому

    🥇🏆🪞✌️🕷️🕸️🙏🛵🤖🏋️😂🫥🎤🤑🦿🤙🦾🫂💰💰💰⚖️💰💰💰🗣️🦸❤️‍🔥🎭🤳😅🎧🎩🛫👃😎👽📟🦻🏟️🫁