WTH Is Wrong With Jeep
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- Опубліковано 21 чер 2024
- #acwj
WTH is wrong with Jeep? In a word, it's Hubris.
They've believed people will pay whatever they charge for the "Jeep" name for too long, and falling sales have executives scrambling!
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You'd have to be completely out of your mind to pay $100K for a Jeep.
@IamGroot786 In my view, you'd have to be brain dead to pay $30k for a Jeep....that isn't even Jeep anymore. Jeep died a long time ago.
@@rvierra7235 So what’s it called?
@@crabbymilton390Call it Fiat or Stellantis.
@@rvierra7235 Well you think way back. JEEP had many parents over the decades but for whatever reason, it couldn’t stand on its own. If it weren’t for CHRYSLER, JEEP would not have existed today.
@crabbymilton390 Give it up, you are hissing in the wind. Go drive your Subaru on the fire-road and claim you were out off roading.
The real problem is European bosses…applying European views on american customers.
Hell yeah!! 👍
you can bet these european ace clowns will take the solid front axle from the wrangler next
They didn't ask. We would have told them.
I've had a TJ Wrangler for 25 years. Nobody asked me why I haven't replaced it. I would have happily told them.
Jeep is trying too hard to be Land Rover, going for the luxury offroad segment.
They ought to ignore LAND ROVER and concentrate on FORD, GM, and TOYOTA as their principal competitors. The WAGONEER AND GRAND WAGONEER are meant to compete with the FORD EXPEDITION/ LINCOLN NAVIGATOR and CHEVROLET SUBURBAN/ GMC YUKON XL:/CADILLAC ESCALADE. LAND ROVER is in a segment by itself.
Jeep has really lowered its standards if it's trying to compete with Land Rover which is owned by Tata Motors Group. Land Rover has a significant history of poor reliability so from that perspective Jeep fits right in. If Jeep is shooting for being a "status symbol" vehicle like Land Rover, Mercedes, BMW etc, then it's a huge mistake on Jeep's end. The Jeep brand has historically never been considered to be or categorized as a "status brand" and quite frankly they should avoid going down that path. Jeep was built on the rugged outdoors, go anywhere mentality something that really no other automaker could come close to. Jeep should go back its roots and build quality off-roaders that can go anywhere and stop mucking around in the status brand genre.
@@cbrue1896Jeep was a status brand only among people who are not into traditional status symbols. Driving a Jeep CJ or Wrangler said something about who you were and what your priorities were. You probably made fun of guys with fancy mechanical watches or girls with Gucci purses.
In a word, GREED! In a time when the average price of a car in America rose 28% Jeep prices rose 61%.
Jeep had the reputation of being unreliable, but easy to work on and inexpensive. Now they have a reputation of being unreliable, and overpriced and hard to work on.
@@RenlangRen Yet people still by the stupid things. But then again at least was shrewd enough to put the new SUV known as as the WAGONEER/.GRAND WAGONEER under the JEEP brand more or less instead of RAM or CHRYSLER. Personally, it wouldn’t have made any difference to me if I was in the market which name plate it had but JEEP people seem to have a bagaboo over that even though they are all sold at the same dealer.
Supply and demand isn't greed. If the price is too high, don't buy it and if enough people do the same then they have to lower price or drop the model.
@@RedHuntsman Say whatever you want about TESLA or whatever company you want. But you are correct. Companies have to pay bills and and suppliers. Sure nobody likes to pay higher prices. So many times the anger is directed towards the company. Blame the government for high taxes and regulations that causes prices to escalate. Not a TESLA fan but if people want to buy them, all the more power to them. The fact that people are buying them is not a bad thing. So what if many people who work for old Musk can’t afford a new TESLA? They are building them and there are people out there who can buy one. Perhaps the people who complain that they can’t buy one vote for Democrats who love to tax you silly hence less money to spend. That includes local and state levels not just federal.
Jeep thinks it’s a luxury brand. That’s the problem. They tried to turn the wrangler 4 door into a Mercedes G wagon. There isn’t that much price elasticity for a jeep
To be fair, Jeeps are considered to be a luxury brand in some markets, especially Asian markets.
But point taken and I totally agree
In Brazil, Jeep is a luxury brand
@@clebermatheuswhy? They’re pretty crappy. And not very luxurious
@@mongo64071 Because incredibly, these cars are good for the Brazilian market despite the problems presented in the cars, mainly in the T270 engine sold in Brazil.
If you expect to take a WRANGLER on an extended drive on the interstate, you’ll be disappointed. Not designed for that purpose.
I'm an electrician where the Grand Cherokees are made. It's a $hit show right now. Nothing, NOTHING any of these companies make are worth what they're charging for them. The quality sucks. The plant... whooooooo you don't want to know. Been there 5 years. I wouldn't buy a damn thing that comes out of that place. Give it time. You'll be hearing about it closing in the next few years.
Thanks for your reporting - this confirms my suspicions.... To set this up; My son's 2018 Wrangler JLUR (Unlimited - meaning 4-door - Rubicon for those not familiar) has been problematic from the get-go. We bought it used w/ 47K miles for far too much in 2021 - the peak of used car pricing (price matched the mileage!). This was when he graduated college, and he needed new wheels to get to his new job because my old rusting Mazda 6 hatchback wasn't safe anymore. And, of course, he HAD TO HAVE A WRANGLER (was his life-long dream). It's all image to him - he'll probably never rock crawl with his new 35" tires and the electronic front anti-roll bar. Meanwhile, it's already had electrical issues, never mind the leaking right rear LED taillight it came with and eventually cost us $800 to replace. Starting out right away, we had an engine light where multiple dash lights came on, triggering many OBD II codes and system lockouts for stop/start, power steering, VSC and more. The Jeep dealer charged $350 to change a silly $20 CAN bus connector. I was convinced they knew what the problem was and fixed it in 10 minutes but charged us that much anyway. Grr! Had an engine light for "small vapor leak", and it ended up being the stupid charcoal canister purge valve. The canister on the older model JK was under the car, you didn't even need ramps. The new one requires rear passenger wheel removal, wheel housing splash guard removal, and pulling out the canister to access the valve. Another PITA. Had a random cylinder 3 misfire for a while. Changed that coil and plug, we'll see if that lasts. In the process of doing that I found oil seepage from seals around things poking out of the valve covers, meaning pressure build up, so I replaced the PCV valve (at about 70K miles and yes it was very sticky) which was foolishly located on the rear end of the passenger side valve cover, facing the firewall. That required lots of swearing, cuts on my hands, and an innovative use of pry bars and wood blocking to get enough forward pressure on the valve to compress the o-ring enough to be able to rotate the valve into position. TERRIBLE engineering. Oh, and I found a rodent chewed wire running from behind the battery toward the front of the bay. It was chewed near the positive battery terminal. The wires were wrapped in cloth-type electrical tape, and the red and orange wires inside were thin and the insulation fragile. Who knows what those wires were for. I had to strip, splice, solder and re-tape them. PITA. Now he's moved to San Diego, the engine light is back and so is the light showing a loose gas cap. I'm not there to work on it so off to the dealer if I can get him to actually make an appointment. We recently visited him out there, and noticed his AC was not cooling. He said "Oh yeah that started last week"... I poked around - the AC compressor spins by hand - with the engine off of course - so it's not seized. But the clutch does not engage even though the cooling system fans go into overdrive when the AC button is pushed. Seems electrical and it's not a fuse problem because I pulled the fuses specific to the compressor. The Jeep is at 75K miles now, and while poking around I noticed a flimsy little connector with thin gage wires at the compressor. Where the wires come off the harness, the weight of the short span of the wires causes a small kink where the wires are fitted on the upward facing end of the connector, and the wires are cracked and the copper exposed. Wiggling this wire with the AC on did not cause a change, so who KNOWS were the problem is. Anywho, there's a short synopsis of dealing with Jeep crap in a short 3 years. There's plenty more but no doubt most readers didn't get this far.
What's wrong with Jeep? They lost their way. To me, the last usefule Jeep was the TJ and XJ lines. After that, everything got to big and complicated. I've owned older Jeeps for years and we currently still have a 94 YJ. It's small, maneuverable, and off road oriented. Not to mention utterly reliable with the old pushrod 4.0 inline six. No, I have no plans on buying a newer Jeep (especially a four door wrangler), however I may buy an older one someday. Jeep is a utility vehicle. No a soccer mom van.
I still have a 99 TJ 4.0l 6, 5 speed manual, soft top I bought new. They stopped building anything I really wanted, whey they went to the JK. So I throw parts at the last real Jeep, that's already in my garage.
Pricing is the problem. I bought 2020 JL and there were deals a plenty and rates on three year financing were 1.99% at the time. Ending up getting like 6k off the price at year end close out. Was a happy clam. 4 years later and still love it. Not built terribly well but good enough for the price **I ** paid. It simply is not good enough for the current pricing. I wouldn’t even consider buying again at todays pricing as the value just isn’t there. It needs to be atleast 20% cheaper to be ballpark reasonable.
Bronco released certainly killed off a huge chunk of sales too.
You can have a pricier vehicle with low finance/lease rates but you can’t have a pricier vehicle with very high interest rates at the same time.
In Australia, Jeep has had some pretty bad media coverage, refarding their lack of reliability
Because you can get the HiLux and FJ40 equivalent. The US keeps those vehicles out for "safety" or "emissions" to protect American Brands and Americans still consider Jeep American as well.
You got Nissan Patrol and FJ 70 Toyota which we don't get in the US.
In Europe, we think Chrysler in general have had an identity problem. The brand is not very well understood. Jeep in particular has too many pretending jeep’s. Also, I like the idea of you walking around I’ve enjoyed the scenery, looks a beautiful day
Thanks for the feedback.
Yeah, I've got a Chrysler video coming out in the future; they've been "lost" for about 20 years now.
Try 70 years.. All the Mopar guys love to tell people this "but yeah "real" Mopars of the 60's-80's were crap because Chrysler was small and broke" nonsense. Forgetting how deep the hubris actually ran, or that the vehicles were ever NOT crap after the 50's. They had plenty of money, just a TERRIBLE terrible management style. For example did they really need to blow half a billion in 50's-60's dollars on gas turbine R&D which they knew before they even started the project would never ever sell? How much have they wasted on putting prototypes into production like the Prowler and Viper. Yes I'm aware of the sales tool aspect, but buy ad time is always cheaper
@@MacPoop I will concur. I'm not a fanboy of any brand, and in my opinion Chrysler products (I guess that would be MOPAR) are shoddy.
It's a shame because they 'sometimes' have really iconic designs. And the interiors of Chryslers are always very nice for the money.
@@warrenny Definitely agree Chrysler had some fab interiors in the 50's into the 60's, that much I'll give them.
@@warrenny My grandparents had a 1965 PLYMOUTH FURY III when I was a little kid. I got such a kick out of that car and loved riding in it. It had a lot of rust in 1975 when they replaced it. That 318 had a very bad habit of konking out at the most in opportune times. But I also loved the sound of that gear reduction starter. One of the best ideas that CHRYSLER had that other builders adopted over time.
When you merge Italian and French engineering with American brand marketing, the disaster is unavoidable
But they'll have "character"! :)
First, Jeep is not Jeep anymore. Jeep died a long time ago. Second, Stellantis has ZERO concept of what Jeep was.
"Oh, I'm a Jeep guy/girl!" It's amazing what people will spend their hard-earned money on based on marketing. Every company that sells to the public wants to be a "lifestyle brand."
I have 2 XJ's , one that has 31,220 original miles, i would not buy anything newer than a 99
Don't want those bad heads, eh? Lol. Can't blame you.
Late 90s interior aesthetic is just chef's kiss for me. My phase 1 XJ had its own charm, though.
@@ochiamu I have the 2001 XJ. Drove it 9 years with a cracked head LOL. I could never understand why the coolant expansion bottle was always brown and mud in the bottom of it. I cleaned it weekly. Finally I noticed that that bottle was always empty. The head gasket finally gave out. New cylinder head and gasket $1800. I rebuilt the cooling system while at it. The XJ has 276,000 miles now and I never have had any issues except that head cracking. It runs like a stomper and goes over anything. I will keep it forever. I am in AZ so not rust
65 years ago I couldn't wait toget my driver's license so I could drive legally . At 15 my grandson doesn't care if he drives or not. Customers are disappearing.
HUGE point! I have noticed the same with younger relatives and coworkers.
It's not just 15 year olds, but 25 year olds. Vehicles are expense, and a lot of people don't enjoy driving, and don't feel freedom on the open road.
@@MarkRose1337probably because all they want to do is play video games
The Uber generation. As Klaus Schwab says "you will own nothing and be happy"
@@MarkRose1337as a lifelong detroiter, I see a MAJOR collapse of the auto industry on the horizon... Again 😢
All I know is cars of any kind have become so expensive, most of us can't afford one.
Stellantis is slapping a "jeep" badge on anything to take advantage of it's legendary name...the only "Jeep" is the Wrangler...the rest are virtue signals...
I think AMC really understood Jeep as they positioned Jeep as a mid priced special brand. Chrysler jumped up the prices but at least it was still somewhat affordable, although quality tanked. Then Daimler utterly ruined Jeep by making a bunch of crossovers with the Jeep name. Fiat continued the trend but I feel they at least tried to build up hype and propose Jeep as a premium brand. And some Jeep models like the latest cancelled Cherokee that your friend didn’t like, I thought was actually a decent car. Overall, I agree with what you’re saying. Jeep is far from what they originally were, and they need to go back and reboot.
The difference in quality between AMC Jeep and Chrysler Jeep is astounding. Plastic in Chrysler Jeep is more brittle and looks cheaper than AMC ones. AMC definitely knew better of what quality was.
@@nowiecoche AMC executives ironically were the ones controlling the combined company. The quality improved right before the merger then Daimler cost cutted them to death.
@@colinschmitz8297 So that's why the XJ up to 1996 and the YJ had AMC parts in it.
@@nowiecoche AMC became part of Chrysler in 87. AMC in many cases used parts bins from all three of the big three. That's why you would find distinctly GM parts like the Chevy 2.8 V6 and GM steering column, keys etc. in the XJ before Chrysler bought them out. Then for a bit they would have the Pentastar logo on distinctly GM keys, then eventually switched to Chrysler keys, etc. one of the ironies about the XJ was during AMC Renault, it used a Chrysler automatic with a GM V6. When Chrysler took over, it used an Aisin Warner transmission and AMC straight 6 until Daimler killed it off.
chrysler jeep ruined mercedes.
Jeep was the cash cow for Stellantis out of all the former FCA vehicles. Just like every business the Stellantis executives rose to their level of incompetence.
Pricing went up over the past few years fueled by corporate greed. Same factor in the mortgage and investment industry leading to the Great Recession.
They’ve lost their damn mind with the pricing.
They are going to lose a whole generation of fans / drivers
We pulled out a couple who were stuck in the sand on the Mojave road. They were in a 2 wd Jeep Liberty. The woman who owned the car said she bought it because she wanted to have something to do some off roading so she bought a “Jeep”. 😊
Would be nice if Jeep could escape Stellantis somehow.
Please!
I am mid 70s and I have had a lot of Jeeps. Unless they go back to being JEEP I will never buy another one. They had to work hard to turn me against Jeep but they have succeeded. What I don’t want is an over priced, electric car that tends to have quality issues.
AMC Jeeps probably were there best they solid, dependable reliable they weren’t overpriced and you could open the hood and you could fix them and if you needed a doorhandle or a tailgate handle, you could buy a new one you can run your junkyard and pick up a new one from any AMC they never broke the bank when you had to do a repair I would give anything to have one of the old AMC vehicles. I had my gremlin a couple CJ 7s back😊
Jeep had ONE luxury model, that was also utilitarian in roots. The original Grand Wagoneer. This went for mega dollars (for the time) and was their competitor for the upper class.
The others were for REGULAR people. They were affordable. Some were reliable, some weren’t but the price matched what you were getting.
Today it’s just absurd.
I think that if Jeep embraced solid product and price and had GOOD trim levels so if I wanted a decent Jeep for 35K I could get it, but they should do the G wagon thing and offer better fit out trims for comfort and margin to address different markets. Just don’t make the low level ones look like decontented crap, make them the tools we want.
But yeah, you nailed it. Jeep got greedy and screwed the pooch. Now the next generation sees them differently (not cool, too expensive). IMHO - Just like Cadillac. Screw it up, and the next generation writes you off.
I feel like everything about vehicles right now is broken. Post-COVID, I feel like we're on the wrong timeline. We need a big reset so badly.
They lost the old spirit right about the time the germans got involved - not sure if that's connected? The Grand Cherokee was a great vehicle through the 1990s to just after 2000, but by 2005 the Grand Cherokee got really heavy and became the current bloated grocery getter. We called em "Mall Rated" after that. The Trailhawk took the place of the Grand Cherokee in spirit, and it wasn't bad. But you can see that overall they mostly want to build suburban grocery getters.
"Mall Rated". Oh, that's great!
This is a standard issue for ALL automakers. The Toyota LC-70 is over $35k and it has zero amenities. You can't even get it in America. The only country that will not allow it.
What’s wrong? Jeep has marketed and priced their vehicles like they were Land Rover. As a result they lost their customer base.
To this day, I still don't understand the impact that dealers have on product offerings..
I suspect that dealers are manipulating the kind of products that we're allowed to really see and purchase.
Though dealers may be required to offer a base model, I'm pretty sure that the dealers do everything they can to only display the highest trim packages.
This alone doesn't limit what the manufacturers are able to build and offer, but the dealers have a lot more control over pricing, especially markups.
I wish we could just go to a Tesla format of just having stores and prices that don't change based on dealer whims.
In 2018 you could get a fully loaded Wrangler Unlimited Sport S for $32,000. Today, it's $58,000. That's the problem. The price. And they have increased the Destination Charge by 120%. They want $1,900 destination charge to take the Wrangler 6 hrs and 38 mins drive to me lol. GTFO
Biden tax
Great vid, Jon. I think you hit all the points - I like to say they overshot the mark with their pricing. I'd read somewhere that they want to be Lexus/Land Rover in terms of perception and price point, specifically with the Grand Wagoneer - they're simply not and never have been. Plus all the quality problems they've always had and are seemingly worse over the last couple of years, including with the GW - Stellantis and their former namesakes had a niche in terms of price, they were always the lowest cost of the big three American companies - and that worked for them. They built some cool looking stuff that was priced reasonably but generally didn't age well - and most folks understood what they were getting at those price points. Now they're overpriced and don't age well - a recipe for disaster. If you look right now at both the CDJR dealers and used car lots - there are Jeeps overflowing all the sales lots and it seems no one is buying, especially at the inflated prices all are asking....
First, Jeep needs to build more reliable vehicles and price them competitively. Second, corporate greed is problem all across the automotive industry and that is not going to change anytime soon (it's all about the stockholders).
You said the Grand Wagoneer can be optioned almost to $100,000. Nah. They can be optioned well OVER $100,000.
yeah, more like 120,000.
I walk and talk based on memory. The Grand Wag starts way below $100k, and I wasn't positive off my brain how far over $100k it would get, so I hedged my words here and ended up with the worst of every option! :)
@AllCarswithJon I wasn't trying to pull your card. I just wanted to strengthen your point at just how crazy Jeep has gotten with the pricing. The video had some good talking points, and I too wonder what they're thinking with Jeep. Chrysler has let Chrysler wither and die on the vine, pretty much Dodge too. They've sunk all their eggs into Jeep and Ram (Ram has what, two models?). If Jeep is sliding they've got some problems.
@@arieljones4595 It's all good. I was trying to explain why I said it the way I did. :)
1895 destination charge for a Wrangler!!
Well said Sir. You Nailed it! Thanks for a great video. Carry On Sir! I always enjoy your videos.
Thank you kindly
In my opinion that was a excellent analogy
Thank you sir for your break down
Looks and sounds like a lot of work ... it will be a very interesting next few years
Thank you again and keep up the great work sir!!!
Jeep (all of Chrysler really) needs to be liberated from the Stellantis global empire. The stench of the hubris you speak of emanates strongest from their little imperial HQ over in Holland.
As to the luxury Jeeps I feel it was a mistake not to put them under the Chrysler nameplate. The Jeep brand should be selling the volume models while Chrysler sells the upscale modes. The Chrysler brand desperately needs them and Jeep needs to be without them.
Really enjoyed this video Jon, thanks - was considering a new-gen Wrangler mainly due to their cool factor and resale value, but I think because of that I've lost focus on why I would spend that premium on a car in general.
You seem to forget that Jeep became a luxury brand in the eighties with the Grand Wagoneer, long before any other domestic brands built a full-size, leather seated, all power conveniences, 4x4. The Range Rover was its only rival. The 1993 Grand Cherokee Limited was the new king on the block when everyone else started building competitive options. Both were quite expensive for their time too.
To be really honest with you based on the comments people have about my Jeep and any non-Wrangler Jeep... Just speaking to how most people view Jeep... They should probably just dump everything except for the Wrangler and maybe the Grand Cherokee.
If they want to keep the regular Cherokee they should make it boxy , gas , maybe even manual transmission and also diesel option. That's what people want.
Make the 5.7 V8 available for any Wrangler or gladiator. That's what people want.
Two words sums it up Carlos Traveras
Chrysler needs to sell more cars again. That would help Jeeps to become more affordable. Plus, the Renegade and Compass need to be moved to PSA platforms immediately. The Jeep Wagoneer and Grand Wagoneer need lower priced Dodge/Ram counterparts. Jeep should bring back the Comanche midsize pickup and J-series fullsize pickup(based on the Ram 1500 pickup).
For the life of me, how the Ram 1500 hasn't been offered as a Jeep for all this time, is completely bonkers.
@@AllCarswithJon I don't understand that, either. Jeep used to sell great pickups. I would love to have a used Comanche(especially a 1991-1992 model). A used J-series pickup would be an interesting project truck for me.
@@AllCarswithJonThere are lots of Ram 1500 pickup parts under a Jeep Gladiator. It does not use the same chassis as the wrangler. It uses many of the same body parts as the wrangler though. The drivelines and axles are a mix of the two.
I gotta admit, Jeep seemed onto something special under FCA like all the other FCA brands were at the time. I think FCA did well to build up hype and set up Jeep as a somewhat premium status icon. I go back to Sergio Marchionne every time we discuss an FCA brand, but he really carved out Jeep’s new niche that made them so successful up until 2018. I mean, Marchionne was a calculating guy who evaluated every model in FCA before rollout. That’s why Jeep was so successful. In 2018, Marchionne died and all the flare in FCA went out since that time. Stellantis has no clue on how to position and manage Jeep because that was all done under FCA and Stellantis is just a bunch of businessmen with no clue of anything whatsoever. I can’t imagine Marchionne coming out with the electric Jeeps and pricing them at what they are now. At least FCA under Marchionne understood the American market and how far they could expand Jeep without ruining the brand. My two cents…
He's the guy who made the decision to sell the Fiat 500 in the states again, right? If correct, definitely bold move.
He is also the guy that killed Fiat and Lancia.
@@nowiecocheHe said it during the introduction of the 500 that’s he doesn’t expect volume sale from the Fiat brand. He already understood the market but brought Fiat over anyway because that was his darling brand. If he wanted volume sales, he would’ve brought over the Tipo and other regular models.
@@scottyg7284No. Fiat was rescued and began thriving thanks to his new product line and effective cost cutting. Fiat never was meant to sell volume in the US. In other markets like Europe and South America, Fiat is a dominant brand. On the other hand, Lancia is like the Chrysler of Fiat. I do believe Marchionne had a plan for Lancia, like I also believe he had a plan for Chrysler. He passed away too early before he could really set those two brands in the right direction.
Agreed
I know plenty of people who would rather have an old TJ than a new Wrangler. That is a weird phenomenon, because Jeeps are overly complicated now.
The Jeep brand attracts auto enthusiasts usually in their 20s maybe 30s. The last generation that was into cars was GenX. Now well into their late 40s and 50s, they have moved-on from the Jeep brand that represents adventure and freedom. Millennials and GenZs simply don't have the means or the interest for the Jeep brand.
I don't see this as accurate except for the financial part. Also, Millennials are in their 30s and 40s now. Tons of millennials are into cars. Jeep as a brand is having issues because they are trying to compete with premium brands where they should be the brand for average joes.
A samurai with YJ axles is awesome, too bad its really hard to find a tin top( top is not removable)
I own three wranglers. My JK has been bulletproof my 22 JL hasn’t had issues yet but it’s still early. On the other hand my brand new 24 JL has been back to the dealer three times, new alternator, new pcm and 02 sensors. Now my engine light is back on again all with only 1300 miles. I’m done buying new Jeeps, price does not match quality.
I have a '78 CJ7, an '86 CJ7 and a '06 TJ. I went to the dealer to look at the new Wranglers. The dealer is telling me about the sound system and the electric powered Wrangler, where do you plug this thing in when overlanding? I want to know about the driving capabilities. I want to be able to sneak it through the woods between trees. I want the doors off easily, I want easy to add accessories like roof racks over the soft top. As some have mentioned Jeep is trying to turn the iconic Wrangler into a car for a wider market of mall crawlers. Wrong answer. Jeep people want a Jeep, an actual utility vehicle. IMO the TJ is was the last good Jeep.
Small light off road hardy.. Suzuki Jimny.. $28k loaded. W 2L turbo and pass us c4ash standards. Keep it simple fun and cheap. Build loyalty.
For me, Jeep has always been about utility. CJ's and Wranglers aren't the best cars, but they can do all the car things. They aren't the best trucks, but they can do most of the truck things. You could always get one with a lot of creature comforts, or as a minimalist utility vehicle. Ditto the unibody Cherokee and Grand Cherokee: options for luxury or basic utility, combined with off road capability, at a price point not offered by other manufacturers. Reliability and ease of maintenance were also part of the sense of value associated with Jeep ownership. That's rapidly fading from memory, and new buyers aren't going line up to purchase what they're offering today. It makes me sad.
Well said.
They likely lost a lot of sales to the new Bronco which was released in 2021.
new Jeeps are SO OVERPRICED- they need to increase the quality and lower prices
This is the most insightful video I’ve seen about Jeep.
I agree. Turn the Jeep back into a simple and rugged 4x4. Inexpensive and fun. Liberty was good. Anything that has a Fiat base is just not a Jeep.
The offroad scene, and lifestyle, has evolved and changed (with arguable results). In the 90’s, having a weekend warrior Wrangler, Toyota Pickup, or anything else, was rather niche. The core audience was anyways. It was a very blue-collar middle American (here in the states) “light beer activity”. Cheap and fun, and if you don’t get it, oh well. Pulling into a parking lot covered in dents, dings, and mud was sort of a fringe thing. Then the internet thing happened. More people with way more expendable income started to take notice of what “those other kinds of people did for fun”. Skateboarding used to be the same way. It was dirty, dangerous, and in a lot of cases, looked down upon. Now, it’s a glossy Olympic Sport. With tremendous exposure, came intrigue, and money. It’s now a cash cow. Everyone wants in.
Nailed it!!!
The CJs 1976 -1986 were the best built. I cringe every time I see a 4-door Jeep.
Why? Do you cringe when you see a four door coupe😂 Yeah those CJ's were nice Jeeps for sure for their time, but man did they rust like crazy!
One word defines the ongoing CDJR disaster: Stellantis. They're clueless about CDJR customers. As long as they remain the corporate owner, CDJR is doomed.
I agree 100% they try to manufacturer mediocre cars and try to sell them for the price of a Lexus. I don’t get it.
Spot on!
There's no question that a lot of Jeep customers buy their vehicles solely for the brand. "Jeep owner" is a lifestyle. But the reason why the CRV and RAV4 wildly outsell Jeep is simple: they break less often. That's where my optimism about the future of Jeep ends. Jeep knows it has reliability problems. It either doesn't want to fix them or doesn't know how to.
A base model civic is 28,000 dollars . The market segment has changed they have alot more competition. You can get good pricing if you look .
My Patriot honestly surprises me how decent it is at being a utility vehicle. And I have an XJ and a TJ.
Its a lot more similar to my XJ than the KL Cherokee is, IMO.
Interesting.... Thanks!
I'm 69 so I remember the old days of Jeep. I wanted one before I could legally drive. They were durable and reliable. Not great as far as speed or comfort but they did what they did well. AMC did good, even Chrysler did but, after the Fiat/Chrysler venture, they got away from the Jeep heritage.
Jeep’s sales were high in 2018 because the prices were pretty reasonable. Iirc, the new wrangler outsold the Camry one month. FCA was taken over by PSA and became Stellantis and they’ve greatly increased prices and cut costs at the expense of quality. Tgeyve really made a mess out of their American brands. So sad to see.
They need to ditch all the cheapie FIAT crap and focus on the mid-market. And style everything consistently as retrofuturistic AMC-era Eagle-like.
Completely agree. I have owned my Highlander for 15 years. 175k mi and basic maintenance. Now valued at 3k. 2007 Wranglers with 175k, door hinge rust, and an accident on Carfax? $7.5-10k. the Wrangler market is dumb. Seriously. I can't wait for the Bronco, hopefully the Scout, to get aged so the used Bronco market can start to push these values down. No way a new Wrangler is worth 45k, which in my area is the starting price of any wrangler new.
the question should be what's NOT wrong with JEEP /chrysler/stelantis 🤣
A GOOD Riddance to Stellantis in North America!🥰🥰🥰🤣🤣🤣
My dad had a Jeep Cherokee like the picture you showed, i honestly liked it. They’re just so unreliable though
I think the v6 Jeep Wrangler would be my choice for a new vehicle in 2024
Exactly they've left their core customers behind. Too expensive.
I have had 5 Jeeps starting with a 1980 CJ5 and finally my current Jeep is my 2017 2 door Wrangler JK Sport. I am retired and it is now my only vehicle and nicely meets all my needs. However it will be my last Jeep as if I ever need to replace it I won't be getting another Jeep with the high prices and all the useless electronics.
It's interesting to see when I looked at how much used Wranglers are on Auto Trader, some how, even with questionable reliability, used Wranglers hold their value. It does sound like, from what you said in your video Jon, Jeep has an identity crisis and is trying to be something else instead of harkening back to it's roots. I feel like a lot of off road brand and vehicles have lost their identities by changing with the times. I hope Jeep can pump some old school back into the brand.
Also the recalls are insane
Like, old jeeps have engines lasting longer than the body
And nowadays you cant go five years without a recall
My first car was a 1983 Chevy Citation with a weak and inefficient 2.5L 4 cylinder. It was broken ALL the time. THAT was a better vehicle than a Wrangler. They handle abysmally and are not comfortable in any way. Every few years I drive one thinking that it couldn’t possibly be as bad as I remembered, so I drive one and it all comes back.
I'm actually happy to see Jeep add the second row passenger airbags this year. I think it's long overdue. My husband leans towards Jeep, I lean towards Bronco. The way the Jeep now resembles the G Wagon is a huge no for me.
Funny that I see JEEP WRANGLER’s all the time. They were supposed to be traditionally a vehicle to get muddy. Yet they always seem to be spotless. I like the new GRAND WAGONEER but really have no use for one or any JEEP product. I’m a sedan man but to each their own.
And most of the time, sedans contain just the driver.
I agree 100%😁👍👍
lee iacocca he'll turn it around.
He's turning all right. More like turning in his grave.
Just traded in my 2021 gladiator paid 63 thousand and on my drive to work my Sciatic nerve was killin me worst seats I've ever had owned jeeps since 1990 great platform to build on We always say the only thing that makes a Jeep great is you as in what you put into it and how you build it maybe I'll come back but for now I'm gonna go back and buy me an old CJ with a V8 and go back to ride in the trails 😂😂😂
I think you should do a video about your mic setup and why walking down a sidewalk you sound better than most creators in a studio.
I have but I've put it up on another channel I run (and basically ignore) :)
Gettin' hot out there.
Extremely well done video, congrats. And news just broke Stellantis is selling the Chrysler building in Auburn Hills and laying off many workers.
So, I will just add, I think Jeep is a uniquely iconic American brand with a vehicle that literally helped win WWII. I truly wish it was owned by Americans and those who truly understand its uniquely American appeal. I know it’s a long shot but I wish GM or Ford could somehow buy it, even though there would be duplication in the lineups.
To close, I find it obscene that with the discontinuation of the Cherokee, Jeep is t even competing in the segment it created, the compact SUV (with the original Cherokee). I find that sad and pathetic.
Euro mindset from the owners is killing it. Happened prior with Chrysler and Daimler too. Move decisions to a California location.
CAR-maghedon is coming very soon to all car-makers and dealerships - people dont want EVs, people cant afford cars at all, people dont want complicated electronic bells an whistle nightmares, people are opting to buy simple cars from the 80s and 90s for CHEAP. A $10k simple car would sell like hotcakes today.
My brother just bought a 75 Dodge Dart with 28K on it for $14K . Too much you say?! Try getting a new car today for 3times that and he can work on that slant six himself.
I recently drove a Cherokee and a Wagoneer (rentals). Neither were inspiring in any way. The Cherokee, while the interior looked nice, it was very unconmfortable and unintuitive and overall it had poor road manner and wind noise. The Wagoneer seemed it could fly in a straight line. Other than that and its size, it's no wonder I only see it as a rental vehicle.
A lot,of those vehicles are just rebadged Fiats.
“Real Jeep” is fine. The Jeep-badged Fiats are terrible, but the Wrangler is fine. Sure sales took a hit when Bronco came back, and if that was a surprise for the brand management, shame on them.
Ok, Wagoneer was a miss. What an unattractive package.
over the years I've had 9 jeeps (2 ww2, m38, '47 wagon, 3 grand cherokees '98 cherokee & my favorite a 2010 commodore w/ a Hemi). the quality (mostly the electronic & drive by wire) really sucks, over the last decade
Well, you put my 3 Jeeps I've owned to shame. Back when I was either 18 or 19 I saw a WW2 jeep at a used car lot. Priced like it was made of gold. The salesman left us to poke around it and get it started, which it wouldn't do. It cranked, but wouldn't catch and I remember under the hood some electrics started smoking!
Salesman bragged that the owners son had been driving it, even driving it up creeks. Once we got it started, it wouldn't MOVE! Took off the 4wd and it would go, but turns out something in the front drivetrain was locked up. We suspected that 'creek driving' had ruined either the diff or front axle. I offered them like $500. Needless to say, I never bought it.
:)
Hey Jon, stop up at Iron Horse in Monroe near you and you may find that a Polaris all terrain vehicle ( that may be road legal now ) is about $30,000 if not more. So maybe a Jeep price is not that bad after all.
Ironically I was recently pricing out my options on a side by side and was completely shocked how much they cost. However, overpriced Polaris does not make me feel that overpriced Jeep is suddenly reasonable.
@@AllCarswithJon We bought an 850 CF Moto side by side a few years ago and we are happy with it , About $14000. four year warranty
I have 2 Jeep Wranglers and they are perfect for me. I really like the way they drive and I can turn around on a dime. All these comments about Jeeps are trash or this and that, well that can be applied to every manufacturer in the world, they all have issues at some time or another. I will say this though, my Lexus never gave me any problems over 5 years, it did need a new wiper motor after about 3-4 years but that was it. I do think Jeeps future is questionable or on shaky ground at the least.
Jon, what part of the world are you in? Looks beautiful. And your mic is great. What is it?
So I live in North Carolina (USA).
As for the mic, it's a several year old cheap chinese wireless I got on Amazon. It's surprisingly okay by itself, but Adobe has a free cloud service that will let you upload audio, it runs it through an AI processor, and you download it. That's what I did here, and I'm glad you liked how it sounded!
@@AllCarswithJon thanks!
This comment doesn't really apply to Jeep but to Stellantis in general... I think they are going down the same path as Daimler Chrysler. All Carlos Tavares can talk about these days is cutting costs, not improving the products. How does he not see that he is repeating history? Pretty soon all of the American Stellantis brands with either be dead or selling absolute garbage like they did during the recession era. It's like watching a car crash in slow motion. I can see the disaster that is happening , but I am powerless to do anything about it. It's really sad.
I'll add to your thought that Tavares is very concerned about the coming wave of Chinese EVs (as are most CEOs), but isn't it interesting he's talking about cutting *costs*, not *prices". He's trying to dig in for profit margins, when part of the problem is overpriced vehicles they're having trouble moving.
Hubris, certainly, but I would also add questionable engineering (possibly done under the banner of cost cutting and/or the aforementioned hubris) - see the number of recalls in recent years and the drop in reliability ratings. Would I shell out the kind of money Jeep is asking these days for a vehicle that I would lack confidence in? Yeahhh, NO. If it were built like a tank and engineered to flourish in a post apocalyptic landscape, I'd at least consider it.
One word Stellantis.
The prices are starting to come back down. We got a new Grand Cherokee L limited 4x4 and they knocked off 10 grand off sticker. Which granted it was probably inflated 6,000 to 8,000 more than it should have because they got greedy during covid.
Jeep should have done something similar to subaru and have all models either come with 4 wheel or all wheel drive. With moderate equipment.