Interview With Cemre Sahin (PepsiCo)

As part of the Analytics Summit 2023, our dear colleague Melanie Meier had the honor to interview Cemre Sahin Cansever, Digital Data & Growth Marketing Manager at PepsiCo. From Cemre, we learnt how PepsiCo automated cloud-based data centralization and leveraged 1st party data via PepsiCo’s leading mobile app within the Turkish FMCG industry (KazandıRio).
Highlights:
⭐ Exploring agile, quick-fix solutions with @Google Cloud
⭐ Demonstrating the power of creating value to convince users to share data
⭐ Scaling PepsiCo’s data-oriented strategy globally
⭐ Overcoming challenges in data integration and activation
⭐ Introducing KazandıRio app, a game-changer for PepsiCo
Watch the full video for more insights!