Investigating Chipotle's War with McDonald's

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  • Опубліковано 25 вер 2024
  • Chipotle's gaining ground in what was once unrivaled territory for McDonald's - small towns. $10s of billions are up for grabs, giving Chipotle the potential fuel to pass McDonald's and become the world's most valuable food service chain.
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    Producer: Phil Andrews
    Video Editor: Sarah Kate Gervasoni
    Motion Graphics: Seth Laupus & Jonathan Wu
    Director of Production Services: Sam Wolf
    Chief Content Officer: Devin Emery

КОМЕНТАРІ • 33

  • @maazmunir5836
    @maazmunir5836 5 годин тому +15

    love this channel

  • @missinglinq
    @missinglinq 5 годин тому +11

    Love the content! Keep up the great work.

  • @MadelineKornack
    @MadelineKornack 5 годин тому +9

    That’s a $140bil difference in market cap between MCD and CMG, even a chunk of that would be notable

    • @Maxinomics
      @Maxinomics  5 годин тому +1

      Yes it would be. And, really, this applies to Chipotle verse all fast-food

  • @alldayandnight09
    @alldayandnight09 4 години тому +9

    I eat Chipotle almost every day for lunch. There is one right next to my work. It's always fast. It's 10-12 bucks and comes with a ton of food that's fresh. Nothing else beats it, and when it comes to fast food, it is healthier than McDs and other chain fast food.

    • @Maxinomics
      @Maxinomics  4 години тому +3

      "It's always fast"... Going out and actually clocking the time it takes to get food from McD/Chipotle was eye opening. Didn't think there would be that big of a difference. Sweetgreen and Cava need to take note

  • @thtmansam
    @thtmansam 4 години тому +4

    What's the economics of producing these videos?? The quality is incredibly high

  • @youllhavefunhere
    @youllhavefunhere 5 годин тому +5

    This man loves chipotle

    • @Maxinomics
      @Maxinomics  5 годин тому +1

      I have also rediscovered a love of Chicken McNuggets while making this

  • @_StandardIssue
    @_StandardIssue 3 години тому +4

    Chipotle is innovating in real time and showing that providing healthy, affordable food for America at scale is actually possible.
    The interesting part is that they didn’t necessarily set out to do this, but were forced to by the various food safety scandals they were faced with.
    This is a fascinating story and proves once again that necessity above all else is the mother of invention.

  • @giga9941
    @giga9941 3 години тому +2

    You have a really good presentation style, quality video man

  • @3XFaster791
    @3XFaster791 4 години тому +2

    I like your channel it’s pretty good

  • @abduq1222
    @abduq1222 4 години тому +2

    My local chipotle in Cleveland is only $8.60 for a bowl. Unbeatable option for lunch! Their practicality combined with their strong financials has made me a long term investor in Chipotle

  • @CleverSmart123
    @CleverSmart123 2 години тому +1

    Another informative video as usual. Really enjoying your economics take mixed with live reporting

  • @Eppobot
    @Eppobot 3 години тому +1

    Great video, keep up the good work!

  • @nickmilas2374
    @nickmilas2374 3 години тому +1

    Hope your channel keeps growing Max! Excellent video as always, sharing this video with as many people as I can!

  • @juchipratt
    @juchipratt 4 години тому +1

    Great reporting, love the delivery style. All hard facts, no hand-waving. Love it.

  • @opufy
    @opufy 2 години тому +1

    this guy mst be so fkn rich he just sees everything in dollars and optimizes his decisions with his buying power

  • @peterk6215
    @peterk6215 2 години тому +1

    This is my favorite new channel. I love how you present facts without any fluff. It's refreshing to find content that respects viewers' time and intelligence.

  • @EstablishedContext
    @EstablishedContext 2 години тому +1

    Good vid! Crazy to think McDonald's once had a 90% stake in Chipotle.

  • @amitgir
    @amitgir 3 години тому +1

    Incredible content. Keep it up!

  • @Rhowt
    @Rhowt 5 годин тому +1

    Team Chipotle rise up

  • @christianpereira5365
    @christianpereira5365 2 години тому +1

    W channel

  • @richqualls5157
    @richqualls5157 3 години тому

    McDonald's will make it because they are in the land business not the food business.

  • @shioq.
    @shioq. 4 години тому

    7:10 - can't wait to eat that disgusting hair falling into my food.

  • @davidd.w.8681
    @davidd.w.8681 4 години тому

    0:36 do people actually pay those prices and then complain because they dont use deals?

  • @Cut21mas
    @Cut21mas 4 години тому

    Part of the voice overs sound like you did an AI voice over of your own voice. Maybe just different recording sessions. It stood out to me. Other than that great content!

    • @Maxinomics
      @Maxinomics  4 години тому +2

      Different recording sessions, yes

  • @Saul-jv6hr
    @Saul-jv6hr 2 години тому

    What a bait click. It’s the same company you smarty pants.

  • @truckstreestoys
    @truckstreestoys 4 години тому +1

    10 years ago I could get a burrito bowl that barely closed, four tortillas on the side, and a drink for a total of $9