Onew rapping..... keep giving us things out of your genre...😂❤. Key as always kills it in any genre. Minho vocal tones for this song is Perfection😊❤❤. Miss their R&B style so bad😅. Back to back Hiphop influenced style in 2021 and 2023 is to much. I hope that this Hiphop style is SHINee members choice and not SM based on popularity of Hiphop now in Kpop choosing it.
@@monique2939 I know! SHINee is always OT5. Me not mentioning Taemin is not that I dismiss him as a SHINee member. My personal opinion is that he doesn’t fit the HipHop concept. So I don’t want to comment on him for this comeback. I was just giving my honest opinion and feedback on this comeback. People tell me I’m anti- Taemin and started to attack me for having my own opinion. Disrespecting me what I didn’t expect as a Shawol myself! To be save I don’t want to mention him anymore. This has nothing to do with Taemin personally. I see you are a Taemints. See it like this, you guys always praise Taemin and left out other SHINee members too. Nobody will comment down on your comment and say Onew, Key, Minho and Jonghyun is also a part of the group etc. Just because I praise other members more this time doesn’t mean I hate or dismiss Taemin. I respect Taemin as an artist, but I am traumatized by the overprotectiveness of Taemints (The individual fans of Taemin). They are double standards always praising Taemin is a must, otherwise your a HATER! Never share the same love visibly for other members. When I do it for other members, like this one because I truly feel and think they carry this concept better. I’m an outsider and anti-fan. Where is the KINDNESS and RESPECT in SHINee World for co-shawols?? Only LOYALTY and PRAISE towards our SHINee members are allowed, but other grow oriented opinion are labeled as ATTACK? Sorry, the reason why I like SHINee in the first place is because SHINee members teach us to be kind to others and love yourself, but I can’t even tell my honest opinion without getting backlash and attack! I don’t want to lie and be fake towards people I highly respect and love which is SHINee. If Shawols keep attacking and tell me I’m anti-Taemin it only worsen my love for SHINee and my mental health. Couldn’t believe this can happen one day😢. After loving them for so long and learn from them to be yourself, be honest and to be kind to others.
@@jessalam8824 this is not your only comment surely you do it in all the videos taemin doesnt fit hip hop? you imply that taemin did not contribute anything in this comeback. yes taemin is my bias but i support all shinee as a group the comments are diverse there are individual comments for each member but you are the only one who only mentions the 3 and leaves out taemin you probably are ot4 I knew that there are many shawols who hate taemin because he is more "popular" or has more attention and with your comments you shows it whatever if that make you happy ok
@@monique2939 What are you planning to do? Fighting with everyone that has a slightly different opinion about Taemin than you. It's not helping people understanding or loving Taemin more, it only shows how close minded you are, by not acknowledging and accepting this is a personal opinion about your favorite artist performance on one song only!!! YOU have a problem with understanding and reading my comment, WHERE DID YOU READ I WROTE ABOUT TAEMIN NOT CONTRIBUTE TO THIS COMEBACK?? He dances and he sang in their song HARD ofcourse he contribute!! My comment and my personal opinion is that he doesn't fit for HIP HOP concept, that's all. What is hard to understand about this. In your eyes he is a perfect artist without any flaws, but for you to assume I'm OT4 because I am rational commenting about my feeling and perspective about their performance... you clearly don't understand how to respect other people's opinion and likes to discuss and hate on people no matter what. For you to say I do it on every video, it's the same song! So of course it's the same comment/reaction. Like you.... following my comment to hate on my opinion just because I stated a comment about your Bias is ignorant and childish. If you only want people that praise Taemin all the time exist, your dreaming and delusional. I repeat they have million fans, that means millions different opinions. Is it that hard to respect people that don't like this concept for your bias? You only choose to support your bias by praising him and discuss with people who don't. This will not help your bias to improve and for people to like him! It only makes people scared of his fan and lie to him about there honest feeling. You want to be irrational fan of taemin. I don't! I LOVE SHINEE 5, but I will not blindly agree with everything they gave us when I feel and know it doesn't fit them in my honest opinion. It's like you like them, so if they say you have to jump into fire you will jump because you like them. What they do, say, give you accept because it's SHINee and in your case it's Taemin.😑 So tired of these so called kind shawols, defending Taemin is a good thing. But hating on your co-shawol by stalking their comments in all videos, because you think MY feedback is an personal attack to Taemin is INSANE. Aside from this you said people like to hate on Taemin because he is more popular. HATE is an strong and harsh word. If you find something not suitable for someone doesn't automatically make you HATE them personally. There is nuances in the vocabulary hate, dislike, not suitable and more. Maybe you missed my whole explanation why I DIDN'T WANT TO COMMENT ON TAEMIN, IS BECAUSE I KEEP GETTING ATTACKED BY STATING MY HONEST OPINION. I guess YOU PERSONALLY ATTACKED ME TWICE IN DIFFERENT VIDEOS! You simple don't reflect or learn from your bias. I LOVE TAEMIN AND THE OTHER MEMBERS, but I will not 'baby and prevent' TAEMIN or any SHINee member from getting RATIONAL FEEDBACK, including my bias. That's called professional liking an adult being an adult. You love someone by being honest to them and respecting them🙂.
@@jessalam8824I will not read all your excuse that you give to justify your hatred towards taemin so I hope I dony see you in another comment saying the same
"Hard" by SHINee, released on June 26, 2023, showcases the group's ability to delve into the hip hop genre while maintaining their contemporary R&B roots. The song's lyrics and overall tone convey a sense of resilience, determination, and confidence. In the first verse, Taemin and Key set the stage by bringing the fire and asserting their victory over the challenges faced during long nights. Onew adds that even the clear scars of their past shine brightly. The members express their determination to rise above difficulties, raising their fists and looking ahead to a distant future they can grasp within their hands. The pre-chorus emphasizes the spotlight on the group, with lights shining upon them as they exude fiery energy. They declare that they go hard, embodying a relentless and passionate approach to their craft. The chorus establishes the theme of being "hard" like a criminal, the beat, and their flow. SHINee questions if their intensity and passion are what the listener desires, as their performance burns as intensely as a night that melts away. They assert that they cannot be stopped and have pulled in the listener's attention with their captivating presence. In the second verse, Minho asserts that their steps are like that of King Kong, a powerful force to be reckoned with. Despite temporary setbacks, they always rise to become champions. Onew adds that they will reclaim their crowns and never stop until they reach the end of the world. The bridge conveys a message of moving forward without looking back, cherishing the present moment. They encourage the listener to go crazy, to fly, and to recognize their strength. The members confidently proclaim that they will knock out their critics, counting down to zero. The second chorus echoes the sentiments of the first, emphasizing the intensity of being "hard" like a criminal, the beat, and their flow. They invite the listener to witness their impressive presence and question who can surprise and captivate them. In summary, "Hard" represents SHINee's exploration of the hip hop genre while retaining their signature contemporary R&B style. The lyrics convey a message of determination, resilience, and confidence, showcasing the group's unwavering commitment to their craft and their ability to captivate their audience with their intense performances. Source: Poe
Except SHINee has never stuck with one style... 🤨 They are a group that is constantly challenging themselves and experimenting with different styles, & concepts which they always nail. They aren't flopping anytime soon.
SHINee is back
Yeeey🎉
0:31 I REALLY LOVE THIS JINKI LINE 😭😭😭🩵🩵🩵🩵
Me to it's sooo good
I love it too ❤
Specially that "Fire" part, so matching well with the instruments and tones after that😭
1:49
WAIT...
URI LEADER, MAIN VOCALIST, AND NOW... HE RAPS?
IT GETS ME HARD-ER
SOMEBODY TELL ME THIS IS UNREAL
it's actually very sexy🙂
wtf??😂
Oldest are always the best
0:20 i keep replaying that ONE LINE over and OVER
I THOUGHT I WAS THE ONLY ONE BRO
@@flavorlessjuice YOU'RE NOT BRO, I'M LITERALLY OBSESSED WITH THIS ONE LINE
샤이니 컴백 축하해 🎉 네명다 너무 멋있어 ㅎㅎ 앨범 대박나길바랄게❤
샤이니는 5인조 입니다
@@인생이꿀잼 알아요~ 종혀니 ㅠ
@@조수미-r6b 쫑이 너무 보고싶어요 ㅠㅠ
@@인생이꿀잼 한명은 돌아가심 ㅠㅠ
@@ppppaaarrk 말이 좀..... 하지만 마음만은 함깨하고 있습니다
the voice taemin wow instrumental is catchy guitar
No matter how many boy bands will come after them shinee will always the most artistic boy band in their songs and aesthetics
1:55 i’m obsessed with this part
Onew rapping..... keep giving us things out of your genre...😂❤.
Key as always kills it in any genre. Minho vocal tones for this song is Perfection😊❤❤. Miss their R&B style so bad😅. Back to back Hiphop influenced style in 2021 and 2023 is to much. I hope that this Hiphop style is SHINee members choice and not SM based on popularity of Hiphop now in Kpop choosing it.
Taemin Is also part of the group
@@monique2939 I know! SHINee is always OT5. Me not mentioning Taemin is not that I dismiss him as a SHINee member. My personal opinion is that he doesn’t fit the HipHop concept. So I don’t want to comment on him for this comeback. I was just giving my honest opinion and feedback on this comeback. People tell me I’m anti- Taemin and started to attack me for having my own opinion. Disrespecting me what I didn’t expect as a Shawol myself! To be save I don’t want to mention him anymore. This has nothing to do with Taemin personally. I see you are a Taemints. See it like this, you guys always praise Taemin and left out other SHINee members too. Nobody will comment down on your comment and say Onew, Key, Minho and Jonghyun is also a part of the group etc. Just because I praise other members more this time doesn’t mean I hate or dismiss Taemin. I respect Taemin as an artist, but I am traumatized by the overprotectiveness of Taemints (The individual fans of Taemin). They are double standards always praising Taemin is a must, otherwise your a HATER! Never share the same love visibly for other members. When I do it for other members, like this one because I truly feel and think they carry this concept better. I’m an outsider and anti-fan. Where is the KINDNESS and RESPECT in SHINee World for co-shawols?? Only LOYALTY and PRAISE towards our SHINee members are allowed, but other grow oriented opinion are labeled as ATTACK? Sorry, the reason why I like SHINee in the first place is because SHINee members teach us to be kind to others and love yourself, but I can’t even tell my honest opinion without getting backlash and attack! I don’t want to lie and be fake towards people I highly respect and love which is SHINee. If Shawols keep attacking and tell me I’m anti-Taemin it only worsen my love for SHINee and my mental health. Couldn’t believe this can happen one day😢. After loving them for so long and learn from them to be yourself, be honest and to be kind to others.
@@jessalam8824 this is not your only comment surely you do it in all the videos taemin doesnt fit hip hop? you imply that taemin did not contribute anything in this comeback.
yes taemin is my bias but i support all shinee as a group
the comments are diverse there are individual comments for each member but you are the only one who only mentions the 3 and leaves out taemin you probably are ot4
I knew that there are many shawols who hate taemin because he is more "popular" or has more attention and with your comments you shows it whatever if that make you happy ok
@@monique2939 What are you planning to do? Fighting with everyone that has a slightly different opinion about Taemin than you. It's not helping people understanding or loving Taemin more, it only shows how close minded you are, by not acknowledging and accepting this is a personal opinion about your favorite artist performance on one song only!!! YOU have a problem with understanding and reading my comment, WHERE DID YOU READ I WROTE ABOUT TAEMIN NOT CONTRIBUTE TO THIS COMEBACK?? He dances and he sang in their song HARD ofcourse he contribute!! My comment and my personal opinion is that he doesn't fit for HIP HOP concept, that's all. What is hard to understand about this. In your eyes he is a perfect artist without any flaws, but for you to assume I'm OT4 because I am rational commenting about my feeling and perspective about their performance... you clearly don't understand how to respect other people's opinion and likes to discuss and hate on people no matter what. For you to say I do it on every video, it's the same song! So of course it's the same comment/reaction. Like you.... following my comment to hate on my opinion just because I stated a comment about your Bias is ignorant and childish. If you only want people that praise Taemin all the time exist, your dreaming and delusional. I repeat they have million fans, that means millions different opinions. Is it that hard to respect people that don't like this concept for your bias? You only choose to support your bias by praising him and discuss with people who don't. This will not help your bias to improve and for people to like him! It only makes people scared of his fan and lie to him about there honest feeling. You want to be irrational fan of taemin. I don't! I LOVE SHINEE 5, but I will not blindly agree with everything they gave us when I feel and know it doesn't fit them in my honest opinion. It's like you like them, so if they say you have to jump into fire you will jump because you like them. What they do, say, give you accept because it's SHINee and in your case it's Taemin.😑 So tired of these so called kind shawols, defending Taemin is a good thing. But hating on your co-shawol by stalking their comments in all videos, because you think MY feedback is an personal attack to Taemin is INSANE.
Aside from this you said people like to hate on Taemin because he is more popular. HATE is an strong and harsh word. If you find something not suitable for someone doesn't automatically make you HATE them personally. There is nuances in the vocabulary hate, dislike, not suitable and more. Maybe you missed my whole explanation why I DIDN'T WANT TO COMMENT ON TAEMIN, IS BECAUSE I KEEP GETTING ATTACKED BY STATING MY HONEST OPINION. I guess YOU PERSONALLY ATTACKED ME TWICE IN DIFFERENT VIDEOS! You simple don't reflect or learn from your bias. I LOVE TAEMIN AND THE OTHER MEMBERS, but I will not 'baby and prevent' TAEMIN or any SHINee member from getting RATIONAL FEEDBACK, including my bias. That's called professional liking an adult being an adult. You love someone by being honest to them and respecting them🙂.
@@jessalam8824I will not read all your excuse that you give to justify your hatred towards taemin so I hope I dony see you in another comment saying the same
Shinee never disappoints
진짜 하드 개띵곡💞💎
shinee is old but Gold
orales Very good rhythm, SHINee came with everything, what a good rhythm, good voices ❤️❤️❤️🥰🥰🥰
YES SHINEE ARE BACK
중독성👍 샤이니 컴백이다!!!😆 샤이니 15주년축하해!!다들아프지말고 오래오래 노래해주길🙏🙏🙏🙏
this song goes HARD!
Something about the way Key does the chorus makes my knees stop working. That's some powerful half whispering
OMG SHINee ❤
I love key
SHINee 💚💚💚💚💚💚
Perfect ❤
SHINee never disappoint
Shineee go hard!!!
If Get It and Get down had a baby, it would be HARD.
This chorus is the main thing for me❤❤❤
Such a great song
Love this new sound for them!
TAEMIN SLAAAYYYYY❤❤❤❤❤
Key ACE ❤❤❤❤❤❤❤❤
Love it
This song is amazing! (:
Shinee knows god,s menu 👑✔️❣️🖤
thank you!!
샤이니 컴백 축하해🎉🎉 아프지말고 활동하길💎💎
I LOVE LOVE LOVE IT
DAMMMMMMMNNNNN KPOP Kings are back EVERYONEEEE!!!!
Colors
Onew - Red
Key - Purple
Minho - Blue
Taemin - Green
WE GO HARD!!
obsessed with this whole song
😥😩😥😩😥😩 it's sooo amazing but.... I'm missing you oppa
Wow that’s perfect
"Hard" by SHINee, released on June 26, 2023, showcases the group's ability to delve into the hip hop genre while maintaining their contemporary R&B roots. The song's lyrics and overall tone convey a sense of resilience, determination, and confidence.
In the first verse, Taemin and Key set the stage by bringing the fire and asserting their victory over the challenges faced during long nights. Onew adds that even the clear scars of their past shine brightly. The members express their determination to rise above difficulties, raising their fists and looking ahead to a distant future they can grasp within their hands.
The pre-chorus emphasizes the spotlight on the group, with lights shining upon them as they exude fiery energy. They declare that they go hard, embodying a relentless and passionate approach to their craft.
The chorus establishes the theme of being "hard" like a criminal, the beat, and their flow. SHINee questions if their intensity and passion are what the listener desires, as their performance burns as intensely as a night that melts away. They assert that they cannot be stopped and have pulled in the listener's attention with their captivating presence.
In the second verse, Minho asserts that their steps are like that of King Kong, a powerful force to be reckoned with. Despite temporary setbacks, they always rise to become champions. Onew adds that they will reclaim their crowns and never stop until they reach the end of the world.
The bridge conveys a message of moving forward without looking back, cherishing the present moment. They encourage the listener to go crazy, to fly, and to recognize their strength. The members confidently proclaim that they will knock out their critics, counting down to zero.
The second chorus echoes the sentiments of the first, emphasizing the intensity of being "hard" like a criminal, the beat, and their flow. They invite the listener to witness their impressive presence and question who can surprise and captivate them.
In summary, "Hard" represents SHINee's exploration of the hip hop genre while retaining their signature contemporary R&B style. The lyrics convey a message of determination, resilience, and confidence, showcasing the group's unwavering commitment to their craft and their ability to captivate their audience with their intense performances.
Source: Poe
와😮!!!
Bravo SHINee
Shinee back jonghyun key minho taemin oenw other yoogeun
Taemin lala ❤
👏
C'mon Guys
Let us feel the beat 🔘🔘🔘
Cant think of jonghyun😭😭😭
Does anyone know the names of the fonts he uses in the Lyrics of the song??
❤❤❤❤❤
YUHHHH
so fucking good!!!
욕쓰지마!
@@인생이꿀잼 sorry but it is so f-ing good 🤣
what a lyrics😂
🤟🤟🤟🤟
First
NCT and stray kids vibes eh... wish they do ballad song in their new album. I am old wol and has many shinee albums and their personal soli
I can hear nct but SHINee is an experimental group so this is still SHINee
Yeah i agree NCT vibes
This literally sounds similar to don’t call me. Stop dragging other groups into this. Shinee has done many different genres before
Skz has never had a sound like this. What skz you listen to?
Jaeguchi where are u from?
😶🌫️😶🌫️😶🌫️
오늘 집에안오나
Is this a band?
Yes it's a kpop group boy
Came here from tiktok & disappointed. Atp I'm starting to think 95% tiktok hits are just bad songs with one catchy part.
Sorry you have trash taste 😔. One day you'll know what good music sounds like
You literally can tell how much their usual art direction changed when Lee Sooman exited SM... Now all SM releases except aespa are flops LMAO
A 15 year old kpop group that still releases song is not a flop. Overused word tbh
shinee just achieved their highest ever preorder numbers for this album, I wouldn’t call that a flop 😌
Except SHINee has never stuck with one style... 🤨 They are a group that is constantly challenging themselves and experimenting with different styles, & concepts which they always nail. They aren't flopping anytime soon.
Wow no need to be an asshole about it. It’s fine if you don’t like the song but calling them flops is just not true. So stop.
@@lurosie5813yeah lmao