H.E.R., PinkPantheress, WondaGurl and Blond:ish | Turn The Dial | Bose

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  • Опубліковано 15 чер 2024
  • Only 2.8% of popular music is produced by women. We’re committed to make this stat a number of the past by teaming up with ‪@SheIsTheMusic‬ and producers, ‪@HERmusic‬, ‪@ponies721‬, ‪@Wondagurl‬, and ‪@BLONDISH‬, to #TurnTheDial by celebrating women producers and paving the way for new ones.
    Turn The Dial is a commitment to helping music be all that it can be by increasing the number of producers of all genders - not just men. To realize the full power of sound, the people making music need to be as diverse as the people listening. It’s time to turn the dial.
    Learn more about Turn The Dial: bose.com/turnthedial
    Bose QuietComfort Earbuds II: bose.life/3OXh0qk
    Bose QuietComfort 45 Headphones: bose.life/3E1qLOY
    0:00 | Introducing Turn the Dial
    0:27 | Future of Sound
    0:46 | Producers H.E.R., PinkPantheress, WondaGurl & Blond:ish
    Follow Bose on Instagram: / bose
    Follow Bose on TikTok: / bose
    Follow Bose on Twitter: / bose
    #bose #SoundIsPower #TurnTheDial
  • Наука та технологія

КОМЕНТАРІ • 173

  • @xfr7591
    @xfr7591 Рік тому +102

    How is this anyone's fault other than the artist just produce and make better music 💀

    • @bradspringer2372
      @bradspringer2372 Рік тому +26

      I suppose they will start blaming the listener for being sexist.

    • @dustbustr91
      @dustbustr91 Рік тому

      It’s not. This is what companies do for a billion dollar check from Soros

    • @iamkoopa22
      @iamkoopa22 Рік тому +3

      Lmaooooooo! They are ridiculous!!!

    • @Datpart100
      @Datpart100 7 днів тому

      Like you know how the Industry works...

  • @cupcake4ever47-the-living-cake
    @cupcake4ever47-the-living-cake Рік тому +10

    also just gona point out that the hand placement on the girl from the first part on her guitar is wrong.

  • @nonegativedays
    @nonegativedays Рік тому +47

    Doesn’t matter who you are just make good music. Instead we get things like WAP and they expect us to like that.

  • @trentdavis3304
    @trentdavis3304 Рік тому +49

    I'd be so embarrassed to be associated with this ad😭😂

  • @garjisengra
    @garjisengra Рік тому +32

    Only 0.0001% male producers make popular songs.

  • @dustbustr91
    @dustbustr91 Рік тому +20

    this ad really rubs it in!!!!! allow me to add: women also have slower mile times and tennis serves!

  • @dougwilliams6051
    @dougwilliams6051 Рік тому +19

    "Turn The Dial."? Whatever the hell that means.🤷🏼‍♀️🤣🤣🤣

  • @Doffythegoat
    @Doffythegoat Рік тому +35

    Holy shit!!! 58 likes!?!?😂😂😂. Wokeness truly is dying!

    • @arkfounder7056
      @arkfounder7056 Рік тому +5

      They will always revive it in an attempt to bring the Baphomet

    • @80sRocker
      @80sRocker Рік тому

      finally i see it too

  • @Doffythegoat
    @Doffythegoat Рік тому +16

    Y’all deleting comments!?! 😂

  • @cupcake4ever47-the-living-cake

    ps I did my own research it closer to around 22.2% of popular music is written by females.

  • @NicDoesDumbThings
    @NicDoesDumbThings Рік тому +14

    Oh my God the wage gap is so bad because women don't get the good cool jobs like music production and high ranking business positions

  • @muneerlyati
    @muneerlyati Рік тому +9

    My headphone stop charging after a year use it when I talk to the support team they want me to buy it agian .. unfortunately bad support team also they don't have warranty like another brands 😕 #BOSE #warranty

    • @ftnayv
      @ftnayv Місяць тому

      ua-cam.com/video/2P1OlV8B5R8/v-deo.htmlsi=IEfSEt_PN4GWpmN1

  • @vald_bagina7324
    @vald_bagina7324 Рік тому +67

    If only 2.8% of popular songs are produced by women tell women to make better songs

    • @professormuro
      @professormuro Рік тому +28

      Nailed it. Enough said.

    • @hachelyd_i3232
      @hachelyd_i3232 Рік тому +19

      Not even that, a lot of these popular songs made by men and women are garbo. Same repetitive lyrics and beats. This isn’t a gender issue, it’s a skill issue😂😂😂

    • @dustbustr91
      @dustbustr91 Рік тому +12

      Exactly. I don’t care who produces it that shit better rip

    • @silky68831
      @silky68831 Рік тому +12

      6 out of the top 10 billboard songs right now are women. They just say whatever turns the most heads these days

    • @MrDougfunny7
      @MrDougfunny7 Рік тому

      @@silky68831 you don’t know the difference between singer and producer lmao.

  • @skweems9370
    @skweems9370 Рік тому +42

    I don’t understand and I’d like to learn, but doesn’t that just mean that there isn’t enough women in the industry, or that there aren’t enough women that are good at making music? I’m not sure how this correlates with gender equality

    • @AviyaleTales
      @AviyaleTales Рік тому +3

      The numbers are wrong they are jusf calling the listeners sexist to sell stuff

    • @targetdemographic1257
      @targetdemographic1257 Рік тому +7

      You’re thinking when you need to FeEl

    • @cornpop1631
      @cornpop1631 Рік тому +4

      Bingo my guy. Bingo.

    • @jeean3234
      @jeean3234 Рік тому +1

      women that make good music dont get enough recognition as men

    • @cornpop1631
      @cornpop1631 Рік тому +5

      @@jeean3234 who says? Lol
      I'm pretty sure there's women getting awards and shit, especially now when you get an award JUST for being a "woman in music production" or some shit

  • @andrewbrooks1186
    @andrewbrooks1186 Рік тому +22

    Funny how there's over 200k views but only like 50 likes 🤔

  • @chilimoooon4106
    @chilimoooon4106 Рік тому +17

    So instead of me being called a black person just call me a person hell yeah 🤙

  • @qxvfhejgwk
    @qxvfhejgwk Рік тому +19

    Pinkpantheress a whole pioneer

  • @orphanedhanyou
    @orphanedhanyou Рік тому +8

    If you just want to be called a producer why does the statistic matter in the first place?

    • @gohan2791
      @gohan2791 Рік тому +2

      Wokeness, Trying to promote a certain way of thinking

  • @felixcontreras6431
    @felixcontreras6431 Рік тому +6

    Loved Bose for having such professional quality and build but now the company has gone to shit also. Selling bose earpods if anyone is interested

  • @BrettFleming
    @BrettFleming Рік тому +7

    As we always said in the sound community; No high, no lows, must be Bose.

  • @arkfounder7056
    @arkfounder7056 Рік тому +7

    Only 68 likes
    Damn you Bose

  • @pee_wizard2236
    @pee_wizard2236 Рік тому +7

    what're they talking about? the top 3 on Spotify have women in them, first being Miley cyrus, Taylor swift is literally #1, in Japan idols(mainly women) are a HUGE market, and most singers are women by like 10% or something. there's literally no way its 2.8% are produced by women. maybe it just feels that way because whenever you go on tiktok you here some loser rapping about nothing, but I hear more women artists on the radio and elsewhere. hell probably 80% of my music playlists are women. unless I see blatant evidence, this is just false

    • @iamkoopa22
      @iamkoopa22 Рік тому

      Even if the Top 3 are women... is really beyond the point. Regardless of all that, the simple fact that they create an ad because people dont like their music, is totally absurd. Make better music! They cant force me to like and buy and support a Lizzo if I think the music is trash.
      They literally made an advertisement fighting for women's rights to listen to their songs. This is actually pretty pathetic. How did anyone think this would end well???

    • @DianaSimumpande
      @DianaSimumpande 7 місяців тому

      "Producers" - when yo look at who procured their songs, it wasn't women.

  • @coob91
    @coob91 Рік тому +16

    Bro they just straight up lying now it's around 25% of popular songs

    • @AviyaleTales
      @AviyaleTales Рік тому +8

      I think its higher. Most famous singers i know are female.

    • @antonioortiz4111
      @antonioortiz4111 Рік тому

      @@AviyaleTales well they are talking about producers not singers, but then why nobody’s complaining about the fact that there’s more famous female artists than famous male artist?

    • @AviyaleTales
      @AviyaleTales Рік тому

      @@antonioortiz4111 because men dont matter aparently

    • @gohan2791
      @gohan2791 Рік тому +1

      Go woke go broke... And this thing only got 10 dislikes i refuse to believe that

  • @pookiewookiemookie
    @pookiewookiemookie Рік тому +2

    0:29 I live near that place its called Jim's burgers and I saw the film crew that day

  • @vespasianflavius8778
    @vespasianflavius8778 Рік тому +8

    OMG the view to like ratio is legendary!

    • @ftnayv
      @ftnayv Місяць тому

      ua-cam.com/video/2P1OlV8B5R8/v-deo.htmlsi=IEfSEt_PN4GWpmN1

  • @mei-day8686
    @mei-day8686 Рік тому +5

    SHE ATE

  • @shalucard107
    @shalucard107 Рік тому +12

    What a waste of money on bose part lol

  • @cupcake4ever47-the-living-cake
    @cupcake4ever47-the-living-cake Рік тому +20

    no no no. This is not gender inequality there just Arnt as many woman making songs as men it's not unfair there's nothing stopping a female from writing and producing music there's just more dudes doing it then woman. it's not sexist there just Arnt as many girls wanting to be musical artist as there are boys it has nothing to do with sexism. this ad is just stupid

    • @ftnayv
      @ftnayv Місяць тому

      ua-cam.com/video/2P1OlV8B5R8/v-deo.htmlsi=IEfSEt_PN4GWpmN1

  • @LilPuffgirl
    @LilPuffgirl Рік тому +1

    Yess ma'am my girl pinkpantheress

  • @karmichaelblue
    @karmichaelblue Рік тому +11

    As a woman this ad is insulting.

  • @vespasianflavius8778
    @vespasianflavius8778 Рік тому +1

    This is why I use Ultrasone

  • @josemanuelmon
    @josemanuelmon Рік тому +29

    I have never been prouder of owning Beats by Dr. Dre.

  • @glennleatherwood4552
    @glennleatherwood4552 Рік тому +4

    Don't worry kittens, I'm sure a man will put on a dress,make some hit songs and bring up the number of hits produced by whamens

    • @asperbergers7136
      @asperbergers7136 Рік тому +1

      Facts.. they’ve already been doing it in sports! I support my trans women athletes 😂

    • @glennleatherwood4552
      @glennleatherwood4552 Рік тому

      @@asperbergers7136 the best man for the job, is a man. Even in women's sports, lmfao

  • @Black_Beard96
    @Black_Beard96 Рік тому +10

    Wtf??? Women make great music, and always have... This is propaganda/ miss information at it's finest.

    • @alecbeach2440
      @alecbeach2440 Рік тому +1

      I’m not a fan of the ad but they’re talking about producers (people who engineer songs and make beats) not artists

    • @ftnayv
      @ftnayv Місяць тому

      ua-cam.com/video/2P1OlV8B5R8/v-deo.htmlsi=IEfSEt_PN4GWpmN1

  • @cullenlotter6592
    @cullenlotter6592 Рік тому +8

    Could not care less

  • @DonutTPOTer
    @DonutTPOTer Рік тому

    the thing is: they're almost always the most popular producers in the industry too

  • @jeean3234
    @jeean3234 Рік тому +12

    CALL ME A PIONEER

  • @dix0n778
    @dix0n778 Рік тому

    What a reach! I recall the composer of all the DC related TV shows, animated or otherwise, composed and performed by a woman, Shirley Walker, and the original Tron, Wendy Carlos, not only a pioneer in electronic music, but also a female to male transgender. Speaking of electronic music pioneers, the original Dr. Who score was was performed by a woman, Delia Derbyshire. Guess what, those two just went out there and did the job, didn't asked for a hand me downs and performed the work exceptionally well. Have some dignity, all of you!

  • @jgetscensored7837
    @jgetscensored7837 Рік тому +13

    A woke swing and a miss

  • @kolerichard2133
    @kolerichard2133 Рік тому +3

    I’m sure it has a lot less to do with the gender of the talent/producer and a lot more to do with the skill of them. I don’t see anyone absolutely loving a song and then realizing it’s by a woman and saying “Damn what a shame, and it was going to be my favorite” lmao. Idek what kind of woke people this ad is trying to pander too 😂

  • @mambaplays8712
    @mambaplays8712 Рік тому +1

    Isn't most pop music (short for popular) predominantly women?

  • @tomdanks3427
    @tomdanks3427 Рік тому +7

    This was cringe AF I am actually embarrassed 😳 to be a Bose speaker owner.

  • @squash2127
    @squash2127 Рік тому +10

    Just like… make better music if you want to have more hit songs

    • @ftnayv
      @ftnayv Місяць тому

      ua-cam.com/video/2P1OlV8B5R8/v-deo.htmlsi=IEfSEt_PN4GWpmN1

  • @80sRocker
    @80sRocker Рік тому +3

    maybe 2.8% of women only make music producing because not alot of women want to be music producers, ever think of that ?

  • @Joshua-do3go
    @Joshua-do3go Рік тому +17

    So brave and empowering. Stunning, really.

    • @izickgarcia6749
      @izickgarcia6749 Рік тому +8

      How they just don’t make music that’s good ☠️

    • @Asat1010
      @Asat1010 Рік тому +13

      @@izickgarcia6749 he was kidding

    • @MOPARBABEH
      @MOPARBABEH Рік тому

      😂😂

  • @Rustypug
    @Rustypug Рік тому +2

    I love being reminded how terrible I am by brown women on the internet thank you UA-cam 👍

  • @alejandroguevara2212
    @alejandroguevara2212 Рік тому +1

    Wondagurl is responsible for some of travis and don big hits

  • @thegamewin100
    @thegamewin100 Рік тому +1

    Ummm maybe make songs about more than just your body like WAP please

    • @ftnayv
      @ftnayv Місяць тому

      ua-cam.com/video/2P1OlV8B5R8/v-deo.htmlsi=IEfSEt_PN4GWpmN1

  • @darii3523
    @darii3523 Рік тому +3

    OMGG YESSSS ❤❤❤❤

  • @MOPARBABEH
    @MOPARBABEH Рік тому +1

    Ok females make some some good music an we'll listen to it we got pop, depression, and overly sexualized music from y'all. Expand. Make a metal band and I'll listen to you. One Christian metal band that I listen to has a female frontman and she's great, so I listen to them.

  • @tomtinakiyama9949
    @tomtinakiyama9949 Рік тому

    How much did black rock give you to make this ad.

  • @nathanmadox3364
    @nathanmadox3364 Рік тому +1

    Let's work of getting rid of that 2.8%, it's really gross having that much trash out there.

  • @carolinegaudeoso6798
    @carolinegaudeoso6798 Рік тому +1

    for the boys commenting here that they are lying about the numbers because there are many popular music by women singers: They are talking about PRODUCERS, not singers or writers. There is a huge difference there.
    And no, the number is not low because women are not as good as men. It is because they are disrespected and not taken seriously in the audio industry, so they don't feel like they are as good or motivated or supported. Women have to be proving themselves to men all the time, while there are horrible men producers out there getting more opportunities just because guys support guys.
    I am sure if they calculated a ratio of how many producers are popular related to how many are there in their gender, women would have a high percentage, just because they know that in industries run by men, you have to be GREAT otherwise you get nothing.

    • @qazhr
      @qazhr Рік тому +1

      Unless you really into music industry most people don’t know anything about the producers. Also if 2.8 % are women that means they are allowed in so ask the real question why don’t woman want to be producers since there no barrier?

    • @antonioortiz4111
      @antonioortiz4111 Рік тому +3

      Then: why there are more famous women singers than men singers? You see how stupid i sound? If they are famous It’s not because they are women , it’s because they are good at it. The same happens with the producers, most of them are genius and they are where they are for their talent. Why don't they start to produce good songs instead of complaining? Sorry but this ad is so annoying and it’s in fact a bad ad 😂

    • @maxxmarino6500
      @maxxmarino6500 Рік тому

      Lmfao, how do you not see the irony of your claim? You admit women see tons of opportunities and success as writers and singers right? So clearly gender is not holding them back at all, obviously there's just more women interested in singing and writing rather than actual music production, which is absolutely fine, but clearly gender isn't a factor here, statically speaking women in general just aren't that interested in production.. Unless you're trying to imply women are taken seriously as singers and writers but not as producers which..wtf? Lol stop trying to pretend men are evil assholes, which is also ironic, for someone who claims to hate sexism you sure don't mind being sexist toward men lol

  • @noahpina2148
    @noahpina2148 Рік тому +14

    This is ad is so cringe.

  • @asperbergers7136
    @asperbergers7136 Рік тому

    Men: *makes music people like*
    Women: That is soooo sexist!

    • @ftnayv
      @ftnayv Місяць тому

      ua-cam.com/video/2P1OlV8B5R8/v-deo.htmlsi=IEfSEt_PN4GWpmN1

  • @bigteddy9843
    @bigteddy9843 Рік тому +3

    Jesus 🤦‍♂️

  • @damienrodriguez2324
    @damienrodriguez2324 Рік тому

    Past peak woke

  • @wuzumane
    @wuzumane Рік тому +1

    Call it cringe

  • @roccocanfield4559
    @roccocanfield4559 Рік тому +16

    Make better music tf??

  • @cappy2282
    @cappy2282 Рік тому

    Lol who was stopping these women from producing music?
    (Like it's someone's fault it's at 2% 😂)

    • @ftnayv
      @ftnayv Місяць тому

      ua-cam.com/video/2P1OlV8B5R8/v-deo.htmlsi=IEfSEt_PN4GWpmN1

  • @brynsmith5536
    @brynsmith5536 Рік тому +1

    2.8 is so wrong

  • @elijahtiemens5532
    @elijahtiemens5532 Рік тому +6

    Skill Issue.

  • @2020sII
    @2020sII Рік тому +2

    Ok guys only 2.8% of popular songs are produced by women. Lose the misogyny guys. Stop listening to music because its good music and Start listening to music based on the demographic that made it. Got it?

  • @cutman8891
    @cutman8891 Рік тому +1

    Bro have you ever turned on the radio? 70% chance the song was made by a woman

  • @firelord1688
    @firelord1688 Рік тому

    Is actually a skill issue

  • @nickcoryell2516
    @nickcoryell2516 Рік тому +5

    Dislike…

  • @fnhatic6694
    @fnhatic6694 Рік тому

    Bose would tell you who most of the music producers are, but that would be anti-semitic.

  • @flynsaucer8779
    @flynsaucer8779 Рік тому

    Lies, damn lies and statistics! 🤔

    • @flynsaucer8779
      @flynsaucer8779 Рік тому

      It's not the job "they" think it is, many artists/bands produce their own music.
      And taking on an artist or band to coach/manage/schedule studio time is a gamble, the odds are against hitting it big.
      So who ever wants to roll the dice.. knock yourself out!

  • @Gibsonnnnn
    @Gibsonnnnn Рік тому +1

    Only 100% of these woke ads are trash

  • @callhimhyung
    @callhimhyung Рік тому +1

    My mommy is here

  • @hungrypiece4252
    @hungrypiece4252 Рік тому

    This commercial is so bad it makes me angry.

  • @brobrotv834
    @brobrotv834 Рік тому +4

    If you’re reading this Jesus Christ loves you unconditionally and He will never leave you 💛❤️💛❤️💛❤️💛

  • @teddyjackson1902
    @teddyjackson1902 Рік тому

    What am I missing here? Who calls a woman producing music anything other than a producer? Is there a word or a title I’m not familiar with. This whole campaign is nothing but a reaching intersectional fantasy and cringe fest.

  • @iliw9465
    @iliw9465 Рік тому +2

    This is pathetic. If your work holds value you will be noticed 😉

  • @MVP2.1
    @MVP2.1 Рік тому

    What a joke. Audience only hears music and doesn’t see gender. If you want to produce better than Kanye, you better start practicing.

  • @I_Shit_on_your_shit_point
    @I_Shit_on_your_shit_point Рік тому +2

    Or just call them khunz

  • @elijahtiemens5532
    @elijahtiemens5532 Рік тому +4

    Skill Issue.