YOUTH FORIA FINALLY RESPONDS TO "BLACK FOUNDATION" BACKLASH
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- Опубліковано 3 чер 2024
- Youth Foria finally resounds to using pure black pigment in foundation
The brand Youth Foria has been under fire recently for their lack of foundation shades, then coming out with a pure black pigment foundation. it seemed they rushed to hurry and try to be "inclusive" and made matters even worse. Content creators all around the world were really upset about this shade of foundation but even more so when cosmetic chemist unveiled they used pure black pigment that didn't look good on any skin tone. Finally after quite some time Youth Foria finally spoke out about the situation!
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@thefatbrostravel - Навчання та стиль
A lot of us Black people have a problem with the statement because it's not an actual apology.
How to apologize genuinely
1.Acknowledge the offense. Take responsibility for the offense, whether it was a physical or psychological harm, and confirm that your behavior was not acceptable. ...
2.Explain what happened. ...
3.Express remorse. ...
4.Offer to make amends.
They did non off that. I learned that during therapy, but they can find the how to on Google too.
💯
I look to those directly affected in situations like this, and this comment makes perfect sense to me. I'm very familiar with being done wrong and getting a non-apology, and I agree, the brand's response is not it.
They dint have any remorse, they couldn't give a fuck
@shepherdboy9692 You know there is sooooo much information out there, why this doesn't work - even by brand owners and cosmetic chemists - that I'm not going to explain this to you a lot more. Because we're tiered of this. They decided that they wanted to be inclusive and then did this $hit show. Action -> Reaction. That's on them. They said it's a foundation, not a mixer. So that's on them, too. Nobody is pure black (because there's only iron oxid and a tiny bit of white in it, which is why it turns every other foundation gray ), and it has been shown that even the ones with the darkest hues (Sudanese) can't wear that, because - I repeat - it's pure black. Only using black and white is not how you mix a foundation/skin colour. Every skin has undertones. We don't want opportunities, we want results.
But nice try.
Their response was straight up disrespectful. They should have said nothin at all, would have had the same effect
Yeah I agree!
The fact that they still have the controversial shade still on its website lets you know everything.... if you truly cared and were sorry you would've taken full accountability, they couldn't even do the most simple task which was to take the product down. They are still selling the product and also typing up an apology saying how much they're "truly sorry" Do they really think people are that clueless to not think that you're ignoring the bigger issue at hand.
It's still selling because this outrage is fake, and people realllllly want the product to garner views on their channels. This is advertising 101 stuff. We used to learn all about propaganda at school, in order to protect ourselves from being taken advantage of by simple, cheap tricks.
But now, we got people who can't afford to eat because they are taken by this kind of stuff on the daily. "I need 40 Stanley cups!!!" Comes from the same mouth that screams "This economy is impossible to survive in!"
@@wickywickyjoka I mean I wouldn’t necessarily say the outrage is “fake” the outrage was necessary. But I do also agree that outrage marketing gets the people going and ready to purchase. But I also think Youthforia is a new brand it doesn’t have the long standing loyalty base consumer market like other makeup brands. Now you’re discussing the over consumption of consumerisms with the Stanley which is different discussion.
She should just repackage and label it as a liquid eyeliner or something if she wanted to recoup losses. She just doesn't care.
This is the best option, cause they won’t be able to sell it as a mixer as people already debunked the possibility of it being one 😅
They. Don’t. Care. And it shows
I'm southeast Asian and a lot of Asian brands, especially East Asian brands, often don't have foundations that work for even my skin tone because fair skin is very valued in a lot of Asian cultures. It's why skin lightening creams, sun protection products, etc., are so popular. I'm unsurprised by this controversy and I won't be shopping youthforia. I understand not being able to come out with a range of 50+ shades but what they did was flat out disrespectful.
Yeah I agree 2 faced reached out to Jackie to extend there shade range, it’s so easy
Honestly I think we need to stop talking about them. A lot of these brands rage bait as advertising. The fact that they are still selling it says everything
Should we not talk about any of the Korean makeup brands? They make zero dark colours and unless you have an Asian undertone you won’t find a great match as a white person either. How dare these KOREAN companies not cater to the people of colour that don’t exist in their home market!!! (Insert eye roll here).
@@allytrudie864girl what? k beauty brands don’t claim to be diverse. Korea is a also a homogenous country; there isn’t a demand on certain shades (even though i think if they shipped worldwide they should be more thoughtful towards there foreign consumers). Youthforia however is a US based company and claims to support diversity. You’re comparing apples to oranges
@@allytrudie864then.....don't say you're aiming for inclusive shades lol! Easy fix 😂
I’m sorry but this whole situation is unforgivable. There’s no way you went through the whole process of making a foundation without testing it on a person of color until launch. Also the fact they didn’t recall it clearly shows they don’t see anything wrong with it
I have a feeling she didn't, because she made a whole video with her running around a mall looking for a model for the shade and took their picture in a passport photo machine (it's not called). Like it's very clear she wasn't trying to take this seriously from the beginning like her other shades and even worse is that she acts like its such a struggle. You can't use being a small business as an excuse for bad behavior, especially when you have products on big store shelves next to the big dogs.
@@Ashbrash1998 exactly, they didn’t even bother. How did you not test the samples? And I’m sure she knew that pure black pigment can’t even be used as mixing medium the way white foundations can. I don’t know why they keep trying to gaslight us into thinking this was planned let alone well intended. They clearly thought they were doing something by giving us black pigment. There’s a reason why no makeup brand has it, because is clearly just black paint and no human is pure black with no undertone. This is yet another ignorant attempt to justify not thinking about people of color
The position they have created is like 3-5 jobs rolled into one. Someone’s gonna work like crazy, get burned out, and then be the fall guy for why this insistir isn’t working.
There is literally zero point formulating the new deeper shades now, no one will buy them. They showed their colours not once but twice.
They have no excuse tbh, like they know better. And a big reason they know better is hindsight, all they would have to do was look around at other brands and prior scandals and decide to NOT do that. Even if making an extension to their shade range takes a very long time, it would have been better long term for her brand. She could have made it content or something, like a behind the scenes type of stuff explaining why make up is planned months to years in advance. Instead they decided to do lazy and insulting work and are shocked that people called them out on it.
That was a non answer from her.
Even if this is “drama” for publicity, I feel like that’s even worse, cause bsffr, why would you play in all our faces like that about something so intimate, personal, and delicate such as our skin colors, especially POC. I’m not a deep skinned person but I will definitely never give a dime to this brand regardless if they come out with a shade range to fix this (if they even can) due to this kind of shenanigans not once but twice and then being condescending. The bad taste the CEO left in everyone’s mouth with her responses, she should just bow out and go into obscurity, this kind of behavior shouldn’t go unpunished.
Agreed as someone who is also not a victim of colourism in the makeup industry. I don't understand why companies don't want to make money by expanding their customer base. Youthphoria wasn't on my radar until now and I'm certainly not purchasing anything from them at this point
“We care about our customers” has such “all lives matter” energy, it’s so weird. How are you gonna fail black customers in particular, *twice*, no less, and not apologize to your black customers. Them dodging their specific failure doesn’t mean that we won’t think they’re guilty, their public reputation is already shot and it would have been better to just fully own up to it.
Honestly, I think she doesn't care at all. I think she's just trying to show face honestly. I think she's just doing what everybody wants to hear. And then she's about to do the total opposite and not give two flying F about anything.
The saga continues ☕️☕️
all jokes aside i would love to see their staff and their credentials. seems like clickbait to me.
youthforia could’ve saved their asses by dropping a white and calling them mixers, say she forgot to upload it w the original black or whatnot. but instead they doubled down?? 😭
Writing is the best way to communicate with people. There's this amazing thing called punctuation that you can use.. If you take the time to write what you think and do it properly, it's definitely the best form of communication available to humanity
I found the entire drama surrounding this whole debacle unsettling and clearly ignorant of customers. I hope she’s learnt her lesson; but with this insulting “apology”, I think not!
They are really doubling down with their malicious compliance. I doubt its about losses, they cant have expected a product like that would sell. They are being trolls to people demanding inclusivity, like a big f.uck you.
Can you tell me where was the apology cause I didn’t hear one
Is the apology in the room with us? they did no apology, no acknowledgment of hurt and harm caused, and the shades are still for sale. All they did was announce a new role in their company, that should have been present from the beginning.
Sorry you waited way too long the foundation is still for sale they can kick rocks
I can’t wait for Wednesday! ❤❤
They should’ve pulled it off the shelves and refunded everyone’s money immediately. Then apologize for being stupid and wasting peoples time and money instead of making passive aggressive remarks and excuses. Then promise to do better by hiring more black people on their team and finally release a reformulated product and actually inclusive shade range. It’s not hard.
They needed to make a video instead of a written statement. This just comes off detached and passive aggressive, combined with not removing the shade I think it feels like they don't care and are just going through the motions.
❤❤❤❤❤
I agree, making a video would reach more people to possibly understand what happened, and where it went wrong…. However this company did so many things wrong. From allowing this product to be made, allowing it to be released to consumers, to even trying to cover it up by going out and grabbing people who they thought the product worked for and squeezing them last minute amongst the shade range roster. A video would have been the solution explaining and taking ownership of how this mistake shouldn’t have taken place. There’s no excuse for what happened because there’s been a huge discussion by consumers of what’s to be expected and this has been going on for years. Their response was written from a corporate standpoint and not of a company having its consumers best interests.
I mean not ALL companies can or want to create that many shades and they don’t have to. They shouldn’t have even tried to be inclusive. It clearly backfired and they will likely go out of business. However people need to find what works for them with other companies who are choosing to be inclusive and keep it movin.
I think the main issue is that the claimed that they WANTED to be shade inclusive. Simply don't say it and don't do it would've been better. It's the saying and not following through, doubling down and then not apologizing that is the issue.
I’ve heard of the brand when she only had the ph blush oil but it never interest me. I got interested a while back and was looking to buy the primer but I saw the price and put it back. The packaging looks cool but i rather pass
This is a mess ! Would’ve had the same effect if they stayed silent! Btw is your podcast available on anything else besides UA-cam? Like Apple podcast or Spotify?
Ngl I'd try it if i can sleep in it, I be lazy at the end of the day.
Lmfaoo! Ok if you do let us know how you like it 😂
fine but you can’t really sleep in all your other makeup alongside this😭
@laur83 I mean, can't and shouldn't are two different things!
@@MsBigact🤣🤣
I've had the founder on my show in the past, and that made me give her the benefit of the doubt. However, I've heard from former staff that she is the problem and that she simply doesn't care. I think she will take her maternity leave and 'hope' in that time that we all forget about it.
I only shop brands who have my shade range. I don't care about the ones who don't and I will not demand them to create my range cuz I can spend my money somewhere else.
is their previous about me on the wayback machine?
They should have apologized for the product they put out. However, they did say they have created a whole new position to correct their error. As far as the whole "your needs" issue, who else's needs would they be? Your needs, the customer's needs. I feel like people are reaching.
Heyyy😅❤
Heyyy booo 🥰🥰🥰
@@Skelotim 💟💟💟❣️
I’m not even surprised by her doubling down after getting called out by this at all. I’m sure she has seen this time and time again and it’s been played as acceptable as long as the thing works for the majority people on one side and the side here in question just have to suck it up. I truly don’t care what happens to her Brand or anything she does. Plus sleeping in makeup… I love my skin too much for that.
I'm not taking her side or anything, but I did watch a video where she mentioned that she put out before releasing the foundation and she revealed that was pregnant so that MAY have affected the span of time between the shade 600 drama reveal and the statement made in reference to the drama. However, I'm not excusing Youthforia in any way and I'm not saying this is a fact. I just thought it MIGHT explain why there was an entire month of silence.
It doesn’t explain anything lmao. She could’ve gotten her pr team to draft a written statement immediately if she really cared. She has shown that she doesn’t tho and it’s a common pr tactic to ignore scandals when they’re happening so they blow over faster. If she had released this tone deaf statement during everything it would’ve fueled more of the animosity of the brand and extend the negative press cycle more.
@@LP-ct9nk Hey, it's not like I'm siding with her. I was adding some context to the situation based on another video I watched that included this information. Don't shoot the messenger.
It does add context but what is the excuse for the non-apology and the scapegoat position posted that include 3 postions in one? I know you aren't defending her but alllllllll of this added up doesn't look great for her.
@@Neco2684 I don't know. That something happened to her? I'm just saying that there could have been a reason that she didn't do anything sooner. And trust me, no one could make them look good at this point.
I agree a video would have been more acceptable.
Yeah they just keep fumbling
My thing is if they don't want inclusion as a company, fine don't be. But dont be out here claiming that do be fucking honest & keep it moving. Geez. Hope their business begins to flop.
She might be late discussing it cos she might have just had her baby
Late to posting her non-apology? I'm pregnant right now but I would've at least posted a REAL apology 😂
Its crazy how everyone loves to be angry all the time
who cares
Why is this discussion centered around black people? Their is Hispanic (non African descent) Asians and aboriginal that have blue black skin. Y’all are too obsessed with black ppl I swear it’s crazy
It’s about POC across the board, black ppl are just the main ones speaking out
@@rfuller2019 that’s the problem
It’s not a problem to speak out when you’re being disrespected. Black people fighting for rights from the end of the civil war-now is 90% of the reason why minorities of all groups have any rights in the US at all.
If the brand is being disrespectful and not inclusive of the obvious differences between white and black people do you think they’re suddenly going to have products for the groups you mentioned? Do you think they will even care to get even more specific in targeting POC who aren’t as dark as black people, but have special skin and undertone concerns that are diff from the white people the brand is so clearly trying to target?
The brand itself only sells within the US. They are the ones who went on a whole diatribe when they launched this shade about how they couldn’t find anyone in any of their testing sites that matches this shade. Clearly the brand doesn’t think non-black Hispanics or aboriginal people with this skin tone exist otherwise they would’ve showcased it on them. Instead they had to fly over to Dubai and find some guy (who they can’t even sell it to due to their shipping restrictions).
If other minorities wanna cape and take disrespect from brands who want to pretend they don’t exist that’s their right, but don’t act like other groups fighting for more shade inclusion for ALL is the issue when it’s the brands still stuck in the 1950s being the problem.
Nobody actually has jet black skin. Human skin has undertones. Even the lightest shades have an undertone
@@Neco2684 your face is a different color from your neck
can you do a deep dive on dramagedon? i would love to hear your thoughts! 🩵