The Butterfly Trail by Pixel Artworks

The Butterfly Trail can be experienced for free at The Now Building, next to Tottenham Court Road station. An immersive, mixed-reality display has opened in the heart of London, where visitors can interact with butterflies in a virtual world.
The Butterfly Trail is a collaboration between Outernet and Pixel Artworks, which say it is the world’s first mixed reality experience. It can be experienced for free next to Tottenham Court Road station.
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