Why Grocery Stores are TERRIFIED of ALDI
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- Опубліковано 12 жов 2023
- Today, we're diving into the fascinating story of Aldi, a name that's become synonymous with value and efficiency in the world of retail operating over 12,000 stores worldwide and generating more than $120 billion in annual revenue. Now in 2023, Aldi is on the fast track to expansion, with plans to open 120 new stores in the U.S, bringing the total up to a whopping 2,400 stores across the country. Certainly, Aldi is on a relentless mission to secure its position as America's third-largest supermarket chain, right after Walmart and Kroger. So, what's the secret to their success? Well, we're about to dig into how it all started and what makes Aldi tick in the grocery retail game.
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the story of ALDI
ALDI's rapid expansion
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Old German here 😉 Some facts regarding the history of Aldi. The name connected the two first letters of their name Al brecht and Di scount. Up until the late 1960‘s / early 1970‘s their stores were small, without any decoration, literally like a warehouse. No shelves, no advertisement, bare white walls. They sold only the bare minimum of products every family needed: Salt, sugar, flour, canned goods (no brands). In those days the items were sold literally off the pallets that came from the producers, made for Aldi excusively because the producers of branded products would not do business with Aldi (in those days). Every product you bought at Aldi was cheaper than anywhere else. The packages all had a three digit number prominently printed on. The cashiers had to learn the number of each Item, they were faster entering them by hand than the early scanners! (Aldi was the last company to introduce scanners). Every employee had to do several jobs, moving pallets, cleaning the floor, sitting at the cash register. For this they were payed relatively well. Aldi always sold good quality for a low price. National / international brands tried to boycott Aldi, Aldi worked with smaller, independent producers, demanding a quality comparable or better than the big brands at a lower price. As their business expanded in the 1980‘s several big brands could not avoid doing business with Aldi, albeit to Aldi‘s conditions. Nowadays nearly every of Aldi‘s own brands is as good or even better than the known national brand competitor, not even few are made by them, just in a different package. Nowadays Supermarkets try to copy Aldi‘s system, at least with a limited range of products with their own brands. Most can not compete in price / quality relation to Aldi. (BTW one of the reasons why Walmart failed in Germany). Their only real competitor (in Germany) is Lidl. In one area Lidl is better, in the other Aldi. It is a very tough competition.
They sell their own brands which aren't always the best though
Great video
Yeah… you’re not wrong!
Thanks 🙌🏼
Not sure about the US market, but the products they sell in Germany are almost always among the best in Independent reviews, when it comes to ingredients and taste tests. Most of the white label products come out of the same factory that produces the brand product, just with different packaging and lower price.
Haha. What rubbish. Aldi fleed from the Danish marked. Why... because the stores looked like some store in eastern Europe.
Just had a quick google, it’s interesting to learn that Denmark managed to squeeze out Aldi Nord!
Suppose it hasn’t faced this difficult elsewhere in years!
Their food is disgusting to be honest my mom likes its basically old food it's the most disgusting store in the world I recommend Walmart the most
Aldi's food is amazing...
Rubbish