Innovation Management: Embraer Case Study

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  • Опубліковано 21 жов 2024

КОМЕНТАРІ • 2

  • @danielmatos7401
    @danielmatos7401 4 роки тому +1

    Hello Professor! The video was great. Pretty interesting and enlightening.
    I think a good example of a disruptive innovation is the car moved by water. I reckon it's a big step into the future. Imagine how much energy spent on fuel production we'll save if even a few percentage of car users stick to it. We also can mention the electric cars. They might not be as economical as the cars moved by water, but it'll also demand less energy than a conventional car. In addition, as you said it's important to take the innovation risk, but also investing in improvement of the current products. So, if we take as example an automotive company, we could consider as improvement to improve the product's performance and as innovation to reserve some piece of it's capital to develop a new type of car, such as the mentioned above.
    Does it make sense? Are the idea and examples correct?

    • @AmericasBusinessChannel
      @AmericasBusinessChannel  4 роки тому

      Hello Daniel, thank you for your comment and participation. Follow IBS Americas in our social media channels, where we’re always sharing updates.