STOP Looking At These Facebook Ad Metrics

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STOP Looking At These Facebook Ad Metrics
In this video I debunk the myth of focusing on certain Facebook ad metrics that may be distracting or misleading.
Instead, I'll guide you through the key performance indicators (KPIs) that truly matter for assessing the success of your ad campaigns. By understanding which metrics to prioritize and which to ignore, you'll be able to optimize your Facebook advertising efforts more effectively and achieve better results.
Join me as I reveal the metrics you should stop obsessing over and provide insights into how to track the metrics that actually impact your bottom line.
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[@yogeshselwad]

Sometime in Facebook ads high CPM also mean high quality audience?

[@JustinLalonde]

It definitely could. CPM is a very soft metric. At the end of the day, don't even worry about it if CPA/ROAS is within your target.

[@Destroyyyer]

the "et cheddera" kills me everytime haha

[@JustinLalonde]

Gotta love that French account creeping out here and there lol

[@erictan9274]

But the question is do look at those metrics such as hook rate and hold rate as a guidance on creating new creative?

[@JustinLalonde]

Correct - Got a video next week coming on that.
You can look at hook rate or hold rate IF the ad is close to KPI, and just needs small iterations to perform.
Or if the ad is within KPI and you want to iterate upon it.

[@erictan9274]

Thanks Justin so basically you would say just look at the CPA as long as it’s within the target then just keep it running right?

[@JustinLalonde]

Yep, exactly!