Thanks a lot Niko. In an ideal scenario I would target cold audiences that are 250,000+. But that isn't always possible. Particularly if you are advertising on a local basis.
@@alaskanmalamute101 thanks a lot. Ideally I like to target cold audiences that are 250,000+. But that isn't always possible, particularly for local businesses.
Hey Ben! Great video and even better content in your channel! I've got one question regarding this video and ad campaigne structuitng. What about dynamic ads? Should we use that while testing or not? Could you please share your comments on that?
I actually like this channel because you're not those fancy digital marketers jumping and doing weirdo things, showing rented Lamborghinis, or doing stupid shit to draw people's attention. Just a normal professional video and explanation. Thks
Great info. And very well presented. No rants, no long side-tracking, no overbearing self promotion. Just 26 minutes packed full of useful info. Thanks so much.
Ben NEVER STOP making these videos. They're life savers for me and the business i work for. Thank you, thank you, thank you. I'm buying every single course you have.
Isn’t it amazing the value he’s providing? I can’t believe it’s free. I guess the businesses with the money to pay but not the time to learn hire him, and then we get all that benefit for free! Truly grateful to have found this channel
Amazing to have it laid out in this way! You are a glimmering light in the midst of my festering hatred for Facebook advertising. I've given them SO much of my money for useless ads... but I'm learning a ton from watching all your videos this week, and I'm starting to think I might be ready to try again. 🙏
Ben, I just found your channel. After rather disappointing experiences with marketing agencies I decided to dig this shit myself and I do 200% better. Now with your help and all the knowledge you share here, my small business will be on fire :D Thank you so much, you're amazing! love you man!
The quality in these videos honestly blows my mind. It can be so overwhelming especially because we are putting out money on the line each time we experiment. This takes so much guesswork out of the equation. The fact that it's all free is a steal. How can we support you better for all this free content?
Thanks a lot, that is much appreciated and great to hear! Just spread the word about my content when you get a chance :) Also, if you haven't already I would check out my free training on Facebook Ads Strategy (link is in the video description). At the end of that training there's something you might be interested in :)
Man i love this guy, he is not like those bla bla bla youtubers - the explanation is very clear, simple, interesting and easy to understand, i've taken some paid facebook marketing courses, but dammm! these channel is way better than those paid courses. 👍👍👍👍👍
My Facebook Ads Manager self is so happy for your existence. Thank you so much for all that you do, Ben! Please don't stop creating videos like this. More power!
@Ben Heath great video! I have a question about budgeting. Is there a way to create a max budget among ALL campaigns, rather than a budget PER campaign? Thanks for your help!
Hi Mike, thanks a lot. You can set an account spending limit but I don't think that's what you are looking for. You can't set a CBO for campaigns, where one centralized budget is spread according to performance. Maybe one day :)
This is the best FB ads channel on YT. Very impressive. The way you teach, you’re not leaving anything out, it’s giving me confidence that with some time watching and learning I can do this for my small business. Thank you! I’m predicting you’re channel is going to be the biggest and best in this category. One thing I love about this channel is that you respond to every comment. And not just “thank! ❤️ “ but you actually answer questions. Idk how you can keep that up when you have thousands of comments coming in every few hours but mark my words: if you figure out how to do that (hire someone just for that? Employ your mom? Idk) there just won’t be any stopping you. Your channel feels personal and that’s what makes it different. Amazing stuff thank you!
22:30 intuitively I'd expect different ad content for warm audiences over completely new targets. Obviously there's a difference between conversion and awareness campaigns. Just wondering if in this example, you just feed 3 other sets a conversion ad just to see if it works without prior awareness or consideration.
Hey Ben! Took your advice from your FB group about targeting a Lookalike audience at 10% for a local business. Oh my goodnes!! It actually worked. 1 day- 19 leads at $1.18 per lead. Just for people showing up to an event/giveaway
Gabriel Evans Good results! I’ve gone to the same barber for like 10 years. I did the math and I’ve spent over €1500. That’s the power of LTV. Just getting a couple of new customers to switch over from a different barber is actually a lot of money in the long run.
Ben that was a great Vidoe. I started just two weeks ago watching your videos and already I have set my adds to covert and I am turning over more in sales already, this video will only improve my testing you explain everything so well so thank you heaps
Hey Ben thanks for your excellent videos - have spend four hours on it and feel much more comfortable with the mystical world of digital marketing! Would still prefer to outsource it all but unfortunately I don't have $3k a month to spend but when I do will drop you a line! Thanks for sharing your knowledge/skills/expertise.
Ben when you duplicate 4 ads, you get 16 ads in the ads manager. Although 12 of them are copies of the original 4. So I created the original 4 in one ad set. Then published that. Once done I created the new ad sets as suggested by you and then used the original 4 ad links in the new ad sets instead of creating or duplicating ads. That way I only had 4 ads instead of 16 duplicated ads.
Hello Ben, thanks for the info. Three questions for you. 1. which metric are you using to determine which ad and ad set to keep if they all performed similarly? 2. If you had to use UTM codes to track results instead of the FB Pixel (tracking sales on a site that doesn't accept the FB pixel) would you have to create a different UTM code for each ad to allow you to differentiate between them? 3. Why use a conversion and not a traffic campaign?
Wow - love it! Seemed complicated but it makes a lot of sense. Awesome job. I'm a "newie" and I will be watching some of your other videos. Thanks for sharing. Great find for me!
Thanks for all your tutorials, they've been super helpful. Please, doesn't pausing an ad set or adding new ad sets to a CBO campaign cause it to go back to the learning phase.
Hi Ben, Loved the tutorial. It was so detailed & step-by-step. You're the best when it comes to learning FB Ads. Although I've got 2 questions. 1) Why did you use CBO and not ABO, as you only had 1 Ad set for this campaign? Or should we follow the FB Ad Campaign Structure Format here too. (1 Warm Audience, 1-2 Lookalikes, 1-2 Broad Interest Targeting, etc) 2) How do we scale campaigns like these, if we were to run them for clients? Or is it not required to scale, as they'll get consistent Leads? (Let's say 20-30 Leads/Day)
Thanks a lot. 1) I much prefer CBO and would usually use the campaign structure demonstrated here with multiple ad sets. 2) I've got videos on scaling on my channel. I'd recommend you check those out :)
Hey Ben. Once the 7 days has past and let’s say I turn off a video and image ad that is underperforming… and replace them with new creatives… do you then use those new creatives in the other adsets in replacement of the underperforming creatives through all adsets? -Also is there a certain way to scale for this style campaign? How many sales per adset before changing the budget? -Does it mess with the optimisation when you add new creatives to each adset? Or is that not a problem?
Hey Ben, is it best to create a new adset when I have a new customer list to add? Or duplicate an adset and add it to that then turn off the old one when it is out of the learning phase? Or what do you recommend with new lists to add to well-performing adsets? Thanks!
This is generally helpful. What i'm confused about is overlap. A lot of the items I sell have very similar audiences, and eliminating crossover kills performance. So I've combined different products into single campaigns, which I don't really like, but seems the best way to avoid campaigns competing for the same people.
Hi Ben, questions. We are an eCommerce business and I've setup the campaign as per above with a series of 'all-season' ads. It's working well enough. Seeing how seasonal retail is though we'd also like to run specific ads for Easter/Christmas etc. What is the best way to do that - should have pause the existing campaign and start a new campaign specifically for these periods? Or should we just add in "season specific ads" to existing campaign? The problem with the latter is Facebook doesn't automatically prioritise new ads - is it as simple as pausing all the other ads?
Wow, just mind blowing. Really simple to follow and demystify FB adverts. Was wondering how to tackle A/B testing but think this CBO approach is way better. It might get a little tricky by adding tests for headlines and copy, but will certainly try this out.
Thanks Raveen, that's great to hear. Yes I'm a big fan of using CBO and allowing Facebook to optimise various elements as opposed to using Facebook's split testing tool.
This is such a great video... Thank you. Am having some difficulty understanding the part where you copy the ads into the different ad sets. It’s not quick clears from your computer, please could you help with clarifications. Thanks
Great video... slowly wrapping my head round all things Facebook sales funnels. My one question would be, if using this campaign setup... if the ads were going toward a lead generation landing page i.e. an ebook mail capture form. Would you remove the warm leads Adset from the campaign and advertise to them with a different campaign?.. Would have a different campaign for each step of a sales funnel approach?.. i..e. Warm lead, but not yet shared email address campaign, then another campaign for those that viewed your paid product page but are yet to take an action. (I'll watch your webinar to see if that helps..)
Hello Ben. Thanks for the great content that you give to us. I have a question. I did some reasearch and i read that in a campaign where we use CBO we should have audiences that have similiar number of people. I know that because in this type of campaigns facebook tends to spend more budget to audiences that are larger in size, so that is why we should have approximately the same audience size, so that the campaign perfom well, and give us the best results. But i saw your video, where you use a warm audience inside with a cold audience, and i'm really confused now. Can you please help me? Thanks!
Hi Oana, that's not something I would worry about. By using similar sizes you are trying to mitigate against Facebook spending most of the budget in one ad set - but that's not an issue. It's actually one of the benefits that's associated with CBO - Facebook will spend more budget on the best performing elements.
Thanks Ben. You mentioned in this video 3-5 ad sets to be ideal. But you also mentioned in another video to have 10-12 ad sets when targeting competitors customers?
Hey Ben, I have a question. Lets say that this type of campaign structure gets optimised and is working for me, do you think for scaling, keeping the original campaign running and duplicating it to a new campaign would work/make sense?
great video! question, After creating 1 campaign/ 4 ad sets/16 ads. I understand to turn off the non profitable ads. Now to test new audiences or new video, is it better to replace the current ones in same campaign or just keep the strong 1-2 ads on its own and just start a new campaign with new videos and audiences? I dont know if it will mess up the ads learning by keep on introducing new changes
Thanks Nate, it's best to keep the best performers running and then add new ads to run alongside those into the existing campaign. You may re-enter the learning phase but it's still the best option.
I love it, you've got a video for everything! I can't wait until I can say that! I love your teaching style, I can't wait to set up my next ad campaign like this! Thanks so much!
I was looking for some Facebook ad video and I went through your videos .your videos help me a lot to understand many things related to FB ads. Thanks you 😊
After I hit publish on my campaign (6 ads, 4 ad sets each) I’m getting an error that says to “specify a promoted object for the Ad set”. What am I missing?
For reference I am doing an ad for conversions. Sending leads to a landing page URL to purchase a digital guide. Do I need to enable dynamic creative or offer?
Hi Samantha, you don't need to enable dynamic creative of offer. I'm not exactly sure what it means by a promoted object. It could be the conversion event? Have you specified a conversion event to optimise for at the ad set level?
Ben Heath I did some more digging and I think the issue was I had it set for conversion instead of traffic. This is my very first AD Campaign so don’t I have to start off with traffic until I have conversions to go off of? can you clarify what you mean by conversion event? I’ve been watching all of your videos and I’m watching the replay form your webinar today! So much great info!
If I am testing out different ad sets, keeping the productive ones going while adding new ones to the roster, how well do the older as sets stand over time? Does an ad set become less productive over time?
Hi Ben. Thanks for the helpful content, learning so much. Would you apply this same ad set segregation if the only targeting we have is by country? So let's say we want to target different countries, would you recommend just having one ad set targeting all those countries, and then breaking down results with Facebook's breakdown tool, or actually having a different ad set for each country? At what point do we divide ad sets, if Facebook is already optimizing if i put several targeting options in one ad set?
I like this streamlined approach Ben. When it comes to duplicating the ads - have you thought about using the same post across the various ad sets? IE all five ad sets interact with the same ad - the only benefit of doing this would be social clout - more likes, comments, views, etc.
Hi Jim, we used to do it that way but you don't need to anymore. When you duplicate an ad across ad sets, Facebook will automatically concentrate social proof :)
Subscribed!! I have a question, what if my service is a non-repeatable, at least every 2-3 years minimum, why should I still turn on a Warm audience ad sets with, a website visitor is understandable, but a customer list or email list? Thank you for such informative video, glad I come across your channel , your future customer checkin in!!!
Awesome :) You could chose to exclude previous customers if you want, but here's why I wouldn't usually. They will represent a tiny proportion of your ad spend most likely and if they had a great experience, those people could be some of your best unpaid sales stuff. Reminding them you exist regularly, might make them much more likely to recommend you to friends and family. I would certainly advertise to your email list (people that haven't yet purchased) as well.
Hey Ben, great video, I learn a whole lot. One question, would you use DCT to test out the ad formats & creatives? And does IOS 14 update has any affect on DCT? Thanks a lot!
Hey Ben, great content! Two quick questions 1) I've always been told that split testing lots of different audience targeting (ad sets) is the key to finding the ones that perform the best. If that's the case, wouldn't it make more sense to have 10+ ad sets all running at the same time, being split test, if you had the budget? 2) If an audience (ad set) performs well for you, do you then split test variations of it? For example 3 x ad sets targeting the same interest, each with a unique smaller age range, to see which age range performs best for that audience?
Could you explain why exactly you bundle all your warm audiences into 1 Ad Set? Doesn‘t this take away transparency for you which will be important for future campaigns? I currently use CBO and have separate Ad Sets per warm Audience (WV, Purchasers, Engagers, VV). Is this a big mistake or also a way how you can do it?
I prefer to have a larger total warm audience size - particularly as warm audiences tend to be smaller. Also, I know I'm going to advertise to those audiences so I don't need the specific data for each.
Hi Ben, i love your videos and the way you explain things. Id like to ask, if you have a campaign structure such as 1 campaign 5 ad sets and 5 creatives - and then you manipulate the creatives that are or arent working (as you have suggested) - what if one creative is working better in one ad set? I think you said that its always best to keep all creatives the same across all ad sets so im unsure how this would work?
Great question and thanks for the kind words. So I think it's really important to keep ad creative the same across ad sets when you first launch a campaign. That allows you to work out which targeting options deliver the best results. But after a few weeks or a month we will have worked out which targeting options perform best. At which point, we will more or less stop testing targeting and we will focus a lot more heavily on ad creative. We will then pause ad creative according to performance in each ad set. So ad set 1 could then have different ads live to ad set 2. I hope that makes sense :)
@@BenHeath thank you for the response! So...a structure of 1:5:5 after a month could look like 1:1:3 (once we have determined which ad sets are delivering the best and paused the ones that arent) thanks in advance
First of all thank you!!! second of all I'm confused as hell!!! I was today years old when I learned that ADs were not the same as AD Sets! I was today years old when I learned that within the AD Sets you could create multiple test ADs and duplicate them!!!
Hey Ben, thanks for the great video! How do you determine which ad set performed the best for one particular ad set given that the budget spent on each ad is different and they vary in terms of how much they have been delivered? Perhaps the image ad performed "worse" (FB spent $20 on ad delivery) because it wasn't delivered as much as the video ad (FB spent $50 on ad delivery)?
You are very welcome Joanna. Firstly, you need to accumulate a reasonable amount of data before making a call on an ad set. A good amount of data often makes it quite obvious. Secondly if you are seeing similar performance in a number of ad sets, keep them all live until it becomes clearer.
@@BenHeath Apologies, I meant how do you know which ad* performed best for one particular ad set? Because FB allocates budget to each ad differently, won't it be hard to properly compare the performance of different ads?
Thank you Mr, Ben for your help. There is one thing that I want to ask. If I create more than 1 ad set or ad in ad set to test which one performs well, am I going to be charged for each ad sets daily ?
Regarding the advice to use just 1 campaign - under what scenario do you recommend using more than 1 campaign? Do you recommend using a different campaign for each product as others do, even if the audience is the same, but ad creative is different?
hi , very good content thanks! one question, can conversions of the 3 different ad sets be combined within the 1 campaign? Or does each ad set need to reach 50 conversion to exit learning phase?
Hello, having 3 warm audiences together in an ad set, you run the risk for audience overlapping, right? Especially if you include website visitors. Also, you don't know which of the warm audiences performed better (website visitors? email list? customer list?)
That's not a problem when it comes to warm audiences. You know you are going to target those people anyway - you don't need to know relative performance like you do with cold audiences.
@@BenHeath thanks, 2 more questions: Audience "All Website Visitors" includes also those who made a purchase or add to cart? Also, one of my custom audiences decreased in size these days. Is it normal or maybe an iOS after effect? I thought that audiences such as View Content - Add to cart should always increase as more users are exposed to ads and eventually are inserted into the pool
Extremely detailed and helpful. One question... do you ever use detailed targeting expansion for the warm audiences (I assume this should be left off)? Thank you.
Thanks for watching guys! Let me know what you think of this video in the comments below :)
good vid Ben how big do u recommend cold audiences should be.
Thanks a lot Niko. In an ideal scenario I would target cold audiences that are 250,000+. But that isn't always possible. Particularly if you are advertising on a local basis.
@@alaskanmalamute101 thanks a lot. Ideally I like to target cold audiences that are 250,000+. But that isn't always possible, particularly for local businesses.
Hey Ben! Great video and even better content in your channel! I've got one question regarding this video and ad campaigne structuitng. What about dynamic ads? Should we use that while testing or not? Could you please share your comments on that?
What if I am brand new without a warm audience or lookalikes?
I actually like this channel because you're not those fancy digital marketers jumping and doing weirdo things, showing rented Lamborghinis, or doing stupid shit to draw people's attention. Just a normal professional video and explanation. Thks
Glad to hear it :)
Soo true
Great info. And very well presented. No rants, no long side-tracking, no overbearing self promotion. Just 26 minutes packed full of useful info. Thanks so much.
Glad it was helpful!
One of the best videos I've seen on Facebook Ads so far. Thank you!! 🙏
Glad you enjoyed it!
Ben NEVER STOP making these videos. They're life savers for me and the business i work for. Thank you, thank you, thank you. I'm buying every single course you have.
Great to hear!
This video blew my mind! Not new to FB ads, but I have seriously learned so much from you, in particular this video. Thank you!!
Hi Jen, that's great to hear - thank you for letting me know :)
Isn’t it amazing the value he’s providing? I can’t believe it’s free. I guess the businesses with the money to pay but not the time to learn hire him, and then we get all that benefit for free! Truly grateful to have found this channel
Such an inspiring video filled with gems. I took notes the entire time and glad I stumbled across your video.
Glad you enjoyed it!
Hands down this is by far the best facebook channel and most use full video every on youtube . Thanks for your honesty👏🏻
Wow, thank you!
Amazing to have it laid out in this way! You are a glimmering light in the midst of my festering hatred for Facebook advertising. I've given them SO much of my money for useless ads... but I'm learning a ton from watching all your videos this week, and I'm starting to think I might be ready to try again. 🙏
Ben, I just found your channel. After rather disappointing experiences with marketing agencies I decided to dig this shit myself and I do 200% better. Now with your help and all the knowledge you share here, my small business will be on fire :D Thank you so much, you're amazing! love you man!
Thank you very much for the kind words, they are much appreciated and I'm glad I can help.
Also, very well done!
The quality in these videos honestly blows my mind. It can be so overwhelming especially because we are putting out money on the line each time we experiment. This takes so much guesswork out of the equation. The fact that it's all free is a steal. How can we support you better for all this free content?
Thanks a lot, that is much appreciated and great to hear! Just spread the word about my content when you get a chance :) Also, if you haven't already I would check out my free training on Facebook Ads Strategy (link is in the video description). At the end of that training there's something you might be interested in :)
Man i love this guy, he is not like those bla bla bla youtubers - the explanation is very clear, simple, interesting and easy to understand, i've taken some paid facebook marketing courses, but dammm! these channel is way better than those paid courses. 👍👍👍👍👍
I appreciate that!
My Facebook Ads Manager self is so happy for your existence. Thank you so much for all that you do, Ben! Please don't stop creating videos like this. More power!
Thank you! Will do!
@Ben Heath great video! I have a question about budgeting. Is there a way to create a max budget among ALL campaigns, rather than a budget PER campaign? Thanks for your help!
Hi Mike, thanks a lot. You can set an account spending limit but I don't think that's what you are looking for. You can't set a CBO for campaigns, where one centralized budget is spread according to performance. Maybe one day :)
Great video! Thank you very much for the valuable information you are sharing
Glad it was helpful!
This is the best FB ads channel on YT. Very impressive. The way you teach, you’re not leaving anything out, it’s giving me confidence that with some time watching and learning I can do this for my small business. Thank you!
I’m predicting you’re channel is going to be the biggest and best in this category. One thing I love about this channel is that you respond to every comment. And not just “thank! ❤️ “ but you actually answer questions. Idk how you can keep that up when you have thousands of comments coming in every few hours but mark my words: if you figure out how to do that (hire someone just for that? Employ your mom? Idk) there just won’t be any stopping you. Your channel feels personal and that’s what makes it different. Amazing stuff thank you!
Wow - thanks for the kinds words :)
I don't manage to respond to every comment anymore but I try my best.
@@BenHeath you’ve responded to each of mine 😂 good work and thanks for the value
22:30 intuitively I'd expect different ad content for warm audiences over completely new targets. Obviously there's a difference between conversion and awareness campaigns. Just wondering if in this example, you just feed 3 other sets a conversion ad just to see if it works without prior awareness or consideration.
Just a question. If I find that an ad/asset is performing really well, should I duplicate that as or increas it’s budget to scale the ad?
hello ben, thankyou for guiding us. very helpful.
Happy to help :)
Great video, and clearly explained. Nice one!
Glad you liked it :)
So glad my colleague recommended your videos. So much info and value!
Awesome! Thank you!
Mate you're a legend, your videos are super informative and helpful!
Glad you like them
This is SO unbelievably helpful. Brilliantly done. Thank you!
You're very welcome!
Hey Ben! Took your advice from your FB group about targeting a Lookalike audience at 10% for a local business. Oh my goodnes!! It actually worked. 1 day- 19 leads at $1.18 per lead. Just for people showing up to an event/giveaway
Hi Gabriel - that's fantastic. Thanks for letting me know. Hopefully the great results continue.
Gabriel Evans Awesome job dude. What niche are you in?
@@jameshalligan6142 that was for a Barber Shop haha
Gabriel Evans Good results! I’ve gone to the same barber for like 10 years. I did the math and I’ve spent over €1500. That’s the power of LTV. Just getting a couple of new customers to switch over from a different barber is actually a lot of money in the long run.
Became a fan of you fan! You just don't hide anything and give your all. Lots of love from Bangladesh
Thanks a lot :)
Thank you for an informative and user-friendly tutorial!
Ben that was a great Vidoe. I started just two weeks ago watching your videos and already I have set my adds to covert and I am turning over more in sales already, this video will only improve my testing you explain everything so well so thank you heaps
Fantastic! Glad to hear it :)
Hey Ben thanks for your excellent videos - have spend four hours on it and feel much more comfortable with the mystical world of digital marketing! Would still prefer to outsource it all but unfortunately I don't have $3k a month to spend but when I do will drop you a line! Thanks for sharing your knowledge/skills/expertise.
Hands down the most useful video I have watched on FB ads to date, thank you!
Glad it was helpful!
Hey Ben, have set this up for a local bricks and mortar service we run exactly as you suggest! the leads are flying in! thanks for the info!
Fantastic! Great to hear :)
continually bringing the fire!
Ben when you duplicate 4 ads, you get 16 ads in the ads manager. Although 12 of them are copies of the original 4. So I created the original 4 in one ad set. Then published that. Once done I created the new ad sets as suggested by you and then used the original 4 ad links in the new ad sets instead of creating or duplicating ads. That way I only had 4 ads instead of 16 duplicated ads.
The best Facebook ad video ever!
Thanks a lot :)
Hello Ben, thanks for the info. Three questions for you. 1. which metric are you using to determine which ad and ad set to keep if they all performed similarly? 2. If you had to use UTM codes to track results instead of the FB Pixel (tracking sales on a site that doesn't accept the FB pixel) would you have to create a different UTM code for each ad to allow you to differentiate between them? 3. Why use a conversion and not a traffic campaign?
Great value Ben. I'm gonna launch a traffic campaign tomorrow... Damn... So nervous and excited !
You got this :)
Thank you SO much for all your content! It's been so helpful!
ONE OF THE BEST COURSES
Wow - love it! Seemed complicated but it makes a lot of sense. Awesome job. I'm a "newie" and I will be watching some of your other videos. Thanks for sharing. Great find for me!
Glad it was helpful!
Thanks for all your tutorials, they've been super helpful. Please, doesn't pausing an ad set or adding new ad sets to a CBO campaign cause it to go back to the learning phase.
this is such a under-rated channel you should 100 of thousand of subscriber. just saying
Thanks Jenna - I'll get there :)
One of the best videos I've watched on Ad campaign structure! Love it
Great to hear!
So valuable, thank you!
You’re literally saving my job thank you so much for sharing your knowledge
Happy to help!
Just stumbled across your videos Ben - short note to say they are very useful, very transparent and I'm learning a tonne. Keep up the good work buddy
Awesome, thank you!
Hi Ben, Loved the tutorial. It was so detailed & step-by-step. You're the best when it comes to learning FB Ads.
Although I've got 2 questions.
1) Why did you use CBO and not ABO, as you only had 1 Ad set for this campaign? Or should we follow the FB Ad Campaign Structure Format here too. (1 Warm Audience, 1-2 Lookalikes, 1-2 Broad Interest Targeting, etc)
2) How do we scale campaigns like these, if we were to run them for clients? Or is it not required to scale, as they'll get consistent Leads? (Let's say 20-30 Leads/Day)
Thanks a lot.
1) I much prefer CBO and would usually use the campaign structure demonstrated here with multiple ad sets.
2) I've got videos on scaling on my channel. I'd recommend you check those out :)
Hey Ben. Once the 7 days has past and let’s say I turn off a video and image ad that is underperforming… and replace them with new creatives… do you then use those new creatives in the other adsets in replacement of the underperforming creatives through all adsets?
-Also is there a certain way to scale for this style campaign? How many sales per adset before changing the budget?
-Does it mess with the optimisation when you add new creatives to each adset? Or is that not a problem?
Hey Ben, is it best to create a new adset when I have a new customer list to add? Or duplicate an adset and add it to that then turn off the old one when it is out of the learning phase? Or what do you recommend with new lists to add to well-performing adsets?
Thanks!
Hi Ben, as you are changing the input there, I would create a new ad set :)
Thank you for the reply! Keep up the great content it is much appreciated. Have a great day.
This is pure gold, thanks a lot mate. You legitimately making life easier here!
Happy to help!
Super helpful! Easy to follow and great tips... 2 thumbs up!
Thanks a lot Stefan :)
Your Videos are awesome! Very detailed & helpful thank you!
Glad you like them!
This was exactly the video I needed!
Glad to hear it :)
Thanks for your content, it is insparational, keep it up Ben!
Thanks! Will do!
This is generally helpful. What i'm confused about is overlap. A lot of the items I sell have very similar audiences, and eliminating crossover kills performance. So I've combined different products into single campaigns, which I don't really like, but seems the best way to avoid campaigns competing for the same people.
Great video, but wouldn't the images and videos differ for the warm audience adset vs the look-a-like or interest-targeting ad sets?
Hey Ben, could you update this video for 2023? Thanks for all the amazing content!
I already have :) Here you go: ua-cam.com/video/X6TjkMH_r2I/v-deo.html
Hi Ben, questions. We are an eCommerce business and I've setup the campaign as per above with a series of 'all-season' ads. It's working well enough. Seeing how seasonal retail is though we'd also like to run specific ads for Easter/Christmas etc. What is the best way to do that - should have pause the existing campaign and start a new campaign specifically for these periods? Or should we just add in "season specific ads" to existing campaign? The problem with the latter is Facebook doesn't automatically prioritise new ads - is it as simple as pausing all the other ads?
Very good video. right to the point. Very nice.
Glad it was helpful!
Hey ben, great vid! Do you still suggest having one interest per ad set? thanks!
Wow, just mind blowing. Really simple to follow and demystify FB adverts. Was wondering how to tackle A/B testing but think this CBO approach is way better. It might get a little tricky by adding tests for headlines and copy, but will certainly try this out.
Thanks Raveen, that's great to hear. Yes I'm a big fan of using CBO and allowing Facebook to optimise various elements as opposed to using Facebook's split testing tool.
This is such a great video... Thank you.
Am having some difficulty understanding the part where you copy the ads into the different ad sets. It’s not quick clears from your computer, please could you help with clarifications. Thanks
Thanks a lot. You just want to use the duplication button :)
17:36 can’t I just set a low budget for the warm audience then (in separate campaign) and a higher budget on the Cold audience campaign?
Great content, many thanks to you Ben!
My pleasure!
Great video... slowly wrapping my head round all things Facebook sales funnels.
My one question would be, if using this campaign setup... if the ads were going toward a lead generation landing page i.e. an ebook mail capture form. Would you remove the warm leads Adset from the campaign and advertise to them with a different campaign?.. Would have a different campaign for each step of a sales funnel approach?.. i..e. Warm lead, but not yet shared email address campaign, then another campaign for those that viewed your paid product page but are yet to take an action. (I'll watch your webinar to see if that helps..)
Hello Ben. Thanks for the great content that you give to us. I have a question. I did some reasearch and i read that in a campaign where we use CBO we should have audiences that have similiar number of people. I know that because in this type of campaigns facebook tends to spend more budget to audiences that are larger in size, so that is why we should have approximately the same audience size, so that the campaign perfom well, and give us the best results. But i saw your video, where you use a warm audience inside with a cold audience, and i'm really confused now. Can you please help me? Thanks!
Hi Oana, that's not something I would worry about. By using similar sizes you are trying to mitigate against Facebook spending most of the budget in one ad set - but that's not an issue. It's actually one of the benefits that's associated with CBO - Facebook will spend more budget on the best performing elements.
@@BenHeath Thank you, i will try to use your strategy🙂
This is exactly what I was looking for! Thank you Ben x
You're so welcome!
This is so much value!!! I really appreciate you Ben
Thanks a lot :)
Very informative Ben. Thank you.
Glad it was helpful!
Such a great video, I learned so much in just 26 min. I now can see what is works best in my ads. Thank you!
Great to hear!
So what should you optimize each of the ad sets for? the interest and lookalikes for Landing page views? and the retargets for purchase?
All purchase or whatever conversion you want :)
Thanks Ben. You mentioned in this video 3-5 ad sets to be ideal. But you also mentioned in another video to have 10-12 ad sets when targeting competitors customers?
First option is correct and what I do almost exclusively :)
Hey Ben, I have a question. Lets say that this type of campaign structure gets optimised and is working for me, do you think for scaling, keeping the original campaign running and duplicating it to a new campaign would work/make sense?
I would scale in the existing campaign. I'm not a fan of duplicating when scaling.
@@BenHeath Ok. So, your thought behind this is this can negatively affect the original campaign performance in some way?
Great info, really appreciate it 👏
Glad it was helpful!
great video! question, After creating 1 campaign/ 4 ad sets/16 ads. I understand to turn off the non profitable ads. Now to test new audiences or new video, is it better to replace the current ones in same campaign or just keep the strong 1-2 ads on its own and just start a new campaign with new videos and audiences? I dont know if it will mess up the ads learning by keep on introducing new changes
Thanks Nate, it's best to keep the best performers running and then add new ads to run alongside those into the existing campaign. You may re-enter the learning phase but it's still the best option.
@@BenHeath thank you!
I love it, you've got a video for everything! I can't wait until I can say that! I love your teaching style, I can't wait to set up my next ad campaign like this! Thanks so much!
Thank you so much!
I was looking for some Facebook ad video and I went through your videos .your videos help me a lot to understand many things related to FB ads. Thanks you 😊
You're very welcome!
Hi, Ben! Do you add catalogues to this structure? Catalogues tend to take all the traffic
Do you recommend a retargeting campaign/audience as well, if so would that be a separate CBO campaign? Thank You
After I hit publish on my campaign (6 ads, 4 ad sets each) I’m getting an error that says to “specify a promoted object for the Ad set”. What am I missing?
For reference I am doing an ad for conversions. Sending leads to a landing page URL to purchase a digital guide. Do I need to enable dynamic creative or offer?
Hi Samantha, you don't need to enable dynamic creative of offer. I'm not exactly sure what it means by a promoted object. It could be the conversion event? Have you specified a conversion event to optimise for at the ad set level?
Ben Heath I did some more digging and I think the issue was I had it set for conversion instead of traffic. This is my very first AD Campaign so don’t I have to start off with traffic until I have conversions to go off of? can you clarify what you mean by conversion event? I’ve been watching all of your videos and I’m watching the replay form your webinar today! So much great info!
@@BenHeath I got it figured out! I was missing Facebook Pixel! :)
If I am testing out different ad sets, keeping the productive ones going while adding new ones to the roster, how well do the older as sets stand over time? Does an ad set become less productive over time?
Hi Ben. Thanks for the helpful content, learning so much.
Would you apply this same ad set segregation if the only targeting we have is by country? So let's say we want to target different countries, would you recommend just having one ad set targeting all those countries, and then breaking down results with Facebook's breakdown tool, or actually having a different ad set for each country? At what point do we divide ad sets, if Facebook is already optimizing if i put several targeting options in one ad set?
I like this streamlined approach Ben. When it comes to duplicating the ads - have you thought about using the same post across the various ad sets? IE all five ad sets interact with the same ad - the only benefit of doing this would be social clout - more likes, comments, views, etc.
Hi Jim, we used to do it that way but you don't need to anymore. When you duplicate an ad across ad sets, Facebook will automatically concentrate social proof :)
@@BenHeath whoa, did not know that! That should save some time
Subscribed!! I have a question, what if my service is a non-repeatable, at least every 2-3 years minimum, why should I still turn on a Warm audience ad sets with, a website visitor is understandable, but a customer list or email list? Thank you for such informative video, glad I come across your channel , your future customer checkin in!!!
Awesome :)
You could chose to exclude previous customers if you want, but here's why I wouldn't usually. They will represent a tiny proportion of your ad spend most likely and if they had a great experience, those people could be some of your best unpaid sales stuff. Reminding them you exist regularly, might make them much more likely to recommend you to friends and family.
I would certainly advertise to your email list (people that haven't yet purchased) as well.
Love your content!
I love your content! So helpful and valuable. I'm literally sitting in a Saturday morning taking detailed notes🤓
Fantastic - glad to hear it :)
Hey Ben, great video, I learn a whole lot. One question, would you use DCT to test out the ad formats & creatives? And does IOS 14 update has any affect on DCT? Thanks a lot!
Hey Ben, great content! Two quick questions 1) I've always been told that split testing lots of different audience targeting (ad sets) is the key to finding the ones that perform the best. If that's the case, wouldn't it make more sense to have 10+ ad sets all running at the same time, being split test, if you had the budget? 2) If an audience (ad set) performs well for you, do you then split test variations of it? For example 3 x ad sets targeting the same interest, each with a unique smaller age range, to see which age range performs best for that audience?
You can do that testing in ABO
Could you explain why exactly you bundle all your warm audiences into 1 Ad Set? Doesn‘t this take away transparency for you which will be important for future campaigns?
I currently use CBO and have separate Ad Sets per warm Audience (WV, Purchasers, Engagers, VV). Is this a big mistake or also a way how you can do it?
I prefer to have a larger total warm audience size - particularly as warm audiences tend to be smaller.
Also, I know I'm going to advertise to those audiences so I don't need the specific data for each.
Hi Ben, i love your videos and the way you explain things. Id like to ask, if you have a campaign structure such as 1 campaign 5 ad sets and 5 creatives - and then you manipulate the creatives that are or arent working (as you have suggested) - what if one creative is working better in one ad set? I think you said that its always best to keep all creatives the same across all ad sets so im unsure how this would work?
Great question and thanks for the kind words.
So I think it's really important to keep ad creative the same across ad sets when you first launch a campaign. That allows you to work out which targeting options deliver the best results. But after a few weeks or a month we will have worked out which targeting options perform best. At which point, we will more or less stop testing targeting and we will focus a lot more heavily on ad creative. We will then pause ad creative according to performance in each ad set. So ad set 1 could then have different ads live to ad set 2.
I hope that makes sense :)
@@BenHeath thank you for the response! So...a structure of 1:5:5 after a month could look like 1:1:3 (once we have determined which ad sets are delivering the best and paused the ones that arent)
thanks in advance
This is so helpful and professional. Thank you Ben!
Glad you think so!
First of all thank you!!! second of all I'm confused as hell!!! I was today years old when I learned that ADs were not the same as AD Sets! I was today years old when I learned that within the AD Sets you could create multiple test ADs and duplicate them!!!
Hey Ben, thanks for the great video! How do you determine which ad set performed the best for one particular ad set given that the budget spent on each ad is different and they vary in terms of how much they have been delivered? Perhaps the image ad performed "worse" (FB spent $20 on ad delivery) because it wasn't delivered as much as the video ad (FB spent $50 on ad delivery)?
You are very welcome Joanna. Firstly, you need to accumulate a reasonable amount of data before making a call on an ad set. A good amount of data often makes it quite obvious.
Secondly if you are seeing similar performance in a number of ad sets, keep them all live until it becomes clearer.
@@BenHeath Apologies, I meant how do you know which ad* performed best for one particular ad set? Because FB allocates budget to each ad differently, won't it be hard to properly compare the performance of different ads?
Thank you Mr, Ben for your help. There is one thing that I want to ask. If I create more than 1 ad set or ad in ad set to test which one performs well, am I going to be charged for each ad sets daily ?
Regarding the advice to use just 1 campaign - under what scenario do you recommend using more than 1 campaign? Do you recommend using a different campaign for each product as others do, even if the audience is the same, but ad creative is different?
I like to use one campaign per product range usually - when using the Direct To Offer strategy at least.
Just GOLD, thank you!
Awesome - thanks a lot
hi , very good content thanks!
one question, can conversions of the 3 different ad sets be combined within the 1 campaign? Or does each ad set need to reach 50 conversion to exit learning phase?
Fantastic Video!
Hello, having 3 warm audiences together in an ad set, you run the risk for audience overlapping, right? Especially if you include website visitors. Also, you don't know which of the warm audiences performed better (website visitors? email list? customer list?)
That's not a problem when it comes to warm audiences. You know you are going to target those people anyway - you don't need to know relative performance like you do with cold audiences.
@@BenHeath thanks, 2 more questions: Audience "All Website Visitors" includes also those who made a purchase or add to cart? Also, one of my custom audiences decreased in size these days. Is it normal or maybe an iOS after effect? I thought that audiences such as View Content - Add to cart should always increase as more users are exposed to ads and eventually are inserted into the pool
Extremely detailed and helpful. One question... do you ever use detailed targeting expansion for the warm audiences (I assume this should be left off)? Thank you.
Thanks a lot - not for warm audiences no.
Ben you are an angel from heaven, I am sure of it! So good!
Haha - not sure about that but thanks for the kind words :)
Thank your very much ! Too productive
You are welcome!