LEARN 13 Golden Rules Of Logo Design! (MUST KNOW)

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  • Опубліковано 18 січ 2025

КОМЕНТАРІ • 202

  • @SatoriGraphics
    @SatoriGraphics  2 роки тому +14

    🔥 Take Your Logo Design Process To New Heights here: logodesignprocess.com/
    or on Gumroad here: satorigraphics.gumroad.com/l/logoguide
    😎 BEST Logo Design Playlist On UA-cam: ua-cam.com/play/PL-c9Rq56P4Kk7GHLNic7GCEPTSv6aFtj5.html
    ▶ Check out this playlist on logo designing in graphic design: ua-cam.com/play/PL-c9Rq56P4Kk7GHLNic7GCEPTSv6aFtj5.html

  • @areejsa6576
    @areejsa6576 3 роки тому +287

    1- dynamic applicate
    2- logo appropriation
    3- question to the clients
    4- aim to be different
    5- not too literal
    6- strive for memorability
    7- have a strict process
    8- design in black & white first
    9- logo design is not brand design
    10 - get a second opinion
    11- logotype & mark in harmony
    12- always remember the target market
    13 - make sure is your logo is vector

  • @averageguy1261
    @averageguy1261 Рік тому +44

    No longer a graphic designer as I've moved on to another career. I just stumbled upon your channel and.... I'm simply blown away with your content. The knowledge you're sharing is AMAZING. I wish I had this years ago while learning. The countless classes were never this good. Subscribed, just to see. Truly fascinating to hear your thoughts and theories.

    • @zu-tangclan8113
      @zu-tangclan8113 Рік тому +8

      If you don’t mind me asking, why did you leave your career as a graphic designer?

  • @cruztube23
    @cruztube23 3 роки тому +46

    A second opinion is the most important thing IMO. You can be a beginner or an experienced expert but you should always seek a second opinion.
    The key thing is who do you choose to ask. I have a friend who's also a graphic designer specialized in package design, but he has a unique talent: an eye that 'sees 10 steps ahead'. I even paid him a few times despite him not wanting to take money from me, he sees it just as help to a friend, but to me his opinion is game-changing.

    • @SatoriGraphics
      @SatoriGraphics  3 роки тому +6

      Yeah I agree, and you're lucky to have such a friend lol

  • @danplumadore647
    @danplumadore647 3 роки тому +35

    I recall some time ago that you were learning motion/video design. I must say I am rather impressed by your command of the art in your presentations.
    Most impressive also is how your narration follows the presentation.
    Truly spot on!
    Oh and, yes, these rules should be followed to a T - no exceptions. Great content as always, my friend.
    Stay well.

    • @yourlandladysson6395
      @yourlandladysson6395 3 роки тому

      I totally agree with his motion graphics point. Times are changing and alot of organizations are embracing motion graphics for online purposes or electronic billboards

  • @kurosenpai
    @kurosenpai Рік тому +4

    part-time logo designer here! I work fulltime as a valuer for a property valuation company. I always ask where do you intend for your logo, printed or digital only. If printed, what are the materials. And logo design has its own trend that changes every year. And yeah, dont forgot to give logo concept to your client. Logo concept with mockup ideas are like cheat codes. Its easy for them to visualize how the logo gonna look like on their merchandise or websites. I have this quote that i stick by which is “ simplicity is the modern day complexity “

  • @jasmineleopard7593
    @jasmineleopard7593 3 роки тому +82

    Something I learned in school was to not use gradients in logos. But clearly a lot of logos have gradients. I was told we shouldn’t use them because they don’t translate well to black and white. I’d be curious to know what others think on this topic

    • @SatoriGraphics
      @SatoriGraphics  3 роки тому +40

      I've expressed my distaste for them in logo design before. The main reason is that often a brand will need their logo on say, metal, wood, fabric etc, and so a gradient will not translate. I also think in most cases they look dated. There are exceptions though

    • @jasmineleopard7593
      @jasmineleopard7593 3 роки тому +6

      @@SatoriGraphics thank you so much for your feedback. I agree with your points here. It just surprises me that I see them so often, despite the limitations.

    • @imshooketh1500
      @imshooketh1500 2 роки тому +9

      good tip for a beginner who used gradient in their first logo. Luckily, it's not done yet lol

    • @magnifire7006
      @magnifire7006 9 місяців тому +3

      I think in apps or websites logos in gradient might be okay.

  • @silentspeaker2255
    @silentspeaker2255 3 роки тому +4

    what i like about ur videos is that u go directly to the subject and make it brief
    keep doing the god stuff
    you are so important to logo industries

    • @SatoriGraphics
      @SatoriGraphics  3 роки тому

      Really appreciate the feedback, and I'll keep doing what I'm doing

  • @prismgames
    @prismgames 2 роки тому +7

    I can't even imagine how you made the video animations so smooth, but damn, well done.

  • @GaryMSanchez
    @GaryMSanchez 3 роки тому +14

    One thing I would add would be the “Story” of the brand...When I was in the Craft Beer business, one thing I discovered in the process of logo design was illustrating the story of the beer and brand through the logo and name. Once people were intrigued and involved in the story, the beer became something they could support and be enthusiastic about...they felt it was more meaningful too.

  • @dantheman2907
    @dantheman2907 3 роки тому +25

    Great advice as always. Several of these I haven't heard mentioned in my studies at design school.

  • @Arefin360vlog
    @Arefin360vlog 3 роки тому +40

    But sometimes client choose rules less logo to stand out their brand.

  • @ねこ-p1b7o
    @ねこ-p1b7o Рік тому +3

    the petcloud animation was too adorable!

  • @timothymachiridza8125
    @timothymachiridza8125 Рік тому +2

    Satori, I always look forward to your tutorial. I am gleaning so much from your tutorials. You are a doyen of Graphic Design and have a flair for teaching.

    • @SatoriGraphics
      @SatoriGraphics  Рік тому +1

      Wow, thank you for these kind words :)

    • @timothymachiridza8125
      @timothymachiridza8125 Рік тому

      @@SatoriGraphics My pleasure. I have watched many tutorials and you are one of the finest designers it's been my fortune to meet. I am a budding designer and I want to learn from the best like you. I am really inspired. Kudos to you

  • @sanuka.d
    @sanuka.d 3 роки тому +5

    Thank you for the information❤️

  • @traptanic4363
    @traptanic4363 3 роки тому +3

    Love your videos and hard work brother ❤

  • @endgamefond
    @endgamefond Рік тому +1

    HOW MANY HOURS YOU SPENT MAKING THIS ONE VIDEO ALONE? COZ THE QUALITY BLOWS MY MIND.

  • @Penielchidera
    @Penielchidera Рік тому +2

    this is really helpful for my journey as a designer

  • @kindness-mangubatrjkent6504
    @kindness-mangubatrjkent6504 3 роки тому +2

    thank for sharing free information!❤ I love it💖

  • @Kidsfunbd5
    @Kidsfunbd5 Місяць тому

    Very Very helpful video . Excellent. Thanks😊💯

  • @MetalpigTV
    @MetalpigTV 3 роки тому +1

    Great tips! thanks for sharing your vids :)

  • @tayssirbenamor8276
    @tayssirbenamor8276 3 роки тому +2

    Thanks for the videos.You're my favorite youtube channel. I would like to ask you What software do you use to make your videos?

    • @SatoriGraphics
      @SatoriGraphics  3 роки тому +1

      Thanks a lot for the kind words! I use Davinci Resolve and After Effects

  • @bySterling
    @bySterling 3 роки тому +1

    Fantastic tips and video!

  • @ronigraphicart
    @ronigraphicart 3 роки тому +1

    Amazing! So informative

  • @riclimiii7287
    @riclimiii7287 3 роки тому +3

    worth watching ^_^ thank you Sir Satori,

  • @MartinsShumba
    @MartinsShumba Рік тому +4

    I always use this UA-cam video whenever my clients want a logo. Coz clients in Africa want all their services on their logos in picture form 🤣🤣🤣🤣

  • @gabrielaraicu7111
    @gabrielaraicu7111 3 роки тому +2

    I just discovered your channel, and I don't have enough words to thank you. English is not my first language, but your diction is so impeccable so I do not need any subtitles. Please, can you tell me what kind of software do you use for making the animations in your video? Thank you.

  • @saviourjachan
    @saviourjachan 3 роки тому +1

    thanks for the videos.your videos have helped get inspired to start this channel as well.thanks Satori

  • @behystudio
    @behystudio 3 роки тому +3

    the second opinion is really helpful 🔥🔥

  • @vrm_ravi
    @vrm_ravi 2 роки тому +2

    Thank you. very good content.

  • @Nikologicaldk
    @Nikologicaldk 8 місяців тому +2

    Love the use of Myriad pro

  • @ArsPropertyZone
    @ArsPropertyZone 11 місяців тому +1

    Bro, I want to ask. How do you present a logo to clients and how do you find a good meaning for a logo?

  • @reemgurashisa-em2wj
    @reemgurashisa-em2wj 7 місяців тому +1

    thankyou for sharing this expertise very thankful !!!!

  • @raghvendrapratapsingh2658
    @raghvendrapratapsingh2658 9 місяців тому +1

    you are dynamic sir !

  • @swhitham
    @swhitham 2 роки тому +1

    Thank you for all your videos. I went to the link in the description to check out framer, but it does it exist anymore? Wanted to relay that back to you.

  • @arvindchavan3457
    @arvindchavan3457 2 роки тому +2

    Thank you this information

  • @mdabdulmotin2404
    @mdabdulmotin2404 3 роки тому +1

    Essential tutorial... Thanks a lot.

  • @med_chelly
    @med_chelly 5 місяців тому

    thank you for this content

  • @nartarthit
    @nartarthit Рік тому +2

    Thank you so much

  • @titanio-je5fy
    @titanio-je5fy 3 роки тому +2

    the real problem is that the client almost never understand this, super complicated names, over saturation of simbols and colors, over sized letters and with no negative spaces, etc, etc... im just a photographer with graphic design as a hobbie, i cant imagine the frustration of professionals... 🙄

  • @tiiulausmaa2427
    @tiiulausmaa2427 3 роки тому +9

    Thanks for the video! I was wondering about one thing: An .svg file is also a vector right? So, basically, if I can export any kind of drawing from Photoshop as an .svg file, does that mean that this can be used as a vector logo? I'm talking about complex, realistic drawings done with Photoshop. The reason is I had a client who wished for a realistic drawing as a logo and I thought this would be too complex for a logo and would not work. If you have time to share your thoughts on the matter, I would highly appreciate.

    • @SatoriGraphics
      @SatoriGraphics  3 роки тому +5

      Yes SVG is a vector file that is typically seen for web use. If you use the SVG export option from PS you will effectively been exporting a vector

  • @sadiq9687
    @sadiq9687 3 роки тому +1

    Your every video is super helpful 😍
    I would like to see more of 'RULES' videos (:

    • @SatoriGraphics
      @SatoriGraphics  3 роки тому +1

      I do have a few more that you can search on UA-cam 👍

  • @tomsu2517
    @tomsu2517 4 місяці тому

    I designed a logo like this---XX
    double X connect together
    or double arrow cross together🎉🎉🎉

  • @itsmemasud
    @itsmemasud 3 роки тому +1

    Excellent

  • @milliondollars5114
    @milliondollars5114 3 роки тому +1

    You’re my professor...damn thanks for all your help

  • @jesamegbe1579
    @jesamegbe1579 2 роки тому +1

    No. 5 stood out to me..

  • @droy589
    @droy589 2 роки тому +3

    Hi sir. Can you also give some information about the standard size of a logo, banner or advertisement design? I think there are some standard sizes. like if I start practising, which size should I start with?

  • @Dilipthakor5
    @Dilipthakor5 3 роки тому +1

    Great 🔥🔥🙏🙏

  • @Sharda-r4q
    @Sharda-r4q 6 місяців тому

    Hey there, I have some splendid news that you'll be thrilled to hear!

  • @Macinstosh
    @Macinstosh 9 місяців тому +2

    2:22

  • @irinyemidavidibukunoluwa3102
    @irinyemidavidibukunoluwa3102 3 роки тому

    Thank you so much Tom 🖤💙🖤💙

  • @merouman2352
    @merouman2352 Рік тому

    i just got my logo declined by a client and thought this might help and it did thank you so much!

  • @sherifddin-9612
    @sherifddin-9612 Рік тому +1

    What do you do when your clients do not know how to answer the questions properly? There is often no depth to the answers, most want to have an impact and standout but do not know how.

  • @TheSocaMann
    @TheSocaMann 3 роки тому

    My god..that's great animation

  • @spencerdukestv
    @spencerdukestv Рік тому +2

    How is aunt Jemima and land o lakes not amazing. I don’t see how having a persons face as the brand is hurtful or offensive. Seems more offensive to remove them.

    • @BMWE-hm7uz
      @BMWE-hm7uz Рік тому

      Funny thing was that it was white people getting mad at it.
      I live on a street of, 2 white families, 4 black, and 2 Nepalese. My white kids call the black neighbours aunt and uncle, its something that they pick up and it was them that started it. Their black kids call my wife aunt.

  • @samuelbatsanarh2341
    @samuelbatsanarh2341 2 роки тому +1

    I didn't watch the video but gave it a thumb up
    I'm juct stuck here watching your videos

    • @SatoriGraphics
      @SatoriGraphics  2 роки тому

      Haha thanks a lot and much appreciate the 👍

  • @mehoh4441
    @mehoh4441 3 роки тому

    Logo Marh 🤣 Great video 👍

  • @GriffinScanlan-y2v
    @GriffinScanlan-y2v Рік тому +1

    Can someone explain to me why the Big Boy mascot is considered offensive?

  • @TheNamanSahu
    @TheNamanSahu 3 роки тому

    Thanks man🙂

  • @peacebewu
    @peacebewu 3 роки тому +1

    did you post a job on upwork weeks before? I've seen someone looking to have a logo designed with the words satori. And in the reviews, a freelancer called the client 'tom'.

    • @SatoriGraphics
      @SatoriGraphics  3 роки тому

      I'm not quite sure.. I might have been doing that for a video where I hire logo designers, like I did with font designers here: ua-cam.com/video/oxf7CIu6wBA/v-deo.html

  • @brandonlamontcooper8141
    @brandonlamontcooper8141 Рік тому

    thank you #creator for you tips and information. see ya

  • @charulathatammana4048
    @charulathatammana4048 2 роки тому

    which app did you use to make this video?

  • @i_fawziii
    @i_fawziii 10 місяців тому +2

    Please add Persian subtitles 🙏🏻🙏🏻

    • @SatoriGraphics
      @SatoriGraphics  10 місяців тому

      I want to be don't have the language skills or time to do that, sorry :/

    • @i_fawziii
      @i_fawziii 10 місяців тому

      @@SatoriGraphics So I will study in English 🫠🫠

  • @Dian-p7j
    @Dian-p7j 6 місяців тому

    Should include the example too

  • @omreoreemudiaga427
    @omreoreemudiaga427 2 роки тому

    How did you create this video? what application

  • @MuhammadAli-bh5pe
    @MuhammadAli-bh5pe 3 роки тому

    i just found your channel sir, and it feels great
    can you tell me what app you use to make a presentation video like this video? and what keyword i should use to find a tutorial to make video like this?

    • @SatoriGraphics
      @SatoriGraphics  3 роки тому

      Hi there, thanks for the feedback.
      I use Davinci Resolve and also After Effects

  • @JoseKurono
    @JoseKurono 3 роки тому

    What software do you use to make your videos?

  • @king0vdarkness
    @king0vdarkness Рік тому

    4:39 not sure what you mean by logo mark and logo type, can you expand on this? Are you just referring to the tagline?

    • @SatoriGraphics
      @SatoriGraphics  Рік тому +1

      Logo mark is the symbol, logotype is any typography that a logo has

    • @king0vdarkness
      @king0vdarkness Рік тому

      @@SatoriGraphics thank you!

  • @hendibertus2594
    @hendibertus2594 3 роки тому +1

    I always want to go to design school. but for some reason, I don't. Watching your video help me learn about design without going to design school. Thank you for every knowledge you share in your videos.

  • @incognito3718
    @incognito3718 3 роки тому

    Congrats

  • @MARIOCHRISTOFORIDESDESIGNER

    THOUSAND THANK YOU

  • @Krishnolila
    @Krishnolila 3 роки тому

    l am a new subscriber.. from
    Bangladesh..

  • @klayf_
    @klayf_ 3 роки тому

    could you make a video about *"Framer"* please

  • @king0vdarkness
    @king0vdarkness Рік тому

    1:34 the point of these questions?

  • @mydesignxd
    @mydesignxd 2 роки тому +1

    Great

  • @carolinemerk9814
    @carolinemerk9814 Рік тому +1

    What's inappropriate about the Big Boy logo?

  • @frofa2954
    @frofa2954 4 місяці тому

    What's offensive about the big boy logo? The other ones are self evident, but I don't get the big boy one. Maybe it's region-specific (I am European)?

  • @cocotaco_875
    @cocotaco_875 3 роки тому

    What software do you use in logo designing?

  • @Fast.DTF.Transfer
    @Fast.DTF.Transfer Рік тому +1

    🔥 Your aesthetic is fire! @‌FastDTFTransfer's latest post on DTF printing is a must-see. Any tips from your experiences with apparel printing? Let's chat! 🔗🎨

  • @ProfCanon
    @ProfCanon 14 днів тому

    logos must have multiple usage nowadays.

  • @johnmarie8830
    @johnmarie8830 2 роки тому +1

    Hi Satori! What software do you use to animate all these graphics and what software would you suggest I use to animate logos? Thanks for reading :)

  • @sunetradey7413
    @sunetradey7413 3 роки тому

    Thanku sir ❤️

  • @stevewill3572
    @stevewill3572 2 роки тому +1

    An image of a person on a logo is offensive only if you see color first.

  • @Mr-xo3id
    @Mr-xo3id 2 роки тому

    Is framer compatible in adobe xd?

  • @swaguilar_
    @swaguilar_ Рік тому

    ty ty

  • @ViewFrameOfficial
    @ViewFrameOfficial 3 роки тому

    Professionally how much time needs to make professional logo ??? Means Quality Logo ?

  • @Dian-p7j
    @Dian-p7j 6 місяців тому

    can you make tutorial logo?

  • @shehrymirza5615
    @shehrymirza5615 2 роки тому

    Hy any one tell me about rule no 1 dynamic application...?
    Application of what type i don't understand?

  • @anjumanchhaya7048
    @anjumanchhaya7048 Місяць тому +1

    I am wayching these 13 golden rules of logo design while my phone is at 13%😂😂😂😂

  • @RhomZone
    @RhomZone 3 роки тому +4

    Thank you Satori. You're the best bro 🔥 You deserve more views 👏👏
    -
    -
    -
    -
    Can you pin me? Thank you 😍

  • @VelloDesigns
    @VelloDesigns Рік тому

    gold

  • @moseskaruri.w9902
    @moseskaruri.w9902 2 роки тому

    Hey Satori how would you design this logo

  • @truthreignsforever9286
    @truthreignsforever9286 2 роки тому

    Hello Satori, am I gonna hire you for a logo or what?☝️😁

    • @SatoriGraphics
      @SatoriGraphics  2 роки тому

      hey. That will depend on your budget lol. You can shoot me an email at thomascargill555@hotmail.co.uk

  • @AJSraw
    @AJSraw 3 роки тому

    Does logo need to be more logical than asthetic.

  • @microbemike9693
    @microbemike9693 3 роки тому

    Interesting

  • @thangnguyenvan1807
    @thangnguyenvan1807 7 місяців тому

    how to make a video like this? we need a tutorial

  • @robschmitt3171
    @robschmitt3171 3 роки тому +1

    Don't "offend" people with your logos...gimme a break....those logos were timeless and perfectly fine before cancel culture was a thing. Spare me bro.

    • @SatoriGraphics
      @SatoriGraphics  3 роки тому +3

      I don't make the rules. If you want to go against the common consensus of the times, you will likely meet a lot of hurdles in your design career, if you want to make money with ease, you need to think about these things.

  • @bernardthomas6232
    @bernardthomas6232 Рік тому +2

    Anyway to reduce this to 3 steps?? Seriously, 10 less steps...?

  • @rohanranjan616
    @rohanranjan616 3 роки тому

    Dattebayo 👍

  • @manuchehrqayumov3685
    @manuchehrqayumov3685 3 роки тому

    I call you "My teacher":).