The Dynamics of Modern Sales & Impact on Product

In this podcast episode, Diana interviews Serhii Pedan, the Head of Revenue and Client Relations at Clockwise, about the importance of sales and product-led sales in business success.
The podcast has 4 sections:
- Intro & overview of Product Marketing
- Most Asked Questions
- Myth Buster
- Threshold concept
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In this discussion we unpack:
The evolving role of AI in salesExplore how to generate more qualified leads and shorten the sales cycle
The necessity of building genuine connections with customersIntricacies of product-led sales
The essential skills required for effective selling
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Where to find Serhii Pedan:
/ serhiipedan
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Where to find Diana Matei:
/ diana-eugenia-matei
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Timestamps:
[02:01] The Importance of Sales and Product-Led Sales
[09:06] Getting more qualified leads
[13:18] Embracing the Messiness of the Sales Process
[15:04] Shortening the sales cycle
[21:46] The Role of Product-Led Sales
[28:14] Debunking Sales Misconceptions
[36:15] Threshold Concept: Sales
[40:23] Building Trust and Understanding Customer Needs