How to Transform Your Product Approach from IT to Innovation | UXDX EMEA 2023

Join Oriol Marimon-Clos, Chief Product Officer at Cooltra, as he delves into the transformational journey from traditional IT frameworks to innovative product development. This talk is vital for startups, large corporations, or individuals keen on understanding the dynamics of evolving tech teams, shifting to agile methodologies, and fostering a culture of innovation in product workflows.
Introduction to Cooltra's Transformation:
* The evolution of Cooltra's approach from IT maintenance to agile product development.
* The importance of cultural change and team empowerment in driving innovation.
* Overcoming traditional silos to establish a product-centric mindset.
Strategy for Agile Transformation:
* Effective strategies for transitioning tech teams from service to product focus.
* Balancing user-centric development with strategic technology inhouse.
* The role of cross-functional collaboration in enhancing product workflow.
Common Challenges in the Transition:
* Typical obstacles faced during the shift from IT service to product development.
* The pitfalls of resistance to change and lack of interdisciplinary communication.
* Strategies for overcoming cultural clashes and fostering team empowerment.
Outcomes of Cooltra's Agile Approach:
* The benefits and impact of adopting an agile, product-focused mindset at Cooltra.
* Real-world examples demonstrating improved efficiency and innovation in product development.
Oriol shares the significance of transitioning from a traditional IT setup to a forward-thinking, agile product development approach. He encourages the audience to embrace innovative, user-focused methodologies for more effective and creative product solutions.
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