Castrol India Launches New EDGE Variants With Ad Campaign Starring Shah Rukh Khan | CNBC TV18

Castrol India Limited recently unveiled a range of products within the Castrol EDGE line. This premium and advanced engine oil, designed for on-demand performance, now includes three new variants tailored for the passenger car segment, addressing the evolving needs of automotive consumers. Supporting this launch is a television commercial (TVC) campaign titled Stay Ahead, featuring Bollywood superstar and brand ambassador Shah Rukh Khan.
Speaking to Storyboard18’s editor Delshad Irani, Sandeep Sangwan, MD of Castrol India and Rohit Talwar, VP and Head of Marketing, Castrol India, speak on the brand’s advertising and media strategy, reason of roping in SRK and the growth outlook for the company. Listen in.
#castrolindialimited #castroledge #shahrukhkhan #brandambassador #stayahead #businessoutlook #growthoutlook #brandstrategy #cnbctv18 #businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday
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