Brand India is shining it is a force to reckon Brand TG is progressive Well Known Arvind Vijay

FICCI Ladies Organisation (FLO) Hyderabad organised a session “MAGNETIC BRANDS " in a city hotel on Wednesday.
Mr. Arvind Vijay Mohan, Founder and CEO, of Artery India & Luxury Brand Story Craftsman, an art researcher and art advisor interacted with Priya Gazdar, Chairperson of FLO Hyderabad.
Giving her opening remarks Priya Gazdar said Guccio Gucci took 30 years for its founder, a lift boy in Hotel Savoy turned entrepreneur to establish and grow his brand, and become profitable. 100 years after he left Savoy, the hotel commemorated their shared legacy by displaying the Gucci Aria Collection on its premises. As of 2024, Gucci is reckoned as the 4th most valuable luxury brand worldwide!
Luxury is a global phenomenon of consumption that addresses the desires - not to be confused with needs - of very specific audiences. Luxury is a state of mind…and a way of life. It is not about adapting to current trends but about creating new ones she added.
In today’s conversation with India’s most followed brand story craftsman, Priya said, we will unravel the how, why, what and where of some of the world’s leading luxury brands, and explore their aesthetical universe.
He was in conversation with Priya Gazdar, Chairperson of FICCI Ladies Organisation (FLO), Hyderabad Chapter.
Talking through Priya to a packed hall full of FLO members and a few guests, Arvind Vijay Mohan shared his lifetime experiences and insights into brand stories and art scenarios. He shared his journey of art appreciation, brand story craftsmanship and stories of many successful international brands.
On the personal front, he said that he belonged to a family of art teachers. “ I grew up in the world of art. My involvement was never planned or calculated. Art Strategy became defunct. Brand Story Craftsmanship followed later. It all just happened organically”, he said.
#ficci #businessnews #business #ficcihyderabad #h5tv #news #hyderabad #telangana